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Listrak Expands Cross-Channel Personalization with the Launch of Identity-Driven Website Personalization, Turning More Traffic Into Revenue

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Listrak’s expanded Experience Builder platform deepens website personalization, onsite acquisition, identity, and conversion rate optimization within one platform, enabling marketers to transform customer journeys from anonymous visits into personalized shopping experiences.

LITITZ, Pa., July 15, 2026 /PRNewswire/ — Listrak, the cross-channel marketing platform serving leading retailers and brands, today announced the expansion of its Experience Builder capabilities, uniting website personalization, onsite acquisition, identity, and conversion rate optimization, all within the same comprehensive platform that also powers cross-channel campaigns. Rather than having disparate tools for email, SMS, onsite, popup, triggers that deliver customer experiences with gaps and overlaps, Listrak’s platform allows marketers to deliver a smooth customer journey at every touchpoint building on first-party data and tailoring the experience to increase revenue.

Amid the shift from SEO to GEO and AI shopping, every onsite interaction matters more than ever before, yet at the same time, there is a growing gap in e-commerce: Most brands spend significant marketing dollars driving traffic to their site, but 90% of those visitors remain anonymous and 96% leave without subscribing or buying. Listrak closes that gap. The expanded platform builds on Listrak’s 25 years of expertise in identity, email, and SMS to solve this problem, enabling marketers to identify more visitors and personalize across every stage of the customer journey, all without relying on third-party data or developer cycles for every change.

Powered by retailers’ first-party data, adaptive campaigns are custom designed, with marketers setting the goals and guardrails, and AI orchestrating campaigns, curating the audience, crafting messages and measuring outcomes to adapt to the preferences of each shopper. The result is that every shopper receives content and offers that reflect their actual behavior profile data: loyalty status, channel engagement, purchase history, shopping activity, delivered at the right moment, with the relevant message on the relevant channel.

“As Listrak celebrates 25 years of powering cross-channel experiences for leading retailers and brands, this expansion of the platform marks a milestone moment, transforming websites into personalized experiences that drive acquisition and revenue,” said Ross Kramer, co-founder & CEO of Listrak. “Websites represent the biggest opportunity for list growth and customer acquisition, but most teams aren’t treating them that way. Our platform changes that by transforming websites into personalized shopping experiences, grounded in one unified profile that connects every channel, session, and interaction, allowing brands to turn more of every visit into revenue.” 

Built on a unified customer profile 

At the center of the platform is Listrak’s unified customer profile rooted in identity and first-party data that website-only personalization tools can’t easily replicate. The platform connects browsing activity, purchase history, and engagement across every channel into a single view of every shopper. The singular view makes acquisition, identity, and conversion work together as one system rather than three disconnected tools, and allows brands to personalize the experience at every stage of the customer journey.

Personalization that drives revenue

Listrak’s expanded platform offers a library of revenue-driving plays that marketers can launch across the site, including: gamified signup experiences using spin-to-win, scratch-off, and progress-to-offer mechanics; promotional banners with countdown timers, one-click coupon codes, and built-in urgency; in-cart upsells and cross-sells triggered on qualified carts; and many more.

Capabilities powering these plays include:

Inline content, that brings true website personalization beyond popups, letting marketers place targeted content directly within existing page layouts, including homepage heroes, product pages, cart experiences, and post-checkout pages, where it drives conversions.Listrak Workbench, a new Chrome extension that standardizes testing, QA, and placement, reducing time-to-launch from weeks to hours. Marketing teams can preview experiences, validate targeting logic, and ship new plays without engineering tickets.Interactive Elements that add a suite of engagement components, including countdown timers, progress bars, spin-to-win, scratch-off offers, interactive coupons, and animated text, that lift signup rates and pull shoppers down the funnel.

Brands using Experience Builder alongside their cross-channel marketing programs see meaningful gains across the metrics e-commerce teams own, including conversion rate increases of 15%, along with stronger subscriber growth, higher average order values, and stronger repeat purchase rates. Together, these tools give brands a unified way to turn anonymous site traffic into known customers, and known customers into recurring revenue.

About Listrak

Listrak is the leading cross-channel personalization platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences across Email, SMS, Push, Web, In-Store and emerging channels like RCS from a single platform. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit https://www.listrak.com/.

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SOURCE LISTRAK

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/C O R R E C T I O N — Biggeo/

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In the news release, BigGeo AI: Where AI Meets the Physical World, issued 22-Sep-2026 by BigGeo over PR Newswire, we are advised by the company that the image caption should read “Brent Lane (CEO) and Brett Jones (President) at BigGeo.” rather than “Bent Lane (CEO) and Brett Jones (President) at BigGeo.” as originally issued inadvertently. The complete, corrected release follows:

BigGeo AI: Where AI Meets the Physical World

The Breakthrough

CALGARY, AB, Sept. 22, 2026 /CNW/ — BigGeo AI is now available inside ChatGPT and Claude. It gives these AI assistants access to real-world spatial data, what’s actually happening in real places. This solves a fundamental gap: AI systems excel at reasoning about their training data, but they don’t know what’s happening in the physical world.

