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NCS launches enterprise AI platforms and products; deepens partnerships to accelerate AI-driven business transformation

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Expands Sunshine.AI suite to introduce sovereign-ready AI foundational and physical AI platforms, as well as agentic assistant capabilities Strengthens partnerships across industries including healthcare, transport, and education, to scale AI deploymentAdvances specialist talent to help organisations put AI to work on enterprise-scale transformation across their operationsLaunches a practitioner’s playbook, drawing from 100+ AI projects to guide clients on getting measurable returns from their AI investments

SINGAPORE, July 9, 2026 /PRNewswire/ — NCS today announced an expanded Sunshine.AI suite of sovereign, enterprise-grade AI platforms and products, formed new sector-specific partnerships, and committed to training next-generation AI talent. Together, these enable organisations to move from AI experimentation to enterprise-scale transformation with the speed, security, and governance they need. The initiatives were unveiled at its annual technology forum, NCS AI Impact 2026.

NCS CEO Sam Liew said, “The real opportunity isn’t incremental improvement. It’s redesigning core operations for exponential outcomes. To deploy AI at scale, organisations need the right partners: those who combine deep industry expertise with enterprise-grade, sovereign platforms built for real-world governance and security. They also need a strong ecosystem behind them. As an AI-led tech services company, this is exactly what we have built NCS to do. As Singapore advances its national AI agenda, we are committed to helping our clients turn that ambition into real, measurable outcomes.”

To enable enterprise-wide AI transformation, NCS brings together platforms, products, specialist talent, industry partnerships, and practical implementation experience. As a result, clients can put AI to work better, faster, and safer, with security and governance built in from the start.

Enterprise-ready platforms and products to put AI into production

For organisations that need to deploy AI within their own environments while maintaining full data control, NCS’ expanded Sunshine.AI suite provides sovereign, enterprise-grade AI with safety, governance, and compliance built in from day one. Built by practitioners for practitioners, the multi-model and multi-modal portfolio spans an AI foundational platform to Physical AI. This includes:

Sunshine.core: the AI foundational platform to build and operate production-grade AI agents. Its library of reusable, mix-and-match components means teams do not need to rebuild common infrastructure.Sunshine.builder: an AI-powered application that lets business analysts build software applications without writing code, translating business requirements into working systems, allowing users to define what they need, analyse how it will work, validate that it meets their requirements, and deploy solutions.Sunshine.chilliclaw: an enterprise-ready AI assistant that embeds agentic intelligence directly into the software employees already use – from productivity suites to business systems such as ERP.Sunshine.commanderAI: a Physical AI platform that connects AI with real-world robotics, it acts as a single command centre for multi-vendor robot fleets, with safety and security controls built for deployment at scale.  NCS also launched RAMP (Robot and AI in-Motion Programme), a by-invitation sandbox where NCS, AWS Generative AI Innovation Centre (GenAIIC), Dell Technologies, and NVIDIA collaborate to build client solutions across Public Safety, Smart Buildings, and Physical Operations.Sunshine.guardian: NCS’ AI safety and assurance engine for agentic AI in production. It follows a simple cycle: watch each agent closely, test it by simulating real attacks, and fix any issues automatically. Along the way, it produces audit-ready records that meet trusted standards.

NCS has also upgraded its proven tools with agentic AI capabilities: Sunshine.coder, which has lifted developer productivity and quality by 15%; Sunshine.operations, which has cut IT incident escalations by 40%; Sunshine.productivity, which saves employees over two hours a week. These upgrades are complemented by Sunshine.kaisense, NCS’ advanced video AI platform for real-time monitoring and analysis.

Sector and technology partnerships

NCS is deploying AI in sectors where it must prove it works under real-world constraints – including healthcare, transport, and education. From helping patients recover faster, to closing learning gaps for students and freeing clinicians from routine work, these partnerships combine the sector’s domain knowledge with NCS’ technology expertise. These demonstrate how AI can deliver measurable outcomes in high-stakes regulated environments, beyond controlled pilots.

