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SAS puts machine learning in marketers’ hands with new SAS 360 Marketing AI

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New solution brings purpose-built workflows to marketers of all skill levels, accelerating time to execution, improving ROI and enhancing customer experience

CARY, N.C., July 8, 2026 /PRNewswire/ — SAS, the leader in data and AI, today announced SAS 360 Marketing AI, a new solution to help marketers build, deploy and scale machine learning models without relying on overstretched data science teams.  

SAS launches SAS 360 Marketing AI to help marketers build, deploy and scale machine learning models.

Many marketing organizations struggle to translate insight into action. SAS 360 Marketing AI addresses this with purpose-built guided workflows and customizable recipe templates for common marketing uses that help marketing teams move faster from data to decision.

“For the longest time, ownership of analytical intelligence has lived outside of marketing,” said Roger Beharry Lall, Research Director at IDC. “As such, this predictive intelligence was hard to procure, often being costly, complex, and time consuming. Offerings like SAS 360 Marketing AI solution help democratize the skills, knowledge, and trust needed to put predictive AI in the hands of marketers”.

Why It matters to marketers

Turn insight into action faster

Prepare and assess data quality through automated workflows.Train machine learning models with guided, explainable steps.Generate and activate scores directly in customer journeys.Monitor performance and retrain models automatically.

Reduce time and complexity

Automates data preparation, feature engineering and model training.Dramatically shortens time to deployment.

Focus on high-impact use cases

Identify customers most likely to convert.Detect and prevent churn.Expand into next-best offer, cross-sell, CLTV and segmentation.Customizable recipe templates for common marketing uses.

Work with your data – not against it

Train models using data where it already resides.Reduce costly data movement and prep.

Build trust with transparent, governed AI

Full visibility into data inputs and outcomes.Built-in bias detection and mitigation.Automated monitoring and governance.

Faster time to impact
Data preparation can account for up to 80% of model development effort, often taking months to complete. SAS 360 Marketing AI streamlines these processes, enabling teams to:

Shorten time from insight to action.Increase marketing ROI through targeted interventions.Improve customer experience with more relevant, timely engagement.

Flexible deployment and growth path
SAS 360 Marketing AI can be deployed as a standalone modeling and scoring engine or as part of the broader SAS Customer Intelligence 360 ecosystem, where it enhances journey orchestration, decisioning and personalization. Organizations can start with specific use cases and expand their adoption as their analytics maturity grows.

“Marketers don’t lack data – they lack the ability to act on it at speed,” said Mike Blanchard, Head of Customer Intelligence Solutions at SAS. “SAS 360 Marketing AI removes the barriers between insight and execution, giving teams the tools to operationalize AI where it matters most: real customer decisions.”

For more information on SAS Customer Intelligence 360, visit: SAS Customer Intelligence 360

To follow updates and insights, visit the SAS Customer Intelligence LinkedIn page: SAS Customer Intelligence 360 on LinkedIn

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2026 SAS Institute Inc. All rights reserved.

Editorial Contacts:
Angela Lipscomb
angela.lipscomb@sas.com
919-531-2525
sas.com/news

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SOURCE SAS

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SABRE Launches Smart Pepper Spray With GPS Alerts to Instantly Notify Emergency Contacts

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Connected personal safety device combines maximum-strength protection with real-time location sharing for faster response in critical situations

CHICAGO, July 8, 2026 /PRNewswire/ — SABRE, a leader in personal safety solutions, announced the launch of the SABRE Smart Pepper Spray, a connected personal safety device that combines maximum-strength pepper spray with real-time GPS alert technology. Designed to enhance personal protection, the device automatically notifies trusted contacts with the user’s live location when the alert button or pepper spray is deployed, helping ensure faster awareness and response in emergencies.

The SABRE Smart Pepper Spray represents a new category of self-defense technology—bridging the gap between physical protection and immediate communication.

A Smarter Approach to Personal Safety

Unlike traditional pepper sprays, the SABRE Smart Pepper Spray integrates with a companion mobile app to provide automatic emergency alerting. When the spray is deployed—or when the in-app panic button is activated—the system sends real-time GPS location alerts to preselected contacts, enabling them to quickly understand the situation and take action.

There is no need to unlock a phone, make a call, or send a message. The alert is triggered instantly—helping ensure users are never alone in a critical moment.

How It Works

User activates the spray, presses the detachable button or in-app panic buttonDevice triggers an automatic alert through the mobile appReal-time GPS location is shared immediatelyEmergency contacts receive a notification and live location tracking

Built for Real-World Safety Situations

The SABRE Smart Pepper Spray is designed to support users in everyday scenarios where personal safety is a concern, including:

Walking alone at nightCollege campus environmentsRunning or outdoor activitiesCommuting or rideshare travelVisiting unfamiliar areas

Powerful Protection Meets Smart Connectivity

In addition to its connected features, the SABRE Smart Pepper Spray delivers professional-grade defense:

Maximum-strength pepper spray trusted by law enforcement12–14 foot range for safer distance from threatsUp to 10 seconds of spray time for extended defenseFast Flip Top safety for quick, one-handed deploymentErgonomic finger grip for improved aim and controlCompact, discreet design for everyday carryLong-lasting battery designed for reliability without frequent charging

Bringing Peace of Mind to Users and Their Loved Ones

The Smart Pepper Spray expands the impact of personal protection beyond the individual carrying it. By instantly notifying trusted contacts, the device provides additional reassurance to family members and friends—helping reduce uncertainty and enabling faster response when it matters most.

