National HVAC Leader Brings Trusted Heating and Cooling Services to Fast-Growing Houston Market

RICHARDSON, Texas, July 22, 2026 /PRNewswire/ — Service Experts, one of the nation’s leading residential HVAC service companies, is NOW OPEN in Fulshear, Texas, bringing trusted heating and cooling services to homeowners in one of the fastest-growing communities in the Houston market. Located at 32126 Hunt Road, Suite 303 in Brookshire, the Fort Bend County location serves homeowners in Fulshear, Brookshire, Richmond, Rosenberg, Sealy, Needville, and the surrounding communities. 

The location is owned and operated by Norv Parsell and Emily Arnim. Parsell, a former Chief Data Officer with more than 25 years of experience leading data, technology, and AI initiatives across Fortune 50 companies and high-growth startups, brings a technology-first approach to building and operating the business. Arnim has spent more than a decade working with premium consumer brands in customer experience, lifecycle marketing, and brand strategy. Together, they’re combining advanced technology with exceptional local service to reimagine what homeowners should expect from an HVAC company.

“We’re building the kind of company we’d want taking care of our own home,” said Parsell. “That means investing in great people, standing behind our work, and treating every customer with the honesty, professionalism, and respect they deserve.”

“Home is where life’s most important moments happen, and we never forget what it means when someone trusts us enough to invite us in,” added Arnim. “We want every homeowner to feel confident they’re receiving exceptional service from people who genuinely care about their home and our community.”

With the opening of Service Experts Fulshear, the pair are focused on building a family-centered business designed for long-term growth while delivering reliable, high-quality home services to residents. The pair are already exploring opportunities to expand into nearby territories.

“We’re proud to welcome Norv and Emily to the Service Experts franchise system as we continue expanding into new communities,” said Nick Ridgway, Vice President of Franchise Development for Service Experts. “Each new opening allows us to bring our proven service model to more homeowners while partnering with local owners who are committed to building strong teams, culture, and relationships within their communities.”

Backed by decades of corporate operating experience, Service Experts’ franchise model is designed to give owners a faster path to scale, with established systems, national vendor relationships and a proven service platform already in place. As the company continues expanding its franchise footprint, additions like the Fulshear territory reflect growing demand from experienced professionals seeking to transition into essential service industries.

To learn more about Service Experts, visit www.serviceexperts.com. To learn more about franchising opportunities with Service Experts, visit www.serviceexperts.com/franchising.

ABOUT SERVICE EXPERTS: 
Founded in 1996 and headquartered in Richardson, Texas, Service Experts is one of the largest residential HVAC service providers in the United States. The company operates a nationwide network of locally operated service centers delivering heating, cooling, plumbing and electrical solutions. For nearly three decades, Service Experts has combined deep local expertise with the scale and resources of a national organization to provide proactive, reliable home system care proven by its average rating of 4.9 out of five stars on Google across hundreds of thousands of reviews. Service Experts is owned by Brookfield Infrastructure, a leading global owner and operator of critical infrastructure, reinforcing its long-term commitment to operational excellence and customer service. Learn more at ServiceExperts.com or follow Service Experts on Facebook and LinkedIn.

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SOURCE Service Experts LLC

New Dedicated Viewfinder and Separate XLR Handle Unit Also Available

SAN DIEGO, July 22, 2026 /PRNewswire/ — Sony Electronics introduces the FX5, a new full-frame camera in its Cinema Line series. A newly developed fully stacked CMOS image sensor raises sensitivity performance[1] with 15+ stops of dynamic range, three base ISO settings[2], and a Dual Gain shooting[3] mode. For the first time in the Cinema Line FX series, the FX5 supports Open Gate shooting and in-camera recording in X-OCN, Sony’s proprietary RAW format. It shoots 5K at up to 60 fps, 4K at up to 120 fps, and FHD at up to 240 fps. The result pairs the Cinema Line look[4] with production-ready operability in a compact, portable body. Also released are two optional accessories: a detachable OLED viewfinder and an XLR handle unit that records in-camera at up to 96 kHz, 32-bit float.

“The FX5 builds on Sony’s Cinema Line expertise, praised by cinematographers and video creators worldwide,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “We wanted to build on the FX3, taking it one step further with the inclusion of some VENICE 2 features, like internal RAW recording and Open Gate. Features like these have been highly requested and will allow creators more creative freedom with an easier workflow.”

