Connect with us

Technology

Doceree Launches the Analytics Workbench: Closed Loop Measurement Without the Closed System

Published

on

Daily Command’s Analytics Workbench opens the Closed Loop Measurement foundation to a brand’s own data — first-party, access, claims, and outcome signals, brought in through secure connectors, partner integrations, or Doceree-built clean rooms — with Semmelweis reasoning across the combined view.

SHORT HILLS, N.J., July 14, 2026 /PRNewswire/ — Doceree, the world’s first operating system for healthcare marketing, today launched the Analytics Workbench, the open measurement layer of Daily Command. Earlier this month, Doceree closed the measurement loop across nine HCP channels — Investment, Reach, Performance, and Outcome, read through one clinical signal. The Workbench opens that foundation to what no platform can see from the inside: a brand’s own data.

Through the Workbench, manufacturers and agencies combine their first-party data with campaign exposure, clinical intent, HCP identity, access, claims, and outcome signals in a permissioned, privacy-safe environment, then query that combined view to understand what is working, where it is working, and what should happen next.

Measurement you operate

The Closed Loop Measurement framework reads every channel on the same stages; the Workbench is where teams interrogate it. Which audiences are showing rising intent. Which channels are influencing prescribing behavior. Where access friction is slowing conversion. Which interventions are most likely to improve the next commercial action. Semmelweis — Doceree’s pharma-specific reasoning and orchestration model — reasons across the environment, moving teams from static dashboards to guided analysis, scenario planning, and faster optimization.

“Earlier this month we closed the measurement loop — every HCP channel, one clinical signal, one language from spend to script,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “The Workbench is the second half of that promise, and it is the half measurement vendors never deliver: the loop is closed, but the system is open. A brand’s truth doesn’t live inside any one platform — ours included. Now it doesn’t have to.”

Your infrastructure or ours

For clients that already have data infrastructure, the Workbench connects into it through secure connectors and partner integrations. For clients that need a compliant environment built around them, Doceree stands up a clean room and analytics layer tailored to their data, partners, and measurement needs. In both cases, the goal is the same: a governed way to connect signal, activation, and outcome measurement across the commercialization journey.

“We refuse to make clients choose between our intelligence and their infrastructure,” said Kamya Elawadhi, Co-Founder & President of Doceree. “Bring your data, keep your partners, keep your clean rooms — the Workbench meets your stack where it is. What teams get is the thing this industry has never had: their own data and ours answering the same question, in the same place.”

Built for the questions measurement rarely answers

That same foundation supports closed-loop campaign analytics, audience quality analysis, and incrementality studies.  In an industry where measurement cycles often take months, the Workbench compresses the path from data to decision.

About Doceree

Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients. Built on the industry’s largest real-time clinical signal network, Doceree’s infrastructure unifies the entire healthcare journey — from physician awareness to prescription and patient fill to refill. Learn more at doceree.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/doceree-launches-the-analytics-workbench-closed-loop-measurement-without-the-closed-system-302825373.html

SOURCE Doceree

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

VisualLogix Strengthens European Presence and Engineering Software Portfolio Through Acquisition of refyne Group

Published

on

By

NEW YORK, July 14, 2026 /PRNewswire/ — VisualLogix today announced the acquisition of refyne Group, expanding its global engineering software platform and strengthening its portfolio of mission-critical solutions used by engineers and fabricators who design, analyze and manufacture real world products and systems. The acquisition broadens VisualLogix’s presence across Europe while adding a leading software platform for wood and metal fabricators, providing integrated CAD, CAM, thermal analysis and ERP solutions across the DACH region.

VisualLogix develops software that supports the design, analysis, documentation, and manufacturing of real-world products and systems. Its portfolio includes category-leading solutions such as AutoSPRINK, AlarmCAD, and Metal Building Software (MBS), which are used daily by fire protection engineers, alarm system designers, and structural fabricators throughout North America and internationally.

refyne Group extends these capabilities through a suite of established software solutions including Athena, Apollon, TrunCAD, nCAD, flixo, and Triviso. Together, these products form a leading software platform for fabricators, providing integrated CAD, CAM, thermal analysis, and ERP solutions that support the full design-to-production workflow across wood, metal, and façade manufacturing. The company’s solutions are deeply embedded in customer workflows throughout the DACH region and are supported by a team with decades of domain expertise in engineering, thermal analysis, manufacturing, and fabrication software.

