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76% of Coupon Codes Work at Checkout, but Most Failures Trace Back to Terms Shoppers Never Read, CouponDopa Study Finds

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Study Finds 76% of Coupon Codes Work at Checkout

NEW YORK, July 18, 2026 /PRNewswire-PRWeb/ — Multi-country research across 11 regions finds that most coupon code failures were not due to expired codes, but to terms and conditions shoppers did not check before checkout.

Our research shows that most coupon code failures are caused by overlooked terms and conditions not expired codes. Understanding the offer requirements can significantly improve checkout success.” — Anderson Joe, CMO, CouponDopa

A new study testing 1,000 coupon codes across 11 countries found that three in four online discount codes applied successfully at checkout, while the remaining failures were tied more often to unmet terms than to expired or invalid codes.

The research was conducted by CouponDopa, a multi-regional coupon platform operating in 11 countries. Codes were tested across multiple retail categories in July 2026 to measure real checkout success rates.

KEY FINDINGS

Overall success rate: 76%. Overall failure rate: 24%. Highest-performing country: Netherlands, 81%. Lowest-performing countries: Poland and Italy, tied at 70%. Highest-performing category: Electronics. Lowest-performing category: Travel. Desktop success rate: 78%. Mobile success rate: 74%.

The study’s most significant finding was not the failure rate itself, but the reasons behind it.

“The assumption most shoppers make is that a coupon code doesn’t work because it’s expired,” said Anderson Joe, CMO at CouponDopa. “Our testing found that expiry was rarely the primary issue. In most failed attempts, the code was still active, but the shopper’s cart did not meet a listed condition, such as a minimum spend or a region restriction.”

WHY COUPON CODES ACTUALLY FAIL

Minimum spend not met: the most common reason for failure across all 11 regions, since many codes require a basket value above a set threshold.Region-specific restrictions: codes valid in one country frequently failed in another.Unread terms and conditions: codes were applied to excluded categories, sale items, or specific product ranges without checking eligibility first.Delivery and shipping thresholds: free shipping codes requiring a minimum order value were sometimes mistaken for blanket offers.

No exact percentage breakdown of failure causes is available. Minimum spend is confirmed as the single most common cause; the other three were not ranked against each other.

“In our view, a code that fails because of an unmet minimum spend is not necessarily a broken code,” said Anderson. “It may simply be a condition the shopper did not see before checkout.”

REGIONAL FINDINGS — NETHERLANDS LEADS

Country Success Rate

Netherlands 81%

Germany 79%

United States 77%

Canada 77%

United Kingdom 76%

Australia 75%

New Zealand 74%

France 73%

Spain 72%

Poland 70%

Italy 70%

Netherlands recorded the highest success rate of the 11 regions tested. Germany followed closely. The United Kingdom matched the overall study average, and Canada and the United States recorded the same rate. Poland and Italy recorded the lowest rates in the study, tied at 70%.

ELECTRONICS OUTPERFORMS TRAVEL

Electronics recorded the highest coupon code success rate of any category tested, at 80%, while travel recorded the lowest, at 69%.

“Electronics codes in our sample tended to carry fewer conditions,” noted Anderson Joe. “Travel codes more often included conditions tied to dates, destinations, or booking windows, which may explain the difference.”

MOBILE SHOPPERS RECORD LOWER SUCCESS RATES

Desktop checkouts recorded a 78% success rate compared with 74% for mobile, a 4-point gap. Researchers said the difference may relate to how terms are displayed on smaller screens, though this was not directly tested.

“We saw a consistent gap between desktop and mobile across our markets,” said Anderson Joe. “We can’t say precisely why from this data alone, but it’s a pattern worth further study.”

ABOUT THE STUDY

CouponDopa tested 1,000 coupon codes across 11 countries during July 2026, across electronics, fashion, food delivery, travel, beauty, and home categories. Codes were manually tested at real checkouts on desktop and mobile. A code counted as successful only when the discount appeared in the checkout total. Failed codes were categorized by reason. Read the complete methodology available at CouponDopa tested 1000 coupon codes in 11 regions.

