Coinbase is the brand AI engines most often recommend to a first-time buyer. Five brands are actively warned against — including FTX, Celsius, and Terra/Luna, years after collapse. 

MIAMI, July 2, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released The Crypto Trust Index 2026 — research scoring how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer when a first-time buyer asks whether a crypto brand is safe. 

The Index analyzed 60+ first-time-buyer prompts across six question types, run five times per engine, across 25 crypto exchanges and brands. The finding: AI engines do not stay neutral. They answer with a verdict — recommend, hedge, or warn. There is no neutral tier. 

The Top 5 brands AI recommends: 

Coinbase — Trust Score 94. The default first-time-buyer recommendation across all five engines.Kraken — 87. Cited for proof-of-reserves and clean operating record.Fidelity Crypto — 82. Inherited trust from a traditional-finance brand the engines extend without re-litigation.Gemini — 77. Recommended on US regulatory posture.Bitwise — 73. Surfaced as the regulated-ETF route into crypto exposure.

The brands AI warns against: 

FTX (Trust Score 3), Terra/Luna (4), Voyager (5), Celsius (6), and Pump.fun (11) — surfaced only as cautionary examples, with the failure history attached to every mention.Binance, the largest exchange in the world by volume with approximately 280 million registered users, ranks 12th with a Trust Score of 47. The engines cite its scale — and immediately hedge on past regulatory settlements.

“Crypto spent a decade fighting for trust, and the fight just moved,” said Ronn Torossian, Founder and Chairman of 5W. “The first conversation a new buyer has about your brand is now with an AI engine — and the engine answers with a verdict, not a link. Recommend, hedge, or warn. There is no neutral. The brands the engines recommend did one thing — they made themselves easy to vouch for. Regulated. Disclosed. Documented. The brands being warned about are not all bad companies, but they have given the engine nothing safe to say.”

Six structural findings from the Index: 

There is no neutral tier. Every brand gets a stance.Regulation outranks size. The engines weight US oversight and disclosure above trading volume.AI has a long memory. Collapsed brands stay in the answer for years.A clean record is citable; a clean image is not. Proof-of-reserves and audits move scores. Marketing does not.The traditional-finance halo is real. Brokerage-backed crypto brands inherit trust the engines extend on day one.The on-ramp moved. The first trust decision now happens inside an AI answer, before a buyer reaches any site.

The full Index — including all 25 brands, six question types, and the engine-by-engine breakdown — is available free at 5wpr.com/ai-visibility-index/crypto-trust-index-2026/.

Important framing: The Index measures how AI engines describe crypto brands, for communications and reputation-strategy purposes only. It is not investment, trading, or financial advice, not a security or solvency audit, and not an endorsement of any platform or digital asset. Crypto trading carries significant risk.

About 5W 

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com. 

Media Contact:
press@5wpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ai-is-the-new-crypto-on-ramp–and-it-is-picking-winners-5w-crypto-trust-index-2026-scores-25-brands-by-how-ai-treats-them-302778928.html

SOURCE 5W Public Relations

Coinbase is the brand AI engines most often recommend to a first-time buyer. Five brands are actively warned against — including FTX, Celsius, and Terra/Luna, years after collapse. 

MIAMI, July 2, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released The Crypto Trust Index 2026 — research scoring how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer when a first-time buyer asks whether a crypto brand is safe. 

The Index analyzed 60+ first-time-buyer prompts across six question types, run five times per engine, across 25 crypto exchanges and brands. The finding: AI engines do not stay neutral. They answer with a verdict — recommend, hedge, or warn. There is no neutral tier. 

The Top 5 brands AI recommends: 

Coinbase — Trust Score 94. The default first-time-buyer recommendation across all five engines.Kraken — 87. Cited for proof-of-reserves and clean operating record.Fidelity Crypto — 82. Inherited trust from a traditional-finance brand the engines extend without re-litigation.Gemini — 77. Recommended on US regulatory posture.Bitwise — 73. Surfaced as the regulated-ETF route into crypto exposure.

The brands AI warns against: 

FTX (Trust Score 3), Terra/Luna (4), Voyager (5), Celsius (6), and Pump.fun (11) — surfaced only as cautionary examples, with the failure history attached to every mention.Binance, the largest exchange in the world by volume with approximately 280 million registered users, ranks 12th with a Trust Score of 47. The engines cite its scale — and immediately hedge on past regulatory settlements.

