Brand strategy and communications consultancy to help high-growth companies lead with credibility.

SAN DIEGO, July 8, 2026 /PRNewswire/ — TEAM LEWIS, a global integrated marketing agency, today announced the launch of its AI Practice. The practice will help emerging AI companies translate complex technologies into clear, credible market narratives that drive growth.

Built for companies shaping the AI stack, the practice enables brands to move beyond technical capability and vague AI narratives to demonstrate real-world impact to the audiences that influence decisions (developers, buyers, investors and analysts). With nearly one in two Americans (47%)1 saying marketing often looks or sounds the same, differentiation has never mattered more.

The practice is underpinned by TEAM LEWIS’s experience in the deep tech ecosystem.

Integrated Work that Unlocks Outcomes:

Market Education & Authority: Brand Strategy, Positioning, PR/Media Relations, and Executive Thought-Leadership programs that turn technical, complex value into easy-to-understand authority in the conversations that shape your category.Demand Creation & Value: Campaign Strategy, Creative, Content Systems, Social, Web, SEO, ABM and paid amplification that puts one consistent story in front of the right buyers, generates qualified interest and converts it into pipeline.Proof, Credibility and Advocacy: Executive visibility, customer evidence, partner storytelling, community building and reputation/crisis readiness that backs up your claims, strengthens credibility under scrutiny, and turns customers into advocates.

“AI companies don’t have a visibility problem – they have a clarity problem,” said Danielle Malvesti, VP Strategy, TEAM LEWIS. “The market is saturated with general AI claims, but buyers are looking for proof, perspective and practical impact. Our AI Practice is built to help companies tell sharper stories, earn trust faster and turn innovation into influence.”

The practice debuts with the introduction of the Fog City AI Marketing Collective, an invite-only online community for San Francisco marketers putting AI to work in the real world. Members get weekly news roundups, access to candid peer conversations, and a consistent calendar of local meetups. Approval required; registration only.

To learn more about TEAM LEWIS’s AI practice area or sign up for the Fog City AI Marketing Collective, visit here.

Media Contact

usmarketing@teamlewis.com 

About TEAM LEWIS

TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America. For more information, visit www.teamlewis.com.

Methodology 

1 TEAM LEWIS surveyed 1,000 individuals in the US. All respondents were 18 or older, and the sample was census-balanced by age and gender. TEAM LEWIS collected data through an online survey fielded from May 20 – 22, 2026. The survey respondents were independently sourced from Veridata Insights.

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SOURCE TEAM LEWIS

Brand strategy and communications consultancy to help high-growth companies lead with credibility.

SAN DIEGO, July 8, 2026 /PRNewswire/ — TEAM LEWIS, a global integrated marketing agency, today announced the launch of its AI Practice. The practice will help emerging AI companies translate complex technologies into clear, credible market narratives that drive growth.

Built for companies shaping the AI stack, the practice enables brands to move beyond technical capability and vague AI narratives to demonstrate real-world impact to the audiences that influence decisions (developers, buyers, investors and analysts). With nearly one in two Americans (47%)1 saying marketing often looks or sounds the same, differentiation has never mattered more.

The practice is underpinned by TEAM LEWIS’s experience in the deep tech ecosystem.

Integrated Work that Unlocks Outcomes:

Market Education & Authority: Brand Strategy, Positioning, PR/Media Relations, and Executive Thought-Leadership programs that turn technical, complex value into easy-to-understand authority in the conversations that shape your category.Demand Creation & Value: Campaign Strategy, Creative, Content Systems, Social, Web, SEO, ABM and paid amplification that puts one consistent story in front of the right buyers, generates qualified interest and converts it into pipeline.Proof, Credibility and Advocacy: Executive visibility, customer evidence, partner storytelling, community building and reputation/crisis readiness that backs up your claims, strengthens credibility under scrutiny, and turns customers into advocates.

“AI companies don’t have a visibility problem – they have a clarity problem,” said Danielle Malvesti, VP Strategy, TEAM LEWIS. “The market is saturated with general AI claims, but buyers are looking for proof, perspective and practical impact. Our AI Practice is built to help companies tell sharper stories, earn trust faster and turn innovation into influence.”

