Connect with us

Technology

SUSO Digital Wins Bronze at The Drum Awards for Marketing EMEA 2026 in Search

Published

on

SEO and GEO agency recognised for engineering organic and AI search visibility for a global online fitness coaching brand

LONDON, July 13, 2026 /PRNewswire/ — SUSO Digital has won Bronze at The Drum Awards for Marketing EMEA 2026 in the Search category. The winning campaign, Engineering Search Visibility in a Human-Led Health Brand, delivered a 190% increase in monthly organic sessions and 413% growth in AI referral traffic for a global online fitness coaching brand.

The challenge

The client, a global online fitness coaching brand, was competing in one of Google’s most scrutinised search categories against venture-backed, app-based platforms. At the start of the campaign in April 2025, the site generated 1,609 organic sessions per month, ranked at an average position of 18, and wasn’t reliably generating leads.

The approach

SUSO built the campaign around structural search engineering and Generative Engine Optimisation (GEO), across five pillars:

Intent-led architecture: replaced a blog-heavy site with dedicated landing environments for each core service and audience segment, matched to how each person searches at the point of decision.Entity and E-E-A-T signals: implemented Person, Service, Offer, FAQPage, and Article schema across the site, creating structured entity relationships between the founder, her services, and programme tiers.Content pruning: audited and removed or redirected 300+ low-value blog posts, concentrating authority on converting pages.AI-optimised pages: built query-mapped pages targeting conversational searches, structured for extractability by AI search platforms. These launched in early 2025, ahead of wider industry adoption.Redesign governance: embedded SEO oversight throughout a full site redesign mid-campaign, preserving growth through the transition.

Conversion optimisation ran throughout. Hotjar session data identified mobile drop-off points, and service pages were restructured so high-intent visitors could move from search result to enquiry form without friction.

Results (April 2025 – February 2026)

Metric

Before

After

Monthly organic sessions

1,609

4,674 (+190%)

GSC clicks (monthly)

873

3,640 (+317%)

GSC impressions (monthly)

170,000

390,000 (+129%)

Average ranking position

18

7.4

AI referral sessions (monthly)

16

82 (+413%)

Monthly coaching enquiries

~15

100+

AI referral traffic was recorded across ChatGPT, Perplexity, and Gemini.

“I’m proud of what the team delivered on this campaign. A full structural rebuild across architecture, entity signals, AI readiness, and UX, and the client went from no acquisition channel to over 100 enquiries a month. Having that recognised at The Drum means a lot.” — Will Bagnall, Founder and CEO, SUSO Digital

About SUSO Digital

SUSO Digital is a full-service SEO and Generative Engine Optimisation (GEO) agency that has been helping agencies and brands grow through organic search since 2010. Specialists in technical SEO, off-site SEO, content strategy, and AI search visibility, SUSO works with leading brands directly and as a specialist partner for PR, marketing, and digital agencies across the US and UK. With a technical centre in Poznań, Poland and strategy based in London, SUSO delivers specialist search to international clients across a range of industries.

Web: susodigital.com

Media contact

Jamie Stanley 

Chief Marketing Officer

418560@email4pr.com

+44 208 0599 958

Notes to editors

The Drum Awards for Marketing EMEA 2026 Search category entry can be found at: https://www.thedrummarketingawards.com/emea/en/page/results#/dma-emea/2026/search/engineering-search-visibility-in-a-human-led-health-brand

SUSO Digital’s AI search visibility service: https://susodigital.com/services/generative-engine-optimization-geo/

View original content:https://www.prnewswire.com/news-releases/suso-digital-wins-bronze-at-the-drum-awards-for-marketing-emea-2026-in-search-302823449.html

SOURCE SUSO Digital

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

MOU agreement a step forward to support growth and advance the proposed Pathways CCS Project

Published

on

By

Oil Sands Alliance member companies continuing to collaborate with governments to finalize agreements

CALGARY, AB, July 13, 2026 /PRNewswire/ — A trilateral memorandum of understanding (“MOU”) has been entered into by the federal and provincial governments and Oil Sands Alliance member companies to support Canada’s ambition to become a global energy superpower. This follows the recent announcement by Alberta that it had submitted an application for a proposed West Coast Oil Pipeline to the Major Projects Office.

