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2026 Rally® Awards™ Recognize the Teams Redefining Recruitment Marketing and Employer Branding

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Winners across 18 categories reflect the modern talent attraction practices reshaping how employers compete for and win top talent

BOSTON, July 23, 2026 /PRNewswire-PRWeb/ — Rally® Recruitment Marketing today announced the winners of the 2026 Rally® Awards™, the industry’s leading global competition recognizing outstanding work in Recruitment Marketing and Employer Branding. Now in its 7th year, the Rally Awards spotlight the practitioners and teams pushing the field forward and proving that Recruitment Marketing delivers measurable business impact.

“Every year, this competition raises the bar for what great Recruitment Marketing looks like,” said Lori Sylvia, Founder & CEO of Rally. “This year’s winners prove the discipline has matured, using data and storytelling to drive real impact. Congrats to all 2026 Rally Award winners!”

This year’s entries hit a new high, a sign of just how central Recruitment Marketing and Employer Branding have become to winning the competition for talent. Whether a lean in-house team or a global TA organization, employers are putting real investment behind the people, platforms and campaigns that shape how candidates see them — particularly as expectations shift and the channels people use to evaluate employers keep multiplying.

“Every year, this competition raises the bar for what great Recruitment Marketing looks like,” said Lori Sylvia, Founder & CEO of Rally. “This year’s winners are proof that the discipline has matured — they’re using data to make smarter decisions and storytelling to build authentic connection with candidates. The impact of their work shows up in employer reputation, in culture and in the business results that follow. Congratulations to all of the 2026 Rally Award winners!”

Among those honored are Brittany Washington, 2026 Recruitment Marketing Rising Star, and Sam Wood, who received the distinction of 2026 Recruitment Marketer of the Year. Their recognition reflects a broader shift across the industry: more organizations are standing up dedicated Recruitment Marketing and Employer Branding functions, creating real career paths for professionals working at the intersection of talent, marketing and communications. This year’s Rally Award winners sit at the leading edge of that shift, setting the standard for what’s possible with creativity, rigor and measurable results.

2026 Rally Award Judges:

Winners were selected by an independent panel of 19 peer judges—respected leaders from across the Rally community.

Phyllis Badgett – Associate Manager, Candidate MarketingNicole Bartman – Director of Talent Attraction & Early Career, Avis Budget GroupTammy Dean-Embry – North American Employer Brand Sr. Manager, Schneider ElectricVicki Gibbs – Manager, Employee Journey and Brand, Western Financial GroupTu-Anh Pham Grabenkort – Employer Branding Manager, MotorolaYvette Hansen – Director, TA Strategy & Enablement, Penn MedicineRaven Hazlett – Global Early Talent and Diversity Recruitment Marketing Specialist, EatonAnne Hurley – Director, Talent Branding, NBCUniversalJames Linnington – Sr. Recruitment Marketing SpecialistAndrew Matthews – Talent Media Lead, GMRachel Mehlan – Talent Management & Acquisition Lead – ANZ, AstraZenecaSarah Osborne – Corporate Communications Manager – Employer Brand and Recruitment Marketing, Mutual of OmahaJennifer Pickard – Global Head of Talent Attraction and Marketing, General MotorsHeidi Raymond – Talent Attraction Manager, Family DollarMike Russo – Global Employer Brand, ThumbtackVanessa Sain-Dieguez – Sr. Director Talent AttractionShannon Smedstad – Director, Talent Acquisition Excellence – Global Recruitment Marketing and Employer Brand, Fresenius Medical CareRobert Stabbert – Employer Branding, Talent Marketing, & Strategic Programs Manager, lifexsightSarah Stotts – Global Employer Brand Marketing Communications Sr. Specialist, Cummins

Many judges are past winners themselves and bring deep expertise in employer branding, social recruiting, content strategy and recruitment marketing analytics. Entries were evaluated on strategy, creativity, execution and business impact.

2026 Rally® Award™ Winners by Category

 

Best Employer Brand Video

First Place: VEG ER for Pets — “The VEG Beat”

Second Place: Sony Music Entertainment — Lewis Calem, Mike Farrell, Jeff Soto — “What’s it like working at Sony Music?”

