Technology

Temu Triples Brand Coverage in Proactive IP Enforcement Push

Published

2 days ago

July 13, 2026

Temu’s annual report on intellectual property enforcement sets out expanded protections across seller onboarding and live listings, with proactive monitoring covering more than 15,000 brands

BOSTON, July 13, 2026 /PRNewswire/ — Temu expanded its intellectual property (IP) protection over the past year, tripling the number of brands it proactively monitors to more than 15,000. The ratio of proactive removals to reactive takedowns for potentially infringing listings increased to 331:1, up from approximately 200:1 a year earlier, according to its 2026 Intellectual Property Protection Report.

The annual report, which covers the period June 2025 through May 2026, details how Temu enforces its platform rules governing IP rights and the results it has achieved.

Key figures from the report:

Temu’s proactive monitoring database covers more than 15,000 brands, up from more than 5,000 a year earlier.Proactive removals of potentially infringing listings outnumbered reactive takedowns by a ratio of 331 to 1, up from approximately 200 to 1 the previous year.Temu’s detection database holds more than 47 million images and 9.5 million keywords, a more than ninefold increase in image coverage over the year.It takes less than 24 hours on average to resolve IP complaints.Temu engaged with more than 130 industry associations in the period, nearly double the year before.

Temu proactively screens for and takes down infringing listings using a combination of its proprietary screening technology and a team of human expert reviewers. Early detection reduces the enforcement burden on brands, particularly smaller businesses without dedicated IP teams.

“We work to protect intellectual property before it becomes a problem for a rights holder,” said a Temu spokesperson. “The report reflects our priorities of finding and removing potentially infringing listings proactively, resolving reported ones quickly and working directly with brands so the system keeps improving.”

Screening at every stage
Temu vets sellers before they can join and list on the platform. Over the past year, more than 40% of new applicants were rejected at onboarding for failing verification checks. Temu terminated more than 16,000 stores over the period for repeated IP violations.

Every listing is screened against a detection database of more than 47 million images and 9.5 million keywords before it goes live and continues to be monitored after listing.

Temu has also rolled out a consumer awareness feature across all operating markets. Searches for terms like “fake,” “dupe” and “counterfeit” return no results and show a message about the risks of counterfeits instead. The feature blocks more than 80,000 such searches each day.

Working with brands and businesses
Through the Brand Guardian Initiative (BGI), launched in April 2024, brands work with Temu to embed their trademarks and other IP rights into the platform’s monitoring systems, so infringements are caught sooner. The initiative works directly with more than 3,000 brands, including about 500 small and medium-sized enterprises. Participating brands get one-on-one support and regular enforcement data whether or not they sell on Temu. Temu also offers IP compliance courses through its Seller Education Center.

Deeper collaboration with the IP community
Over the past year, Temu engaged with more than 130 IP associations, nearly double the year before. In April 2026 it joined the International Anti-Counterfeiting Coalition, building on its role in the coalition’s Marketplace Advisory Council. It also works with international and national IP groups including the International Trademark Association and France’s Union des Fabricants.

“Strong intellectual property protection is essential for a healthy marketplace,” the Temu spokesperson said. “Our work protects legitimate brand owners and helps consumers buy with confidence and builds trust in our marketplace. We will continue to invest in the people, tools and partnerships that make that protection stronger.”

Read the full 2026 Intellectual Property Protection Report.

About Temu
Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.

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Technology

Sungrow Shines at Solar & Storage Live Vietnam 2026 with Localized PV and Storage Solutions

Published

18 minutes ago

July 15, 2026

HO CHI MINH CITY, Vietnam, July 15, 2026 /PRNewswire/ — Sungrow, the globally leading PV inverter and energy storage system provider, showcased its latest residential, commercial & industrial (C&I), and utility-scale PV and storage solutions at Solar & Storage Live Vietnam 2026, reaffirming its commitment to advancing Southeast Asia’s clean energy transition through localized innovation and industry-leading technologies.

Driven by rapid economic growth, industrial expansion, and increasing demand for sustainable energy solutions, Vietnam is entering a critical phase of renewable energy development. At the exhibition, Sungrow welcomed nearly 2,000 investors, distributors, and industry partners from Vietnam and neighboring countries to explore how Sungrow’s PV and energy storage solutions can better address the evolving needs of local markets.

