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Firmable launches MCP, giving sales teams a direct line from any AI tool to verified company and contact data

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New Firmable MCP brings GTM data, CRM context, and buyer intent into Claude, ChatGPT, Cursor, and more.

SAN FRANCISCO and MELBOURNE, Australia, July 28, 2026 /PRNewswire/ — Firmable, the AI-native B2B sales platform, launched its Model Context Protocol (MCP) server, giving revenue teams the ability to run go-to-market activity directly from the AI tools they already use. The Firmable MCP is available now through Firmable Connect, a new hub at https://connect.firmable.ai that brings together MCP, webhooks, native CRM integrations, and API access in one place.

Sales teams have spent the past two years bolting AI onto old workflows and legacy data platforms. Reps switch between five tabs to build a single account list. Agents hallucinate company details because they’re working from stale, unverified data. CRMs fill up with duplicate records nobody trusts. The AI tools got smarter. The connection to the data underneath them didn’t keep up.

That gap is exactly what Firmable was built to close. “Every competitor in this space talks AI now,” said Karthik Venkatasubramanian, co-founder and Chief Product & Technology Officer at Firmable. “Most of them mean an AI layer sitting on top of a legacy database. Firmable is AI-native from the ground up, continuously sourcing, assembling, and refreshing accurate data and buying signals, not retrofitting an old system to sound like a new one.”

Firmable’s Lead GTM Engineer Asher Chua will introduce the MCP connector and illustrate its use in a live and recorded webinar on August 12. Register here: https://zoom.us/webinar/register/4817852096930/WN_asz65zH-RXeB85Crg1mlqg

Kieran Krohn is Head of Growth at ScaleStation, a Firmable and HubSpot partner specializing in GTM strategy and processes. “We’re big fans of Firmable and have been impressed with the quality of their data, which is why we recommend them to our customers,” he said. “As we move deeper into a world of AI, we find it more and more useful to be able to leverage Claude as the operating layer that connects into our different systems. Having access to Firmable’s data via MCP makes a huge difference in being able to pull that data and manipulate it with intelligence.”

One connection, five unique processes beneath

The Firmable MCP gives almost any AI tool – Claude, Claude Code, ChatGPT, Codex, or Cursor – direct access to the Firmable B2B data stack. What makes it different comes down to five layers working together, continuously, before a rep ever types a prompt:

AI-native sourcing. Firmable’s proprietary AI pulls from hundreds of datasets to build its own map of the market, rather than reselling the same licensed feeds most other vendors use. That means more company profiles, deeper decision-maker detail, and stronger mobile and email coverage. Teams switching from Apollo or ZoomInfo consistently uncover meaningful net-new contacts on day one, and in head-to-head testing, Firmable delivers significantly higher verified mobile coverage than these legacy vendors in the same market.Structure at scale. AI agents map, resolve, and clean every record automatically, stripping out bots, inactive accounts, and stale profiles before anything reaches a user. Inefficient manual list curation is not required.Refreshed and verified. Database segments refresh continuously, and every record is cross-checked against live signals, so sellers aren’t calling a number that was disconnected two months ago or emailing someone who changed jobs in the spring.Insights at speed. AI agents scan constantly for what matters: role changes, hiring surges, funding rounds, and surface it as an assigned CRM action, not as a chart buried in a dashboard.Delivered for action. All of this reaches reps wherever they already work, in the Firmable app, through the new MCP connector in Claude and ChatGPT, via two-way CRM sync, or through webhooks and API access for custom workflows.

A rep can now ask their AI assistant to build a list of mid-market SaaS companies in San Francisco and map the buying committee at each one, and get verified, ready-to-action results in one step instead of ten.

Built-in guardrails, not just built-in AI

Firmable’s MCP marketplace, part of Firmable Connect, already contains an industry-leading set of 540 pre-built skills and prompts.

Some, like CRM Push Prep, add a layer that most AI tools skip. Before any list is written to Salesforce, HubSpot, or Microsoft Dynamics 365, CRM Push Prep previews exactly what will be created and what will be updated; flags duplicates; shows the cost and waits for the rep to confirm the list by name. No AI tool gets to write to a CRM unsupervised.

Other popular skills include Account Brief, which pulls firmographics, tech footprint, and ICP fit into one structured answer, and Buying Committee Mapper, which grounds its recommendations in real, verified Firmable contacts weighted by what the rep is selling.

Firmable Connect: one platform, four ways in

Firmable Connect is the new home for this capability. Alongside the MCP, the platform offers webhooks that push job and role changes, funding rounds, and intent spikes straight into Slack or any workflow tool; native two-way sync for HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics 365; and direct API access for teams building on Firmable data. Setup takes seconds: install the MCP, authenticate with OAuth, and run a first GTM skill in under two minutes.