ABOUT COUPONDOPA

CouponDopa is a multi-regional coupon and discount platform operating across 11 countries. CouponDopa verifies coupon codes across hundreds of brands before publishing, providing shoppers with discount information across major retail categories, including verified codes available on CouponDopa’s store pages.

MEDIA CONTACT

Organization: Coupondopa

Contact Person Name: Anderson Joe

Website: https://www.coupondopa.com/

Email: info@coupondopa.com

Contact Number: +1 (530) 269-6377

Address: 165 ithaca Bayshore NY, 11706 USA

City: Bay Shore

State: NY

Country: United States

Media Contact

Anderson Joe, Coupondopa, 1 631 404-9968, coupondopa@gmail.com, https://www.coupondopa.com/

View original content:https://www.prweb.com/releases/76-of-coupon-codes-work-at-checkout-but-most-failures-trace-back-to-terms-shoppers-never-read-coupondopa-study-finds-302828186.html

SOURCE CouponDopa

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WTE MIAMI TO EMBRACE AI-POWERED TECHNOLOGY AS IT SHAPES THE FUTURE OF TRAVEL TRADE

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For the first time, WTE Miami will utilize Fairfest’s SnapCard AI technology, bringing AI-powered matchmaking to the show.

MIAMI, Sept. 22, 2026 /PRNewswire/ — WTE Miami is putting artificial intelligence into action, introducing AI-powered matchmaking for attendees while bringing industry experts together to explore how the technology is transforming travel.

WTE Miami brings AI-powered matchmaking to the show floor for the first time, shaping the future of travel trade.

Taking place October 27–28 at the Miami Beach Convention Center, WTE Miami will incorporate SnapCard AI, Fairfest’s AI-powered matchmaking app, for the first time. The technology allows attendees to describe the business connections they are seeking in their own words, helping identify relevant matches across the show. With 26 NTOs and CVBs confirmed to date, SnapCard AI will connect attendees with destinations and tourism organizations aligned with their business interests.

At OTM 2026, SnapCard AI attracted 7,291 active users from 140 countries, representing 42% adoption despite limited dedicated promotion. 82% of exhibitors secured meetings through the platform, while meeting requests increased 97% year over year.

“SnapCard AI is the first matchmaking platform I’ve used that genuinely feels built for how people actually do business. Bringing it to WTE Miami alongside programming exploring AI in travel means we’re not just talking about the future of this industry—we’re putting it to work on the show floor,” said Simon Press, Managing Director International, Fairfest Media.

WTE Miami’s AI-focused conference programming will include “AI Solutions for the Travel Industry,” featuring Grace Van Hollebeke of Tern and an invited Google speaker; “AI for Travel Professionals,” an MPI Certification Course led by Tim Luepke of MPI Academy; and “AI in Tourism,” a keynote from Karen Ring of Sabre Corp. exploring AI’s impact on travelers and the travel industry.

WTE Miami will take place October 27–28, 2026, at the Miami Beach Convention Center. To register, visit WTE Miami today.

Media Contact:

Olivia Forbis

oforbis@mmgy.com

About WTE Miami

WTE Miami is an international B2B travel trade event connecting destinations, tourism organizations, hotels, airlines, cruise lines, travel technology companies and tourism suppliers with qualified travel buyers across the United States, Canada, Latin America and the Caribbean. The 2026 edition is expected to welcome 500+ exhibitors, 7,000 travel trade professionals, 500 hosted and VIP buyers, and 10,000+ pre-scheduled B2B meetings. Organized by Fairfest Media, WTE Miami takes place October 27–28, 2026, at the Miami Beach Convention Center.

