Technology
Hollywood Veterans Launch vertTV, A Filmmaker-Led Studio and Premium Vertical Micro-Series Platform
Published
3 months agoon
By
Vivica A. Fox, Josh Henderson, Cindy Busby, Chonda Pierce, Richard Karn, and a Reunion of Fuller House Favorites Marla Sokoloff, Jodie Sweetin, and John Brotherton Headline vertTV’s Star-Driven Development Slate of Original Premieres
Hollywood Veterans Jeffrey Schenck, Barry Barnholtz, and Peter Sullivan Partner with Strategic Advisors Gene George and Matt Cohen to Anchor vertTV’s Core Leadership Team
vertTV Merges Hollywood Talent, Production Expertise, and 200+ Title Vault of Exclusives to Build a New Micro-Series Model
LOS ANGELES, July 22, 2026 /PRNewswire/ — Hollywood veterans Jeffrey Schenck, Barry Barnholtz, and Peter Sullivan today announced the launch of vertTV (vertTV.com), a premium filmmaker-led studio delivering high-stakes, cinematic genre television for mobile audiences. Optimized for on-the-go viewing, the subscription platform features snackable, fast-paced vertical episodes designed to draw in viewers instantly and redefine the emerging micro-series landscape.
In conjunction with today’s rollout, vertTV has unveiled an extensive, star-driven development slate of original premieres that replaces standard micro-drama tropes with sophisticated, ensemble storytelling. Anchored by today’s launch of Lone Star Hearts starring Cindy Busby and Josh Henderson, this initial wave of premium titles sets up the platform’s ongoing monthly release strategy, spotlighting familiar broadcast and streaming stars in highly gripping, elevated narratives featuring acclaimed talent such as Vivica A. Fox, Chonda Pierce, Regan Burns, Barbara Crampton, Russell Todd, Richard Karn, and, in a reunion of Fuller House favorites, Marla Sokoloff, Jodie Sweetin, and John Brotherton (see below for details).
The platform debuts today with the launch of the standalone vertTV mobile app, available for download on iOS and Android devices (vertTV.com). Serving as the primary subscription-based destination for the studio’s entire original slate of premium vertical micro-series premieres, the app rollout is accompanied by the simultaneous debut of the vertTV YouTube channel (@vertTVPlus), offering free access to select previews
The vertTV Differentiator: Hollywood-Built Approach to Vertical Storytelling
Conceived and developed by experienced filmmakers, producers, and storytellers with decades of mainstream television and streaming hits, the platform brings a premium studio mindset to micro-series storytelling. Based entirely in Los Angeles, vertTV directly employs traditional television and film directors, network screenwriters, professional local crews, and recognizable actors to treat the format with genuine creative respect.
Unlike many emerging platforms built by tech engineers chasing an algorithmic trend, vertTV operates on a core conviction: that micro-series can leave a lasting impact, vertical screens can elevate the art, and mobile television can be truly unforgettable.
Reflecting this programming philosophy, the vertTV app is designed around genre-driven viewing rather than cluttered feeds and algorithmic overload. Organized into dedicated programming verticals, including Drama/Thriller, Revenge and Secrets, Romance and Desire, and Holiday, the subscription-based platform allows audiences to navigate content by mood, genre, and storytelling style in a way that feels closer to a premium entertainment destination than a traditional social media feed.
To maintain this level of creative and structural integrity, vertTV operates as a fully integrated studio and vertical-streaming platform, representing a new entertainment model that combines proven storytelling expertise with the speed, accessibility, and audience engagement of mobile-first content. The company controls its entire pipeline in-house, covering everything from development and writing through production, post-production, technology creation, distribution, and user experience.
Leveraging the co-founders’ deep roots in traditional Hollywood production, vertTV pairs its premium original premieres with an immediate launch vault of more than 200 fan-favorite exclusives from their robust portfolio spanning television, streaming, and independent film. This extensive catalog brings a deep bench of marquee talent to the platform on day one, including Vivica A. Fox (Independence Day), Krista Allen (The Bold and the Beautiful), Corin Nemec (Parker Lewis Can’t Lose), Noah Fernley (Love Story), Signed, Sealed, Delivered stars Kristin Booth and Yan-Kay Crystal Lowe, and One Life to Live alums Jessica Morris, Brittany Underwood, and Jason-Shane Scott.