“We didn’t want to be another data vendor with an API bolted on,” said Leigh Jasper, co-founder and co-CEO of Firmable. “Other tools hand you a database and wish you luck, but Firmable is your AI sales teammate. We wanted to meet revenue teams inside the tools they’ve already adopted for AI, and to make sure what shows up there is data they trust enough to act on immediately, with the context they need. Smarter data, sharper timing, that’s the whole bet behind Firmable Connect.”

The launch lands as Firmable accelerates its expansion into the US and Canada, building on its established base across Australia, New Zealand, and wider APAC. The MCP is available today, with a free trial for new users.

Firmable MCP is available now at https://connect.firmable.ai/mcp, where the full skill and prompt marketplace can be browsed, and downloaded into your AI tool. Teams can start a free trial at https://app.firmable.com/sign-up.

About Firmable

Firmable is an AI-native B2B sales platform, your AI sales teammate, that helps revenue teams find, understand, and connect with the right buyers at the right time. Combining verified company and contact data with CRM context, buyer intent, and agentic AI, Firmable powers go-to-market teams across the US and Canada, Australia, New Zealand, and Southeast Asia. www.firmable.ai

View original content to download multimedia:https://www.prnewswire.com/news-releases/firmable-launches-mcp-giving-sales-teams-a-direct-line-from-any-ai-tool-to-verified-company-and-contact-data-302836625.html

SOURCE Firmable

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San Jose City Employees Get Strike-Ready After Several Months of Stalled Contract Negotiations with City Administration

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SAN JOSE, Calif., July 28, 2026 /PRNewswire/ — On Wednesday, July 29, hundreds of San Jose city employees and members of IFPTE Local 21 and MEF-AFSCME Local 101 will attend Strike School to learn what it means to strike and the laws that protect their right to strike. Organization around Strike School comes after months of stalled negotiations between city workers and the City Administration. Workers have signed a strike pledge and held several informational pickets to shed light on San Jose being the most thinly staffed agency in the state, as well as the City’s implementation of AI without any guardrails, which further jeopardizes quality public services. Workers are forced to do more with less across all city departments. This Strike School session comes as the second of two- the first took place on Saturday, July 25, with hundreds of members in attendance.

Who: Hundreds of City of San Jose employees represented by IFPTE Local 21 and MEF-AFSCME Local 101. Spokespeople will be available for interviews before the members-only program.

What: San Jose Strike School Session #2

When/Where: Wednesday, July 29, 2026, at San Jose First United Methodist Church (24 N 5th St, San Jose, CA 95112). The program begins at 5:30 pm; registration begins at 5:00 pm

Visuals: Workers in blue, green, and teal union shirts, with banners and picket signs

BACKGROUND: In June, after receiving the City’s Last, Best, and Final Offer (LBFO) and working to reach a deal before contract expiration and City Council’s summer recess, San Jose workers called for mediation in order to reach a fair agreement.

Now, at the end of July, members of both unions have been without a contract for over a month. Instead of investing in our community, city officials have elected to spend taxpayer money on corporate giveaways through massive contracts with ineffective AI companies and an outrageous $325 million subsidy towards hockey arena renovations. The City could develop a strategy that ensures corporations pay their fair share from benefitting directly from city services. Instead, San Jose insists on cutting taxes for some of the largest corporations that occupy the city, while residents and working families pay more. Workers are preparing to go on strike if necessary.

View original content:https://www.prnewswire.com/news-releases/san-jose-city-employees-get-strike-ready-after-several-months-of-stalled-contract-negotiations-with-city-administration-302837042.html

SOURCE IFPTE Local 21

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Modine Publishes 2026 Sustainability Report

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RACINE, Wis., July 28, 2026 /PRNewswire/ — Modine (NYSE: MOD), a diversified global leader in thermal management technology and solutions, today announced the publication of its 2026 Sustainability Report. Titled Purpose-Driven Engineering, the report highlights the company’s significant progress in environmental stewardship, including the early achievement of its 2030 targets for both energy and water intensity, alongside major strides in product innovation and strategic transformation.

During fiscal year 2026, Modine accelerated its sustainability momentum. The company achieved reductions in energy and water intensity based on a 2018 baseline, surpassing its 2030 targets for both metrics. Additionally, Modine maintained strong, consistent progress on reducing absolute Scope 1 and Scope 2 greenhouse gas emissions based on a 2018 baseline.

“FY26 represents a pivotal moment for Modine as global trends continue to accelerate demand for advanced thermal management solutions,” said Neil D. Brinker, Modine President and Chief Executive Officer. “As we move into this next phase of our company, our direction is both ambitious and intentional. We will continue expanding our portfolio of advanced data center and commercial HVAC&R technologies and partnering closely with customers to build infrastructure that is more resilient and more efficient.”

To support the sustainability of these growing markets, Modine introduced new solutions, expanded the use of AI across products and operations, and advanced efforts to further embed sustainability throughout its value chain. As part of these continuous improvement efforts, the company received independent limited assurance on its GHG emissions data for the first time.