Healthcare:  NCS signed a Memorandum of Understanding with IHH Healthcare to establish a Joint AI Centre of Excellence. This Centre will co-develop and deploy AI solutions across IHH’s multinational network to enhance clinical excellence, operational efficiency, and cost management.With NHG Health, NCS is deploying agentic AI across pilot areas such as biometric identification, digital pathology, and HR transformation to streamline operations, strengthen clinical workflows, and improve patient outcomes.
 Education:With Ngee Ann Polytechnic, NCS is deploying an AI Tutor that closes individual learning gaps. In a recent pilot, adult learners reported a positive impact. NCS is also embedding its Sunshine.coder tool into the institution’s ICT curriculum to build a pipeline of AI-native talent.

Transport:With South Korea’s Autonomous A2Z, NCS is building an autonomous shuttle service for its employees, integrating the ROii vehicle with NCS’ RobotManager platform to create an operational blueprint for future client projects.

Enterprise AI:NCS is partnering with Alibaba Cloud, a leading global provider of AI infrastructure and the intelligence backbone of Alibaba Group, to accelerate the adoption of enterprise AI solutions for diverse sectors across the region. By combining Alibaba Cloud, as well as Qwen’s AI platforms and foundation models with NCS’ expertise in AI governance, security, systems integration, and implementation, the partnership enables organisations to adopt AI securely while optimising performance, scalability, and cost efficiency.

Physical AI and Healthtech: NCS is expanding into Physical AI and human-centric care through exoskeleton technology and integrated healthcare solutions, working with:Fourier Rehab, a global leader in rehabilitation technology, to deploy medical exoskeletons to accelerate patient recovery.Hypershell, the world’s leading consumer exoskeleton brand, to advance all-terrain exoskeletons that extend mobility beyond the hospital, into daily life and demanding work environments.iMedWay, a leading healthcare IT solutions provider, to deliver comprehensive digital solutions to achieve data-driven efficiency and better patient outcomes.LinkDoc, to bring AI-driven clinical trials and regulatory innovation to healthcare clients across Asia Pacific, strengthening NCS’ healthcare technology offerings. LinkDoc is a healthcare AI technology company transforming clinical trials through data and advanced AI to accelerate research for drugs and medical devices, advancing innovation across the life sciences industry.

Today’s announcements add to the growing ecosystem of best-in-class technology partners NCS has built throughout the year. These include AI leader Mistral AI, data platform pioneer VAST Data, humanoid robotics specialist AGIBOT, and enterprise AI deployment company Lian Xin. Together, they give NCS and its clients access to a comprehensive range of technologies from across the global AI landscape.

Talent and skills partnerships

Scaling AI requires leaders who can combine their deep domain expertise with AI fluency. In support of Singapore’s National AI Strategy 2.0, NCS is building this combination from early-career professionals to C-suite leaders to develop AI talent at every career stage.

For Senior Leaders: NCS is partnering with leading institutions – Singapore University of Technology and Design (SUTD), NUS School of Continuing and Lifelong Education (SCALE), Shanghai Jiao Tong University (SJTU), represented by SJTU Asia-Pacific Graduate Institute, and AI Singapore (AISG), to develop and deliver a range of Applied AI masterclasses. Designed for senior executives, the curriculum addresses the practical challenges of deploying AI at scale, featuring role-specific courses such as AI Economics for finance leaders and AI Governance for risk leaders.For Specialist AI Talent: NCS has partnered with Digital Industry Singapore (DISG) to accelerate its AI transformation and sharpen its competitive edge. Through targeted workforce development, NCS will hire more than 130 AI practitioners over three years, building advanced and differentiated AI capabilities in its AI Central team, as well as specialised expertise in its sectoral teams for Singapore’s connectivity sector. 

A practitioner’s guide to ’10X’ AI returns

NCS today also released the NCS AI Playbook – a practitioner-led blueprint distilled from more than 100 AI projects. It is organised around two questions every enterprise must answer: “Are we doing the right things, and are we doing things right?”