Central to the platform’s growth is a core strategic focus on partnerships, actively collaborating with established creators, independent producers, and library holders to scale its content ecosystem and expand its corporate reach. Post-launch, vertTV plans to introduce ad-supported and à la carte viewing options.
Leadership and Vision
The vertTV leadership infrastructure features an accomplished core executive team, led by Hollywood veterans Jeffrey Schenck, Barry Barnholtz, and Peter Sullivan, as well as a strategic advisory board that includes distribution and platform monetization experts Gene George and Matt Cohen. The platform’s in-house production team is led by Brian Nolan and Ben Rosenthal.
Co-founders Schenck, Barnholtz, and Sullivan launch vertTV following a highly successful, multi-decade partnership at Hybrid. Together, the trio has built an unparalleled track record in independent production, creating multi-platform hits that have consistently dominated the streaming and linear landscapes. Their shared portfolio includes producing and directing a string of consecutive number-one films on Netflix’s Top U.S. Movies chart, including the psychological thriller Secret Obsession, which drew 40M+ viewers in its first month, the romantic thriller Fatal Affair starring Nia Long and Omar Epps, and the holiday hit The Merry Gentlemen. Additionally, the team produced and directed Hallmark Channel’s Double Scoop and the highest-rated movie in the network’s history, the holiday favorite Christmas Under Wraps.
Executive Profiles and Strategic Advisory Board
Jeffrey Schenck (Co-Founder): A highly prolific producer and writer, Schenck has amassed more than 278 producing credits and over 113 writing credits across film and television, spanning networks such as Netflix, Lifetime, Hallmark Channel, SYFY, OWN, GAC, and UPtv. Prior to co-founding Hybrid with Barnholtz in 2008, he served as President of Regent Studios, where he supervised the development and production of dozens of films, managing projects from concept through distribution while refining a production approach centered on efficiency, scalability, and commercial viability. Over the course of a decades-long career, Schenck has become a defining figure in the modern high-volume production model, particularly within the thriller, romance, and holiday genres that dominate cable networks and streaming platforms. His deep industry roots trace back to the foundational era of classical Hollywood, with legacy family ties to the historic origins and management of major studios, including 20th Century Fox and MGM.Barry Barnholtz (Co-Founder): A veteran independent film producer and entertainment executive with more than three decades of experience in global acquisitions, distribution, and production. As a founding partner of Trimark Pictures, Barnholtz grew the company’s revenue to over $100 million and managed more than 1,000 film acquisitions, notably discovering and launching the multimillion-dollar Leprechaun horror franchise. Following the sale of Trimark to Lionsgate, he launched his own successful DVD label, Barnholtz Entertainment, where he went on to produce and acquire more than 200 titles through Lionsgate over the next 20 years. Throughout his career, Barnholtz has played a major role in shaping the modern independent thriller, horror, and holiday movie market across theatrical, television, and streaming platforms. He is also an Emmy® Award-winner for the documentary The Mystery of the Sphinx.Peter Sullivan (Co-Founder): A graduate of NYU’s Tisch School of the Arts, Sullivan is an accomplished writer, director, and producer who has produced over 200 films, directed over 50 projects, and written more than 45 feature lengths across theatrical, cable, and streaming platforms, including the Netflix originals Secret Obsession, Fatal Affair, and The Merry Gentlemen, and the highest-rated Hallmark Channel film of all time, Christmas Under Wraps. Over the course of his career, he has created content for New Line Cinema, Netflix, Amazon, Lionsgate, Sony, Universal, Syfy, Lifetime, Hallmark Channel, Fremantle, ION, Mindshare, and Funny or Die, building a body of work known for commercially successful thrillers, holiday films, and genre entertainment. Sullivan worked closely with Schenck and Barnholtz on numerous projects before joining Hybrid as Vice President the year it was launched.Gene George (Strategic Advisory Board): As President and CEO of Tesera Entertainment, a worldwide distributor of series and television movies launched in July 2019, George has executive-produced more than 60 television movies for broadcasters, including Lifetime, Hallmark Channel, ION, UPtv, GAC, and OWN. Before founding Tesera, he served as Executive Vice President of Worldwide Distribution at Lionsgate, overseeing international sales and distribution, forging partnerships with international broadcasters, and expanding distribution into new global markets. He spent nine years at Starz, where he oversaw worldwide television distribution.Matt Cohen (Strategic Advisory Board): A senior media and technology executive and advisor with more than 25 years of experience building and scaling digital platform businesses, driving strategic transformation, and advising C-suite leadership teams. He is best known for building Prime Video Channels, Amazon’s third-party subscription business, from inception into a multi-billion-dollar global streaming marketplace that helped define the modern model for content aggregation, distribution, and monetization.