Third Place: Highmark Health — Jeannine Volchko, Jeremy Dean, Mike Cope, Amy Feldman — “Remarkable Together: The Wexford Moms Story”

 

Best Use of Employee Generated Content

Winner: Ford Motor Company — “Ford Intern Social Ambassador Program”

 

Best Talent Newsletter

First Place: Credicorp — “CREAting Credicorp: A premium talent newsletter that builds long-term executive relationships”

Second Place: ADT — “The Power of Organic Reach: Storytelling that turns clicks into quality applicants”

 

Best Use of Organic Social Media in Recruitment Marketing

First Place: UBS — “At UBS, you’re in the driver’s seat of your career.”

Second Place: Ford Motor Company — “New Hire Spotlight Series”

Third Place: IQVIA — “Perfectly Imperfect: How IQVIA Transformed Engagement With Real, Relatable Social”

 

Best Use of Paid Social Media in Recruitment Marketing

First Place: Ford Motor Company — “Ford Places and Spaces Video Series”

Second Place: UBS — “Curiosity powers. AI enables.”

 

Best Use of Video in Recruitment Marketing

First Place: Ford Motor Company — “Ford Places and Spaces Video Series”

Second Place (tie): Westpac — Elizabeth Clerke — “Find your tech happy place”

Second Place (tie): Picnic Technologies — “Back to School”

Third Place: Highmark Health — “The Real Pitt – A Glimpse into Real-Life Emergency Nursing”

 

Best Recruitment Marketing Campaign (Solo / Small Team)

First Place: VCA Animal Hospitals — Ally Brown — “Your Power Has a Purpose”

Second Place (tie): Westpac — Elizabeth Clerke — “Find your tech happy place”

Second Place (tie): Galt — Lisa A. Doyle — “The Untapped Workforce — Putting Ability to Work!”

 

Best Recruitment Marketing Campaign (Large Team)

First Place: UBS — “Curiosity powers. AI enables.”

Second Place: Travel + Leisure Co. — “Turning Proximity Into Pipeline: How Travel + Leisure Co. Activated a Sports Partnership to Drive Talent Acquisition”

Third Place: Sage plc — “Atlanta is ‘Ready To Win’ with Sage”

 

Best Content Marketing Program

First Place (tie): Credicorp — “To The Next Level: A micromentorship content program designed for how Gen Z actually learns”

First Place (tie): Credicorp — “Genias STEM: A content marketing program designed to expand the female technology talent pipeline”

Second Place: UBS — “Curiosity powers. AI enables.”

Third Place: Ford Motor Company — “Ford Places and Spaces Video Series”

 

Best Employer Brand Launch

First Place: VEG ER for Pets — “Turning #lifeatVEG into a Shared Language”

Second Place: Bright Horizons — “You’re the difference: The secret sauce behind Bright Horizons’ employer brand”

Third Place: Credicorp — “Credicorp Early Talent Strategy: Launching Credicorp’s early-career employer brand as a growth platform for future leaders”

 

Best Careers Blog

Winner: BASIS International Schools — “Stories That Move Around the World”

 

Best Use of Recruitment Marketing Technology

Winner: Bon Secours Mercy Health — “Building an internal, Recruitment Marketing engine at scale”

 

Best Careers Site

First Place: National Grid — Lucinda Thomas, Bryan Adams, Jennifer Douet, Jim Taylor, Grace Kenyon — “Superpowered candidate experience”

Second Place: Sony Music Entertainment — Lewis Calem, Mike Farrell, Jeff Soto — “Sony Music Careers Website”

 

Best Launch of Recruitment Marketing Strategy

First Place: Gerber Collision & Glass — Lauren Olauson, Veronica Downey, Hannah Busekrus — “Great Teams Don’t Happen by Accident: Architects of the Revenue-Driven Recruitment Blitz”

Second Place: VEG ER for Pets — “From EVP to Ecosystem: Scaling #lifeatVEG”

 

Best Agency Partner
Winner: Stories Incorporated

Best Technology Partner
Winner: Happydance

2026 Recruitment Marketing Rising Star
Winner: Brittany Washington

2026 Recruitment Marketer of the Year
Winner: Sam Wood

About the Rally® Awards

The Rally® Awards is a prestigious, global, peer-reviewed competition that recognizes excellence in recruitment marketing and employer branding strategy. Created by Rally® Recruitment Marketing, the competition spotlights the professionals who are transforming how employers attract, engage and recruit talent. Now in its 7th year, the Rally Awards celebrates the strategies and results that move our industry forward, with the goal of sharing what works with our global community of 50,000 practitioners.