“Safety isn’t just about stopping a threat,” said David Nance, CEO of SABRE. “It’s about making sure help is notified instantly—so users are never alone in an emergency. When every second matters, immediate awareness can make all the difference.”

Redefining Personal Safety

The SABRE Smart Pepper Spray reflects a broader shift in personal safety—from standalone self-defense tools to connected safety systems that prioritize awareness, communication, and preparedness.

By combining proven defensive technology with smart connectivity, SABRE is helping redefine what it means to feel protected in everyday life.

Availability

The SABRE Smart Pepper Spray is available now at www.sabrered.com and on Amazon.

For more information, visit www.sabrered.com.

About SABRE

SABRE is a global leader in personal safety solutions, trusted by professionals and consumers worldwide. As the most used brand by police and public safety officers, SABRE combines proven defensive technology with innovative smart features to help people stay safe, connected, and in control in any situation.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sabre-launches-smart-pepper-spray-with-gps-alerts-to-instantly-notify-emergency-contacts-302818424.html

SOURCE SABRE- Security Equipment Corporation

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RapidScale Launches Infrastructure Intelligence Practice as Pricing Volatility Disrupts IT Planning and Operations

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With 88% of businesses experiencing rising costs and extended delivery timelines, RapidScale delivers cost predictability, workload flexibility and procurement reliability.

RALEIGH, N.C., July 8, 2026 /PRNewswire/ — RapidScale, a leading provider of enterprise managed and professional services for public, private, and hybrid cloud environments, today announced its new Infrastructure Intelligence practice. Built upon five existing solution areas, the new offering enables organizations to clearly understand and prioritize technology decision making across cloud, on-premises and hybrid environments, improving infrastructure cost visibility, optimizing technology resources in deployment, reducing planning risk, and making more confident decisions.

88% of technology leaders responding to RapidScale’s inaugural Infrastructure Intelligence Index survey reported they’ve experienced at least one disruption resulting from extended lead times, pricing changes, and capacity events in the first six months of 2026. As the global memory and storage supply chain cautiously adapts to spiking demand, overcoming volatility, strategically timing investments, and navigating how a business’s technology needs map to impact will be increasingly critical to organizational growth.

“Companies typically assume that if they have the budget, they can scale infrastructure whenever they need it. That assumption no longer holds,” said Duane Barnes, president of RapidScale. “Lagging access to infrastructure is forcing technology and finance leaders to rethink how they plan, fund and modernize systems. Organizations need a more agile, long-term approach that gives them confidence that the capacity and resources required to support critical operations will be available when they need them.”

To understand how supply chain constraints are impacting businesses in real time, RapidScale surveyed 300 technology leaders, identifying three key trends shaping the current environment:

Nearly all organizations’ tech operations are actively experiencing disruption: Only 12% of organizations reported no meaningful change to operations and planning over the last 90 days. Most IT leaders are actively managing pricing increases during procurement (59%); delivery and lead time delays (48%); and capacity challenges (34%). With manufacturing facilities that will alleviate strain at least 2-5 years from production, adapting to this structural shift will be an ongoing priority.

Organizations are stretching existing infrastructure, but few are delaying projects: Only 26% of respondents noted they were cancelling or delaying projects as a result of volatility, instead opting to shift workloads across their environment (48%) or increase focus on cost governance or consumption optimization (51%). Prioritizing how critical workloads run across existing infrastructure is critical to negating operational issues that may arise from technology headwinds.

The impact now extends beyond IT operations: 84% of respondents are concerned about supply chain volatility’s long-term impact, with most concerned about implications for tech roadmap planning (61%) and budget predictability (53%). While these board-level operational issues cause concern, nearly half of respondents (46%) flag these constraints could impact their organization’s ability to implement and execute AI initiatives.

RapidScale’s Infrastructure Intelligence practice helps organizations establish a fact-based view of current infrastructure spend, identify cost and capacity trade-offs, and build an executive-ready roadmap for modernization. The offering brings together RapidScale’s capabilities in cost transparency, hybrid optimization, VMware strategy, multi-cloud re-platforming and FinOps into a single operating model for aligning infrastructure decisions with business priorities. Combined with RapidScale’s one-to-one approach to partnership, these services enable businesses to thoughtfully and sequentially tackle their most pressing needs.

“It’s critical for businesses to treat infrastructure challenges as interconnected business issues, rather than isolated technology decisions,” said Jason McKay, chief solutions officer at RapidScale. “RapidScale’s Infrastructure Intelligence practice addresses these issues directly, giving technology, finance and executive leaders the visibility needed to strategically evaluate cost, capacity and modernization trade-offs with greater confidence.”