“Crypto spent a decade fighting for trust, and the fight just moved,” said Ronn Torossian, Founder and Chairman of 5W. “The first conversation a new buyer has about your brand is now with an AI engine — and the engine answers with a verdict, not a link. Recommend, hedge, or warn. There is no neutral. The brands the engines recommend did one thing — they made themselves easy to vouch for. Regulated. Disclosed. Documented. The brands being warned about are not all bad companies, but they have given the engine nothing safe to say.”

Six structural findings from the Index: 

There is no neutral tier. Every brand gets a stance.Regulation outranks size. The engines weight US oversight and disclosure above trading volume.AI has a long memory. Collapsed brands stay in the answer for years.A clean record is citable; a clean image is not. Proof-of-reserves and audits move scores. Marketing does not.The traditional-finance halo is real. Brokerage-backed crypto brands inherit trust the engines extend on day one.The on-ramp moved. The first trust decision now happens inside an AI answer, before a buyer reaches any site.

The full Index — including all 25 brands, six question types, and the engine-by-engine breakdown — is available free at 5wpr.com/ai-visibility-index/crypto-trust-index-2026/.

Important framing: The Index measures how AI engines describe crypto brands, for communications and reputation-strategy purposes only. It is not investment, trading, or financial advice, not a security or solvency audit, and not an endorsement of any platform or digital asset. Crypto trading carries significant risk.

About 5W 

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com. 

Media Contact:
press@5wpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ai-is-the-new-crypto-on-ramp–and-it-is-picking-winners-5w-crypto-trust-index-2026-scores-25-brands-by-how-ai-treats-them-302778928.html

SOURCE 5W Public Relations

AUBURN HILLS, Mich., July 2, 2026 /PRNewswire/ —

Legendary performance meets next-gen gaming with a high-octane digital debut

Dodge accelerates into one of the world’s most influential gaming universes with the debut of the Viper GTS-R. For the first time, players can experience the Dodge Viper GTS-R as an in-game race car in both Fortnite and Rocket League.

“Bringing the Viper GTS-R into Fortnite and Rocket League connects Dodge’s performance heritage with a whole new generation of enthusiasts,” said Matt McAlear, Dodge CEO. “The Dodge Viper is a legend, and the GTS-R represents our racing DNA and heritage. Now, through these gaming communities, millions of players will experience Dodge and Viper performance in an entirely new, high-adrenaline environment.”

For a limited time only, starting July 2 at 8 p.m. EST through July 12, the Dodge Viper GTS-R will be available in-game, with exclusive customization options and limited-time bundles available at launch.

Dodge Viper GTS-R
Following the debut of the iconic Dodge Viper R/T10 in 1992, the Viper GTS-R was introduced in 1995 at the Pebble Beach Concours. A variation of the Viper GTS, the GTS-R model turned the Viper roadster into a factory-built race car that dominated the track. The original GTS-R earned five international GT championships and the 1997-1999 FIA GT championships. It also posted an overall win at the Rolex 24 Hours of Daytona in 2000 – the first for a production-based American car. Viper finished one-two at the 24 Hours of Le Mans in GTS class in three consecutive years, from 1998-2000.

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the lineup of Dodge, America’s performance brand.

The Dodge Charger multi-energy lineup features:

SIXPACK-powered 420-horsepower Dodge Charger R/T with the most standard horsepower of any muscle car550-horsepower Dodge Charger Scat Pack, powered by the 3.0L twin-turbo SIXPACK high-output (H.O.) engine – the most powerful Hurricane engine in productionQuickest and most powerful AWD muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations – because with performance comes choice.

The Dodge lineup is also fueled by the most powerful gas SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine. The Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 14 million potential customization combinations. The Dodge Durango R/T 392 delivers the most horsepower per dollar for a gas SUV, and the 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.

Follow Dodge and company news and video on:
Media website: media.stellantisnorthamerica.com
Dodge brand: dodge.com
Direct Connection: DCPerformance.com
Facebook: facebook.com/dodge
Instagram: @dodgeofficial
X: @dodge and @StellantisNA
YouTube: youtube.com/dodge, youtube.com/StellantisNA

View original content to download multimedia:https://www.prnewswire.com/news-releases/gamers-get-ready-dodge-is-bringing-the-iconic-viper-gts-r-to-fortnite-and-rocket-league-for-limited-time-302816481.html

SOURCE Stellantis