Availability and Price

ILME-FX5 with XLR Handle Unit will be available mid-August for a suggested retail price of $5,499.99 USD / $6,999.99 CAD.ILME-FX5B body will be available mid-August for a suggested retail price of $4,899.99 USD / $6,299.99 CAD.

Claudio Miranda, ASC, cinematographer of films including “Top Gun: Maverick” and “F1® The Movie,” conducted a test shoot with the FX5:

“I felt that FX5 is a camera that combines high quality image expression and mobility in a compact body, enabling people to use it across a wide range of shooting environments.”

Gareth Edwards, director of “The Creator,” “Rogue One: A Star Wars Story,” and “Jurassic World: Rebirth,” shot with the FX5 on a project spanning Cambodia, Thailand, and Nepal.

“Guerrilla filmmaking just went to the next level as the FX5 is the run-and-gun cinema camera to beat.”

The project is available on YouTube: https://www.youtube.com/watch?v=gVFG7m_seUg

FX5 Key Features

A newly developed image sensor and the latest high-speed image processing engine

Uses a full-frame, fully-stacked Exmor RS™ CMOS image sensor and the latest BIONZ XR2™ high-speed image processing engine with a dedicated AI processing unit.In S-Log3, captures 15+ stops of dynamic range.Three base ISOs of ISO 800, ISO 4000, and ISO 12800[2] keep noise low across a wide range of conditions. The Dual Gain Shooting function,[3] a first for the FX series, draws more from the sensor for smoother gradation and wider latitude while reducing noise and preserving shadow detail.Also a first for the FX series, the camera supports 3:2 full-pixel readout across the entire sensor, or Open Gate shooting[5], plus 17:9, 16:9, and Super 35mm scan modes. In-camera recording in X-OCN, Sony’s proprietary 16-bit scene-linear RAW format, captures high quality without an external recorder. Alongside X-OCN LT, the new X-OCN C1 and X-OCN C2 codecs cut data size to speed transfer and streamline post-production.

High-precision AF powered by AI and detailed settings that support intentional shooting

AI-based human pose estimation recognizes a subject’s eyes, head, and body, holding strong AF performance even in dark scenes. Real-time Tracking follows subjects automatically.Auto Tracing White Balance (ATW) combines visible-light and IR (infrared) sensor data with deep-learning light-source estimation to read scenes accurately, giving more stable[5] and natural white balance in shade, indoors, and other conditions.Noise suppression settings (on/off) give flexibility to match shooting intent and post-production workflows.A de-squeeze function supports anamorphic lenses at 1.3x, 1.5x, 1.6x, 1.8x, and 2.0x.

Excellent operability and high mobility in a compact, lightweight body

5-axis optical in-body image stabilization anchors the image, and the latest stabilization unit roughly doubles the roll correction range of the previous system[6] to suppress rotational blur. Active Mode and the new Dynamic Active Mode[7] keep handheld footage steady.A 3.5-type, approximately 2.76-million-dot 16:9 touch-panel LCD monitor, larger than the FX3’s, mounts on a 4-axis multi-angle arm. It tilts ~98 degrees up, 40 degrees down, and opens ~180 degrees to the side, with a high-brightness adjustable panel. Shooting information sits around the edges of the screen so it never overlaps the image. The “BIG6” home screen, carried over from CineAlta cameras, gathers key settings such as frame rate, exposure, and LUTs so creators can focus on the shot.A new menu system gives operability consistent with CineAlta cameras and the FX6 on a shared production.

High reliability and expandability to support professional production environments

A high-efficiency cooling fan and optimized heat dissipation keep the camera stable through long recording sessions.The lightweight, rigid body carries screw holes in multiple locations to attach accessories directly, so you can build rigs without a cage.Integration with the Monitor & Control application brings video monitoring and remote operation to smartphones, tablets, and Mac.Uses the recently released high-capacity NP-SA100 battery (2670 mAh), which holds approximately 1.3 times the capacity of the Z-series NP-FZ100 for longer shooting.Two USB Type-C™ ports accept timecode input through an optional timecode adapter cable and external power through USB Power Delivery (PD),[9] for stable long-duration shooting.A wired LAN terminal enables remote operation and a stable network connection, with the expandability professional production networks require.