About Rally®

Rally® Recruitment Marketing is the largest online community for learning modern talent attraction strategies. Through expert-led content, training and technology, we empower practitioners in recruitment marketing, employer branding and talent acquisition to attract top talent and advance their careers. Rally is also the creator of Rally Inside™, an AI-powered recruitment marketing platform that uses data and insights to help employers create content that performs across every recruiting channel. Learn more at rallyrecruitmentmarketing.com.

2026 Rally Award Winner Quotes

Award recipients credited their teams and leadership for championing employer branding and recruitment marketing as strategic priorities, calling out the role that support played in earning this recognition.

Sam Wood, Director, Employer Branding, VEG ER for Pets

“On behalf of the entire VEG team, we are so grateful for this recognition from Rally. These wins belong to the VEGgies across our hospitals and headquarters who bring our culture to life every day and who trusted us to tell their stories with honesty and heart. On a personal note, being named Recruitment Marketer of the Year is one of the greatest honors of my career. I found my professional home in Employer Brand after a career pivot, so this recognition is especially meaningful — not just as a personal milestone, but as a celebration of a profession built on authenticity, listening, creativity, and helping people find the place where they can do their best work.”

Brittany Washington, Certified Recruitment Marketing Leader

“Being named the 2026 Rally Recruitment Marketing Rising Star is a meaningful milestone in my professional journey. It reflects not only the work I’ve put into developing my skills in recruitment marketing and employer branding, but also the curiosity and commitment that have driven me to keep learning and improving in this space. I’m grateful for the guidance, collaboration, and encouragement from the people I’ve learned alongside, and I’m excited to keep pushing forward—continuing to grow into a more thoughtful, impactful contributor to recruitment marketing and employer brand work in the years ahead.”

Kayla Branham, Head of Employer Brand & Recruitment Marketing, ADT

“We’re incredibly proud to be recognized by the Rally Awards for Best Talent Newsletter. This award reflects our focus on delivering meaningful, engaging content while amplifying the authentic voices of our employees. It’s a testament to the collaboration across our teams that enables us to bring ‘Life at ADT’ to life and attract talent that continues to propel our industry forward. Thank you to Rally and the judges, and congratulations to this year’s winners advancing talent marketing.”

Allison Crenshaw, Senior Manager, Employment Marketing, BASIS Overseas Educational Services

“We are honored to receive recognition from the Rally Awards for our Best Careers Blog. This award is especially meaningful to our team because employer branding is crucial to our organization, and our blog is a vital part of how we have built one of the most recognizable employer brands in our industry. When a candidate is considering moving across the world for a job, our careers blog provides the location information, first hand experiences, and leadership insights necessary to make a well-informed leap to teach in a new country . We are proud that this award recognizes the comprehensive library of resources and meaningful content we have built, and we are grateful to be named alongside other leading organizations as a winner this year.”

Amy Lane, Recruitment Marketing & Brand Strategy Manager, Bon Secours Mercy Health

“This recognition reflects the commitment, innovation, and creative thinking of the Recruitment Marketing & Brand Strategy team. By centralizing analytics and achieving full-funnel visibility, we’ve enabled faster decisions, smarter investments, and sustained hiring performance across a multi-brand, multi-market health system. Most importantly, these efforts have helped create a more seamless and engaging candidate experience, connecting talented individuals to meaningful careers that support our mission of serving communities with compassionate care. We’re grateful for what we’ve achieved together and remain focused on continuing to innovate, elevate the candidate experience, and deliver measurable results for Bon Secours Mercy Health.”