Empowering Vietnamese Households with Smart & Flexible Energy Solutions

Amid rising electricity costs and growing demand for power stability, Vietnamese households are increasingly seeking smarter, more flexible home energy solutions to boost solar self-consumption and energy independence.

At the exhibition, Sungrow unveiled its brand-new low-voltage residential solar & storage suite, featuring the MG8/10RL hybrid inverters and stackable MBL battery modules. Designed for mainstream residential scenarios across Vietnam, the integrated system delivers intelligent, user-friendly home energy management with modular capacity expansion to adapt to diverse household electricity demands.

The MG8/10RL series enables fast on/off-grid switching to ensure stable backup power during grid outages. Built to accommodate Vietnam’s hot, humid and coastal climate, the solution integrates AFCI (Arc Fault Circuit Interruption) protection to reinforce electrical safety, an IP65 protection rating for strong dust and water resistance, and CT5 anti-corrosion technology for enhanced durability against salt mist and corrosive conditions.

Improving C&I Energy Efficiency and Operational Resilience

For commercial and industrial users, Sungrow showcased its end-to-end C&I energy storage portfolio, led by the SH125CX hybrid inverter, ST050CF stackable battery cabinet and PowerStack 255CS integrated energy storage system.

Built for factories, industrial parks, shopping malls and commercial complexes, the integrated system enables effective peak shaving, intelligent demand control and uninterrupted backup power supply, helping local enterprises cut operational electricity costs, minimize downtime risks and improve overall energy resilience.

Optimized for tropical outdoor working conditions, the solution maintains stable, efficient year-round operation even under Vietnam’s high-temperature and high-humidity environment, providing dependable energy assets for commercial and industrial customers.

Cost-Effective Solutions for Expanding Utility-Scale Renewable Projects

To support Vietnam’s fast-growing utility-scale solar and energy storage market, Sungrow highlighted its flagship utility solutions, including the SG510HX high-power string inverter, the PowerTitan 3.0 liquid-cooled energy storage system and the 1+X series modular inverter.

Featuring industry-leading power generation efficiency and simplified on-site installation and maintenance, the SG510HX string inverter effectively reduces overall project CAPEX and provides a cost-effective solution for large-scale photovoltaic projects across Vietnam. Combined with Sungrow’s advanced Energy Management System, it enables intelligent and data-driven operation for utility projects.

As Vietnam’s clean energy market continues to expand, Sungrow will remain committed to technological innovation and localized operation, delivering high-value PV and storage solutions for customers across all segments and contributing to the country’s renewable energy and carbon reduction goals.

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SOURCE Sungrow

Technology

Casio to Bring New G-SHOCK Brand Experiences to Young People on Roblox

Published

18 minutes ago

July 15, 2026

Offering Watch Items and a Uniquely G-SHOCK Virtual World

TOKYO, July 15, 2026 /PRNewswire/ — Casio Computer Co., Ltd. announced today that it will begin offering content on an immersive gaming and creation platform Roblox as part of the VIRTUAL G-SHOCK project.

Casio will offer avatar items recreating iconic G-SHOCK timepieces on Roblox, an immersive gaming and creation platform that has more than 150 million daily active users (DAUs) worldwide and is especially popular among younger users.

To help users express their own style in Roblox, where they can customize their avatars and enjoy fashion, Casio is offering 12 watch items. Users can choose their favorite model from a variety of colors and enjoy finding the G-SHOCK watch that matches their style, even in a virtual space.

Casio will launch “Challenge the Skate Obby: G-SHOCK,” a unique world where players can immerse themselves in the G-SHOCK worldview by enjoying a skateboarding obstacle race. Based on the Roblox obby game format, which is popular among younger users, the world lets players enjoy challenging themselves again and again as they overcome obstacles.

A special launch event will be held from July 15 to August 2 (UTC).

Overview of G-SHOCK Items

Avatar watch items recreating the iconic G-SHOCK DW-5600 and GA-2100 timepieces will be available for purchase on Roblox. Each model comes in six color variations, for a total of 12 items. Users can easily switch between watch items to match their avatar.