Planned Firmware Update ver. 2.0 (coming 2027)[10]

A planned update will add higher resolution high frame rate shooting up to 240 fps in X-OCN, XAVC S-I recording in 3:2 (Open Gate shooting), an optimized interface for vertical shooting, and a frame grab function.

Accessibility and environmental considerations

Accessibility features support visual recognition and operation, including a screen reader[11] that reads menus aloud and an enlarged menu display.Recycled plastic accounts for approximately 30% or more of the camera’s parts.[12] The Thailand and China sites that build the camera run on 100% renewable energy.[13] Product bags use plant-derived nonwoven fabric,[14] cutting packaging plastic and lowering environmental impact.

Optional Accessories

0.58-type OLED Viewfinder “DVF-EL1”

This detachable viewfinder carries a 0.58-type, approximately 7.07-million-dot OLED panel.[8] It supports HDR display with a DCI-P3-equivalent color gamut and 10-bit gradation. The wide gamut confirms subject colors accurately, and HDR reveals fine detail when shooting and playing back high-contrast scenes.Approximately 0.9x magnification[15] and you can switch between display modes that prioritize resolution or eye point.A tilt mechanism moves from 0 to approximately 90 degrees upward for comfortable monitoring at low, high, and handheld angles.

XLR Handle Unit “XLR-H2”

The XLR-H2 carries two XLR/TRS combo terminals and supports up to 4-channel audio input. Dual AD converters digitize microphone signals with high precision across a wide dynamic range and record in-camera at up to 96 kHz, 32-bit float. It connects directly to the body through the Multi Interface (MI) Shoe for stable digital transmission.

Timecode Adapter Cable “VMC-BNCU1”

The optional USB-C to BNC timecode adapter cable feeds timecode from external devices into the camera. It synchronizes multiple cameras and external audio devices for timecode-based workflows across multicamera shooting, broadcasting, and filmmaking.

Applications Supporting Production with the FX5

Monitor & Control ver. 3.0
Scheduled for July 2026 or later, enables wired and wireless video monitoring and camera control.[16] For details, please visit: (link)Catalyst Prepare ver. 3.0 
Scheduled for August 2026 or later. Catalyst Prepare and Catalyst Browse, which provide high-precision video stabilization and color editing, merge into Catalyst Prepare ver. 3.0. For details, please visit: (link)

For main specifications and details, please visit the product website.

https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilmefx5

https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilmefx5b

[1] Compared to “FX3”.
[2] Manual Base ISO selection is supported only in Cine EI and Flexible ISO modes.  In Cine EI Quick mode, the optimal Base ISO is selected automatically according to the Exposure Index setting. 
[3] Gain is limited to the equivalent of 18 dB. This function may not be available depending on shooting settings.
[4] Refers to visual expression, including the color and tone of images.
[5] Available only when recording in X-OCN.
[6] Compared to “FX3”. Based on Sony internal measurements.
[7] In Dynamic active Mode, angle of view is reduced more than in Active Mode, and Clear Image Zoom is not available. Dynamic active Mode is available up to 60 fps, and Active Mode is available up to 120 fps. The maximum gain in Dynamic active Mode is 26 dB. Depending on the codec and frame-rate settings, Dynamic active Mode may not be available. For details, see the Help Guide: https://helpguide.sony.net/ilc/2630/v1/h_zz/  
[8] Cannot be used together with accessories attached via the Multi Interface (MI) Shoe, such as the handle unit.
[9] USB Power Delivery (PD) compatible external power supply and USB cable are not included.
[10] Features and specifications are subject to change without prior notice.
[11] Supported languages vary by sales region/country. Some menu items are not supported by the screen reader function.
[12] Based on Sony research. Applies to recycled plastic used in the product body.
[13] Production sites may change depending on the production period.
[14] Plant-derived nonwoven fabric may not be available depending on the production period.
[15] With a 50 mm lens at infinity, -1 m⁻¹.
[16] For further details and to download Monitor & Control, see: https://www.sony.net/ccmc/?cid=son-mandc—20260722. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.  

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products.

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SOURCE Sony Electronics, Inc.

Sales and go-to-market veteran who helped build Accuvant and Optiv joins Joshua Jones, Clayton Riness, and Joshua Johnson as Crush builds out its executive leadership!