Susie Billingsley, Director, Candidate Experience & Early Talent, Bright Horizons

“We are honored to be recognized by Rally for Best Employer Brand Launch, a reflection of the passion, creativity, and partnership across our Talent Attraction and Marketing teams. Our ‘You’re the difference’ brand launch was more than just a campaign. It was about bringing our purpose to life in a way that inspires our people and creates meaningful connections with future talent.”

Marie-des-neiges Vendeuvre, Head of Employer Branding and Emerging Talent, Credicorp

“This recognition is a meaningful reflection of our commitment to building a differentiated employer brand grounded in purpose, talent, and long-term value creation. We are especially proud of how this work translates into attracting and developing the next generation of leaders for our organization and the region.”

Employer Branding Team, Ford Motor Company

“The Ford team is honored to be recognized for our work! We are in great company; it’s so nice to see all the creative work our peers are doing across the profession. We’re proud of what we accomplished, but more than anything, we’re proud of how we accomplished it together. It’s truly rewarding for our team to be able to put a spotlight on Ford employees and what working here means to them. To everyone who let us share their stories and experiences – thank you. Thanks, too, to Rally and the judges for the recognition!”

Lisa Doyle, President & CEO, Galt

“We are thrilled to have Galt’s The Untapped Workforce campaign recognized by Rally. This recognition validates our belief that hiring people with disabilities is not charity, it is a strategic business value. Recruitment marketing helps us challenge assumptions, educate employers, and elevate talent that has too often been overlooked. I appreciate Sherry McHale and Allied Insight’s partnership in helping bring this important message to a broader audience.”

Lauren Olauson, Sr. Recruiting Operations Specialist, Gerber Collision & Glass

“We are thrilled to be recognized! Recruitment marketing and employer branding are vital to our organization because our industry is facing a widening technician talent gap and we’re aware that our brand is what sets us apart. Winning this award also validates our core belief that great teams don’t happen by accident. We are incredibly proud of the grit our team displayed. They didn’t just embrace a new way of working; they executed it through cross-functional collaboration—you know, as a great team. This recognition speaks volumes about the culture of innovation we are building at Gerber Collision & Glass.”

Bryan Adams, Founder & CEO, Happydance

“We’re incredibly proud to receive this recognition from Rally, because it reflects what we care about most: helping organizations turn employer brand into careers website experiences that genuinely move people. A great careers site is never just a destination for jobs. It should help candidates understand the story, the culture, the opportunity, and whether it feels right for them. I’m especially proud of the energy our team puts into customer success, partnership, and responsive support, because exceptional candidate experiences only happen when great technology and great service work together.”

Lisa Kepler, Associate Director, Global Communications, Talent Attraction & Branding, IQVIA

“At IQVIA, our people’s passion for our mission shines brightest when it’s real and unscripted. In 2025, we made a bold choice to put authentic employee voices front and center, and I couldn’t be prouder of how our team brought those stories to life across our global social channels. This recognition from Rally for Best Use of Organic Social is a powerful validation of that approach — and of the impact our people’s voices can have when we let them lead.”

Jennifer Douet, Lead Employer Brand Specialist, National Grid

“This recognition is a testament to the passion, creativity and collaboration of our team. We set out to create a careers experience that truly reflects the people, purpose and opportunities that make National Grid unique. To see that work recognised by our industry is incredibly rewarding and reinforces the importance of putting candidates at the heart of everything we do.”

Sofia Cassuti, Business Manager, Employer Branding, Picnic Technologies Netherlands

“We’re proud to be recognized at the Rally Awards. Being highlighted by industry professionals is a real honor, and a meaningful reminder of why we do this work. This achievement is a testament to our team’s talent and the authenticity at the heart of the Picnic employer brand. It fuels us to keep pushing the boundaries of candidate experience and employer storytelling.”

Anna Fleetwood, Global Talent Brand and Experience Director, Sage

“What makes this award particularly meaningful to us is that it recognises work that delivered genuine business impact. We partnered with Territorial to solve a very real hiring challenge in Atlanta and created a campaign that cut through a crowded market. The result was almost 9,000 applications in 3.5 months, and a much stronger profile for Sage among sales talent. It’s proof that employer brand can be both creative and commercially effective.”