Executive Commentary: The Strategy Behind vertTV
Jeffrey Schenck on applying Hollywood standards to vertical storytelling: “For the past twenty years, our focus has been entirely on creating mainstream, character-driven stories that capture broad streaming and broadcast audiences. We know that these viewers are increasingly consuming content on their mobile devices, but they are tired of the disposable, low-quality options currently flooding the market. vertTV is applying a traditional television network mindset to this exciting new format, ensuring that micro-series finally receive the star power and creative respect they deserve.”Barry Barnholtz on the evolution of content distribution: “Independent film has always survived by adapting to new distribution models, from the height of the home video market to the rise of global streaming platforms. vertTV is the natural progression of that evolution. By combining our massive legacy library with targeted new productions, we have built a sustainable studio vertical that can scale efficiently without ever compromising the high production values our audiences demand.”Peter Sullivan on creating narratives that keep audiences hooked: “Whether you are pacing a traditional 90-minute feature film or an 80-episode micro-series, the fundamental creative challenge remains exactly the same: keeping an audience entirely captivated by a gripping narrative. We are bringing our trusted network of professional television writers, directors, and actors into this space. vertTV treats the mobile screen with the exact same cinematic care, tension, and storytelling discipline as a traditional Hollywood production.”
About vertTV
Based in Los Angeles and founded by Hollywood veterans Jeffrey Schenck, Barry Barnholtz, and Peter Sullivan, vertTV is a premium, mobile-first, subscription-based vertical streaming service and filmmaker-led studio that redefines the micro-series landscape by combining proven Hollywood storytelling with a fully integrated, in-house production pipeline that controls everything from development through distribution. Featuring a launch vault of over 200 exclusive titles, vertTV delivers star-driven, high-quality genre television broken into fast-paced episodes designed specifically for on-the-go mobile viewing. Learn more at vertTV.com.
vertTV Development Slate
Lone Star Hearts: Set in the cutthroat, wealthy world of Texas oil, this soapy romance and corporate thriller stars Josh Henderson (Dallas) as charismatic tycoon Cooper Vale and Hallmark Channel star Cindy Busby as his sharp-witted ex, Isabelle. The plot centers around the daughter of a businessman whose life was destroyed by Vale. When she infiltrates the powerful tycoon’s company to clear her father’s name, she unexpectedly falls for the man she came to destroy. Lone Star Hearts will be available to stream at launch.Finding Hope: Written and directed by multi-hyphenate Marla Sokoloff, this premium small-town drama reunites Fuller House stars Jodie Sweetin and John Brotherton, along with Richard Karn (Home Improvement). The series follows Emily Harper (Sweetin), a successful big-city doctor who returns home to save the family’s crumbling clinic after her father suffers a stroke, forcing her to navigate the local crisis alongside a skeptical hometown EMT (Brotherton) while choosing between her high-flying career and the community she left behind.Wicked Wives: Executive produced by and starring Vivica A. Fox (Kill Bill), this glamorous, high-stakes ensemble murder-mystery centers on an NBA wife and ICU nurse who relocates to Atlanta’s most exclusive Black gated community and is quickly drawn into a world of secrets, infidelity, and murder led by a powerful circle of elite neighborhood wives.Chonda: Starring legendary comedian Chonda Pierce and Regan Burns (Dog with a Blog), this warm, faith-adjacent, fish-out-of-water multi-cam follows a widowed mother who uproots her two sons from Tennessee to Los Angeles to finally chase her stand-up comedy dreams.Bad Blood: Tailored for a Gen Z audience hungry for dark academia and supernatural suspense, this thriller centers around a scholarship student investigating the suspicious murder of her best friend at the prestigious Weddington University. Her search leads her to The Crimson Circle, a secret society hiding centuries-old vampire bloodlines, where she finds herself torn between a fellow student with secrets of his own and a magnetic insider whose connection to the society runs far deeper than she realizes. The series also features horror icons Barbara Crampton (Re-Animator) and Russell Todd (Friday the 13th Part 2) reuniting on the 40th Anniversary of their cult classic, Chopping Mall.