The watch items also include a utility feature that activates special effects when worn in “Challenge the Skate Obby: G-SHOCK.”

Launch: 3:00 am, July 15 (Wed), UTC
https://www.roblox.com/catalog?Category=1&CreatorName=G-SHOCK&CreatorType=Group

Overview of Challenge the Skate Obby: G-SHOCK

“Challenge the Skate Obby: G-SHOCK” is an obstacle race themed around skateboarding, an icon of street culture. Inspired by the durability tests used in actual G-SHOCK quality testing, the course challenges players to overcome a series of obstacles as they race toward the goal.

Launch: 3:00 am, July 15 (Wed), UTC
https://www.roblox.com/games/116152135419003/Challenge-the-Skate-Obby-G-SHOCK

Special site
https://gshock.casio.com/intl/virtual/roblox/

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Technology

Gupshup Named Meta’s ‘Partner of the Year’ for the Third Time

Published

18 minutes ago

July 15, 2026

Recognition underscores Gupshup’s continued leadership in bringing Meta’s latest AI innovations to enterprises at scale

MUMBAI, India, July 15, 2026 /PRNewswire/ — Gupshup, the world’s leading conversational AI platform and one of Meta’s largest Solution Partners, has been named Meta’s ‘Partner of the Year’. This is the third time Gupshup has received the award, underscoring its continued leadership in helping businesses leverage the latest innovations across the WhatsApp Business Platform to deliver AI-powered customer experiences at scale. Gupshup was also featured prominently at recent Meta events in London and Mumbai to help educate business leaders on taking their Whatsapp based customer interactions to the next level.

The recognition reflects Gupshup’s continued innovation, proactive customer support, and deep expertise across Meta’s business messaging ecosystem. Over the years, Gupshup has consistently been among the earliest partners to bring Meta’s newest capabilities to enterprises, enabling businesses to transform customer engagement through AI-powered conversations, automation, and personalized experiences.

Most recently, Gupshup powered the world’s first enterprise deployment of Meta Business Agent on WhatsApp with Treebo Hospitality Ventures, enabling customers to discover hotels, browse properties, compare options, receive personalized recommendations, and complete their journeys through natural conversations. Gupshup also worked closely with Meta during the private beta phase to help shape enterprise deployment best practices for the solution.

In addition to Meta Business Agent, Gupshup has enabled enterprises to adopt several of Meta’s latest innovations, including Direct Send API, Max Bid, and WhatsApp Voice. These capabilities, combined with Gupshup’s conversational AI platform, are helping businesses create richer customer journeys across marketing, commerce, and customer support.

“AI is transforming customer engagement by enabling intelligent, personalized experiences that drive real business outcomes. Our long-standing collaboration with Meta and our firm commitment to being the innovator is helping enterprises accelerate AI adoption for customer engagement at scale. We remain committed to pushing the boundaries of conversational AI to help businesses enhance their customer experiences,” said Beerud Sheth, Co-founder and CEO, Gupshup.

Gupshup has also continued to expand its own AI capabilities with the launch of SuperAgent, a tool that helps businesses setup and configure advanced customer experiences quickly and easily. It simplifies the process of setting up the customer communications and engagement platform so enterprises can focus on their customer journeys rather than worrying about the infrastructure and orchestration. These innovations enable businesses to design, deploy, and optimize AI-powered customer experiences across messaging and voice channels while seamlessly integrating with Meta’s ecosystem.

Today, more than 50,000 businesses across 100+ countries leverage Gupshup’s conversational AI platform to engage customers across over 30 messaging and voice channels. Leading enterprises across banking, retail, e-commerce, travel, healthcare, and other industries rely on Gupshup to power customer acquisition, commerce, engagement, and support through AI-driven conversations.

About Gupshup:

Gupshup is the world’s leading conversational AI platform, enabling businesses to build and deploy AI-powered customer interactions across 30+ messaging channels. Trusted by 50,000+ businesses in 100+ countries, with a partner network of 3,000+ globally, Gupshup processes tens of billions of messages annually. Learn more at www.gupshup.ai

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