The trilateral MOU contemplates a series of regulatory reforms and fiscal measures needed to accelerate oil sands production growth and get products to new markets, including via the proposed West Coast Oil Pipeline.

It also signals a continued commitment to supporting a more resilient, competitive, and sustainable Canadian oil sands sector through measures including:

A commitment by both governments to:ensure their respective policy and fiscal frameworks are effective in supporting oil sands production growth.streamline regulatory frameworks to be more efficient.A policy and fiscal framework that supports the development of the proposed Pathways Carbon Capture and Storage Project.

Advancing the proposed Pathways Project as outlined in the MOU is subject to execution of definitive agreements and regulatory approvals. When operational, the Pathways Project will have the capacity to safely transport and store about 6 million tonnes per annum of captured CO2 by the mid-2030s from multiple oil sands facilities to a hub in the Cold Lake area for permanent underground storage. The Alliance will also work toward the objective of additional reductions in subsequent years which may be achieved by leveraging the Pathways Project, deployment of other emission reduction technologies, or projects deploying improved production practices.

“We believe we’ve achieved a framework that is positive for the oil sands industry and provides a step forward to help enable production growth and to advance the Pathways Project,” said Oil Sands Alliance President Kendall Dilling. “It helps meet our shared vision to grow Canadian oil production and benefit Canadians across the country. Our members will continue to work with both the provincial and federal governments to ensure Canada is a competitive destination for energy investment.”

Advisory
Statements of future events or conditions included in this press release, including projections, targets, expectations, estimates, and business plans are forward-looking statements. Forward-looking statements can be identified by words such as achieve, aspiration, believe, anticipate, intend, propose, plan, goal, seek, project, predict, target, estimate, expect, forecast, vision, strategy, outlook, schedule, future, continue, likely, may, should, will and/or similar references to outcomes in future periods. Forward-looking statements in the press release include, but are not limited to, references to the viability, timing, impact of and the development of paths forward in support of a GHG emission-intensity reduced future and support for same from the Government of Alberta and the Government of Canada; the ability to enable reduced GHG emission-intensity from oil production and preserve economic contribution from the industry; the deployment of technologies to reduce GHG emission-intensity; the ability to create jobs, accelerate development of the clean tech sector, provide benefits for other sectors and help maintain Canadians’ quality of life; and making economic investments and delivering long term value to shareholders.

Forward-looking statements are based on current expectations, estimates, projections and assumptions at the time the statements are made. Actual future results, including expectations and assumptions concerning: demand growth and energy source, supply and mix; amount and timing of emissions reductions; the adoption and impact of new facilities or technologies, including on reductions to GHG emission-intensity; project plans, timing, costs, technical evaluations and capacities, and the ability to effectively execute on these plans and operate assets; that any required support from the Government of Alberta and the Government of Canada will be provided; applicable laws and government policies, including climate change and restrictions in response to a pandemic; production rates, growth and mix; general market conditions; and capital and environmental expenditures, could differ materially depending on a number of factors. These factors include global, regional or local changes in supply and demand for oil, natural gas, and petroleum and petrochemical products and the resulting price, differential and margin impacts; political or regulatory events, including changes in law or government policy and actions in response to a pandemic; the receipt, in a timely manner, of regulatory and third-party approvals including for new technologies; lack of required support from the Government of Alberta and the Government of Canada; environmental risks inherent in oil and gas exploration and production activities; environmental regulation, including climate change and GHG regulation and changes to such regulation; availability and allocation of capital; availability and performance of third-party service providers; unanticipated technical or operational difficulties; project management and schedules and timely completion of projects; reservoir analysis and performance; unexpected technological developments; the results of research programs and new technologies, and ability to bring new technologies to commercial scale on a cost-competitive basis; operational hazards and risks; general economic conditions, including the occurrence and duration of economic recessions; and other factors referenced by the companies’ in their most recent respective annual reports and management’s discussion and analysis, as applicable. Forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties, some that are similar to other oil and gas companies and some that are unique to the Oil Sands Alliance members. Actual results may differ materially from those expressed or implied by forward-looking statements and readers are cautioned not to place undue reliance on them.

View original content to download multimedia:https://www.prnewswire.com/news-releases/mou-agreement-a-step-forward-to-support-growth-and-advance-the-proposed-pathways-ccs-project-302823895.html

SOURCE Oil Sands Alliance Inc.