Key points include:

The 3R Framework reframes AI from cost-cutting to value creation: Return on Customer, Return on Employee, and Return on Future.The Five U’s of Failed AI name the root causes of stalled programmes: Unclear cost, Unchanged business processes, Unready data, Ungoverned agent development, and Unknown security and safety risks.The Four Execution Pillars – Cheaper, Better, Faster and Safer – operationalise AI with rigour.Cheaper token strategy and model selection: Every task consumes tokens, and costs compound when left unmanaged. Treating tokens as a managed cost on the balance sheet, monitored and controlled rather than left to run, and matching each task to the right-sized model instead of defaulting to the priciest frontier model, cuts costs by up to 82% and speeds up responses by three to ten times.Better AI-ready data and workflow redesign: AI is only as reliable as the data behind it, so grounding AI in clean, well-governed data sharply reduces the errors and hallucinations that erode trust and create business and legal risk. The biggest gains then come not from bolting AI onto legacy processes, but from reimagining the workflow itself, targeting the right use cases first.Faster NCS AI accelerators: Rebuilding components that already exist elsewhere wastes a substantial share of project effort. NCS’ reusable, pre-tested building blocks cut this out, so teams build once and deploy many times.Safer built-in assurance: As AI begins to act and not just advise, it becomes both a target and a potential threat actor. Safety guardrails and AI-against-AI cyber defence, applied from day one, protect against a fast-evolving threat landscape.

Applied together, these pillars unlock the highest returns, moving enterprises away from low, short-term ROI towards long-term transformative growth. The platforms, partnerships, and talent programmes launched today put these practices into action.

Underpinning these initiatives is a new operating structure that brings sector expertise closer to clients. NCS has reorganised into 10 industry-specific Operating Groups, supported by two Service Organisations: Applications and Communications Engineering (ACE) for AI-agent-led delivery, and Digital Resilience (DR) for secure and resilient operations. This structure is anchored by the newly created AI Central team, which drives strategy, accelerates innovation, and ensures the safe and responsible adoption of AI across the organisation.

About NCS 
NCS is a leading AI tech services company. With a 15,000-strong team across the Asia Pacific, NCS scales its platforms and capabilities to provide clients with greater agility and AI expertise across a range of industries. Embracing a strong ecosystem of global partners, NCS transforms technology services delivery combining AI with digital resilience to drive real business impact. NCS is a subsidiary of the Singtel Group.

Media Contacts

NCS

 Burson

Adeline Sim

adeline.sim@ncs.com.sg   

 BursonforNCS@bursonglobal.com

 

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/C O R R E C T I O N — INTURAI VENTURES CORP./

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The news release below has been updated to reflect changes to the headline, subheadline “Highlights” section, and paragraphs 1-3. The complete, corrected release follows:

INTURAI VENTURES RELEASES DOMECOMMAND INVESTOR PRESENTATION

(CSE: URAI / OTC: URAIF / FSE: 3QG0)
investor@inturai.com

Highlights

Inturai has released its DomeCommand Investor Presentation.

The Company will present the recently announced DomeCommand acquisition to investors, along with an update on the sensing business and the unique combined offering, and a live Q&A.

The presentation will be delivered via two live investor webinars on Thursday, July 23, 2026, covering the same material in both the European and North American time zones. Registration is now open using the links below.

VANCOUVER, BC, July 7, 2026 /CNW/ – Inturai Ventures Corp. (the “Company”) (CSE: URAI) (OTC: URAIF) (FSE: 3QG0) has released its DomeCommand investor presentation following the Company’s signing of an exclusive Letter of Intent announced July 6th for the proposed acquisition.

DomeCommand is an AI-native command-and-coordination platform for autonomous systems, deepening the Company’s position in defence and national security markets alongside its spatial intelligence platform.

Investor Presentation

In addition, the Company will host two live investor webinars to present DomeCommand and an update on the Company’s progress. Both sessions take place on Thursday, July 23, 2026 and cover the same material.

Session 1
APAC and Germany: Thursday, July 23 at 10:00 AM CEST
Register: Click to Reserve your spot

Session 2
Vancouver: Thursday, July 23 at 9:00 AM PDT
Toronto: Thursday, July 23 at 12:00 PM EDT
Germany: Thursday, July 23 at 6:00 PM CEST
Register: Click to Reserve your spot

About Inturai Ventures

Inturai Ventures is advancing intelligent environments with cutting-edge AI technologies, transforming industries such as healthcare, military, smart homes, and industrial applications.

For more information, visit www.inturai.com.