As companies accelerate location-based decisions, they’re turning to AI assistants for answers. But without access to real world data, those answers remain educated guesses. Spatial data is effectively unreachable for the people who need it. Site selection questions like where to open a location, which sites face exposure, or what’s missing from a market typically require briefing a specialist and waiting weeks for analysis. BigGeo AI closes this gap by connecting AI assistants to actual spatial data and running real computations, then returning answers in seconds.

The Strategic Shift

According to Brent Lane, CEO of BigGeo: “AI can reason brilliantly about language and images, but it’s been blind to the physical world. BigGeo is the Spatial Cloud, and putting it inside ChatGPT and Claude means the ‘where’ behind a decision is finally one plain-language question away, grounded in real, governed data, delivered in seconds. This is a new layer of infrastructure, not another app to learn.”

How It Works

Users ask ChatGPT or Claude spatial questions in plain language about real-world data using licensed datasets, open data, or company information. BigGeo resolves the geography, runs the query, and returns the result at the speed of conversation, not the speed of a project.

There’s no fixed catalog. BigGeo AI pulls from whatever sits in a customer’s BigGeo library: over a thousand open datasets available to add, company data uploads, and datasets licensed from the BigGeo Marketplace. The connector’s reach expands as customers add new data.

Critically, only the answer travels. BigGeo runs spatial computation and returns results without ever handing raw data to the AI model. Not as context, attachments, or training input. This makes it safe for business-sensitive data. A customer can ask about licensed feeds, company files, or sensitive assets in plain language, and the answer returns without exposing underlying records to third parties.

Real-World Applications

A sample question “Rank these 12 Alberta sites for new grocery stores. Consider the population who need grocers nearby, proximity to our existing stores, competitor density, neighborhood growth, and whether we can actually build there. ” returns: Top 3 Recommendations: NE Calgary, SW Calgary, SE Edmonton Avoid: Downtown Calgary, St. Albert (too much nearby competition).

Use cases include site and market decisions (teams get competitor analysis instantly instead of waiting weeks), infrastructure and coverage (planners identify gaps in conversations instead of months of manual mapping), and business questions (companies ask sensitive questions without uploading data to third parties).

The Impact

Brett Jones, President, said: “The speed changes everything. A site selection decision that took weeks now takes minutes. An infrastructure risk assessment that required consultants now happens in a conversation. That’s not optimization, that’s a fundamental shift in how location-based decisions get made.”

Availability

BigGeo AI is live today. New accounts include 500 free credits.

SOURCE Biggeo

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Arclin Hosts 2026 Nomex® Sustainability Forum in China, Bringing Together Industry Leaders to Advance Innovation & Sustainable Growth

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ALPHARETTA, Ga., Sept. 30, 2026 /PRNewswire/ — Arclin, a leading materials science company, hosted the 2026 Nomex® Sustainability Forum in Ningbo, China, on September 23, bringing together more than 220 customers, distributors, end users, industry experts, and business partners from across the electrical insulation value chain. 

Held under the theme “Empowering a More Reliable Future with Nomex®,” the forum was jointly hosted by Guilin Electrical Equipment Scientific Research Institute Co., Ltd. and Arclin Trading (Shanghai) Co., Ltd., with support from several industry partners and distributors. As the flagship customer event for Nomex® in China and the third consecutive forum of its kind, this year’s gathering provided a platform for industry leaders to discuss market opportunities, technological innovation, and sustainable development trends shaping the future of the electrical insulation industry. 

The forum marked Arclin’s first major event in China since completing its acquisition of the DuPont™ aramids business earlier this year, providing an opportunity to formally introduce the company and its expanded capabilities to customers and industry partners. The conference featured presentations and discussions on electrical insulation technologies, new energy vehicles, motors and transformers, artificial intelligence data center infrastructure, international trade, and supply chain resilience. Industry experts shared perspectives on sustainability trends, evolving insulation requirements for next-generation power systems, export opportunities, and emerging challenges shaping the global electrical insulation industry. 

“The strong engagement at this year’s forum reflects the trust our customers and partners place in Nomex® and the value of collaboration within the industry,” said Kenny Chen, APAC Sales Manager for Arclin’s Aramids Business. “Bringing together stakeholders from across the electrical insulation value chain helps foster the exchange of ideas and expertise needed to address emerging industry challenges and support sustainable growth.” 

During the forum, Arclin leaders highlighted the company’s expanded capabilities in insulation materials development, testing, and application support. Presentations showcased the company’s comprehensive laboratory capabilities, including material testing, system testing, lifetime assessment, and failure analysis, as well as its ongoing investments in local application development and technical support. These capabilities help customers improve insulation system reliability, accelerate product development, and optimize performance across a broad range of demanding applications. 

