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Appcast Expands Its Recruitment Marketing Platform with Career Sites Built for the AI Era

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New career site solution increases visibility, improves candidate conversion, and gives recruitment leaders control over performance.

LEBANON, N.H., July 7, 2026 /PRNewswire/ — Appcast, the global leader in recruitment media and technology, announced Appcast Career Sites, a performance-driven solution that transforms the career site into a measurable, high-impact engine for hiring. As candidate acquisition becomes more fragmented, costly, and shaped by AI-driven search behaviors, traditional career sites have become a bottleneck to hiring performance.

“Most career sites don’t convert, or they’re converting the wrong talent. In fact, we’ve found that 95% of job seekers who click on a job don’t apply,” said Brianna Huynh, VP of Brand and Creative at Appcast. “We recognize the market is shifting, and candidate acquisition costs continue to rise. To drive the best hiring outcomes, organic and paid need to work together. Appcast Career Sites are built to provide flexibility and scale by delivering employer brand content while utilizing technology solutions that engage, convert, and provide data to continuously optimize.”

Appcast Career Sites connect organic and paid insights to guide hiring investment toward the roles, locations, and channels that perform best. The result is a continuous optimization loop that improves hiring performance across the candidate journey, leading to a 70% increase in organic search visibility.

Appcast has evolved career sites from what has traditionally been considered an employer brand activation platform into a high performing recruitment engine that delivers an elevated candidate experience alongside proprietary data and insights. Appcast Career Sites optimize hiring with several key capabilities:

Boost organic candidate discovery through advanced SEO and GEO-ready architecture that optimizes employer brand content and job listings for both traditional search engines and AI platforms like ChatGPT and Gemini.Deploy faster and scale without friction: Works with any ATS or CRM—no heavy integrations or lock into proprietary systems—using a flexible, user-friendly CMS that lets teams quickly manage content.Eliminate applicant drop-off points by leveraging real-time user behavior, engagement analysis, heat map data, and candidate remarketing capabilities with Appcast Xtend.Maximize candidate conversion rates using high-performing job search workflows shaped by more than a decade of recruitment marketing and employer brand expertise. Appcast clients have seen a 53% increase in completed applications driven by improved career site experience and brand engagement.Increase application completion with Appcast Apply, a native, ATS-integrated application workflow that improves conversion rate of qualified applicants and removes the need to log in for job seekers.

This approach has earned industry recognition, including a Platinum win at the 2026 Vega Digital Awards for its work on the KFC career site. The project highlighted how modern, mobile–first UX and performance–driven design can significantly elevate both engagement and hiring outcomes.

By aligning employer brand storytelling, UX design, and integrated performance technology, Appcast Career Sites enable organizations to attract the right candidates, convert more interest into applications, and continuously improve hiring performance.

To learn more about Appcast Career Sites or to request a product demonstration, visit https://www.appcast.io/products/appcast-career-sites/.

About Appcast
Appcast is an integrated recruitment marketing platform that helps organizations attract, engage, and hire better talent—more efficiently and with total transparency. By unifying performance driven media, conversion optimized career sites, employer brand strategy, and full funnel analytics, Appcast ensures every dollar of recruitment spend delivers measurable impact. Headquartered in Lebanon, N.H., Appcast has offices across North America and Europe and is a subsidiary of The Stepstone Group, a global leader in digital recruiting. Learn more at http://www.appcast.io.

Media Contact
Michiko Morales
Gabriel Marketing Group (for Appcast)
202–805–2345
michim@gabrielmarketing.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/appcast-expands-its-recruitment-marketing-platform-with-career-sites-built-for-the-ai-era-302818446.html

SOURCE Appcast

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TEAM LEWIS Introduces AI Practice to Accelerate Visibility and Trust for Emerging AI Companies

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46 minutes ago

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July 8, 2026

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Brand strategy and communications consultancy to help high-growth companies lead with credibility.

SAN DIEGO, July 8, 2026 /PRNewswire/ — TEAM LEWIS, a global integrated marketing agency, today announced the launch of its AI Practice. The practice will help emerging AI companies translate complex technologies into clear, credible market narratives that drive growth.