SCOTTSDALE, Ariz., July 22, 2026 /PRNewswire/ — Crush Security, the AI-native “Super VAR” is a first of its kind partner with a platform built to give CISOs back control of how they buy and manage cybersecurity technology, today announced Jeff Skeldon has joined the company as Vice President of Sales. Jeff’s hire caps a run of senior leadership additions as Crush prepares for a full week of customer events at Black Hat USA 2026 next week in sunny Las Vegas.

Jeff spent decades helping build two of the industry’s defining go-to-market organizations in the partner ecosystem. He joined Accuvant in 2005 and rose to Director of Sales for the SoCal region, staying through Accuvant’s 2015 merger that formed Optiv, where he then served as Vice President of Sales, West, through 2018. He went on to lead enterprise sales at Netskope and, most recently, served as Vice President of Worldwide Sales at ArmorCode.

“Jeff has helped build two of the most important go-to-market organizations cybersecurity has ever seen. He’s joining Crush at the exact moment we’re rewriting how CISOs manage their entire technology stack — not just what they buy, but how they buy it and who they trust to help them manage it. Jeff is the right person to lead that charge.”
— Josh Jones, Co-Founder and CEO of Crush Security.

“Cybersecurity and risk management face a volume and velocity challenge in many ways. Crush provides a critical control plane and ‘context layer’ for customers to align their program maturity, security framework, gaps, and solution choices — all while optimizing costs and time to value. Crush isn’t another ‘me too’ trying to recapture what the early players built. It’s a real shift back to mission first. I come from a long line of protectors and built a reputation on integrity and trust over many years. I’m deeply proud to join this team of like-minded people. Josh Jones had me at ‘I just want to win and do right by people.”
— Jeff Skeldon, Vice President of Sales at Crush Security.

“What sets Crush Security apart is that they’ve built a platform, not just another reseller relationship. Their focus on unbiased validation and outcome-driven recommendations means our technology gets in front of the right customers for the right reasons. That’s a rare and refreshing approach in this space.”
— Pete Martin, Co-Founder and CEO of Realm.Security.

“CISOs are being asked to adopt AI faster than they can govern it. Crush helps them cut through the noise and buy what actually fits their program. JetStream makes sure those systems stay visible, attributed, and governed in production. We are proud to build that with a team that puts the mission first.” 
— Jared Phipps, Co-Founder and COO of JetStream Security.

Building a First-Class Leadership team
Jeff’s appointment follows a series of regional leadership hires as Crush scales its go-to-market organization nationally. The company also welcomes:

Rob Bouknight — Regional Vice President, WestSteve Duncombe — Regional Vice President, CentralAli Alwan — Regional Vice President, EastJason Eberhardt — Vice President of Channel Development

Together, the team gives Crush dedicated leadership across every U.S. region and its channel partner ecosystem as the company scales its Software Resell, Automated Compliance, and Intelligence platform with a personal AI assistant, Cassandra. Cassandra helps small and large organizations alike by being your virtual security architect that comes free with every client.

Crush at Black Hat USA 2026
As Elon Musk put it in a January 2026 post, “AI is a supersonic tsunami.” Crush Security is built to keep up at that same speed in cyber — delivering the next generation of AI-powered security value when buying technology and managing a cybersecurity program through intelligence.

Crush Security will bring its new leadership team to Black Hat USA 2026, running August 1–6 at the Mandalay Bay Convention Center in Las Vegas. Crush is hosting customer and partner events throughout the week as part of its push to build brand presence as the first cybersecurity Super VAR — a single platform combining systems integration, unbiased software resell, automated compliance, and AI-powered threat intelligence, built to give CISOs back control of how they evaluate, buy, and manage technology across their programs.

Crush will host five signature events throughout the week, based out of the Aria, Vdara, Caesars, and Cosmopolitan alongside one-on-one meetings with customers and partners throughout the conference:

DinnersAn Absinthe show for 100+ customersAn IV clinic offering on-site wellness treatmentsA helicopter experience unlike anything else at the conference

About Crush Security
Crush Security is a veteran-owned, AI-native cybersecurity company headquartered in Scottsdale, Arizona. Built as the industry’s first Super VAR, Crush combines systems integration, unbiased software resell, automated compliance, and AI-powered threat intelligence through its Cassandra platform — giving CISOs a single, unbiased source of record to evaluate, buy, and manage their security programs. Crush was founded by Josh Jones, Clayton Riness, and Josh Johnson.

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SOURCE Crush Security Group Inc