New identity reflects a sharper strategic focus on engineering discipline, select industries, and measurable enterprise outcomes.

EDISON, N.J., July 10, 2026 /PRNewswire/ — Nous Infosystems, a global product and data engineering company backed by TA Associates (“TA”), a leading global private equity firm, today announced that it has rebranded as Artizent, marking the next chapter in the company’s evolution.

The new identity reflects a more focused operating model built around first principles: deep engineering discipline, selective industry focus, fewer but stronger service lines, and a continued commitment to solving complex business problems for enterprise customers.

Artizent will focus on the areas where the company has established depth and where customers face the highest need for reliable execution: software and product engineering, data and analytics, cloud modernization, quality engineering, automation, and applied AI-enabled solutions. The company will place particular emphasis on banking, financial services, insurance, and other regulated industries where technology must operate at scale, with precision, resilience, and accountability.

While the company will operate under the Artizent brand, its ownership, leadership, customer relationships, delivery teams, and commitment to engineering excellence remain unchanged.

“Artizent reflects the company we are building for the next chapter,” said Milan Bhatt, Chief Executive Officer of Artizent. “Our focus is simple: go deeper in the industries we understand, concentrate on the services where we can deliver differentiated value, and apply engineering discipline to business problems that matter. Customers are not looking for more noise. They are looking for partners who understand their environment, simplify complexity, and deliver outcomes with consistency. That is the standard we are setting for Artizent.”

Founded in 1996, the company has helped enterprises build, modernize, and operate mission-critical software and data platforms for nearly three decades. The rebrand reflects the company’s continued evolution from a broad technology services provider into a more focused engineering partner for customers operating in complex, regulated, and high-stakes environments.

“I founded Nous with the belief that strong engineering discipline, combined with a deep understanding of data and customer context, leads to consistently good outcomes,” said Ajith J. Pillai, Founder and Non-Executive Chairman of Artizent. “That belief remains unchanged. What is changing is our level of focus. Artizent carries forward the trust, delivery culture, and technical depth our customers have relied on for years, while giving the company a sharper platform for its future growth.”

The rebrand follows TA’s strategic investment in 2025, which strengthened the company’s ability to invest in deeper capabilities, expand industry-focused solutions, and build longer-term, outcome-driven partnerships with customers worldwide.

“Over the past year, the company has sharpened its strategy around focused engineering services, priority industries, and measurable customer impact,” said Aditya Sharma, Managing Director at TA. “The Artizent brand reflects the strength of the business today and its vision for the future. We believe the company is well positioned to help enterprises modernize critical technology platforms, improve decision-making, and deliver complex transformation initiatives with greater speed, quality, and accountability.”

The transition to the Artizent brand will be implemented globally across the company’s offices, digital properties, and customer communications over the coming months. Existing customer engagements, contracts, leadership, and operational teams remain unchanged.

About Artizent

Artizent is an enterprise engineering company built for mission-critical transformation. The company helps organizations modernize core platforms, engineer better software, unlock trusted data, strengthen cloud foundations, improve quality, and apply AI-enabled solutions where they create measurable business value.

Focused on banking, financial services, insurance, and other regulated industries, Artizent works where technology must perform at scale, with precision, resilience, and accountability. With a global delivery model across the United States, the United Kingdom, Germany, Canada, Serbia, and India, Artizent brings the engineering discipline and execution focus enterprises need to move faster and operate better.

About TA

TA is a leading global private equity firm focused on scaling growth in profitable companies. Since 1968, TA has invested in more than 560 companies across its core sectors, including technology, business services, financial services, and healthcare. Leveraging its deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies deliver lasting value. The firm has raised $65 billion in capital to date and has more than 160 investment professionals across offices in Boston, Menlo Park, Austin, London, Mumbai, and Hong Kong.

Learn more at www.ta.com.

Media Contact
Sanjana Gupta, 
Marketing, Artizent
sanjanag@artizent.com | +91-8197355541

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New 5W Reputation Index audits what AI engines say about Sam Altman, Dario Amodei, and Demis Hassabis — and finds three materially different reputations for the three men who built the engines.