Continue Reading

Technology

Bybit’s Yoyee Wang: Trust Will Define the Next Era of Institutional Digital Asset Adoption

Published

on

By

Bybit executive shares vision for regulation, tokenisation and institutional trust at LEAP East 2026

DUBAI, UAE, July 13, 2026 /PRNewswire/ — As digital assets move beyond early adoption and into the portfolios of global financial institutions, the defining question is no longer whether blockchain technology works, but whether institutions can trust the infrastructure behind it.

That was the central message delivered by Yoyee Wang, Global Head of TradFi and Real-World Assets (RWA) at Bybit, during a featured panel discussion at LEAP East 2026, where policymakers, financial institutions and technology leaders explored how trust is becoming the foundation of next-generation financial systems.

Speaking on the panel, “Trust Is the New Infrastructure: Security, Identity, Fraud & Regulation at Scale,” Yoyee outlined why regulation, client-first product design and practical real-world applications are becoming the key drivers of institutional adoption.

“Institutional adoption has never been about chasing the highest returns,” said Yoyee. “For professional investors, trust begins with capital preservation, regulatory certainty and infrastructure they can rely on. When those foundations are in place, innovation becomes far easier to embrace.”

Drawing on Bybit’s experience serving institutional clients globally, Yoyee observed that regulation has evolved from being viewed primarily as a compliance obligation into a strategic differentiator.

She noted that regulatory clarity provides confidence for existing clients to deepen their participation in digital assets while also encouraging new institutions to begin exploring the asset class. As more major jurisdictions establish clear frameworks, institutions are increasingly willing to allocate portions of their portfolios to digital assets, expanding participation across the broader ecosystem.

“Trust is built over time,” Yoyee explained. “Institutions don’t suddenly move significant capital into a new asset class. They start with measured allocations, validate the infrastructure, and gradually increase exposure as confidence grows. That’s how every financial market matures.”

The discussion also explored the rapid emergence of tokenised real-world assets (RWAs) and the convergence between traditional finance and blockchain-based markets.

According to Yoyee, the industry’s role is not to persuade institutions to adopt blockchain, but to ensure the right infrastructure is ready when they decide the time is right.

“At Bybit, we see ourselves as infrastructure builders,” Yoyee said. “Our responsibility is to understand what institutional clients are trying to achieve and provide solutions that address those needs while maintaining the standards of security, governance and operational resilience they expect.”

Rather than focusing solely on yield opportunities, Yoyee highlighted that many traditional financial institutions prioritise protecting principal while seeking operational efficiencies. This shift is shaping how digital asset platforms design products for institutional investors.

She pointed to tokenised money market funds as one example where blockchain technology can enhance existing financial products by enabling clients holding on-chain assets such as stablecoins to access returns traditionally available in conventional financial markets, while maintaining flexibility over how they allocate capital.

“Technology should expand choice, not replace it,” Yoyee said. “Tokenisation gives institutions additional options to manage liquidity and capital more efficiently. Whether they adopt those solutions is ultimately their decision. Our role is to provide secure, trusted access when they’re ready.”

Throughout the discussion, Yoyee emphasised that successful institutional adoption depends on understanding clients’ underlying objectives rather than simply introducing new technology.

As digital assets become increasingly integrated into mainstream finance, she argued that long-term success will belong to platforms capable of combining regulatory excellence, trusted infrastructure and deep collaboration with financial institutions.

#NewFinancialPlatform

//ENDS

About Bybit

Bybit is The New Financial Platform.

We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world.

Learn more at Bybit.com.

For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: media@bybit.com

For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/bybits-yoyee-wang-trust-will-define-the-next-era-of-institutional-digital-asset-adoption-302823938.html

SOURCE Bybit

Continue Reading

Technology

In HelloNation, Plumbing Expert Geoff Faraci Explains Tankless vs Traditional Water Heater Choices

Published

on

By

The Article Compares Efficiency, Cost, Maintenance, and Performance Factors Affecting Homeowners in Tucson

TUCSON, Ariz., July 13, 2026 /PRNewswire/ — Which water heater is the best fit for Tucson homeowners: a tankless or a traditional model? According to a HelloNation article, Plumbing Expert and Owner/Operator of Plumbologist, Geoff Faraci, provides practical insight into the tankless vs. traditional water heater debate in Tucson, breaking down performance, maintenance, and cost considerations for homes in Arizona’s desert climate.