On behalf of the Board of Directors

Ed Clarke, CEO
Inturai Ventures Corp.
Email: investor@inturai.com
Phone: (+1) 604 339-0339

Forward-Looking Statements

This document contains certain forward-looking statements that are based on assumptions as of the date of this news release. Forward-looking statements are frequently characterized by words such as “anticipates”, “plan”, “continue”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate”, “may”, “will”, “potential”, “proposed”, “positioned” and other similar words, or statements that certain events or conditions “may” or “will” occur. Forward-looking statement in this news release include, without limitation: statements regarding the Proposed Acquisition, the anticipated benefits therefrom, the satisfaction of the terms and conditions of the Proposed Acquisition, including, without limitation, the approval of the Canadian Securities Exchange, and the timing and receipt thereof. All such forward-looking statements involve substantial known and unknown risks and uncertainties, certain of which are beyond the Company’s control, which include, without limitation: risks that the Proposed Acquisition may not be completed as contemplated, or at all; risks that the anticipated benefits from the Proposed Acquisition may not be realized as contemplated, or at all; risks that the terms and conditions of the Proposed Acquisition, including, without limitation, the approval of the Canadian Securities Exchange, may not be satisfied as contemplated, or at all. The reader is cautioned that the assumptions used in the preparation of the forward-looking statements may prove to be incorrect and the actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what benefits, including the amount of proceeds, the Company will derive therefrom. Readers are cautioned that the foregoing list of factors is not exhaustive. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

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OPPO and realme Extend and Expand Partnership with Taboola, Bringing Taboola News to Millions More Smartphones Globally

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HONG KONG, July 9, 2026 /PRNewswire/ — Taboola (NASDAQ: TBLA) today announced deepened partnerships with OPPO and its subsidiary realme, two of the largest smartphone manufacturers in the world.

Since 2023, OPPO and realme have chosen Taboola News to power recommendations on millions of mobile devices globally across the United Kingdom, Philippines, Singapore, Argentina and more. With today’s news, Taboola expands its work with these leading device manufacturers, expanding Taboola News to millions of additional devices across India and Thailand.

OPPO and realme will continue to integrate Taboola recommendations into the lockscreen of its smartphones, providing users a positive user experience with its devices and offering quality content from publishers that keep users engaged.

Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers.

Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Carriers and manufacturers use Taboola News to deliver personalized, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.

“OPPO and realme have always been at the forefront of delivering great experiences for their customers and Taboola News is part of that effort,” said Adam Singolda, CEO at Taboola. “During our longstanding partnership, we have seen their commitment to innovation. We are pleased to see Taboola News play a role in giving their smartphone users more access to relevant content, now in millions of additional devices worldwide.”

“Our focus continues to be on providing users with experiences that provide value to users,” said Tank Zeng, Director of OPPO Overseas Business. “We have benefitted from Taboola News because it taps into Taboola’s long history of providing access to trusted publishers all around the world. With our deepened partners, we are excited to take this ability even further.”

About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services. OPPO has footprints in more than 70 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

About Taboola 

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

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“Search, Not Discounts, Decided Amazon Prime Day 2026’s Beauty Winners: Market Defense Report”

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SEATTLE, July 8, 2026 /PRNewswire/ — One in four consumers purchased beauty or cosmetics during Amazon Prime Day 2026, and most of them compared prices with Walmart. Market Defense’s Annual “THE BEAUTY POWER PLAYERS: Amazon Prime Day June 2026 Report” uncovers what drove shoppers to Amazon’s earliest Prime Day in five years, and how strategic deal shopping reshaped how beauty brands competed for the cart.

“Prime Day 2026 had a clear message for the beauty industry: shoppers arrive knowing exactly what they want — and increasingly, what they want is prestige. The Power Players this year rewrote the rules — prestige won big, with Armani Beauty claiming the top fragrance spot and Tarte unseating Maybelline in makeup. K-beauty dominated skin care, with medicube commanding nearly 16% share.  This report gives you the power players, the category shifts, and the moves behind the brands that made Prime Day their biggest moment of the year.” —Vanessa Kuykendall, Chief Engagement Officer, Market Defense

A record event, with a new rhythm

This year, Prime Day ran June 23 to 26, the earliest start in the event’s history and the first June Prime Day since 2021. The numbers tell the story:

