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WebFX Study Analyzes Nearly 600,000 AI Sessions, Finds 92% of Traffic Lands on Consideration and Decision-Stage Content

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An analysis of nearly 600,000 AI sessions found that AI search is driving users deeper into the buying journey, with more than 90% of AI traffic landing on consideration and decision-stage content.

HARRISBURG, Pa., July 27, 2026 /PRNewswire-PRWeb/ — WebFX, a full-service digital marketing agency, released a study of nearly 600,000 AI sessions across 2,500 web pages that challenges a common assumption about AI search. Rather than sending curious researchers to early-stage educational content, AI assistants overwhelmingly direct people to pages built for evaluation and purchase.

“For years, marketers have focused on attracting visitors at the top of the funnel,” said Emily Carter, Senior Content Team Lead at WebFX. “Our research suggests AI search is changing where journeys begin, making decision-stage content more important than ever.”

The research spans businesses in more than 15 industries and suggests AI is compressing the buying journey, with users arriving on a business’s site much closer to a decision than many marketers expect.

Key Findings

AI traffic skews bottom of funnel: More than 9 in 10 AI sessions (92%) landed on consideration or decision-stage content, while awareness-stage pages drew just 2.3%.Decision-stage content leads on its own: Pages built to help users choose a provider or solution accounted for 55.3% of all AI traffic.Commercial intent dominates: Nearly 7 in 10 sessions (68.9%) landed on transactional pages, compared with 18% for purely informational pages.The research process is shrinking: Instead of visiting several sites to compare options, users increasingly ask AI to weigh trade-offs first, then visit a business’s site to confirm their choice.The visits are worth more: A separate WebFX study found AI traffic converts 1.2 times higher than traditional organic search, reinforcing that these visitors arrive ready to act.

The full study and data breakdown are available here: https://www.webfx.com/blog/ai/what-content-earns-ai-traffic/

WebFX is a full-service, tech-enabled digital marketing agency built for the AI era. With nearly 30 years of experience and 700+ revenue marketing specialists, WebFX helps businesses grow through data-driven strategies across search, paid media, AI-powered channels, and more. Connect with us at webfx.com.

Media Contact

Trevin Shirey, WebFX, 1 717-609-1625, trevin@webfx.com, https://www.webfx.com/

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SOURCE WebFX

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Catapult Becomes First Music Distributor to Integrate AI Disclosure Directly into Distribution Platform

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Catapult today announced it has become the first music distributor to embed mandatory AI disclosure fields into its distribution platform. Artists and labels uploading new releases must now indicate whether any element of the project such as cover art, sound recording, composition, or the artist identity itself was generated or substantially assisted by artificial intelligence.

FRISCO, Texas, July 27, 2026 /PRNewswire-PRWeb/ — Catapult today announced it has become the first music distributor to embed mandatory AI disclosure fields into its distribution platform. Artists and labels uploading new releases must now indicate whether any element of the project such as cover art, sound recording, composition, or the artist identity itself was generated or substantially assisted by artificial intelligence.

“By giving artists and labels a simple, transparent way to disclose AI use at the point of delivery, we protect intellectual property, keep releases fully compliant with store guidelines, and help expand the overall market for creators who choose to work with these new tools.”

When submitting content, artists are prompted at every relevant section to answer whether that specific data was AI-generated. Clear yes/no disclosure questions appear next to cover art uploads, sound recording details, composition information, and artist identity fields, making the process straightforward and impossible to overlook.

The update arrives as a growing number of digital music stores and streaming platforms are beginning to require clear disclosure of AI involvement. By building the requirement into the submission workflow itself, Catapult ensures every release it delivers already meets current and emerging platform rules. Failure to accurately disclose AI use can result in music being removed or taken down from stores and streaming services. Honesty is therefore the best policy to both protect the artist’s release and to maintain long-term access to the platforms that drive revenue.

“AI is still in its early days in the music industry, but the volume of AI-assisted submissions is rising quickly,” said Caleb Carruth, founder of Catapult. “We decided to lead rather than follow. By giving artists and labels a simple, transparent way to disclose AI use at the point of delivery, we protect intellectual property, keep releases fully compliant with store guidelines, and help expand the overall market for creators who choose to work with these new tools.”

The company emphasized that the new disclosure fields are designed to support, not restrict, artists. Creators who use AI for artwork, composition assistance, vocal generation, or other elements can now declare that use accurately and move forward with confidence that their releases will be accepted by the platforms that increasingly demand such transparency.