Looking ahead, the company plans to develop new forward-looking targets to account for the transformational change in its business and the opportunity to continue serving customers in high-growth markets.

“Our progress this year, particularly in surpassing our 2030 energy and water intensity goals years ahead of schedule, is a testament to the dedication of our global workforce,” said Erin J. Roth, Modine Vice President, General Counsel, Corporate Secretary and Chief Compliance Officer, who leads the company’s sustainability program. “Sustainability is embedded in how we operate and innovate, and we are proud of our collaborative efforts to engineer a cleaner, healthier world.”

Learn more about Modine’s efforts by reading our 2026 Sustainability Report, available at Modine.com.

About Modine
For more than 100 years, Modine has solved the toughest thermal management challenges for mission-critical applications. Our purpose of Engineering a Cleaner, Healthier World™ means we are always evolving our portfolio of technologies to provide the latest heating, cooling, and ventilation solutions. Through the hard work of more than 13,000 employees worldwide, our businesses advance our purpose with systems that improve air quality, reduce energy and water consumption, lower harmful emissions, enable cleaner running vehicles, and use environmentally friendly refrigerants. Modine is a global company headquartered in Racine, Wisconsin (U.S.), with operations in North America, South America, Europe, and Asia. For more information about Modine, visit modine.com.

Contact: sustainability@modine.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/modine-publishes-2026-sustainability-report-302837053.html

SOURCE Modine

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EVENTUAL LAUNCHES PREDICTION MARKET MEDIA VENTURE WITH POLYMARKET DATA PARTNERSHIP & RAISES SEED

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First-of-its-kind prediction market media company brings top prediction market traders into conversation with journalists, investors, founders and policymakers on 2x per week live show and daily news.

SAN FRANCISCO, July 28, 2026 /PRNewswire/ — Gone are the days when the world’s top forecasters are relegated to niche blogs and Discord servers. Today, Eventual announces the launch of a company built from within prediction markets, dedicated to bringing top traders into conversation with the leaders who shape how we understand the world. Eventual will use video, audio, written, and live event content to elevate the voice of prediction market traders, and to make their work more relevant and entertaining to the outside world. 

Eventual is founded by Alex Keeney, a former Politico journalist, who made a name for himself in the then-embryonic prediction market industry while writing and hosting the Star Spangled Gamblers podcast. He now brings those long-standing relationships, trading instincts, and creative abilities to Eventual.

“Prediction markets are a powerful tool for understanding our future. But they need skilled humans to translate their insights,” said Keeney.

Some of those humans joining Eventual as contributors include:

Domer — Widely recognized as the world’s most prominent prediction market trader with over $400M in trading volume.Brian Golden aka “Prince Hal” — A trader recently made famous for outfoxing Wall Street each month with his inflation forecasts. Brian is a former journalist and screenwriter who consistently ranks among the world’s most profitable traders.Caleb Davies aka “Gaetan Dugas” — Among the most respected traders in the space, Davies has been a subject of profiles in The New York Times and Washington Post. He has earned more than $1M trading prediction markets.Paul Krishnamurty — A UK-based professional gambler who pioneered political betting both as a bettor and oddsmaker. 

Additional contributors include Doug Campbell, PhD economist, founder of PolyTrader Pro, and longtime whale; William Kedjanyi, a UK-based journalist and analyst; and Mick Bransfield, a leading expert on prediction market regulation. Eventual expects to add more contributors soon. Eventual’s founding team also includes managing editor Pratik Chougule, who will be responsible for written content. Chougule also serves as Executive Director of the Coalition for Political Forecasting, a nonprofit dedicated to liberalizing regulations on political betting in order to serve the public interest.

“Even when markets miss, these people don’t. They have a skill for thinking probabilistically and will help us deliver a product that is additive; one that is capable of sharpening the great work that journalists, academics, investors, and other domain experts are already doing,” Keeney added.

Eventual will launch with a data partnership with Polymarket and will publish on Substack.

Eventual raised a Seed round with participation from LightShed Ventures, Riverside Ventures, Juniper Ventures and notable angel Bryan Goldberg.

“Prediction markets have gotten it right when pollsters, pundits and so-called experts got it wrong, over and over. The traders making those calls are a new type of expert class and are among the sharpest forecasters in the world, but they’ve been hiding in Discord servers and niche corners of the internet. Eventual makes them the centerpiece of a new kind of media business,” said Richard Greenfield, General Partner at LightShed Ventures.

Eventual’s flagship show is hosted by Keeney and top prediction market traders twice weekly. Written pieces will be released daily.

ABOUT EVENTUAL

Eventual is a prediction markets media company producing content for traders, forecasters, and the investors and policymakers who want to understand what markets know. The company is headquartered in San Francisco, California.

View original content:https://www.prnewswire.com/news-releases/eventual-launches-prediction-market-media-venture-with-polymarket-data-partnership–raises-seed-302837059.html

SOURCE Eventual

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