Built for companies shaping the AI stack, the practice enables brands to move beyond technical capability and vague AI narratives to demonstrate real-world impact to the audiences that influence decisions (developers, buyers, investors and analysts). With nearly one in two Americans (47%)1 saying marketing often looks or sounds the same, differentiation has never mattered more.

The practice is underpinned by TEAM LEWIS’s experience in the deep tech ecosystem.

Integrated Work that Unlocks Outcomes:

Market Education & Authority: Brand Strategy, Positioning, PR/Media Relations, and Executive Thought-Leadership programs that turn technical, complex value into easy-to-understand authority in the conversations that shape your category.Demand Creation & Value: Campaign Strategy, Creative, Content Systems, Social, Web, SEO, ABM and paid amplification that puts one consistent story in front of the right buyers, generates qualified interest and converts it into pipeline.Proof, Credibility and Advocacy: Executive visibility, customer evidence, partner storytelling, community building and reputation/crisis readiness that backs up your claims, strengthens credibility under scrutiny, and turns customers into advocates.

“AI companies don’t have a visibility problem – they have a clarity problem,” said Danielle Malvesti, VP Strategy, TEAM LEWIS. “The market is saturated with general AI claims, but buyers are looking for proof, perspective and practical impact. Our AI Practice is built to help companies tell sharper stories, earn trust faster and turn innovation into influence.”

The practice debuts with the introduction of the Fog City AI Marketing Collective, an invite-only online community for San Francisco marketers putting AI to work in the real world. Members get weekly news roundups, access to candid peer conversations, and a consistent calendar of local meetups. Approval required; registration only.

To learn more about TEAM LEWIS’s AI practice area or sign up for the Fog City AI Marketing Collective, visit here.

Media Contact

usmarketing@teamlewis.com 

About TEAM LEWIS

TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America. For more information, visit www.teamlewis.com.

Methodology 

1 TEAM LEWIS surveyed 1,000 individuals in the US. All respondents were 18 or older, and the sample was census-balanced by age and gender. TEAM LEWIS collected data through an online survey fielded from May 20 – 22, 2026. The survey respondents were independently sourced from Veridata Insights.

View original content to download multimedia:https://www.prnewswire.com/news-releases/team-lewis-introduces-ai-practice-to-accelerate-visibility-and-trust-for-emerging-ai-companies-302820099.html

SOURCE TEAM LEWIS

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Technology

TEAM LEWIS Introduces AI Practice to Accelerate Visibility and Trust for Emerging AI Companies

Published

46 minutes ago

on

July 8, 2026

By

Brand strategy and communications consultancy to help high-growth companies lead with credibility.

SAN DIEGO, July 8, 2026 /PRNewswire/ — TEAM LEWIS, a global integrated marketing agency, today announced the launch of its AI Practice. The practice will help emerging AI companies translate complex technologies into clear, credible market narratives that drive growth.

Built for companies shaping the AI stack, the practice enables brands to move beyond technical capability and vague AI narratives to demonstrate real-world impact to the audiences that influence decisions (developers, buyers, investors and analysts). With nearly one in two Americans (47%)1 saying marketing often looks or sounds the same, differentiation has never mattered more.

The practice is underpinned by TEAM LEWIS’s experience in the deep tech ecosystem.

Integrated Work that Unlocks Outcomes:

Market Education & Authority: Brand Strategy, Positioning, PR/Media Relations, and Executive Thought-Leadership programs that turn technical, complex value into easy-to-understand authority in the conversations that shape your category.Demand Creation & Value: Campaign Strategy, Creative, Content Systems, Social, Web, SEO, ABM and paid amplification that puts one consistent story in front of the right buyers, generates qualified interest and converts it into pipeline.Proof, Credibility and Advocacy: Executive visibility, customer evidence, partner storytelling, community building and reputation/crisis readiness that backs up your claims, strengthens credibility under scrutiny, and turns customers into advocates.

“AI companies don’t have a visibility problem – they have a clarity problem,” said Danielle Malvesti, VP Strategy, TEAM LEWIS. “The market is saturated with general AI claims, but buyers are looking for proof, perspective and practical impact. Our AI Practice is built to help companies tell sharper stories, earn trust faster and turn innovation into influence.”