Lauryn Sargent, Partner and Co-founder, Stories Incorporated

“We are thrilled and honored to be recognized as Rally’s Best Agency Partner. We have tremendous respect for the Rally community and for this awards program, especially knowing the winners are selected by a panel of leaders from across the industry. This award reflects something our team cares deeply about: being true partners to our clients as they bring their cultures and employer brands to life through authentic storytelling. We’re grateful to our talented team for their hard work and dedication, and to the organizations that inspire us every day through the work we do together.”

Jonna Sjövall, Head of Junior Talent & Talent Attraction, UBS

“We’re thrilled to have won four Rally Awards this year and to be recognized alongside the world’s best in employer branding and recruitment marketing. This recognition reflects the creativity, passion and dedication of our Employer Branding and Talent Attraction team, and our commitment to creating campaigns that connect with audiences in meaningful ways. We’re incredibly proud of what we’ve achieved together and are more committed than ever to connecting top talent around the world with exciting career opportunities at UBS. A big shoutout to all the 2026 Rally Award winners – it’s an honor to celebrate with such an inspiring group!”

Ally Brown, Brand Manager, Employer Brand & Recruiting, VCA Animal Hospitals

“As a past Rally Awards judge, I know it’s tough competition, so I’m very proud to win this award. What I really loved about the campaign is how we recorded the associates’ real stories and overlaid them on top of existing photography and fun graphics. It was a fresh approach that didn’t require additional filming and felt really personal. I really believe creativity is the key to driving better results.”

Elizabeth Clerke, Executive Manager, Recruitment Marketing, Westpac

“I was thrilled to see our campaign recognised by Rally, across both Best Video in Recruitment Marketing and Best Recruitment Marketing Campaign – Solo Practitioner. The campaign was built on insights from our people and reflects the day-to-day experience of the engineering hub, rather than something created from the outside in. That’s what made it connect with candidates. Rally plays a significant role in recognising the craft of recruitment marketing, and in bringing more attention to the impact it can have when it’s grounded in genuine insight.”

Media Contact

Lori Sylvia, Rally Recruitment Marketing, 1 508-372-0744, info@rallyawards.com, https://rallyawards.com/

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SOURCE Rally Recruitment Marketing

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Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

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39 minutes ago

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October 24, 2026

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RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

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Axon Announces Body 5: Next-Generation Camera Built for the AI Era

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6 hours ago

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October 24, 2026

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Axon Body 5 delivers 25x the AI processing power of earlier-generation cameras, with upgraded connectivity, audio and battery life to support real-time situational awareness in the field

SCOTTSDALE, Ariz., Oct. 24, 2026 /PRNewswire/ — Axon (Nasdaq: AXON), the global leader in public safety technology, today announced Axon Body 5, its newest body-worn camera designed to bring more powerful intelligence, connectivity and real-time support directly to officers in the field.

For years, Axon body cameras have helped agencies capture critical evidence and create greater transparency. Body 5 is built to help officers during the call, with information, assistance and backup on the spot.

“Officers shouldn’t have to choose between getting information and watching the scene. With Axon Body 5, they don’t,” said Rick Smith, Axon Founder and CEO. “They capture a license or document with the camera, keep their hands free and eyes up, and get information faster than writing it down and calling it in by radio. An officer fully engaged with the person in front of them, not down at a notepad, is a safer officer and a better-served community.”

Axon Body 5: Built for the AI Era

Built from the ground up for the AI era, Axon Body 5 delivers 25x the AI processing power than earlier generation Axon body cameras, alongside advancements in connectivity, audio, video and battery life. Together, these upgrades give the camera the physical power to run smarter AI features — both today and as new AI tools are developed in the future — while also making it more dependable for officers to use every day. 

For the first time, Axon is also introducing two versions of its latest flagship camera: Axon Body 5 and Axon Body 5 Pro.