Media Contacts:
Aileen Budow
AB Creative Communications
aileen@abcreativepr.com
Steve Albani
AB Creative Communications
steve@abcreativepr.com
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SOURCE vertTV
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Technology
Best Reddit Marketing Agency for Enterprise Brands: Nicely Network Named by Better Business Advice
Published
25 minutes agoon
November 1, 2026By
NEW YORK, Nov. 1, 2026 /PRNewswire/ — Nicely Network has been named Best Reddit Marketing Agency for Enterprise Brands for November 2026 by Better Business Advice, recognizing its work combining Reddit campaigns, high-authority article placements and search visibility reporting for large brands.
The recognition focuses on enterprise portfolios: matching individual product categories to the questions buyers ask and tracking how published content contributes to discovery across search and AI platforms.
Enterprise Portfolios Require Coverage at the Product Level
For a large brand, search demand spans individual products, use cases, comparison criteria and markets. Nicely Network’s campaign model starts with those distinctions, defining objectives and identifying communities where relevant recommendations are being sought.
Its current materials describe work with 300+ brands, including Fortune 500 companies, across sectors such as technology, retail, finance, travel, beauty and wellness. That range is relevant to enterprise organizations managing several categories, each with its own vocabulary and buying considerations. A furniture query about extension mechanisms, for example, calls for different content from a discussion about outdoor equipment or diagnostic testing.
Category Results Connect Visibility With Buyer Response
The agency’s current media kit and pitch deck present examples across consumer categories, with results reported separately for exposure, website visits and sales:
Furniture: A series of Reddit discussions is credited with $150K in tracked sales, 21,190 clicks to the client’s website and 1M organic discussion views.Outdoor products: The materials report 60K AI mentions per month and 48M monthly AI impressions across seven AI platforms, following growth from near-zero mentions.Health diagnostics: An article placement recorded 16,924 article views and 2,483 clickthroughs.
These examples show different stages of response. Mentions indicate brand presence in AI answers, views record content exposure, and clicks capture visits beyond the published content. Tracked sales provide a separate commercial measure.
Evidence Behind the Best Reddit Marketing Agency for Enterprise Brands Selection
Across its work, Nicely Network reports 15,000+ AI citations and $150M+ in tracked sales revenue. Its pitch deck also reports 8,000+ Reddit discussions and 160M+ discussion views. These are agency-reported portfolio figures, alongside the category examples presented in its materials.
The Best Reddit Marketing Agency for Enterprise Brands recognition centers on the relationship between campaign scale, category relevance and measurable response. Enterprise coverage requires a process that can connect specific buying questions to content and reporting across a broader portfolio.
“Every product category brings its own buying questions,” said a spokesperson for Nicely Network. “The planning task is to connect those questions to useful content and then measure which discussions and articles contribute to discovery.”
From Buyer Questions to Reddit and Article Placements
Campaign planning begins with an objective, such as supporting a product launch, increasing AI visibility or driving conversions. The team then identifies relevant subreddits and develops discussions around high-intent search queries, with brand mentions introduced in the context of the topic.
Nicely Network pairs this Reddit activity with high-authority article placements. Those articles address category keywords and buyer questions while presenting product information and links that readers can follow to the brand’s website.
The combined approach gives a campaign multiple content formats for the same area of demand. A discussion can explore practical buying considerations through questions and replies, while an article can organize category information into a structured explanation.
How Searchable Content Can Enter AI Answers
Nicely Network operates as a Reddit marketing and AI-SEO agency. Its generative engine optimization, or GEO, and LLM optimization work addresses brand discoverability across ChatGPT, Google Gemini, Google AI Overview and Perplexity.
The strategic premise is that relevant, publicly accessible discussions and articles create source material that search-enabled AI systems may retrieve when answering related questions. Their text connects a brand with specific products, attributes and use cases. Google’s guidance states that a page must be indexed and eligible for a search snippet to appear as a supporting link in its AI search features.
This makes the substance of each page relevant to the campaign: its usefulness depends on how clearly it addresses the query and explains the product’s role in that category.
Reporting Separates AI Visibility From Commercial Response
The agency’s reporting framework covers AI mentions, citations, impressions and share of voice, alongside screenshots of discussions and articles ranking for targeted Google searches. Content reporting includes views and engagement, with clickthroughs, conversions and sales tracked through affiliate links or UTM parameters where available.