The practice debuts with the introduction of the Fog City AI Marketing Collective, an invite-only online community for San Francisco marketers putting AI to work in the real world. Members get weekly news roundups, access to candid peer conversations, and a consistent calendar of local meetups. Approval required; registration only.

To learn more about TEAM LEWIS’s AI practice area or sign up for the Fog City AI Marketing Collective, visit here.

Media Contact

usmarketing@teamlewis.com 

About TEAM LEWIS

TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America. For more information, visit www.teamlewis.com.

Methodology 

1 TEAM LEWIS surveyed 1,000 individuals in the US. All respondents were 18 or older, and the sample was census-balanced by age and gender. TEAM LEWIS collected data through an online survey fielded from May 20 – 22, 2026. The survey respondents were independently sourced from Veridata Insights.

View original content to download multimedia:https://www.prnewswire.com/news-releases/team-lewis-introduces-ai-practice-to-accelerate-visibility-and-trust-for-emerging-ai-companies-302820099.html

SOURCE TEAM LEWIS

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SAS puts machine learning in marketers’ hands with new SAS 360 Marketing AI

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46 minutes ago

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July 8, 2026

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New solution brings purpose-built workflows to marketers of all skill levels, accelerating time to execution, improving ROI and enhancing customer experience

CARY, N.C., July 8, 2026 /PRNewswire/ — SAS, the leader in data and AI, today announced SAS 360 Marketing AI, a new solution to help marketers build, deploy and scale machine learning models without relying on overstretched data science teams.  

SAS launches SAS 360 Marketing AI to help marketers build, deploy and scale machine learning models.

Many marketing organizations struggle to translate insight into action. SAS 360 Marketing AI addresses this with purpose-built guided workflows and customizable recipe templates for common marketing uses that help marketing teams move faster from data to decision.

“For the longest time, ownership of analytical intelligence has lived outside of marketing,” said Roger Beharry Lall, Research Director at IDC. “As such, this predictive intelligence was hard to procure, often being costly, complex, and time consuming. Offerings like SAS 360 Marketing AI solution help democratize the skills, knowledge, and trust needed to put predictive AI in the hands of marketers”.

Why It matters to marketers

Turn insight into action faster

Prepare and assess data quality through automated workflows.Train machine learning models with guided, explainable steps.Generate and activate scores directly in customer journeys.Monitor performance and retrain models automatically.

Reduce time and complexity

Automates data preparation, feature engineering and model training.Dramatically shortens time to deployment.

Focus on high-impact use cases

Identify customers most likely to convert.Detect and prevent churn.Expand into next-best offer, cross-sell, CLTV and segmentation.Customizable recipe templates for common marketing uses.

Work with your data – not against it

Train models using data where it already resides.Reduce costly data movement and prep.

Build trust with transparent, governed AI

Full visibility into data inputs and outcomes.Built-in bias detection and mitigation.Automated monitoring and governance.

Faster time to impact
Data preparation can account for up to 80% of model development effort, often taking months to complete. SAS 360 Marketing AI streamlines these processes, enabling teams to:

Shorten time from insight to action.Increase marketing ROI through targeted interventions.Improve customer experience with more relevant, timely engagement.

Flexible deployment and growth path
SAS 360 Marketing AI can be deployed as a standalone modeling and scoring engine or as part of the broader SAS Customer Intelligence 360 ecosystem, where it enhances journey orchestration, decisioning and personalization. Organizations can start with specific use cases and expand their adoption as their analytics maturity grows.

“Marketers don’t lack data – they lack the ability to act on it at speed,” said Mike Blanchard, Head of Customer Intelligence Solutions at SAS. “SAS 360 Marketing AI removes the barriers between insight and execution, giving teams the tools to operationalize AI where it matters most: real customer decisions.”

For more information on SAS Customer Intelligence 360, visit: SAS Customer Intelligence 360

To follow updates and insights, visit the SAS Customer Intelligence LinkedIn page: SAS Customer Intelligence 360 on LinkedIn

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2026 SAS Institute Inc. All rights reserved.

Editorial Contacts:
Angela Lipscomb
angela.lipscomb@sas.com
919-531-2525
sas.com/news

View original content to download multimedia:https://www.prnewswire.com/news-releases/sas-puts-machine-learning-in-marketers-hands-with-new-sas-360-marketing-ai-302819982.html

SOURCE SAS

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