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Event Management Software Market worth $36.8 billion by 2031 – Report by MarketsandMarkets™

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Delray Beach, Fla., July 17, 2026 /PRNewswire/ — According to MarketsandMarkets™, the global Event Management Software Market is expanding rapidly, with a projected market size rising from about USD 18.6 billion in 2026 to USD 36.8 billion by 2031, reflecting a CAGR of 14.6%.

Browse 200 market data Tables and 180 Figures spread through 300 Pages and in-depth TOC on “Event Management Software Market – Global Forecast to 2031”

Event Management Software Market Size & Forecast:

Market Size Available for Years: 2021–20312025 Market Size: USD 16.4 billion2026 Market Size: USD 18.6 billion2031 Projected Market Size: USD 36.8 billionCAGR (2026–2031): 14.6%

Event Management Software Market Trends & Insights:

The Event Management Software Market is undergoing a structural transformation, evolving from a fragmented collection of point tools into the connected engagement operating system of the modern enterprise.By offering, the service segment is expected to grow at the highest rate of 13.8% in the Event Management Software Market.By organization size, SMEs are expected to grow at the highest rate of 13.3% during the forecast period.By event type, Conferences are estimated to account for the largest market share, holding roughly 24.7% in 2025.Corporate enterprises hold the largest share at 46.2% in 2025, while agencies grow fastest at a 17.3% CAGR.Asia Pacific is set to grow at the highest CAGR from 2026 to 2031, led by rising software adoption.

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Event management software (EMS) has transformed how organizations plan, promote, and execute events by embedding capabilities such as AI-driven registration forecasting, real-time attendee engagement, and integrated marketing automation into enterprise event programs. These innovations enable organizers to personalize outreach, automate repetitive planning tasks, and measure marketing return across in-person, virtual, and hybrid formats. By integrating machine learning models, mobile event applications, and engagement analytics, EMS platforms deliver continuous insight into attendee behavior and event performance, ensuring greater operational efficiency and measurable outcomes. Enterprises benefit from improved brand consistency, lower planning overhead, and more effective resource allocation, especially in high-event-volume sectors such as technology, financial services, and professional services. Unifying registration, marketing, and engagement data on a single platform provides a clearer picture of program performance, strengthening decision-making and aligning event strategy with broader marketing objectives. This approach empowers organizations to maximize return on event investment, improve attendee satisfaction, and maintain competitiveness by ensuring that every event program operates efficiently from planning through post-event analysis.

By software, event marketing software is expected to register the highest CAGR during the forecast period

Event marketing software is becoming a strategic priority in the Event Management Software Market as organizers face growing pressure to fill registration pipelines, personalize outreach, and demonstrate marketing ROI amid increasingly crowded event calendars. New vendors can capture market share by offering event website builders, automated email campaign tools, and social promotion features that reduce the manual work of driving registrations. For example, Eventbrite’s October 2024 partnership with TikTok allows event creators to embed ticket links directly in videos, letting audiences discover and purchase tickets without leaving the app. Another example is Zoho Backstage, which bundles a multilingual event website builder, commission-free ticketing, and omnichannel outreach tools, including customizable event websites and email campaigns, directly into its core platform rather than as a paid add-on. These moves show that customers increasingly expect marketing and promotion capabilities to be native to the event platform rather than bolted on through separate tools. For emerging vendors, the opportunity is to provide lightweight website builders, social-native ticketing integrations, and campaign analytics that connect directly to registration data. Vendors who deliver fast setup, strong social and CRM interoperability, and clear attribution from campaign to registration will win in marketing-driven event software procurement.

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By event format, corporate events are poised to hold the largest market share

Corporate events, including internal town halls, client conferences, product launches, and training sessions, account for the largest share of event formats in the Event Management Software Market, as enterprises run these programs far more frequently and at greater scale than public or consumer events. Corporate buyers demand platforms that can handle high attendee volumes, integrate with existing collaboration and CRM systems, and support both single-location and multi-region programs from a single dashboard. One illustrative move is Zoom’s August 2024 launch of a single-use webinar option supporting up to 1 million attendees, giving large enterprises a way to broadcast all-hands meetings and major internal announcements without switching platforms. Another example is Stova, formed from the merger of MeetingPlay, Aventri, and Eventcore, which positions itself as an end-to-end corporate event platform spanning strategic meetings management, registration, and onsite services for global enterprise programs. Vendors can succeed in this segment by building scalable registration infrastructure, offering tiered support for programs ranging from small internal meetings to large multi-track conferences, and ensuring reliable performance during high-traffic registration windows. Key enablers include enterprise-grade security, single sign-on integration, and dedicated account support, allowing corporate event teams to run recurring programs with predictable, repeatable outcomes.

North America accounts for the largest market

The North American Event Management Software Market is increasingly attractive to new and emerging vendors as enterprise marketing budgets and event technology adoption converge. The region’s concentration of technology, financial services, and professional services companies drives high-frequency corporate event calendars, from investor days and user conferences to recurring internal meetings, creating sustained demand for platforms that scale across multiple simultaneous programs. RingCentral Events, for instance, has positioned itself around AI-powered event features and tight integration with existing collaboration tools, reflecting the region’s preference for platforms that plug into an enterprise’s broader technology stack rather than operating as standalone tools. Whova has similarly expanded its footprint among mid-market and association event organizers by combining registration, networking, and mobile engagement tools in a single application. These shifts are creating opportunities for EMS providers to deliver solutions that integrate AI, marketing automation, and engagement analytics tailored to the operational needs of high-volume corporate and association event programs. By focusing on integration depth, modular deployment, and partnerships with CRM and marketing automation vendors, new entrants can establish strong footholds across the technology, financial services, and professional services sectors. The region’s combination of mature enterprise software adoption, dense event calendars, and demand for measurable marketing attribution positions North America as one of the most attractive markets for innovative EMS vendors.

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Top Companies in Event Management Software Market:

The Top Companies in Event Management Software Market are Cvent (US), Eventbrite (US), Zoom (US), Stova (US), RingCentral (US), Momentus Technologies (US), Bizzabo (US), Whova (US), and Zoho Cisco (US).

Browse Adjacent Markets: Software and Services Market Research Reports & Consulting

Related Market Reports:

Quality Management System (QMS) Software Market by Solution (Quality Analytics & Intelligence, CAPA Management, Supplier Quality Management, DCM, Others), Deployment Mode, Organization Size, Vertical, and Region – Global Forecast to 2031

Video Streaming Software Market by Solutions (Video Security & DRM, Al Video Workflow Tools, VCM, Others), Streaming Type (Live, Video-On-Demand, Time-shifted), Deployment Mode, Consumption Mode/Device, Vertical, and Region – Global Forecast to 2031

About MarketsandMarkets™  

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

MarketsandMarkets™ SalesPlay is an AI-driven Revenue Intelligence Co-Pilot designed to help revenue teams prioritize the right accounts, identify critical changes early, and surface opportunities ahead of demand, so pipeline builds naturally and deals close with greater consistency.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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