Ongoing updates identify performing content during the campaign, followed by a detailed report. For enterprise teams, these measures support decisions about which categories and queries need further coverage. They also distinguish a brand’s appearance in an AI answer from a visit or purchase attributed through a tracking link.
Enterprise Engagements Across Products and Markets
The current materials recommend engagements of 3 to 12 months, with a recommended monthly investment of $15,000 to $30,000. Campaign scope is based on keyword targets, product categories and the mix of Reddit discussions and article placements.
Custom enterprise engagements are available for agencies managing multi-brand portfolios and for large brands seeking coverage across multiple categories or markets. This structure allows objectives, content priorities and reporting to be planned around the portfolio’s requirements.
Better Business Advice’s November selection of Nicely Network as Best Reddit Marketing Agency for Enterprise Brands reflects that enterprise focus: category-specific content, coordinated publication across Reddit and high-authority websites, and reporting that connects visibility with trackable customer response.
To read the full report: https://betterbusinessadvice.com/best-reddit-marketing-agency-enterprise-brands
About Nicely Network
Nicely Network is a Reddit marketing and AI visibility agency providing Reddit campaigns, AI-SEO article placements and performance reporting. The agency works with brands, including Fortune 500 companies, across consumer and business categories. Enterprise engagements support multi-brand portfolios and coverage across product categories and markets.
Learn more at nicelynetwork.com or get in touch with Partnerships Director Mary Cooper at mary@nicelypromoted.com.
About Better Business Advice
Better Business Advice publishes business guidance, articles and resources covering topics including company formation, trademark registration and business banking. Its content helps entrepreneurs and business owners assess services and make informed decisions about running and growing their businesses.
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SOURCE BetterBusinessAdvice.com
Technology
Affle to acquire Perion, to scale its CPCU business across Developed markets
Published
25 minutes agoon
November 1, 2026By
Perion shareholders to receive US$ 11.70 per share
The deal values Perion at an implied Equity value of ~US$ 420 million
Combined business strengthens AI-powered consumer conversions, expands global scale, delivers measurable ROI for advertisers and sustained long-term value creation
GURUGRAM, India, Nov. 1, 2026 /PRNewswire/ — Affle 3i Limited (BSE: 542752) (NSE: AFFLE), a global technology company that delivers premium consumer conversions for advertisers with its verticalized AI-powered Consumer Platform, today announced that its Israel-based step-down subsidiary, Affle 3iL Ltd. (“Affle”), has signed a definitive agreement to acquire all outstanding shares (including unvested equity awards as per vesting schedule) of Perion Network Limited (“Perion”) (NASDAQ: PERI) (TASE: PERI) at US$ 11.70 per share in an all cash transaction for an implied equity value of ~US$ 420 million.
Affle has an established track record of acquiring and successfully transforming businesses, complementing its organic growth journey with strategic acquisitions. Our approach focuses on identifying businesses that complement our capabilities, expanding our access to customers and markets, and using our tech to seamlessly integrate their strengths into our broader platform ecosystem. By leveraging our AI-powered Consumer Platform Tech Stack, proprietary audience intelligence and differentiated cost per converted user (“CPCU”) business model, we have successfully transformed acquired businesses to unlock high value strategic outcomes and ROI for customers, expanded margins through tech and data synergies, and created long-term value for our shareholders with disciplined execution delivering over 20% annual organic growth and over 20% EBITDA consistently.
Perion is an Israeli technology company headquartered in Tel Aviv, with a strong North American footprint and dual listings on NASDAQ and the Tel Aviv Stock Exchange. It is an AI-powered tech stack providing omnichannel advertising solutions across Retail Media, Connected TV (CTV), DOOH and other digital channels. Over the last three years, the company has undergone a significant transformation, completing three strategic acquisitions and unifying these expanding segments under its Perion One platform.
On completion of the transaction, Affle will be a significant global omnichannel platform delivering premium use cases for driving consumer conversions for thousands of advertisers across diversified industry verticals in 100+ countries. The acquisition underscores Affle’s continued commitment to expanding its global footprint, strengthening its technology capabilities and creating sustainable long-term value for its stakeholders.
