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HEY SEVEN OFFICIALLY LAUNCHES THE GAMING INDUSTRY’S FIRST AI-NATIVE PREMIUM PLAYER DEVELOPMENT PLATFORM

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4 months ago

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Unifying three signals- gaming, behavioral, and conversational- into a single holistic player profile, driving incremental player monetization at scale.

LAS VEGAS, July 7, 2026 /PRNewswire/ — Hey Seven officially launched an AI-native premium player development platform, purpose-built to help gaming operators scale hyper-personalized player development that no human team can deliver alone. Built from the ground up around Autonomous AI, the platform operates like the industry’s best player development expert – but runs 24/7, in any language, learns from every premium player at the right moment around land-based, online, and omnichannel operators. 

Even the industry’s best hosts can realistically manage only a limited number of meaningful player relationships. As operators expand their premium player programs, thousands of valuable guests receive little or no personalized engagement. Emerging VIPs often go unnoticed because traditional segmentation relies primarily on historical gaming activity rather than real-time intent and behavior. 

Unlike CRM, loyalty, analytics, and casino management systems that observe player activity, Hey Seven actively engages players in conversation, capturing sentiment, preferences, intent, and reactions directly from the source in real time. 

“For decades, casinos have invested heavily in systems that track player behavior, but very little has changed in how player relationships are managed,” said Mikhail Gaushkin, Co-Founder and Chief Commercial & Revenue Officer of Hey Seven. “Hey Seven was built AI-native because modern player development requires more than analytics. We digitize the instincts, judgment, timing, and relationship skills of the industry’s best player development professionals. Our vision is to give every player a world-class host while allowing human hosts to focus on the moments only people can create.”

Because the platform is AI-native, every agent continuously learns from player interactions while sharing intelligence across the entire system, allowing every conversation to become smarter than the last.

Hey Seven delivers seven core skills, the Seven Agents, orchestrated together as one system:

1.  Agent Engage — Premium Engagement: Host-level attention for every premium player, 24/7, with cross-platform context in any language.
2. Agent Up-Sell — Increase Share of Wallet: Every cross-sell and up-sell moment turned into the right offer, in the right channel, in real time.
3.  Agent Connect — EQ of Player Development: Host-level judgment on tone, context, and timing, so every message reads like your best host wrote it.
4.  Agent ROI — Reinvestment Optimization: The right incentive at the right moment, recalibrated in real time based on player response.
5.  Agent Signal — PVIP Identification: Emerging high-value players found earlier by combining gaming, behavioral, and conversational signals no single system captures.
6.  Agent Safeguard — Responsible-by-Default: Every communication gated against real-time responsible-gaming signals, built into the decision engine.
7.  Agent Impact — Revenue & EBITDA Impact: measurable, attributable lift per property, tracked against a holdout control.

Every conversation also becomes enterprise intelligence. Hey Seven transforms guest interactions into structured operational insights, revealing unmet needs, recurring service issues, emerging preferences, travel plans, and changing player intent. These insights help marketing, player development, operations, hotel, food and beverage, and executive leadership make better decisions based on what guests are actually saying, not just how they play. 

“Player development has reached a scale that humans alone simply cannot manage,” said Mikhail Gaushkin. “Having led marketing and player development teams myself, I’ve seen firsthand how difficult it is to identify, engage, and grow tomorrow’s VIPs. Hey Seven enables operators to discover high-potential players earlier, build stronger relationships and continuously improve every interaction through AI that learns over time.”

Beyond player engagement, Hey Seven transforms guest interactions into actionable operational intelligence. By analyzing guest conversations, requests, sentiment, preferences, and engagement patterns, the platform surfaces actionable insights. The result is a richer understanding of player intent, earlier identification of emerging trends, and better operational decisions across the enterprise.

Hey Seven’s AI-native architecture creates four fundamental advantages:

1.  We talk to the player. Every other system in the stack looks at the player; Hey Seven is the only one talking to them – capturing reaction, sentiment, and intent from the source.
2.  EQ, not just IQ. The industry perfected gaming analytics IQ – data, segmentation, targeting. Hey Seven adds the missing EQ: the tone, timing, and personal touch that make a premium player feel seen.
3.  Execution, not co-pilot. Other AI products recommend and leave humans to execute. Hey Seven executes within pre-agreed guardrails.
4.  Owned by the operator. Every interaction compounds into a holistic player profile that belongs to the operator, not the host. When a host leaves, the relationship stays.

To learn more or book a demo visit heyseven.ai.

About Hey Seven, Inc.
Hey Seven is the gaming industry’s first AI-native premium player development platform. Built specifically for casino and integrated resorts, the platform unifies three signals never compiled before, gaming, behavioral and conversation, into a single holistic player profile that continuously learns from every interaction. By combining autonomous AI with operator-defined guardrails, Hey Seven helps land-based, online and omnichannel operators identify, develop, and grow premium and emerging premium players while delivering measurable incremental revenue.  Founded by experienced tier-one gaming and technology executives, the company is built on three non-negotiable values: excellence, transparency, and accountability.

Media Contact:
Diane Spiers 
Dianepr@heyseven.ai 

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SOURCE Hey Seven Inc.

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

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2 hours ago

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October 25, 2026

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

2 hours ago

on

October 25, 2026

By

Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

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9 hours ago

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October 24, 2026

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RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-security–technology-summit-unveils-month-long-program-of-activities-ahead-of-december-event-302918695.html

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