The practice debuts with the introduction of the Fog City AI Marketing Collective, an invite-only online community for San Francisco marketers putting AI to work in the real world. Members get weekly news roundups, access to candid peer conversations, and a consistent calendar of local meetups. Approval required; registration only.

To learn more about TEAM LEWIS’s AI practice area or sign up for the Fog City AI Marketing Collective, visit here.

Media Contact

usmarketing@teamlewis.com 

About TEAM LEWIS

TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America. For more information, visit www.teamlewis.com.

Methodology 

1 TEAM LEWIS surveyed 1,000 individuals in the US. All respondents were 18 or older, and the sample was census-balanced by age and gender. TEAM LEWIS collected data through an online survey fielded from May 20 – 22, 2026. The survey respondents were independently sourced from Veridata Insights.

View original content to download multimedia:https://www.prnewswire.com/news-releases/team-lewis-introduces-ai-practice-to-accelerate-visibility-and-trust-for-emerging-ai-companies-302820099.html

SOURCE TEAM LEWIS

New solution brings purpose-built workflows to marketers of all skill levels, accelerating time to execution, improving ROI and enhancing customer experience

CARY, N.C., July 8, 2026 /PRNewswire/ — SAS, the leader in data and AI, today announced SAS 360 Marketing AI, a new solution to help marketers build, deploy and scale machine learning models without relying on overstretched data science teams.  

Many marketing organizations struggle to translate insight into action. SAS 360 Marketing AI addresses this with purpose-built guided workflows and customizable recipe templates for common marketing uses that help marketing teams move faster from data to decision.

“For the longest time, ownership of analytical intelligence has lived outside of marketing,” said Roger Beharry Lall, Research Director at IDC. “As such, this predictive intelligence was hard to procure, often being costly, complex, and time consuming. Offerings like SAS 360 Marketing AI solution help democratize the skills, knowledge, and trust needed to put predictive AI in the hands of marketers”.

Why It matters to marketers

Turn insight into action faster

Prepare and assess data quality through automated workflows.Train machine learning models with guided, explainable steps.Generate and activate scores directly in customer journeys.Monitor performance and retrain models automatically.

Reduce time and complexity

Automates data preparation, feature engineering and model training.Dramatically shortens time to deployment.

Focus on high-impact use cases

Identify customers most likely to convert.Detect and prevent churn.Expand into next-best offer, cross-sell, CLTV and segmentation.Customizable recipe templates for common marketing uses.

Work with your data – not against it

Train models using data where it already resides.Reduce costly data movement and prep.

Build trust with transparent, governed AI

Full visibility into data inputs and outcomes.Built-in bias detection and mitigation.Automated monitoring and governance.

Faster time to impact
Data preparation can account for up to 80% of model development effort, often taking months to complete. SAS 360 Marketing AI streamlines these processes, enabling teams to:

Shorten time from insight to action.Increase marketing ROI through targeted interventions.Improve customer experience with more relevant, timely engagement.

Flexible deployment and growth path
SAS 360 Marketing AI can be deployed as a standalone modeling and scoring engine or as part of the broader SAS Customer Intelligence 360 ecosystem, where it enhances journey orchestration, decisioning and personalization. Organizations can start with specific use cases and expand their adoption as their analytics maturity grows.

“Marketers don’t lack data – they lack the ability to act on it at speed,” said Mike Blanchard, Head of Customer Intelligence Solutions at SAS. “SAS 360 Marketing AI removes the barriers between insight and execution, giving teams the tools to operationalize AI where it matters most: real customer decisions.”

For more information on SAS Customer Intelligence 360, visit: SAS Customer Intelligence 360

To follow updates and insights, visit the SAS Customer Intelligence LinkedIn page: SAS Customer Intelligence 360 on LinkedIn

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2026 SAS Institute Inc. All rights reserved.

Editorial Contacts:
Angela Lipscomb
angela.lipscomb@sas.com
919-531-2525
sas.com/news

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SOURCE SAS