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Natural Cycles Receives Sixth FDA Clearance for Next-Generation Fertility Algorithm

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New AI-powered algorithm delivers more personalized birth control by adapting to individual cycle patterns while maintaining established effectiveness rates

NEW YORK, July 27, 2026 /PRNewswire/ — Natural Cycles, the company behind the first and only FDA-cleared birth control app, today announced its sixth FDA clearance, marking another milestone in the advancement of regulated digital contraception. The clearance covers the company’s next-generation AI-powered NC° Fertility Algorithm, which combines advanced statistical modeling with machine learning trained on tens of millions of real-world fertility data points to deliver more individualized fertility predictions.

The FDA clearance was supported by evidence demonstrating that the updated algorithm maintains Natural Cycles’ established safety and effectiveness while giving many users more Green Days—days when the app confirms pregnancy protection is not needed.

“People don’t just want effective birth control; they want a method that fits naturally into their lives,” said Dr. Elina Berglund Scherwitzl, CEO and co-founder of Natural Cycles. “One of the unique advantages of a software-based contraceptive is that it can continue to evolve. As our scientific understanding of fertility grows and we continue to learn from more than a decade of real-world data, we can responsibly refine the technology through rigorous research, clinical validation, and FDA review. This latest clearance is the result of that work, helping us give many users more flexibility while maintaining the effectiveness they rely on.”

Natural Cycles remains 98% effective when used as intended and 93% effective with typical use. These rates, supported by extensive peer-reviewed clinical research and real-world evidence, put it in the same effectiveness category as the combined oral contraceptive pill.

A New Phase for Digital Contraception

As digital contraception has matured into an established category, innovation is shifting from proving it works to continually improving performance.

While Natural Cycles is rooted in fertility awareness principles, digital contraception represents a distinct category that uses technology to personalize fertility predictions. Traditional fertility awareness methods often define larger portions of the menstrual cycle as potentially fertile to account for uncertainty, which can reduce flexibility for users. Natural Cycles’ next-generation algorithm takes a different approach, combining advanced physiological modeling and machine learning to more precisely identify fertile and non-fertile days, increasing the number of Green Days while maintaining the app’s established effectiveness.

“Years ago, the question was whether digital contraception could work. Today, Natural Cycles has demonstrated robust clinical and real-world evidence that it can,” said Dr. Kerry Krauss, MD, MPH, FACOG, Senior Medical Advisor at Natural Cycles. “The next chapter for digital contraception is making it more personalized and easier to use while maintaining the same high standard of safety. This FDA clearance demonstrates how advances in AI and machine learning can improve the user experience while preserving the scientific rigor expected of a regulated medical device.”

The updated algorithm:

Provides more Green Days while maintaining effectiveness.Improves performance for people with irregular cycles.Better handles lower-quality temperature and biomarker data.Personalizes more quickly as cycles naturally change over time.

Natural Cycles has also filed a patent application covering key innovations in the updated algorithm, adding to an intellectual property portfolio built over more than a decade of fertility research and technological innovation.

More Than AI Hype

While artificial intelligence has become a buzzword across healthcare, Natural Cycles has been applying machine learning to fertility prediction for more than a decade.

The company’s technology analyzes millions of physiological data points each day to determine an individual’s fertility status. Built on one of the world’s largest real-world fertility datasets, the newly cleared algorithm represents the company’s most advanced fertility modeling technology to date. It reflects years of continuous investment in data science, clinical research, and regulatory validation.

Building the Future of Digital Contraception

Each of Natural Cycles’ FDA clearances has expanded either the capabilities or accessibility of regulated digital contraception:

2018: First-ever FDA De Novo clearance for a birth control app.2021: FDA 510(k) clearance for Oura Ring integration.2023: FDA 510(k) clearance for Apple Watch integration.2024: FDA 510(k) clearance including a Predetermined Change Control Plan (PCCP), creating a regulatory pathway for future hardware integrations.2025: FDA 510(k) clearance allowing Natural Cycles to be offered both over-the-counter and by prescription.2026: FDA 510(k) clearance for the next-generation NC° Fertility Algorithm.

The PCCP has since enabled the launch of the wearable designed for the NC° app, the NC° Band, as well as hardware integrations with partners such as Garmin, whose integration launched in March. Together, these innovations are expanding access to wearable-powered digital contraception while streamlining future innovation.

Natural Cycles has also received regulatory authorizations in more than eight markets worldwide, including Europe, Canada, Brazil, Australia, South Korea, and Singapore. Together, these milestones reflect Natural Cycles’ continued leadership in advancing regulated digital contraception around the world.

For more information, visit www.naturalcycles.com.

About Natural Cycles:

Founded in 2013 by physicists Dr. Elina Berglund Scherwitzl and Dr. Raoul Scherwitzl, Natural Cycles is a leading women’s digital health company dedicated to transforming how women understand and manage their reproductive health. The company developed the world’s first FDA-cleared digital method of birth control, delivered through an app and powered by a proprietary algorithm that interprets biomarker data, including body temperature, to provide personalized cycle insights and a daily fertility status. The NC° Birth Control app is an FDA-cleared Class II medical device with six FDA clearances and has also received regulatory authorizations in Europe, Canada, Brazil, Australia, Singapore, and South Korea.

With a single subscription, the Natural Cycles app offers five dedicated modes—NC° Birth Control, NC° Plan Pregnancy, NC° Follow Pregnancy, NC° Postpartum, and NC° Perimenopause—supporting women throughout their reproductive lives. Trusted by more than six million registered users worldwide and backed by 30 peer-reviewed studies, Natural Cycles continues to pioneer science-driven, non-invasive innovations that expand access to personalized reproductive health tools and empower women to take control of their reproductive health.

Learn more at Naturalcycles.com.

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SOURCE Natural Cycles

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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