“We have built VisualLogix around a simple principle: mission-critical software requires innovation, deep industry expertise, and a long-term commitment to customers,” said Brett Zane, Chief Executive Officer of VisualLogix. “refyne is an exceptional fit because we share that philosophy. Their solutions are essential to the daily workflows of their customers in the same way our solutions are essential to our customers.

Together, we are creating a stronger software company with expanded capabilities, greater global reach, and an enhanced ability to invest in innovation for the industries we serve. With deep expertise in engineering software and artificial intelligence, VisualLogix is building a common AI foundation that will enhance every product across our portfolio. By combining decades of engineering domain expertise with advanced AI capabilities, we are developing intelligent solutions that help engineers and fabricators automate complex workflows, improve productivity, and deliver greater precision throughout the design and manufacturing process. Our vision is to build the leading AI-enabled software platform for the engineers and fabricators who design, analyze, and manufacture the products and systems that power the modern world.”

VisualLogix operates as a unified software company focused on developing, supporting, and advancing specialized engineering and fabrication solutions. The combined organization will continue investing in product development, customer success, and technical expertise while preserving the deep domain knowledge that has made both companies trusted partners to their customers.

“Joining VisualLogix represents an exciting next chapter for our employees, customers, and products,” said Dr. Stefan Gutberlet, CEO refyne Group. “We share a common vision: delivering highly efficient and accurate software that engineers and fabricators depend on every day to design, analyze and manufacture complex products and systems. By combining our expertise and resources, we can accelerate innovation, expand our capabilities, and create even greater value for customers across Europe and around the world.”

Customers of both organizations will continue to receive the same high level of support and product continuity while benefiting from increased investment, expanded technical resources, and a broader portfolio of engineering and fabrication software solutions.

About VisualLogix

VisualLogix develops mission-critical CAD, simulation, analysis, fabrication, and AI-powered software used by engineers and fabricators designing real-world systems and products. The company’s solutions help customers design, analyze, document, and manufacture complex projects across the built environment and industrial markets.

Its portfolio includes AutoSPRINK, AlarmCAD, Metal Building Software (MBS), Athena, Apollon, TrunCAD, nCAD, flixo, and Triviso, along with other specialized software solutions trusted by customers around the world. Through continuous investment in technology, innovation, and customer success, VisualLogix enables professionals to solve complex engineering and fabrication challenges with confidence.

For more information, visit www.visuallogix.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/visuallogix-strengthens-european-presence-and-engineering-software-portfolio-through-acquisition-of-refyne-group-302825392.html

SOURCE VisualLogix

Continue Reading

Technology

Popl and Apollo.io Join Forces to Power the Data Layer of In-Person Events

Published

on

By

Apollo.io to serve as a key data source behind Popl’s AI-native data enrichment engine, helping deliver 97%+ data coverage on in-person interactions

NEW YORK, July 14, 2026 /PRNewswire/ — Popl, the leading AI-powered platform for in-person go-to-market, today announced a data collaboration with Apollo.io, a leading AI-native go-to-market platform with one of the largest B2B data networks, covering 240M+ contacts and 30M+ companies. The agreement establishes Apollo as a key data source for Popl’s enrichment engine, the system that turns real-world interactions, like a scanned badge at an event, into complete, CRM-ready contact records.

The tie-up deepens an existing relationship between the two companies and brings Apollo’s data scale and quality into one of the fastest-growing categories in go-to-market: event lead capture and in-person revenue intelligence.

“Every great GTM platform is only as strong as the data underneath it,” said Jason Alco, CEO and founder of Popl. “Apollo has built one of the most powerful B2B data networks in the market, and this agreement brings that strength directly into the event lead capture workflow. Together, we’re helping customers turn in-person conversations into more complete, more accurate pipeline data in seconds.”

“Popl is AI-native, fast-moving, and obsessed with turning real-world moments into pipeline,” said Scott Singerman, VP Partnerships, Apollo.io. “Putting Apollo’s robust and fresh data behind their engine helps their customers act on every conversation in seconds and enable modern go-to-market.”