The proposed acquisition builds on this robust foundation, bringing together Perion’s established presence, including in all upper funnel digital advertising channels in developed markets with Affle’s leadership in deeper funnel mobile marketing and AI-powered performance-led consumer conversions in emerging markets. This will strategically transform and materially expand the total addressable market opportunity for our CPCU business globally. Affle’s CPCU model powered verticalised solutions will be able to drive premium consumer conversions with CTV to Cart and DOOH to Cart based retail commerce outcomes for Perion’s advertisers campaigns.
Commenting on this development, Anuj Khanna Sohum, the Chairperson, MD and CEO of Affle said, “We are excited to welcome the Perion family on board as we continue to strengthen the foundations of our AI-powered Consumer Platform Tech Stack. Through this acquisition, we are bringing together our highly complementing tech capabilities, innovation culture and unique IP to global scale. The combination of Affle’s strong leadership in mobile marketing with Perion’s established presence across Retail Media, CTV, DOOH and other digital channels will enable us to drive greater synergies across the omnichannel consumer journey on intelligent connected devices. With our integrated capabilities, we see opportunities to unlock greater ROI for advertisers and publishers alike, while driving global scale for premium consumer conversions across industry verticals such as e-commerce, retail and healthcare. This is an important step in strengthening our CPCU business across Developed Markets and advancing our 10X decadal growth vision.”
Adding to this, Tal Jacobson, CEO of Perion said, “Over the past several years, we have transformed Perion into a differentiated advertising technology company, driven by the strength of our team, technological innovation, and our focus on measurable business outcomes for advertisers. Through Perion One and our Outmax AI agent, we continue to advance how advertising performance is executed and optimized across channels to ensure the best ROI on media investments for our customers. Our agreement with Affle marks an important milestone for Perion. Affle has established a strong position in mobile performance, supported by an experienced team, global reach, and a focus on measurable results. We see significant potential in bringing these complementary capabilities together to create new opportunities for brands, agencies, and media owners worldwide. Throughout this process, our focus remains on executing our strategy, supporting our people, and delivering for the customers and partners who rely on us.”
The transaction has been approved by the Boards of Directors of both Affle and Perion and is subject to closing conditions, including receipt of required regulatory approvals and approval by Perion shareholders. This agreement provides for a go-shop period for Perion before seeking shareholders’ approval.
Transaction Summary
Affle will acquire 100% of Perion’s issued and outstanding shares including unvested equity awards as per vesting schedule for an equity value of ~ US$ 420 million.Perion does not have any financial debt. As on September 30th, 2026, it had a cash balance of ~US$ 228 million.As Perion is publicly held, the transaction costs and related expenses would be recorded by Affle in its opening balance sheet.Affle plans to fund the acquisition through a combination of committed financing from banks and available cash resources.The transaction will be effected by way of a reverse triangular merger, pursuant to which a wholly-owned subsidiary of Affle will merge with and into Perion, with Perion surviving the merger as a wholly-owned subsidiary of Affle. Upon closing, Perion’s ordinary shares will be delisted from Nasdaq and the Tel Aviv Stock Exchange. Perion will continue to operate under the Perion brand.The transaction is expected to close in early 2027, subject to closing conditions, including regulatory and Perion’s shareholder approval.Affle would be net debt free immediately post this acquisition and with a FY2028 revenue run rate of over US$ 700 Mn.
Post acquisition, we expect to update Perion’s revenue recognition in view of the planned CPCU strategic transformation including review of business contracts leading to a significantly improved bottom line performance based on the immediate strategic synergies. We expect our complementary technologies, planned business model transformation and disciplined focus on profitability to drive sustainable growth to make this acquisition accretive to earnings per share (“EPS”) by the end of 1st year following closing.
LUMA Partners LLC is serving as the financial advisor to Affle.
Barnea Jaffa Lande & Co. is serving as the legal advisor to Affle for this transaction.
CitiBank is serving as the financing bank to Affle.
Affle 3i Limited is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs).
Affle 3i Consumer Platform enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced agentic AI capabilities. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices with algorithms that go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).
For more information, visit – www.affle.com
Perion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media, social and digital environments. Powered by Outmax, the company’s proprietary AI Agent, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale.