MIAMI, July 10, 2026 /PRNewswire/ — 5W AI Communications today published the inaugural edition of the 5W Reputation Index, the first systematic audit of how AI engines describe the people they were built by. The subject set: the three founders of the labs behind the answers — Sam Altman of OpenAI, Dario Amodei of Anthropic, and Demis Hassabis of Google DeepMind.

Across five AI engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews), 40+ reputation-intent prompts per subject, and 600+ prompt-level observations, the three rank cleanly — and the ranking inverts the order of their public fame.

Demis Hassabis — 86 / 100. The Nobel laureate. “Scientist who happens to run a lab.”Dario Amodei — 82 / 100. “The conscience who was right.” Built Anthropic around an explicit safety thesis and was vindicated commercially.Sam Altman — 64 / 100. “Visionary, with an asterisk.” The most-recognized name in technology, paired with a recurring trust framing.

The Index scores five equally weighted dimensions — Accuracy, Sentiment, Completeness, Consistency, and Control — and the gap is decided on the last one. The two high scorers built their AI reputations on sources they shaped, or earned through credentialed third parties: peer-reviewed work, long-form essays, the Nobel record, a serious biography. The lowest score belongs to the founder whose narrative is anchored most heavily by event-driven press he does not control.

“Fame did not produce the strongest reputation. Credentials and a controlled source base did,” said Ronn Torossian, founder and chairman of 5W. “AI has already written a reputation for every founder, CEO, and brand that matters. Most have never read their own. The answer is being given right now — the only question is whether anyone is shaping it.”

The full 5W Reputation Index — AI Lab Founders Edition is published at 5wpr.com/reputation/ai-lab-founders.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Media Contact
press@5wpr.com

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SOURCE 5W Public Relations

With the Baseus PicoGo Air joining as the thinnest addition to the series, alongside the higher-capacity Baseus PicoGo AM52, the expanded Baseus PicoGo family combines cutting-edge portability, advanced thermal control, and flexible charging for users constantly on the move.

SHENZHEN, China, July 10, 2026 /PRNewswire/ — Baseus today introduced the Baseus PicoGo Air, the thinnest model yet in its Baseus PicoGo series. This new release elevates the entire lineup by bringing a lighter, slimmer, and more adaptable power solution to everyday movement.

Highlighting the Baseus PicoGo series is the all-new Baseus PicoGo Air, a 5,000mAh magnetic power bank built around an ultra-slim 6.9mm profile. Designed for low-burden, everyday top-ups, it brings together next-generation semi-solid-state battery cells, an aluminum-alloy body, and a fire-resistant glass-fiber charging surface in a form factor made to fit naturally into pockets, small bags, and daily carry.

The Baseus PicoGo Air also places a strong focus on thermal management and safety. Its cooling architecture combines graphene, aerogel insulation, and intelligent temperature control, with adaptive monitoring that checks temperature up to 18,000 times per hour. Built-in NFC battery visibility further gives users quick access to live diagnostics such as temperature, cycle count, and battery health through the Baseus app.

A powerful complement to the PicoGo Air is the Baseus PicoGo AM52, released earlier, a higher-capacity option built for more demanding charging scenarios. With a built-in cable, 10,000mAh capacity, up to 25W Qi2.2 magnetic wireless charging, and up to 45W USB-C wired charging, AM52 is designed for users who need faster output and more flexibility across multiple devices. Backed by a strong magnetic attachment and advanced thermal control, it can seamlessly power up to three devices simultaneously without overheating.

Together, the two models form the Baseus PicoGo Series under a shared theme of extreme portability. Baseus PicoGo Air is built for instant power with minimal burden, while Baseus PicoGo AM52—despite its higher capacity—maintains a compact, travel-friendly design that aligns with the series’ lightweight philosophy—expands the experience for heavier, multi-device needs. The result is a lineup that covers a wide range of charging situations while staying especially relevant to commuters, travelers, and digital nomads moving between devices, workspaces, and time zones.

With the Baseus PicoGo Series, Baseus continues to align portable charging with modern mobile lifestyles, delivering power that stays close, light, and ready to move.

Availability

The Baseus PicoGo Air is now available on Amazon US for a recommended retail price of $59.99, and on Amazon Germany for €59.99. Additionally, the Baseus PicoGo AM52 with built-in cable is on Amazon US for a recommended retail price of $79.99, and on Amazon Germany for €79.99.

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SOURCE Baseus