How Apollo helps power Popl’s data engine

Popl’s AI-native waterfall enrichment approach combines premium data with proprietary AI agents built in-house. When a customer captures a lead in person, Popl draws on 20+ hand-picked data partners, including Apollo, to identify and enrich contact and company data. Popl then deploys proprietary AI agents to help fill remaining gaps through AI web discovery, smart email prediction, and real-time validation.

This combination of Apollo’s robust B2B data network and Popl’s real-time enrichment engine helps enable 97%+ data coverage on in-person interactions.

Apollo plays a primary role in the enrichment waterfall by contributing fresh contact and company data that helps make high coverage possible at scale. Combined with Popl’s AI matching and resolution layer, the result is clean, CRM-ready data that flows directly into systems like Salesforce and HubSpot, closing the gap between a conversation at a booth and a tracked, attributable opportunity in pipeline.

“As we scale, the goal is simple: give event and revenue teams the most complete picture possible of who they met and what to do next, with enriched data returned in seconds,” Alco added. “By teaming up with Apollo, we expand what we can deliver to customers, from stronger coverage and accuracy to new layers of data and intelligence.”

About Popl

Popl is the AI-powered platform for in-person go-to-market, turning real-world interactions at trade shows and events into CRM-ready pipeline data. Through badge scanning, AI-native enrichment, native CRM integrations, and ROI reporting, Popl helps revenue teams capture, enrich, and act on leads the moment they’re met. Popl is a Y Combinator company (W21). Learn more at https://popl.co.

About Apollo

Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines one of the industry’s largest B2B contact databases with an AI-native GTM platform to help teams of any size deliver revenue growth at scale. Learn more at https://apollo.io.

Media Contact: Fifth Avenue Ventures • press@fifthavenueventures.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/popl-and-apolloio-join-forces-to-power-the-data-layer-of-in-person-events-302825406.html

SOURCE Popl

Continue Reading

Technology

LawProactive Launches SB 37-Compliant Attorney Marketing Software With Exclusive City Territories Across California

Published

on

By

High-performance marketing and intake technology helps California law firms strengthen client acquisition while supporting advertising compliance.

REDONDO BEACH, Calif., July 14, 2026 /PRNewswire/ — LawProactive today announced the launch of its advanced client acquisition systems designed specifically for California law firms adapting to evolving attorney advertising requirements under California Senate Bill 37 (SB 37).

Rather than investing significant time and capital to build complex marketing infrastructure from scratch, attorneys can deploy fully developed client acquisition systems that combine modern intake technology, automation, localized SEO, and compliance-focused workflows in a turnkey solution.

The platform is designed to help law firms generate qualified leads while incorporating features intended to support compliance with California’s attorney advertising regulations.

Key features include:

Compliance-Focused Advertising Templates — Marketing pages and digital advertising templates designed to help firms include required attorney and office information where applicable.Advertising Content Review Tools — Built-in safeguards intended to reduce the use of language that could create unnecessary compliance concerns.Rapid Content Management — Centralized controls allowing firms to quickly update or remove advertising materials when necessary.Conversion-Optimized Intake Systems — Multi-step intake funnels, localized landing pages, and automated workflows designed for personal injury, employment, and other consumer practice areas.SEO-Driven Market Coverage — Geographic landing page architecture that enables firms to efficiently expand their digital presence throughout California.

“California attorneys face an increasingly complex digital advertising environment,” said Octavio Sanchez, founder of LawProactive. “Our goal is to provide firms with sophisticated client acquisition technology that supports compliance while improving the efficiency of their marketing and intake operations.”

The systems are available through a flexible monthly rental model, allowing solo practitioners, growing firms, and established multi-attorney practices to access enterprise-level marketing technology without the expense of developing proprietary platforms.

Attorneys interested in growing their law firm can schedule a live demonstration or learn more about the CRM client acquisition platform by visiting: LawProactive.com or by contacting the company directly.

Media Contact
Octavio Sanchez, Founder
LawProactive
Email: media@lawproactive.com
Phone: 213-394-5867
Website: https://lawproactive.com

Contact:
Law Proactive
***@lawproactive.com

Photo(s):
https://www.prlog.org/13158226

Press release distributed by PRLog

View original content:https://www.prnewswire.com/news-releases/lawproactive-launches-sb-37-compliant-attorney-marketing-software-with-exclusive-city-territories-across-california-302825412.html

SOURCE Law Proactive, Inc.

Continue Reading

Trending