For more information, visit www.perion.com
This communication contains forward-looking statements within the meaning of the applicable securities laws, including statements regarding the proposed acquisition of Perion Network Limited (“Perion”) by Affle 3i Limited (“Affle”), the expected timing and completion of the transaction, the anticipated benefits of the transaction, the proposed merger of an Affle subsidiary with Perion, with Perion surviving as a subsidiary of Affle’s subsidiary, and the anticipated delisting of Perion’s securities from the Nasdaq Stock Market (“NASDAQ”) and the Tel Aviv Stock Exchange (“TASE”). Forward-looking statements may be identified by words such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “should,” “will” or “would,” or the negative of these terms or other similar expressions. These statements are based on current expectations, estimates and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These risks include, but are not limited to: (i) uncertainties as to the timing of the transaction; (ii) the risk that the transaction may not be closed on the anticipated terms in a timely manner or at all; (iii) the failure to satisfy any of the closing conditions to the consummation of the transaction, including receiving, on a timely basis or otherwise, the required approval of Perion’s shareholders; (iv) the possibility that competing offers or acquisition proposals for Perion will be made and that can affect the consummation/completion of the deal; (v) the possibility that any or all of the various closing conditions to the consummation of the transaction may not be satisfied or waived, including the failure to receive any required regulatory approvals from any applicable governmental entities (or any conditions, limitations or restrictions placed on such approvals); (vi) the occurrence of any event, change or other circumstance that could give rise to the termination of the definitive agreement, including in circumstances which would require a party to pay a termination fee; (vii) the effect of the announcement or pendency of the transaction on Perion’s ability to retain and hire key personnel, its ability to maintain relationships with its customers, suppliers and others with whom it does business, or its operating results and business generally; (viii) risks related to diverting management’s attention from Perion’s ongoing business operations; (ix) the risk that shareholder litigation in connection with the transaction may result in significant costs of defence, indemnification and liability; (x) certain restrictions during the pendency of the transaction that may impact Perion’s ability to pursue certain business opportunities or strategic transactions; (xi) the risk that any announcements relating to the transaction could have adverse effects on the market price of Perion’s securities, including if the transaction is not consummated; (xii) risks that the benefits of the transaction are not realised when and as expected; (xiii) legislative, regulatory and economic developments, including those affecting the proposed delisting of Perion’s securities from NASDAQ and the Tel Aviv Stock Exchange; and (xiv) other factors discussed in the “Risk Factors” section of Perion’s most recent periodic reports filed with the U.S. Securities and Exchange Commission (“SEC”), including its most recent Annual Report on Form 20-F and subsequent reports filed with the SEC, all of which may be obtained free of charge from the SEC’s website at www.sec.gov.
Although Affle and Perion believe that the expectations reflected in their forward-looking statements are reasonable, neither can assure that those expectations will prove to be correct. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by Affle or Perion on their respective websites or otherwise.
Neither Affle nor Perion undertakes any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
This press release may be deemed to be solicitation material in respect of the proposed acquisition and merger pursuant to the definitive agreement entered into by the relevant entities in connection with the transaction. In connection with the transaction, Perion may be required to file relevant materials with the SEC and other applicable regulatory authorities, depending on the applicable legal and regulatory requirements.
Investors and shareholders of Perion are urged to read all relevant documents filed with the SEC and other applicable regulatory authorities, including any transaction-related documents or shareholder solicitation materials, when they become available, because they will contain or may contain important information about Affle, Perion and the transaction and related matters.
Investors and shareholders of Perion will be able to obtain documents filed with the SEC, when available, free of charge from the SEC’s website at www.sec.gov, and through Perion’s investor relations website, if made available there. Information regarding filings and announcements made by Affle will be available through the relevant Indian stock exchanges and Affle’s website.
Perion and its directors, executive officers and other members of management and employees may, under applicable SEC rules, be deemed to be participants in any solicitation of proxies or other shareholder approvals in connection with the proposed transaction, to the extent applicable.
Information about Perion’s directors and executive officers will be set forth in the relevant transaction-related filings or shareholder solicitation materials, if and when filed. To the extent holdings of Perion’s securities by its directors or executive officers have changed since the amounts set forth in its most recent relevant filings, such changes may be reflected in the applicable beneficial ownership or other filings with the SEC, which are available at www.sec.gov.
Additional information concerning the interests of any participants in the solicitation, which may, in some cases, be different from those of Perion’s shareholders generally, will be set forth in the relevant transaction-related filings or shareholder solicitation materials when available. Affle is not soliciting Perion’s shareholders and is not a participant in Perion’s proxy solicitation.
