Eighteen-year automotive marketing agency leader joins Anshar Labs’ AI portfolio; Dan Moore appointed CEO of Drivvr AI

CHICAGO, July 13, 2026 /PRNewswire/ — Anshar Labs today announced it has acquired Dealer World, an established automotive marketing and dealer solutions company, and positioned it under Drivvr AI LLC, the firm’s automotive technology company. The acquisition brings 18 years of dealer relationships and industry expertise into Anshar Labs’ portfolio of AI-driven software businesses. Terms of the transaction were not disclosed.

Dan Moore has been appointed Chief Executive Officer of Drivvr AI. Moore joined Dealer World three years ago and previously helped build VistaDash through two successful exits. He will lead Drivvr AI’s strategy, product development, and go-to-market operations, with Dealer World continuing as the company’s automotive marketing product.

The acquisition reflects a thesis Anshar Labs has pursued across industries: that the highest returns from artificial intelligence come not from building AI products in isolation, but from applying deep engineering capability to businesses that already own real customer demand and domain knowledge. Automotive retail, a sector where dealers manage fragmented technology stacks while competing on speed of customer response, presents exactly that opportunity.

“We look for businesses where AI can do something meaningful rather than something impressive, and Dealer World is precisely that. Eighteen years of dealer trust is not something you can engineer or acquire cheaply, and it is the hardest part of this equation to build. What we bring is the other half. Our engineering discipline applied to an industry that has been promised transformation for years and is finally ready to receive it. Dealer World fits directly into where Anshar Labs is going, which is toward operating companies where our AI capability compounds against real demand, not against a pitch deck. We could not be more excited about what this team has built and what we will build together.” Pinaki Saha, Founder and Chief Executive Officer, Anshar Labs

Dealer World was founded 18 years ago by Troy Spring, who built the company into a full-service automotive marketing organization serving dealerships nationwide. Spring will depart following the transaction. Under Drivvr AI, the Dealer World brand and its client-facing teams will continue operating without interruption, with existing contracts, pricing, and service levels unchanged.

“The opportunity in front of us is larger than anything I have been part of. Dealerships today are drowning in tools that promise more leads and deliver more noise. What they need is not another dashboard. They need intelligence that ties the whole operation together and closes the gap between a customer raising their hand and a person actually helping them. Every hour in that gap is a deal lost to someone else. With Anshar Labs’ engineering behind us and eighteen years of knowing exactly what dealers need in front of us, we can finally build the thing this industry has been waiting for. That combination, real demand on one side and real engineering on the other, is rare. We intend to move fast.” Dan Moore, Chief Executive Officer, Drivvr AI

Drivvr AI will develop AI-driven products across marketing, customer engagement, and dealership operations, layered onto the services Dealer World clients use today. The company will be present at Ai4 2026, taking place August 4–6 at The Venetian in Las Vegas.

About Drivvr AI

Drivvr AI LLC is an automotive technology company building AI-driven software for dealerships. The Dealer World brand is the marketing product inside Drivvr AI, which is a company in the Anshar Labs portfolio.

About Anshar Labs

Anshar Labs is a technology holding company focused on delivering AI-driven software and automation solutions across multiple industries, helping organizations improve efficiency, scalability, and innovation. Companies under Anshar Labs include TekFlix, Graphit, CancerGo, Drivvr, Anshar AI, and Anshar Ventures.

Media Contact
Drivvr PR Team • PR@drivvr.ai

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SOURCE Dealer World

SCORETRACKER® LIVE Brings Pro Tournament Fishing Excitement to Anglers & Organizers EverywhereBUBBA® Expands Its Smart Ecosystem with New Connected ProductsCatch the Action Live at the MLF ICAST Cup, July 14 in Kissimmee, Florida

COLUMBIA, Mo. and BENTON, Ky., July 13, 2026 /PRNewswire/ — BUBBA®, recognized as the official scale used by Major League Fishing (MLF), and renowned for its innovative Smart Fish Scales and mobile fishing app, together with MLF, the world’s largest tournament-fishing organization, today announced the official consumer launch of SCORETRACKER® LIVE, making the same real-time tournament scoring technology used by MLF Bass Pro Tour anglers available to tournament organizers, competitors, and fans everywhere through the BUBBA® app. Originally introduced at ICAST 2025, and vetted through extensive beta testing and real-world tournament use, SCORETRACKER® LIVE is now available to consumers nationwide through the BUBBA® app.

SCORETRACKER® LIVE
For years, SCORETRACKER® has transformed professional bass fishing by allowing anglers to see every catch instantly reflected on a live leaderboard, fundamentally changing tournament strategy and competition. Now, BUBBA® takes that same thrill beyond the professional ranks, allowing anyone to organize, compete, and spectate using live tournament scoring. Tournament organizers can easily create and manage custom events through the BUBBA® app, competitors can follow their position in real time throughout the day, and fans can experience live-action tournaments from virtually anywhere. Compatible with BUBBA® Smart Fish Scales, SCORETRACKER® LIVE supports catch-weigh-release tournaments, traditional five-fish formats, big-fish competitions, and scholastic or neighborhood team events, creating a more connected and engaging experience for everyone involved. 