To learn more about Infrastructure Intelligence and how RapidScale helps organizations improve cost predictability and modernization planning, visit https://www.rapidscale.com/infrastructure-intelligence-assessment. To review the findings of RapidScale’s Infrastructure Intelligence Index report, visit https://www.rapidscale.com/blog/cloud/new-rapidscale-research-shows-infrastructure-volatility-is-reshaping-it-roadmaps

About RapidScale

RapidScale empowers business innovation through secure, scalable cloud solutions—driven by exceptional talent. We deliver managed, professional, and advisory services across private, public, and hybrid environments, enabling mid-market and enterprise organizations to extend their technology reach, activate change, and accelerate growth. Whether hosted, on-premises, or hybrid, our solutions are designed to meet the needs of our clients’ business outcomes—not just their infrastructure needs—ensuring each solution is bespoke, unbiased, and precisely aligned with client goals.

As a Broadcom Pinnacle Partner, AWS Premier Partner, Microsoft Azure Expert MSP, and certified Google Cloud Partner, RapidScale transforms complexity into agility. Our services span the full cloud lifecycle—from strategy to execution—with embedded cyber resiliency and AI-powered data insights that protect today’s operations and enable tomorrow’s competitive edge.

Through RapidScale, Cox Business, Segra, and Hospitality Network, Cox Communications provides a broad commercial solutions portfolio including advanced cloud and managed IT solutions and fiber-based network solutions that create connected environments, unique hospitality experiences and support diverse applications for nearly 370,000 businesses nationwide.

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SOURCE RapidScale

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CPSC Implements Mandatory eFiling for Certificates of Compliance, Targeting Dangerous Foreign Imports

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WASHINGTON, July 8, 2026 /PRNewswire/ — The U.S. Consumer Product Safety Commission (CPSC) announced that the Commission’s eFiling program is now in effect, requiring importers of regulated consumer products to submit compliance certificates electronically before products enter U.S. commerce.

The eFiling program enables CPSC to identify and target high-risk imported products more efficiently while reducing unnecessary inspections and delays for compliant importers. By allowing the agency to focus enforcement resources where they are most needed, eFiling helps keep unsafe products out of the U.S. marketplace while facilitating legitimate trade.

Today’s implementation represents one of the most significant modernization efforts in CPSC’s import surveillance program since the agency was established, providing CPSC with certificate information before products enter U.S. commerce. The program also supports closer coordination between CPSC and U.S. Customs and Border Protection, reinforcing a whole-of-government approach to protecting American consumers at the border.

“America faces an unprecedented surge in imported consumer products entering through increasingly complex global supply chains, including millions of direct-to-consumer shipments that often bypass traditional retail distribution. CPSC faces significant enforcement challenges, particularly where products originate from countries that do not comply with U.S. safety laws. eFiling brings CPSC’s import surveillance and targeting capabilities into the 21st century, enabling the agency to identify and interdict high-risk shipments earlier, keeping unsafe foreign-made products out of American homes, and leveling the playing field for American manufacturers and importers that follow the rules,” said CPSC Acting Chairman Peter A. Feldman.

“Let me be clear: eFiling does not apply to domestic manufacturers, including small businesses manufacturing in the United States. It creates no new testing, certification, or compliance obligations. Importers are already required by law to create and maintain this information. eFiling simply modernizes how the data is transmitted to CPSC,” he said.

The eFiling program is the culmination of more than a decade of development, including extensive industry testing through alpha and beta pilots conducted between 2016 and 2024, followed by a voluntary implementation period that allowed importers to develop and test their systems before today’s effective date.

Requirements applicable to consumer products imported into Foreign Trade Zones and later entered for consumption or warehousing will take effect on January 8, 2027.

More detailed information on the eFiling program is available at the links below:

eFiling – CPSC’s Modern Approach for Filing Certificate DataFinal Rule Implementing eFiling for Certificates of Compliance

About CPSC
CPSC is the federal agency charged with protecting the public from unreasonable risks of injury associated with thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the agency was established more than 50 years ago, CPSC has worked to ensure the safety of consumer products, contributing to a decline in related injuries.

Federal law prohibits any person from selling products subject to a Commission-ordered recall or to a voluntary recall undertaken in consultation with CPSC.

For lifesaving information:
– Visit CPSC.gov.
– Sign up to receive our e-mail alerts.
– Follow us on Facebook, Instagram, X, BlueSky, Threads, LinkedIn and Truth Social.
– Report a dangerous product or a product-related injury on www.SaferProducts.gov.
– Call CPSC’s Hotline at 800-638-2772 (TTY 800-638-8270).
– Contact a media specialist.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cpsc-implements-mandatory-efiling-for-certificates-of-compliance-targeting-dangerous-foreign-imports-302820872.html

SOURCE U.S. Consumer Product Safety Commission

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