Investor Relations:
Harshit Talesara
investor.relations@affle.com
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SOURCE Affle
Technology
Huawei and Longgang International Arts Center Unveil a Global Intelligent Venue Showcase
Published
25 minutes agoon
November 1, 2026By
SHENZHEN, China, Nov. 2, 2026 /PRNewswire/ — The On-Site Meeting for the Longgang International Arts Center Global Intelligent Venue Showcase & D+ Opening Ceremony was successfully held in Shenzhen. The event brought together government officials, industry leaders, and art experts for in-depth discussions on intelligent campus development. Huawei and Longgang International Arts Center officially launched a global intelligent venue showcase, demonstrating the powerful fusion of technology and artistry to drive ongoing innovation and usher in a new era for intelligent venues.
Where Tech Meets Art: Intelligent Venue Upgrade
Michael Ma, Vice President of Huawei and President of Huawei’s ICT Product Portfolio Mgmt & Solutions Dept, highlighted Huawei’s end-to-end engagement in the Longgang International Arts Center project, from physical construction to digital and intelligent space enablement. Huawei has consistently integrated innovative ICTs with the venue’s business scenarios, collaborating with partners to prioritize intelligent construction, premium experience, smart operations, and green, low-carbon practices. This approach has positioned the Center as a world-class cultural venue with advanced digital and intelligent capabilities. Looking ahead, Huawei will continue investing in foundational technologies and driving the integration of innovative ICTs with artistic environments, empowering cultural venues to elevate their services and operations.
At the event, the Longgang International Arts Center Global Intelligent Venue Showcase was launched, and the Digital Art Gallery (D+) officially opened, with representatives from the government, Huawei, and the Center in attendance to mark the occasion.
Exploring the Intelligent Venue: E2E Digital and Intelligent Transformation Across Construction, Management, and Operations
Wu Zhaohui, CTO of Longgang International Arts Center, shared their frontline venue operations experience in a speech titled “New Art Landmark, New Operations Practices.” He highlighted that Shenzhen’s cultural venues are rapidly evolving toward higher quality and greater diversity. Positioned as a new tech-art landmark in the Greater Bay Area, the D+ pursues a unique approach that combines deep artistic engagement, a strong technology foundation, and smart operations. Built on Longgang International Arts Center’s advanced digital and intelligent infrastructure, the venue uses data to drive operations across consumer-focused (C-end) scenarios, business (B-end) collaboration, and government (G-end) public services. This strategy fosters a sustainable ecosystem and establishes a new model for smart art spaces.
Eric He, CEO of Huawei Campus Team, delivered a keynote on how technology is reshaping art spaces. He described architecture as frozen art and emphasized that digital and intelligent transformation—from design blueprints to venue agents—is key to making buildings smart and spaces dynamic. Huawei supports the entire venue lifecycle spanning construction, management, and operations with its 10 Gbps campus network and digital platform. These “dual hubs” have helped Longgang International Arts Center achieve six advantages: intelligent construction, efficient operations, green and low-carbon practices, immersive spectating experiences, personalized services, and user operations. Looking ahead, Huawei plans to collaborate with industry partners to develop scenario-based applications, integrate regional industries, establish standards through alliances, and drive innovation-led transformation, shaping intelligent spaces and a better future together.
A third-party comprehensive assessment rated Longgang International Arts Center as “excellent” for its digital and intelligent performance in smart energy-saving and carbon reduction, achieving the highest energy efficiency class. Zhang Xiang, Deputy General Manager of Potin-tech (Beijing) Technology under CAICT, presented the results, and Weng Yizhao, CEO of Shenzhen Zhuoyue Culture Development, accepted the certificate on behalf of the venue.
Tian Ding, Senior Vice President of HMN Tech, stated that the company is dedicated to creating richer smart scenario experiences for Longgang International Arts Center and other campuses, supporting venue campuses in achieving robust operations and ongoing innovation.
Attendees toured the venue’s Intelligent Operation Center (IOC), enjoyed the DomeArt Gallery’s light show, and explored the “Great Beauty of China” exhibition in the Flight Hall as well as the “Boundless Realm” exhibit in the CAVE, fully immersing themselves in this intelligent venue.
Moving forward, as OpenHarmony and AI continue to evolve, more cultural landmarks like Longgang International Arts Center will transcend time and space, sharing the fusion of technology and artistry with wider audiences and shaping a brighter future together.
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