 “The electrification market is experiencing unprecedented growth, driven by investments in power infrastructure, AI data centers, renewable energy, and transportation electrification,” said Suolong Ni, Ph.D., Global Market Leader for Arclin’s Energy Solutions Business. “As customer requirements continue to evolve, Arclin remains committed to investing in Nomex® technical capabilities, testing resources, and application expertise to help customers improve reliability, accelerate innovation, and meet the increasing performance demands of critical applications. Together with our customers and partners, we are helping build a more reliable and sustainable electrical future.” 

About Arclin 

Arclin is a leading materials science company and manufacturer of polymer technologies, engineered products, and specialized materials for the construction, agriculture, transportation infrastructure, weather & fire protection, pharmaceutical, nutrition, electronics, design, and other industries. Headquartered in Alpharetta, Georgia, Arclin has offices and manufacturing facilities across North & South America, Europe, and Asia and serves customers worldwide. For more information, visit www.arclin.com. 

Arclin Media Contact
Jana Wright
Chief Marketing & Communications Officer
inquiries@arclin.com   

Nomex® is a registered trademark of Arclin. 

DuPont™ is a trademark of affiliates of DuPont de Nemours, Inc. 

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SOURCE Arclin

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Markets to Be Open Seven Days a Week; Bruce Markets to Launch First Continuous Weekend U.S. Equities Trading with Strategic Investments Led by PEAK6 and Robinhood

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Bruce Markets to usher in 24/7 U.S. stock trading, pending regulatory reviewExpansion draws on Nasdaq’s trading technology and clearing services from Apex Clearing CorporationNew weekend session expected to go live in the coming months

CHICAGO, Sept. 29, 2026 /PRNewswire/ — Bruce Markets LLC, an SEC-registered broker-dealer and operator of Bruce ATS™, today announced a landmark agreement to extend U.S. equity trading throughout the weekend, subject to regulatory review. The initiative is designed to bring continuous 24/7 stock trading to global investors.

To power this expansion, Bruce Markets will leverage new strategic investments from PEAK6 Investments, the majority shareholder, and Robinhood Markets. Apex Fintech Solutions, Fidelity Investments, Nasdaq Ventures, NH Investment & Securities, tastytrade and Webull remain investors.

Bruce Markets will expand its use of Nasdaq’s trading technology, while clearing, carrying, and custody services will be provided by Apex Clearing Corporation, a wholly owned subsidiary of Apex Fintech Solutions, Inc.

The agreement marks a major milestone in U.S. equity market structure. By extending the weekend session to enable 24/7 market access, Bruce Markets and its partners will establish the first ever round-the-clock U.S. equity trading ecosystem for global investors. Bruce Markets expects the new weekend session to launch in the coming months.

Jason Wallach, CEO, Bruce Markets: “We are changing the way customers can access U.S. equities and finally ushering in true 24/7 trading. Market-moving news does not wait for Monday’s open, and soon, neither will investors. Together with our partners, we are breaking down the limitations of traditional market structure and redefining how the world trades.”

Jenny Just, Co-Founder and Managing Partner, PEAK6 Investments: “The world doesn’t take weekends off, and now neither will the markets. This is the end of the five-day market. For the first time, markets will keep moving with the people, and Bruce Markets is here to lead that change.”

Steve Quirk, Chief Brokerage Officer, Robinhood: “Market-moving news can break at any moment, including over the weekend. With 24/7 trading, Robinhood customers will soon be able to trade equities around the clock, seven days a week, so they can manage their portfolios in real time and trade on their own schedule.”

Magnus Haglind, Head of Capital Markets Technology, Nasdaq: “Always-on markets demand resilient, flexible and scalable infrastructure. Our trading technology gives Bruce Markets a proven foundation to extend resilient, transparent market access throughout the weekend.”

William Capuzzi, CEO, Apex Fintech Solutions: “Apex continues to modernize market infrastructure, and weekend trading is a natural next step in that work. We’re proud to support Bruce Markets, PEAK6, and Robinhood in delivering it.”

ABOUT BRUCE MARKETS

Bruce Markets operates Bruce ATS™, a U.S. equities alternative trading system enabling overnight trading from 8:00 PM to 4:00 AM ET. Underpinned by exchange grade technology and market rules, led by industry veterans and backed by leading firms from across the trading ecosystem, Bruce provides a high-performance, resilient venue that bridges the U.S. after-hours and pre-market sessions. By providing a credible source of after-hours liquidity for brokers and investors and leading the evolution of always-available markets, Bruce brings needed competition to the ecosystem and is redefining after-hours trading worldwide. To learn more, visit www.brucemarkets.com.

Media Contact
Forefront Communications for Bruce Markets
bruce@forefrontcomms.com 

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SOURCE Bruce Markets

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