The four days surrounding Prime Day 2026 shattered U.S. e-commerce records, reaching $26.4 billion — surpassing the combined Black Friday and Cyber Monday total of $26.05 billion from November 2025.Prime Day posted 9.3% YoY growth in 2026, a significant deceleration from last year’s 30.3% surge — a sign the event is maturing. As more retailers run competing sales events during the same window, Amazon’s dominance is steady but no longer explosive.Beauty ranked 4th in cart share at 26%, up from 25% in 2025.Prime Day drove a +71% surge in beauty search volume during the event week, rising from 102.4M to 174.8M searches.The Beauty shopper was harder to impress this Prime Day. Search was roughly flat YoY (-4%), click rate dropped from 34.7% to 30.4%, and purchase rate fell from 5.0% to 4.5%.Prestige beauty is winning on Amazon. Tarte unseated Maybelline at #1 in makeup brand share of sales for the first time, Armani Beauty claimed #1 in fragrance, and professional brands swept the hair care ranks. Categories that were once dominated by mass brands are now battlegrounds for prestige.

Who shopped? Seasoned consumers showed up with a plan

Prime Day 2026 was a low-ticket, high-volume event, and the shopper had a Walmart tab open.

Suburban high-income women over 45 made up 51% of all buyers, with the 65+ group alone at 31%, up from 29% last year.Deal satisfaction dropped to 59%, down from 68% last year. Shoppers came in with sharper expectations and left with a more critical eye.69% of items sold for under $20, while just 3% were priced above $100.Average spend per item: $23.23, down from $24.59 last year. Average household spend: approximately $143, with the average order at roughly $47.Shoppers came armed with a price comparison. 41% placed 3 or more separate orders, and 53% compared prices at Walmart and Target before buying on Amazon — while 49-50% cross-shopped Walmart throughout the entire event.

Fierce competition fueled the frenzy

Prime Day was not the only game in town. Nearly every major retailer ran a parallel event, creating the most concentrated deal week in recent retail history:

Walmart: the weeklong Walmart Deals event (June 22 to 28) pulled roughly half of Prime Day shoppers (49 to 50%) into cross shopping.Target: Target Circle Deal Days ran head to head with Prime Day (June 23 to 26) and engaged 32% of Prime Day shoppers.TikTok Shop: Deals For You Days stretched June 17 through July 2, its longest summer event yet, with discounts up to 65% on peak days that landed squarely on Prime Day.Ulta Beauty: the Big Summer Beauty Sale ran June 19 through July 11 with up to 40% off across makeup, skin care, hair, and fragrance. The beauty retailer cheekily titled their promo code “PrimeTime.”

Beauty’s winners were built on search

Branded search is gaining ground. One in five estimated beauty purchases on Prime Day 2026 started with a brand name search — up from 17.4% a year earlier. Shoppers increasingly arrive knowing exactly what they want.

For beauty brands, that shift in Search behavior changes everything about how deals are planned, paced, and promoted.

“The single most searched beauty term on Prime Day was the brand name “medicube”. Not sunscreen, not mascara, a brand. For as long as I’ve done this work, generic terms owned the top of search and brands fought for position underneath them. That flipped this year, and I don’t believe it flips back. Put that next to growth cooling from 30% to 9% and the message is uncomfortable but clear: Amazon is done growing your business for you. The meaningful growth is now share you take from a competitor, by name, because the shopper typed yours instead of theirs.” —Dave Karlsven, SVP, Partnerships & Growth at Market Defense.

This Year’s Beauty Power Players:

Medicube held the #1 overall beauty spot for the second consecutive Prime Day, growing share from 9.3% in 2025 to 13.23% in 2026.Medicube is also the #1 branded search term in skincare YTD at 1.99 million monthly searches, up 47.6% from last year.K-beauty is no longer a niche win, it’s a search-wide movement. Korean beauty brands captured 10.5% of all beauty search during Prime Day 2026, up from 6.5% in 2025, and drove nearly 19% of the entire Prime Day beauty search lift.Two ingredient-led skincare brands broke into the overall top 10 best-selling beauty brands for the first time at Prime Day 2026: Anua and The Ordinary.Value beauty found an opening in hair care. Native Coconut & Vanilla Shampoo and Conditioner Set claimed the #1 spot, displacing Olaplex, which held the position last year.Men’s hair health is now a dominant search story. Minoxidil for men was the #1 branded search term in hair care during Prime Day 2026, pulling 1.21 million monthly Amazon searches YTD, up 23.5% from last year.Eyes led makeup this Prime Day. Six of the top 10 best-selling makeup products were eye products, with mascara the #1 non-branded search term and lash clusters the #2, pulling 1.4 million and 1.79 million monthly Amazon searches respectively.Tarte Cosmetics placed two mascaras in the overall beauty top 10 and a concealer in the makeup top 10 — three products across two top 10s in two different formats, the broadest single-brand product presence of any makeup brand this Prime Day.Sol de Janeiro’s Cheirosa 62 claimed the #1 best-selling fragrance on Amazon for the third consecutive Prime Day, placing two products in both the fragrance and overall beauty top 10 simultaneously.Men’s fragrance owned the Prime Day leaderboard. Nautica, Afnan, and RASASI claimed 3 of the top 10 fragrance best sellers, up from just 1 in 2025, a shift that tracks a global category growing nearly 9% annually, with 62% of men aged 25-40 now calling fragrance a daily essential.