View original content:https://www.prnewswire.com/news-releases/wte-miami-to-embrace-ai-powered-technology-as-it-shapes-the-future-of-travel-trade-302886688.html

SOURCE WTE MIAMI

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New Jersey Enacts Comprehensive Employee Ownership Finance Legislation Designed with Lafayette Square Institute

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Gov. Sherrill signs bipartisan package establishing Employee Ownership Transition Program and revolving loan fund at NJEDA; LSI releases state playbook laying out a development finance toolkit for states

TRENTON, N.J., Sept. 22, 2026 /PRNewswire/ — New Jersey has enacted comprehensive bipartisan legislation that equips the New Jersey Economic Development Authority (NJEDA) with tools to finance the conversion of businesses to employee ownership. Gov. Mikie Sherrill signed the legislation (A5016/S4218) on September 4, establishing an Employee Ownership Transition Program at NJEDA with reimbursements for feasibility studies, consultative services for firms making the transition, statewide outreach in partnership with the NJ/NY Center for Employee Ownership at Rutgers University, and an Employee Ownership Revolving Loan Fund to finance conversions directly. State Senators Andrew Zwicker and Shirley Turner and Assemblymembers Lisa Swain, Roy Freiman, and Al Barlas sponsored the legislation.

Lafayette Square Institute was proud to support partners in the New Jersey legislature, Governor Sherrill’s office, and NJEDA to achieve this outcome in the Garden State. The legislation builds directly upon recommendations from Lafayette Square Institute’s flagship employee ownership state policy white paper titled Employee Ownership as Economic Development released earlier this year at the National Conference of State Legislators annual convening. The publication details a toolkit for states to expand employee ownership including credit enhancement, institutional capital mobilization, and tax incentives. The playbook also evaluates various strategies to capitalize and fund various tools, build institutional capacity within state government, and implement a comprehensive employee ownership strategy.

The Employee Ownership Revolving Loan Fund revives a tool NJEDA pioneered 50 years ago, when the agency’s first loan financed the employee buyout of the Okonite Company in Passaic County, New Jersey. That loan was repaid and revolved ninefold. Today, Okonite remains 100% employee-owned and has paid more than $300 million in ESOP distributions to its workers. The Fund can be capitalized by state appropriations, federal sources such as U.S. Economic Development Administration grants, and philanthropic capital.

“Governor Sherrill is committed to expanding resources for sustainable business transition plans and employee ownership, protecting jobs, strengthening communities, and creating economic opportunities for workers and their families” said NJEDA Chief Executive Officer Evan Weiss. “We are proud to partner with the Lafayette Square Institute and the NJ/NY Center for Employee Ownership at Rutgers University to ensure the NJEDA’s Employee Ownership Transition Program will provide effective support for entrepreneurs, furthering the Administration’s objective of making New Jersey the best state in the nation to start and grow a business.”

“New Jersey is living through two economic transitions at once: a generation of business owners reaching retirement without a succession plan, and artificial intelligence changing who gains from work. Employee ownership addresses both challenges by keeping companies rooted in our communities and giving the people who build a business a share in what it earns. Lafayette Square Institute brought us this model and the evidence behind it, and this law equips EDA with the tools to use it,” said Senator Andrew Zwicker (D-16).

“This bill is bipartisan for a simple reason: it keeps New Jersey businesses in New Jersey hands without a new mandate or a new tax,” said Assemblyman Al Barlas (R-40). “A revolving loan fund lends, gets repaid, and lends again, which is how the EDA helped Okonite’s workers buy their company fifty years ago. Lafayette Square Institute built this concept on that record, and I was glad to help put it back to work.”

“When you align the financial success of a business with the success of the employees who help run it every day, the benefits are limitless. Employee stock ownership programs offer workers a meaningful path to financial security, while giving local business owners a better way forward in preserving the companies they have worked so hard to build and that make New Jersey flourish,” said Assemblywoman Lisa Swain (D-38). “I’m deeply grateful to Lafayette Square Institute, the NJ/NY Center for Employee Ownership, and the employee owners who helped us get this done.”