The BUBBA® app and Pro Series Smart Fish Scale have been used in more than 91,000 hours of live scoring and leaderboards for MLF events, including the Bass Pro Tour, making SCORETRACKER® LIVE the most extensively field-tested tournament scoring platform in competitive fishing. The result is a tournament platform that combines connected hardware, software, and live competition into one seamless experience.

Expanding the BUBBA® Ecosystem
The official launch of SCORETRACKER® LIVE marks another step in BUBBA’s expanding connected fishing ecosystem. At ICAST, BUBBA® is introducing the new BUBBA Pro Series Smart Bump Board, which integrates with the BUBBA® app to capture and record fish length, giving length-based tournaments more options to score competitor catches. BUBBA® will also showcase the new BUBBA Tournament Weigh Station, providing tournament organizers with a durable, professional-grade weigh-in solution when paired with any BUBBA® smart scale. Together with the BUBBA® Smart Fish Scale, the BUBBA® app, and SCORETRACKER® LIVE, these innovations create an integrated ecosystem that brings together the entire tournament fishing experience — connecting organizers, competitors, and fans through every stage of competition, from registration and scoring to live leaderboard updates and spectator engagement.

“I’ve fished tournaments for more than 40 years, and MLF’s SCORETRACKER® is one of the biggest changes I’ve seen in competitive fishing. It has transformed how anglers compete and how fans follow the action in real time. Recently, we hosted the Reese Big Bass Battle with nearly 500 anglers, becoming the first event to utilize the BUBBA® MLF SCORETRACKER® LIVE system and the new BUBBA Weigh-In Station. From registration and payouts to live leaderboards and event management, everything was managed in one place. More importantly, anglers and fans stayed engaged throughout the day as standings are updated instantly. SCORETRACKER® LIVE brings a new level of excitement, strategy, and professionalism to tournament fishing — whether it’s a major event or a local club tournament.” – Skeet Reese, MLF Pro Angler

SCORETRACKER® LIVE will make its official consumer debut on July 14 during the ICAST Cup presented by Major League Fishing at Big Toho Marina in Kissimmee, Florida. Competing teams will become the first consumers to experience the platform in live, catch-weigh-release, tournament competition while helping raise funds for Keep America Fishing. Throughout ICAST, attendees can also experience demonstrations of SCORETRACKER® LIVE, the BUBBA Smart Bump Board, and the BUBBA Tournament Weigh Station at Booth #5139. Additionally, MLF will host a SCORETRACKER® LIVE demonstration in Booth #4620 on July 16 starting at 4 p.m.

About BUBBA®
A member of the American Outdoor Brands, Inc. (NASDAQ: AOUT) family, BUBBA® is a leading lifestyle brand specializing in high-quality fishing tools and accessories. With a commitment to innovation and excellence, BUBBA® delivers premium products designed to enhance the angling experience. From fillet knives to fishing scales, BUBBA’s tools are trusted by professional anglers and fishing enthusiasts worldwide. For more information, visit www.BUBBA.com. 

About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, World Fishing Network, RFD-TV, Game & Fish TV and Rumble, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

MEDIA CONTACTS:
MATT WHITMAN, Sr. Director of Marketing
MWHITMAN@aob.co
JOE OPAGER, MLF Director of Communications
p: 218.434.0748
e: joe.opager@majorleaguefishing.com

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SOURCE American Outdoor Brands, Inc.

New Highland Branch Opens with Celebrations Beginning July 13

HIGHLAND, Calif., July 13, 2026 /PRNewswire/ — America First Credit Union today announced the opening of its newest Southern California branch in Highland on July 13, expanding access to personalized financial services for individuals, families and businesses throughout the Inland Empire.

“As our membership continues to grow across Southern California, we’re proud to expand our presence in Highland,” said Thayne Shaffer, President & CEO of America First Credit Union. “We look forward to serving the community with personalized financial guidance, innovative products and a commitment to our members that has been the foundation of America First Credit Union for more than 87 years.”

Located at 27828 Greenspot Road in Highland, the new branch reflects America First’s continued investment in serving California members. It will offer a full range of personal and business banking services, including checking and savings accounts, auto loans, mortgages, home equity loans, business banking, financial planning and investment services, as well as convenient digital banking tools and in-person support from experienced team members.

To celebrate the new branch, America First Credit Union will host a series of grand-opening activities beginning Monday, July 13. Visitors can enjoy giveaways, gift cards and prizes while entering for a chance to win an Amazon gift card and an electric mountain bike. Residents are encouraged to stop by the branch now through July 31 to meet the branch team, tour the new facility, take advantage of new member offers and deals, and learn more about America First Credit Union’s products and services.

The Highland branch marks a milestone in America First’s growth strategy in California, reinforcing its commitment to helping members achieve financial well-being while investing in the communities it serves through financial education, volunteerism and charitable giving.

For more information about the Highland branch, grand-opening activities and promotional offers, visit the branch at 27828 Greenspot Road, Suite 1, Highland, CA, or contact the branch at (909) 360-7204.

About America First Credit Union
Founded in 1939, America First Credit Union has grown into one of the strongest and most progressive credit unions in the country. It is the sixth-largest credit union in the nation with $25 billion in assets and 118 locations across Arizona, California, Idaho, Nevada, New Mexico, and Utah, serving 1.5 million members. America First is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping its members do more with their money. Learn more at americafirst.com.

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SOURCE America First Credit Union