Both models feature several key advancements, including:

25x more processing power for AI: A powerful new computing architecture creates the capacity to support current and future AI features directly on the body camera.Enhanced video: Improved video captures clearer evidence across challenging environments, including better low-light performance.Improved connectivity: Seamless connectivity in urban and remote environments – and more precise location capability – helps officers, cameras and remote support teams stay connected when timely information matters most.Longer battery life: 20% more battery life than the previous generation helps keep the camera ready and connected throughout an officer’s shift.

The Axon Body 5 Pro will continue to gain new AI capabilities as they become available, growing along with the AI Era Plan. Additionally, new hardware features include:

A near-focus camera: An additional dedicated camera lens lets officers scan driver’s licenses to check status and search for wants or warrants in seconds, without returning to the patrol vehicle, with relevant information sent to Axon Fusus to support real-time operations.Front-facing speakers: Four additional speakers project even more powerful audio toward the person an officer is speaking with, helping real-time translations from Axon Assistant carry more clearly over heavy traffic or crowd noise. Additional memory: Extra space lets the camera run several AI tools at once, helping officers stay better informed and work faster.

Bringing More of Axon’s AI Era Into the Field

Axon Body 5 helps officers get more out of the Axon AI Era Plan by bringing smart tools right to the scene. Axon’s portfolio already supports public safety professionals across a growing range of tasks. For example, Draft One helps officers turn body-camera audio into high-quality report drafts and Axon Assistant provides voice-based information access and real-time translation.

Increasingly, Axon is also bringing AI into real-time operations.

Axon Guardian is a new category of AI features within the AI Era Plan that was specifically created to work with an officer’s field-based devices – starting with body cameras and in-car cameras – to improve safety. Guardian is designed to flag potential risks as situations unfold and create alerts when additional attention may be needed. Two of the first features include:

Escalation Detection: When an Axon Body 4 or Axon Body 5 camera is activated and recording, Guardian has the ability to detect potential conflicts in real time and create an alert in Axon Fusus. A human reviews the livestream and decides if additional support or action is needed.Approach Alert: When active on Axon Fleet 3, Guardian can detect if the door of a stopped vehicle opens and alert the officer through the in-car display and their body-worn camera.

Combined, Axon Body 5 and the expanding AI Era portfolio demonstrate the importance of AI as a critical resource to assist public safety professionals before, during and after an incident — reducing administrative burden, improving situational awareness and helping protect more lives.

Innovating Responsibly

Axon’s Responsible Innovation framework guides the development of all of its products. Designed with this in mind, Axon Body 5 and Guardian prioritize human oversight and maintain agency control over data. As a key part of the responsible innovation process, Axon’s independent Ethics and Equity Advisory Council was created to help responsibly develop and deploy new technologies with transparency, while aligning with community expectations.

General availability dates for Axon Body 5 and Axon Guardian will be announced soon. Product features and capabilities vary by configuration. For more information on Axon’s current products and services: Axon Product Catalog – Axon.com.

About Axon
Axon (Nasdaq: AXON) is the global leader in public safety technology supporting state, local, federal and international public safety agencies with technology designed to Protect Life. Complementing its mission, Axon’s growing Enterprise market focuses on protecting critical infrastructure and frontline workers across multiple industries including corporate security, hospitality, retail and healthcare. Founder-led since 1993, Axon builds products with transparency and responsibility. From TASER energy devices to today’s connected network of hardware – including cameras, drones, and robotics – cloud software, sensors, and AI-tools, the Axon ecosystem helps seamlessly protect people and places when it matters most. To ensure these technologies align with community expectations, Axon’s independent Ethics & Equity Advisory Council guides the ethical, inclusive, and accountable design of its products and services. Learn more about the EEAC and Axon’s Responsible Innovation framework at Axon Responsibility. 

Non-Axon trademarks are the property of their respective owners. Axon, TASER and the Delta Logo are trademarks of Axon Enterprise, Inc., some of which are registered in the US and other countries. For more information, visit www.axon.com/legal. All rights reserved.

Please visit https://investor.axon.com and https://www.axon.com/newsroom for more information.