Why did some brands win while others watched?

Prime Day 2026 was harvest time, not planting time. The winners planted in the weeks and months before the event, building demand off Amazon and investing in search visibility, then harvested on day one when traffic peaked.

Bidding wars got brutal: some category cost per click rates hit $60 during the event.AI-referred traffic jumped 89% YoY and converted 40% better than email or paid search.Brands that waited for traffic to come to them watched it go somewhere else.

“Prime Day 2026 reinforced that the cost of growth on Amazon continues to rise. With U.S. e-commerce sales surpassing $26 billion during the event, brands faced higher advertising costs, greater promotional intensity, and increased pressure on margins. The opportunity for the rest of 2026 isn’t simply to spend more, it’s to spend smarter, allocating capital toward highest-return products and operating Amazon as an integrated business rather than a collection of disconnected functions. Efficiency has become one of the most durable competitive advantages in today’s marketplace.” —Karan Raturi, Chief Operating Officer at Market Defense

Some brands already found that balance during Prime Day 2026.

“A big takeaway from this Prime Day was that momentum compounds — brands that came into June having built consistent growth through Spring translated that baseline into something remarkable: doubling or even tripling their pre-event growth rate.  That kind of amplification doesn’t happen by accident.  What separated the winning brands was how they prioritized the event, focused discounts on hero skus at the same depth or deeper than last year — at a minimum of 25% off — and leveraged an omni-channel approach prior and during the event.  At Market Defense, we worked with our brands on TikTok shop, influencer and affiliate marketing programs that delivered 7-10X ROAS, email, social and PR tactics that drive discovery and demand in the run up to and during Prime Day.  60% of our entire portfolio activated some form of off-Amazon marketing for the event.  Building the right omni-channel strategy is the right foundation for our ads team to build upon – delivering a boost in ad sales, more efficiently, without overbidding and keeping TACOS in check on par with last year.” — Amy Rudgard, SVP, Client Strategy at Market Defense

The full findings, category by category, are available now in Market Defense’s complete “THE BEAUTY POWER PLAYERS: Amazon Prime Day June 2026 Report”: Amazon Prime Day June 2026 Report

About Market Defense

Market Defense is a leading digital commerce platform and commerce media agency, helping the world’s most ambitious consumer brands accelerate growth across today’s most important marketplaces and digital commerce channels. As a strategic growth partner, the company delivers seamlessly connected marketplace operations, retail media, paid media, social commerce, influencer marketing, and full-funnel growth solutions across Amazon, TikTok Shop, Walmart, Google, Meta, and other leading commerce platforms. With a global operating model spanning every major commerce region, Market Defense enables brands to launch, scale, and optimize their marketplace businesses through a single, integrated partner.

Founded in 2017 and headquartered in Seattle, Market Defense and its subsidiaries partner with over 100 of the industry’s most recognized and fastest-growing brands, including SLIP, Guthy-Renker, Davines, Lattafa, Phlur, Neal’s Yard Remedies, Donnamax, Warner Bros., Grown Alchemist, and Viking Culinary. By combining deep marketplace expertise, proprietary technology, and data-driven execution, Market Defense enables brands to unlock sustainable, profitable growth while delivering a seamless consumer experience across every stage of the digital commerce journey.

Commerce, seamlessly connected.

For more information about Market Defense and its suite of services, visit https://marketdefense.com/

Media Contact: Kayla Clayton
Director, Enterprise Marketing
Kayla.Clayton@marketdefense.com

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