Former Amazon, Uber and Adobe analytics leader joins MFour to advance its connected first-party data and AI strategy

IRVINE, Calif., Aug. 25, 2026 /PRNewswire/ — MFour Data Research today announced that Nikhil Nair has joined the company as Senior Vice President of Data Science & Governance. Nikhil brings more than 15 years of executive data leadership across global technology companies building and leading global data, analytics and business intelligence organizations.

Most recently, Nikhil served as Head of Analytics and BI at Amazon, where he led the analytics vision and roadmap for Ring’s subscriptions and product business. During his tenure, he helped build the data infrastructure and reporting used across sales, product, marketing and operations as the subscriptions business grew from $800 million to more than $2 billion. He was also instrumental in building LLM-powered insights agents that improved operational efficiency within the organization by 70%.

Previously, Nikhil served as Global Head of Analytics and Insights at Uber, where he directed a worldwide team within the community operations division. He also spent over eight years at Adobe in various data science and analytics leadership roles, culminating in scaling a direct-to-consumer business from an initial test to a $45M ARR engine. Nikhil holds an MBA from the UCLA Anderson School of Management and an MS in Industrial and Systems Engineering from Virginia Tech.

As Senior Vice President of Data Science & Governance, Nikhil will help advance MFour’s data strategy and support the continued growth of the company’s first-party consumer data and AI capabilities. That includes DANI™, MFour’s AI assistant for connecting behavioral data with survey responses to help clients understand the full consumer journey.

“We’ve already built a strong foundation by connecting first-party behavioral and survey data to a single opted-in consumer identity,” said Chris St. Hilaire, Founder and CEO of MFour Data Research. “The next phase is about continuing to scale that intelligence and make it even more actionable for clients. Nikhil has spent his career building the teams and systems that make that possible, and he’ll be a key part of how we continue advancing DANI and Full Journey Intelligence.”

Nikhil joins MFour as the company continues to expand the first-party behavioral and survey data available through MFour Studio™. At the same time, MFour is scaling how AI turns those connected signals into actionable intelligence for clients.

“I’ve built my career around connecting data to real business decisions and creating analytics systems that people can actually use,” said Nikhil. “What stood out to me about MFour is the combination of first-party consumer data, deterministic identity and AI. As we enter into an era where the initial hype around AI is slowing within enterprises, there is a tremendous opportunity to make complex consumer journeys easier to understand and act on, and I’m excited to help scale that vision.”

About MFour Data Research

MFour Data Research, founded in 2011, provides validated, opt-in consumer behavior and survey data powered by its Surveys On The Go® app and Fair Trade Data® model. The company’s 13M+ consumer panel generates nine deterministic data streams — ChatGPT conversations, location, app usage, web browsing, receipts, demographics, attitudes, survey responses and behavior-triggered surveys — all connected to a single identity.

Through MFour Studio™, organizations can access these behavioral and survey signals to understand consumer journeys and measure outcomes, with DANI™ (Data Analytics Navigation Instructor), MFour’s AI assistant, providing on-demand analysis across 4 billion monthly buyer signals. MFour is trusted by Samsung, Google, Amazon Ads, Microsoft, Hulu, Keurig Dr Pepper, Papa Johns and hundreds of other global brands.

Full Journey Intelligence. Know What to Do Next.

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SOURCE MFour Data Research

Medal of Honor Recipient shares why veteran support and patriotism should be a priority during America’s 250th anniversary 

COVINGTON, Ga., Aug. 25, 2026 /PRNewswire/ —

BACKGROUND:
As America approaches its 250th birthday, a new campaign is putting action behind the celebrations.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/puretalk/9407251-en-puretalk-new-campaign-pledges-americas-warrior-partnership-nonprofit-veterans

PureTalk’s America250 campaign has committed to raising $250,000 in support of America’s Warrior Partnership (AWP), a national nonprofit dedicated to improving the lives of veterans, military families and caregivers. Rooted in a “Deeds, Not Words” philosophy, the effort transforms gratitude into meaningful support for those who have served the country.

The campaign launched with an initial $25,000 donation, with customer contributions matched dollar-for-dollar, and a guarantee that any shortfall will be covered to ensure the full $250,000 reaches AWP. Every dollar raised helps expand veteran support programs in communities across the country.

Clint Romesha and Jim Lorraine share more details about the America250 campaign, why we should all support American-led businesses and the importance of patriotism, unity and service.

For more information, please visit PureTalk.com and roundup your bill at checkout to donate

MORE ABOUT CLINT ROMESHA
Clint Romesha is a former U.S. Army Staff Sergeant noted for his heroic actions during the Battle of Kamdesh, a key moment during the War in Afghanistan. On October 3, 2009, Sergeant Romesha took quick and selfless action while under aggressive fire from the Taliban. Despite taking shrapnel wounds to his neck, shoulders, and arms, he carried out a counterattack that not only eliminated Taliban machine guns but allowed for wounded soldiers to be taken to an aid station. In 2013 he was awarded the Medal of Honor by President Barack Obama, making him the fourth living recipient of the honor for the wars in Afghanistan and Iraq. In the same year, he was inducted into the Pentagon’s Hall of Heroes.

MORE ABOUT JIM LORRAINE:
Jim Lorraine, the president and CEO of America’s Warrior Partnership, served in the U.S. Air Force as a Flight Nurse with nine combat deployments and retired as the Deputy Command Surgeon for the United States Special Operations Command after 22 years of service. He became the founding director of the United States Special Operations Command Care Coalition and served as Special Assistant for Warrior and Family Support to the Chairman, Joint Chiefs of Staff.

Produced for: PureTalk

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SOURCE PureTalk

Agency expands partnership across Drybar, Elements Massage, Radiant Waxing, Amazing Lash Studio, and Fitness Together following three years of proven results with Amazing Lash Studio franchisees

AUSTIN, Texas, Aug. 25, 2026 /PRNewswire/ — Walden Media Group (WMG®), a growth marketing agency built for fast scaling brands, enterprises, and multi-location businesses, recently announced it has been named an approved marketing vendor for WellBiz Brands, the parent company behind Drybar, Elements Massage, Radiant Waxing, Amazing Lash Studio, and Fitness Together. The designation follows three years of WMG® supporting Amazing Lash Studio franchisees with customer acquisition and local marketing programs, and marks a significant expansion of the relationship across the full WellBiz portfolio.

The approved vendor status comes at a moment of renewed momentum for WellBiz Brands, under the leadership of CEO Amanda Clark and newly appointed CMO Michelle Devore, who are setting an ambitious growth agenda across the portfolio’s franchise network.

“We have greatly enjoyed supporting these franchisees in their customer acquisition efforts over the last few years, and it is truly an ideal partnership to be working alongside great marketers and leaders in the franchise space,” said Zachariah Walden, CEO of Walden Media Group. “These are some of the most exciting brands in the market today, and having the opportunity to bring our go to market and brand expertise to a national level across so many great brands is a privilege.”

As part of its broader platform strategy, WMG® is investing several million dollars into a proprietary advertising technology system designed to give multi-location businesses cleaner attribution modeling and faster, AI enabled booking experiences at the speed users expect when engaging with modern advertising. The investment reflects WMG’s position as a disruptor in a category where many agencies still rely on legacy strategies.

WMG® has scaled its franchise and multi-location partnerships aggressively over the past several years, and the WellBiz Brands designation adds to a growing roster of national franchise relationships across numerous industries.

About Walden Media Group

Walden Media Group is a growth marketing agency built for the complexity of scale, partnering with franchise, enterprise, and international brands to grow faster across every market they operate in.

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SOURCE Walden Media Group