Catapult views the feature as part of a broader commitment to growing the total opportunity for independent artists while maintaining the integrity of the music marketplace. By staying ahead of platform requirements, the distributor aims to reduce friction for its clients, safeguard intellectual-property rights, and ultimately help artists generate more revenue in an evolving landscape.

Catapult is an independent music distribution service that delivers releases to major streaming platforms and digital stores worldwide on behalf of artists and labels. Founded in 1997, the company focuses on accurate metadata, artist support, and practical tools that help creators navigate a rapidly changing industry.

For more information, visit https://www.catapultdistribution.com

Media Contact

Caleb Carruth, Catapult, 1 8448954236, inquiries@catapultdistribution.com, https://www.catapultdistribution.com/

View original content to download multimedia:https://www.prweb.com/releases/catapult-becomes-first-music-distributor-to-integrate-ai-disclosure-directly-into-distribution-platform-302834594.html

SOURCE Catapult

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Modern Corrections Runs on Connected Infrastructure: Securus Technologies Advances the Future of Connected Corrections at ACA

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For more than 30 years, Securus has helped correctional agencies modernize operations through purpose-built technology that strengthens safety, efficiency, visibility, and outcomes.

PLANO, Texas, July 27, 2026 /PRNewswire/ — Correctional agencies today face increasing pressure to improve safety, strengthen investigations, expand programming, and operate more efficiently amid persistent staffing and budget challenges. At the American Correctional Association (ACA) 156th Congress of Correction and Correctional Exposition, July 30–August 2 in Pittsburgh, Securus Technologies will engage correctional leaders on how connected technology infrastructure can reduce complexity, improve operational performance, strengthen safety, and support better outcomes.

For more than 30 years, Securus has helped agencies modernize communications, investigations, operations, and programming through technology built specifically for correctional environments. Its integrated platform brings together communications, mobility, investigative intelligence, education, and operational insights in a connected ecosystem designed to help agencies operate more efficiently and effectively.

Backed by national scale, deep workflow integration, and decades of corrections expertise, Securus helps agencies modernize with confidence. Continued investment in secure infrastructure and innovation enables the company to support correctional environments ranging from local facilities to some of the nation’s largest systems while delivering the operational reliability agencies depend on.

Visit Securus at Booth 1119.

Technology Has Become Operating Infrastructure

Correctional technology has become essential operational infrastructure. Beyond communications, agencies increasingly rely on connected networks, devices, intelligence tools, education platforms, and operational systems to improve safety, efficiency, accountability, and outcomes.

As demands grow around staffing, visibility, and reentry, agencies need technology that works as a unified ecosystem rather than a collection of standalone products. Built specifically for correctional environments, Securus combines purpose-built infrastructure, integrated platforms, and deep corrections expertise to help agencies modernize with confidence and support their evolving needs over time.

One Ecosystem. Built Around How Facilities Actually Operate.

As corrections leaders come together at ACA, Securus provides firsthand insight into how a connected corrections ecosystem helps agencies modernize the core functions that drive facility performance, from communications and officer mobility to investigative intelligence, education, and operational visibility.

Featured demonstrations include:

EVOTAB® Tablets: A purpose-built corrections technology platform that transforms fragmented services into modern, connected infrastructure. Built on flexible LTE, Wi-Fi, and hybrid deployment models, EVOTAB enables secure access to communications, education, workforce development, and rehabilitative programming while helping agencies simplify administration, expand access to services, and modernize operations. Partner facilities have reported a 22% reduction in infractions following secure tablet deployment.Officer T80: A secure mobile device purpose-built for corrections professionals that consolidates critical staff tools into a single platform, helping officers access information more efficiently, reduce administrative burden, and respond more effectively in dynamic operating environments.OmniLens® Investigative Intelligence: A unified intelligence platform that brings together communications, investigative insights, and risk indicators to help agencies identify threats earlier, strengthen investigations, improve coordination, and support more informed operational decisions.Securus One: The secure infrastructure layer that connects communications, intelligence, operational workflows, and daily services across the correctional environment. By integrating people, services, and systems into a single platform, Securus One helps agencies reduce complexity, improve visibility, and create a scalable foundation for future innovation.

These solutions move agencies beyond fragmented technologies and disconnected vendors toward a more connected operating environment. Because they are designed to work together on a common infrastructure, agencies gain greater visibility, reduce operational complexity, and create a more scalable foundation for future modernization.

Secure Connectivity Built Around Agency Needs

Because no two correctional environments are alike, Securus offers flexible deployment models, including LTE, Wi‑Fi, and hybrid solutions, that align with each agency’s infrastructure, security requirements, and operating environment. Whether serving a county jail or a statewide system, Securus helps agencies expand secure access, improve visibility, and modernize on their terms.