Media Contact:
Kate MacKinnon
Vice President, Communications
press@axon.com

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In HelloNation, Custom Fabrication Expert Mark Coyle Explains a Common Mistake in Custom Aluminum Design

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7 hours ago

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October 24, 2026

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The article explains why smart geometry, not thicker walls, creates stronger, more efficient aluminum components.

ROCHESTER, N.Y., Oct. 24, 2026 /PRNewswire/ — What early design choice causes many custom aluminum projects to become heavier, costlier, or harder to manufacture? That question is addressed in a HelloNation article featuring insights from Custom Fabrication Expert Mark Coyle of American Custom Metals, Inc. in Rochester, New York, that outlines how misunderstanding aluminum behavior leads designers to rely on thick walls instead of stronger geometry.

The article begins by explaining that many people assume thicker walls automatically make aluminum parts stronger. It notes that aluminum does not respond to wall thickness the way steel does. Instead, its performance is shaped by how the metal flows through the extrusion die. The article states that custom aluminum design is more effective when profiles use ribs, chambers, and flanges to create stiffness without adding unnecessary weight. This guidance helps readers understand why adding material often increases cost without improving strength.

The article also highlights that thicker walls change how aluminum moves during extrusion. When heavy areas fill more slowly, the metal cools unevenly and can develop stress that only appears later. The HelloNation piece explains that well-balanced geometry keeps extrusion smooth and predictable. This consistency makes it easier to maintain dimensional accuracy across long production runs. By focusing on geometry, custom aluminum design avoids the problems that come with slow extrusion speeds and uneven cooling.

Another insight in the article centers on how ribs and internal supports influence stability. It describes how a thin wall supported by a properly placed rib often performs better than a thick wall with no reinforcement. This happens because the rib helps distribute load, improve stiffness, and guide the aluminum as it cools. The article explains that this structural approach makes custom aluminum design more efficient and gives designers more control over how the final part behaves under pressure.

The article also shows why early collaboration between designer and fabricator prevents costly changes. It states that a fabricator familiar with extrusion can catch potential issues before a die is built. Small adjustments to corners or transitions can remove weak points or improve metal flow. The article notes that this teamwork keeps the design aligned with real-world production. By working together early, both sides reduce the risk of redesigning the die after the first test run.

Machining is another area where the article explains how wall thickness affects performance. Features such as deep pockets or sharp internal angles may require slow feed rates or special tooling. When walls are thicker than needed, those areas can become difficult to machine cleanly. The article states that thoughtful custom aluminum design makes machining more predictable. Small changes, such as adding radiused edges or sizing features to match standard tools, help shorten cycle times and prevent tool wear.

Thermal behavior receives detailed attention as well. The article explains that aluminum retains heat differently depending on the mass of each section. Thicker walls hold heat longer, which increases the chance of distortion during extrusion, machining, or finishing. When a design uses geometry to create strength, the material cools more evenly. This reduces warping and helps long profiles stay aligned. The article notes that stable cooling is important for components that require a precise fit and consistent shape throughout an entire production run.

Cost is also a key topic in the article. It states that heavier profiles increase material use, extrusion time, and tooling needs. A custom aluminum design that relies on geometry instead of mass lowers material consumption and keeps the fabrication process efficient. The article explains that lighter parts are easier to handle, ship, and assemble. This saves money across multiple stages of production and supports long-term manufacturing efficiency.

The article also notes that smart custom aluminum design creates profiles that behave predictably during extrusion and machining. Smooth transitions, balanced wall dimensions, and structural features help reduce the chance of distortion or dimensional drift. These elements also lower scrap rates and support reliable performance. By using geometry instead of excess material, designers build parts that maintain strength without compromising manufacturability.

As the article concludes, it emphasizes that avoiding thick walls is one of the best ways to improve performance and lower cost. It states that the most dependable custom aluminum components come from designs that use structural features to strengthen the profile. When designers understand how aluminum behaves at each stage of extrusion and machining, they create parts that are strong, efficient, and consistent from batch to batch. This approach turns custom aluminum design into a predictable process rather than a series of uncertain adjustments.

A Common Mistake in Custom Aluminum Design features insights from Mark Coyle, Custom Fabrication Expert of Rochester, NY, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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