In a region known for high temperatures and hard water, understanding how different water heater systems perform is essential. Tankless models, also known as demand water heaters, heat water only when needed. Instead of keeping an ample supply of hot water ready in a tank, they activate when a faucet is turned on. This on-demand approach reduces energy loss and increases energy efficiency, especially in smaller households or spaces with moderate hot water use.

Traditional water heaters, by contrast, rely on large storage tanks that maintain a constant supply of hot water throughout the day. Geoff Faraci explains that this design provides a steady supply of hot water for homes with multiple bathrooms or those with higher daily usage. While this reliability can be appealing, it comes at the cost of higher energy consumption, as the tank reheats water even when it isn’t in use.

For many homeowners, the comparison comes down to the pros and cons of tankless water heaters. Tankless systems are more efficient and compact, but their initial cost and installation requirements are greater. A traditional tank water heater is typically less expensive upfront and simpler to install. However, tankless models often last longer and may require fewer repairs over time, resulting in greater energy savings and lower maintenance costs throughout their lifespan.

Local water quality plays a significant role in how these systems perform in Tucson. The city’s water is naturally hard, containing minerals that can accumulate inside plumbing systems and water heaters. Geoff Faraci points out that Arizona’s challenging water infrastructure demands consistent attention. Tankless systems, in particular, are sensitive to mineral buildup that can restrict water flow and reduce heating efficiency. Regular water heater maintenance that Arizona homeowners perform, such as descaling, can prevent these issues and extend the lifespan of the tankless system.

Traditional water heaters also experience sediment buildup, but they are generally easier to flush and maintain. Flushing the tank once or twice a year helps clear out debris, preserve water temperature stability, and prevent damage to components like anode rods, which protect the interior lining from corrosion. With proper water heater maintenance, both systems can perform effectively in Tucson’s demanding environment.

Faraci notes that maintenance frequency directly affects each model’s lifespan. Tank systems typically last 10 to 12 years, while tankless units can last 20 or more years with proper maintenance. This difference in lifespan is significant for homeowners planning to stay in their homes long-term, as it can offset the higher upfront investment of tankless models. The extended lifespan of the tankless system also contributes to improved long-term energy efficiency and reliability.

Installation is another factor that influences the choice. Upgrading from a tank model to a tankless one typically requires modifications to the gas lines, electrical connections, and venting systems. Geoff Faraci recommends hiring a commercial plumber Tucson residents trust to evaluate these factors before switching systems. Professional tankless installation services in Tucson ensure safety, compliance with building codes, and optimal performance of the new system.

Faraci also highlights the energy-efficient water heater Tucson homeowners can benefit from when choosing a tankless design. Unlike tank models that continuously reheat water, tankless units consume energy only when hot water is required. In Tucson’s energy-intensive climate, this can help lower monthly utility bills and reduce overall strain on home plumbing systems.

In homes with large families or heavy water use, traditional water heaters remain a dependable option. They deliver consistent performance and simpler water heater repair if something goes wrong. For smaller homes, modern tankless models are often more practical, as they save space and energy, ultimately saving you money in the long run. Geoff Faraci advises that every household should consider usage patterns, space, and budget before making the switch.

Regardless of the choice, Faraci emphasizes that preventive care is crucial to extending the life of any system. Tucson’s hot climate and mineral-heavy water make routine maintenance essential. Simple tasks, such as checking anode rods, flushing tanks, or descaling heat exchangers, should be performed every year or two to keep either system running smoothly. Preventive care not only supports performance but also helps reduce water and energy waste year-round.

Ultimately, the tankless vs. traditional water heater question in Tucson has no single answer—it depends on each home’s specific needs. Faraci’s balanced approach in HelloNation’s feature provides a clear framework for homeowners weighing efficiency, reliability, and cost. Whether upgrading an old system or building new, the key lies in matching the right technology to Tucson’s environment and maintaining it for peak performance.

Tankless vs Traditional Water Heater: What Works Best in Tucson features insights from Geoff Faraci, Plumbing Expert of Tucson, Arizona, in HelloNation.

About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-plumbing-expert-geoff-faraci-explains-tankless-vs-traditional-water-heater-choices-302745570.html

SOURCE HelloNation

Continue Reading

Trending