“At a moment when returns to capital are pulling away from returns to labor, employee ownership puts workers on both sides of the ledger. New Jersey has now built the financing tools to do just that, and this playbook shows every other state how to do the same,” said Julien Rosenbloom, Senior Associate at Lafayette Square Institute.

“This bipartisan legislative accomplishment is an exciting win for the Garden State at a moment of historically unprecedented business succession across the country,” said Jack Moriarty, Executive Director of Lafayette Square Institute. “By integrating employee ownership into the economic development toolkit, we can preserve and create jobs that build wealth for American workers and families.”

“The evidence from decades of research is consistent: employee-owned companies pay more, keep workers longer, build more retirement wealth, are more productive, and weather downturns with fewer layoffs. The New Jersey/New York Center for Employee Ownership looks forward to partnering with NJEDA so that every owner considering a sale knows selling to employees is a real option. We congratulate Governor Sherrill, Senator Zwicker, and Assemblywoman Swain on this important step,” said William Castellano, Executive Director, New Jersey/New York Center for Employee Ownership, Rutgers School of Management and Labor Relations.

About Lafayette Square Institute

Lafayette Square Institute is a nonprofit policy and data analytics platform committed to aligning private capital with the public interest. Through deep bipartisan relationships, innovative finance tools, and data analysis, LSI mobilizes investment in the people and places that need it.

Media Contact:
Julien Rosenbloom
Lafayette Square Institute
rosenbloom@lafayettesquareinstitute.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-jersey-enacts-comprehensive-employee-ownership-finance-legislation-designed-with-lafayette-square-institute-302886690.html

SOURCE Lafayette Square Institute

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THE CANADIAN FORUM FOR FINANCIAL MARKETS: LOWERING THE PRICE OF CAPITAL MARKETS REGULATION IN CANADA

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TORONTO, Sept. 22, 2026 /CNW/ — Canada wants to attract and mobilize significantly more investments. But businesses and investors still pay for capital markets regulation through a fragmented system of provincial, territorial, and self-regulatory fees that treats Canada’s national capital markets as a collection of local ones.

A new paper from the Canadian Forum for Financial Markets (CFFiM), Fees and Fragmentation: Lowering the Price of Capital Markets Regulation in Canada, recommends that Canada’s system of regulatory fees be reformed as part of Canada’s drive for a “one Canadian economy”, which includes the elimination of interprovincial barriers and increased domestic and foreign investment.   

Canada has 13 provincial and territorial securities regulators as well as the Canadian Investment Regulatory Organization, which operates as a national self-regulatory organization. All of these regulators levy fees on market participants.  The result is a patchwork of charges based largely on individual regulatory structures and priorities rather than a coherent national approach to the fees that are charged to issuers and intermediaries for the benefit of accessing Canada’s capital markets.

This paper identifies overlapping and duplicative fees, inconsistent approaches to cost recovery, and a system of decentralized accountability as resulting in unnecessary costs for market participants, which are ultimately borne on Canadian investors.  These deficiencies contribute to the fragmentation of Canada’s capital markets and negatively impact the attractiveness of Canada’s markets from a global perspective.

“Canada is competing globally for investments.  We should not be adding costs simply because capital crosses a provincial border.” said Laura Paglia, President and CEO of the CFFiM.

The problems associated with Canada’s fee regime could be addressed through a national regulator.  In the absence of those reforms, the CFFiM calls on Canada’s policymakers to establish a simplified and consolidated fee schedule at a net reduction for market participants.  Substantive reform of Canada’s fee regime is needed to allow businesses to expand, to enhance consumer choice, and to promote open, efficient, and competitive capital markets in Canada. 

About CFFiM

The Canadian Forum for Financial Markets (CFFiM)/Forum Canadien des Marchés Financiers (FCMFi) is dedicated to advancing proposals that foster healthy, competitive financial markets and a resilient Canadian economy.

SOURCE Canadian Forum for Financial Markets

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