Visibility That Drives Better Decisions

Safety, accountability, and operational performance depend on timely, actionable insight. Securus embeds visibility into everyday workflows, helping administrators and investigators monitor activity, identify risks, strengthen investigations, and make more informed decisions.

The result is greater operational awareness, stronger outcomes, and more efficient use of resources across the facility.

“For more than three decades, Securus has helped agencies modernize how facilities operate. Today, we are helping shape the future of connected corrections by bringing secure communications, mobility, investigations, programming, and operational intelligence into one integrated ecosystem designed around each agency’s needs,” said Kevin Elder, Interim CEO & President, Securus Technologies. “Our scale allows us to continually invest in the infrastructure, security, innovation, and operational expertise that help agencies modernize with confidence. As technology becomes increasingly central to safety, operations, and rehabilitation, we remain focused on helping customers build safer, more efficient, and more adaptable environments that can evolve alongside the needs of modern corrections.”

About Securus Technologies

Securus Technologies, an Aventiv company and the industry leader, equips more than 1,800 correctional agencies with a comprehensive portfolio of technology solutions that enhance public safety and optimize facility operations. Securus helps agencies bring communications, intelligence, mobility, education, monitoring, and operational visibility together in one integrated ecosystem that improves safety, efficiency, and outcomes. Through purpose-built infrastructure, extensive corrections expertise, and continuous investment in innovation, Securus helps agencies modernize how corrections work while supporting successful reentry and stronger communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/modern-corrections-runs-on-connected-infrastructure-securus-technologies-advances-the-future-of-connected-corrections-at-aca-302835338.html

SOURCE Aventiv Technologies

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Tri Lite, Inc. Welcomes Aron S. Ruben to Lead Business Development and Account Management

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CHICAGO, July 21, 2026 /PRNewswire/ — Tri Lite, Inc., a leading designer and manufacturer of specialty lighting and electrical products for the material handling and safety markets, today announced the appointment of Aron S. Ruben as Business Development & Account Manager.

In this role, Ruben will be responsible for cultivating new business relationships, strengthening existing dealer, distributor, and OEM partnerships, and driving growth across Tri Lite’s line of loading dock lights, warning lights, beacons, portable task lights, and MARS safety products. He will work closely with Tri Lite’s sales and operations teams to identify new opportunities and ensure that customers continue to receive the responsive, high-quality service on which the company has built its reputation.

“What excites me most is the opportunity to join a company with real history, trusted products, and a strong foundation for continued growth,” said Ruben. “Tri Lite has a respected name in industrial lighting, dock safety, warning lights, signaling solutions, and MARS safety products, and I’m excited to help build on that legacy with energy, creativity, and a customer-first approach.”

Ruben added that his focus will be on building long-term, results-driven relationships with customers. “I plan to help customers succeed by being proactive, responsive, and highly engaged,” he said. “My goal is to understand each customer’s business, what products they rely on, what challenges they face, and where Tri Lite can help them operate more efficiently, serve their customers better, or identify new opportunities.”

“My approach is simple: listen first, follow through, and build trust through consistent action,” Ruben said. “I believe strong customer relationships are earned over time by being reliable, honest, responsive, and genuinely invested in the customer’s success.”

Ruben brings a diverse background to business development, shaped by sales, operations, marketing, and branding experience across a wide range of industries — from maritime fishing and seafood export to entertainment marketing and film and television production to leadership roles in the medicinal and recreational cannabis industry across multiple states. That range has taught him how to step into fast-moving markets, quickly understand customers, build relationships, solve problems, and create momentum from the ground up. His background also reflects a multicultural, international perspective, shaped by his education and work across the United States, Iceland, Italy, and Europe, which has made him adaptable, curious, and comfortable working across different industries, cultures, and business environments.

Founded in 1987, Tri Lite has grown into an industry leader known for durable, American-made lighting and electrical solutions used on loading docks, forklifts, emergency vehicles, and in industrial facilities worldwide. The company’s products are sold globally through a network of dealers, distributors, and original equipment manufacturers.

About Tri Lite, Inc.

Tri Lite, Inc. is a leading designer and manufacturer of specialty lighting and electrical products for the material handling and safety markets. Founded in 1987, the company is committed to product innovation, customer satisfaction, and environmental responsibility, offering dock lights and signals, warning lights, back-up alarms, and sirens that are made in the U.S.A. and sold globally. For more information, visit www.triliteinc.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tri-lite-inc-welcomes-aron-s-ruben-to-lead-business-development-and-account-management-302835345.html

SOURCE Tri Lite

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