Reports revenues of 79.3187 trillion won, operating profit of 60.5426 trillion won, net profit of 93.9226 trillion wonRecord-Breaking Quarterly Performance Driven by High-Value Product Sales Amid Strong AI Demand; Cumulative First-Half Revenue Surpasses 100 Trillion won for the First TimeLong-Term Agreements with around 10 Key Customers; Multi-Year Contracts and Technological Innovation Address Structural Demand GrowthHBM4 achieves customer-required operating speeds, industry-leading power efficiency, and cost competitiveness, demonstrating differentiated technological edgeCompany to reinforce Production Capacity and Financial Health simultaneously by Preparing for Mid-to-Long-Term Growth Opportunities while Adhering to CapEx Discipline

SEOUL, South Korea, July 28, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it has recorded 79.3187 trillion won in revenues, 60.5426 trillion won in operating profit (with an operating margin of 76%), and 93.9226 trillion won in net profit (with a net margin of 118%), marking an all-time high quarterly performance.

Driven by sustained demand growth from expanding AI infrastructure investments, high-performance products for AI servers led price increases, enabling the company to surpass its previous record set in the prior quarter. Consequently, cumulative revenue for the first half of the year crossed the 100 trillion won mark for the first time in company history. Revenue and operating profit increased by 257% and 557% year-over-year, respectively.

Both DRAM and NAND flash memory prices experienced significant quarter-over-quarter increases. SK hynix achieved top-tier profitability by expanding sales centered on high-value-added products, including HBM, DRAM for AI servers, and eSSD.

On the back of these strong operational results, cash and cash equivalents reached 88 trillion won at the end of the second quarter, an increase of 33.6 trillion won from the previous quarter. Total debt decreased by 0.7 trillion won to 18.6 trillion won, expanding the net cash position to 69.4 trillion won. The company evaluated that its financial flexibility has significantly strengthened, supported by record-high profit levels and cash generation capability.

As AI evolves into agentic forms that perform complex tasks on behalf of users and expands across various services, the underlying demand base for memory is broadening. Consequently, a structural shift is occurring where demand for both AI memory and conventional memory is expanding in tandem.

With major tech companies increasing their AI infrastructure investments, additional supply requests continue to mount. As these investments are supported by revenue generated from AI services, the momentum in memory demand is expected to persist.

Based on this demand outlook, SK hynix is expanding multi-year contract discussions with customers to secure mid-to-long-term supply stability. The company has finalized Long-Term Agreements (LTAs) with around 10 customers, including key strategic partners, and is continuing further discussions with major industry clients. Through these efforts, SK hynix aims to enhance operational efficiency while strengthening its mid-to-long-term business stability and sustainable growth foundation.

As AI models advance, the scope of memory competitiveness is expanding into system architecture and packaging. SK hynix plans to lead memory innovation from a system perspective, leveraging its comprehensive product portfolio and co-development capabilities with customers.

HBM4 has demonstrated its differentiated technological edge by achieving customer-required operating speeds while delivering industry-leading power efficiency and cost competitiveness. The company began mass shipments of HBM4 in the second quarter and will ramp up production in the second half of the year. For HBM4E, which completed sample shipments in the first half, the company applied optimal processes featuring technology maturity and mass-production stability. 

SK hynix plans to continue its leadership in the HBM sector based on its comprehensive strength, including superior quality, stable supply capabilities based on high yield, cost competitiveness, and industry-leading performance. 

Sales of SOCAMM2 grew significantly in the second quarter, and shipments of products based on 10nm-class 6th generation (1c) process technology began in earnest.

In NAND, SK hynix is accelerating its transition to advanced process nodes to strengthen its portfolio around high-capacity and high-performance products. 321-layer products already represent the largest share of total production, and the company plans to expand this to approximately 50% of domestic production capacity by the end of the year.

In a market environment where customer demand exceeds supply capabilities, the ability to deliver requested volumes in a timely manner has emerged as a core business competitiveness. 

In response, SK hynix is accelerating the mass production schedule for M15X while making investments to rapidly expand production capacity following the opening of the Yongin Phase 1 cleanroom in early 2027. Mid-to-long-term investment plans—including the recently announced P&T7 advanced packaging facility, M17 NAND production base, and the development of a new semiconductor cluster—will be executed in phases based on customer demand and investment efficiency.

SK hynix emphasized that it will reinforce both its production capacity and financial health by seamlessly preparing for mid-to-long-term growth opportunities while maintaining capital expenditure discipline (CapEx Discipline).

Disclaimer

This material has been prepared by the Company for informational purposes only, and the information contained herein has not undergone any separate, independent verification process. No representations or warranties are made regarding the fairness, accuracy, or completeness of the information contained in this material, and such information should not be relied upon. Neither the Company nor its employees bear any civil, criminal, or administrative liability for any damages arising from this material or from its use.

Review of the FY2026 Q2 financial results has not been finalized. Figures in this earnings release are subject to changes during the independent auditing process.

All financial information contained in this document is based on consolidated K-IFRS.

This material contains forward-looking statements, which involve risks and uncertainties. These statements are generally identified words such as “may,” “will,” “intend,” “should,” “believe,” “expect,” “anticipate,” “project,” “estimate” and similar expressions, or the negative of such expressions. Forward-looking statements are not guarantees of future performance and are subject to inherent risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied. Readers are cautioned not to place undue reliance on any of these forward-looking statements. These forward-looking statements speak only as of the date hereof. SK hynix undertakes no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this news release or to reflect actual outcomes, unless required by law.

This material does not constitute a solicitation for the acquisition or purchase of securities, and no part of this material should serve as the basis for any contract, agreement, or investment decision, nor should it be relied upon in connection therewith.

About SK hynix Inc.
SK hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com .

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SOURCE SK hynix Inc.

Agreement supports the next generation of AI-powered legal research for Australia’s free legal information service.

SYDNEY, July 29, 2026 /PRNewswire/ — LexisNexis Australia and the AustLII Foundation today announced an agreement that will shape the future of public access to legal information in Australia. This agreement will strengthen the rule of law, broaden access to justice, and ensure Australia’s legal ecosystem keeps pace with the rapidly evolving AI landscape.

AustLII is a not-for-profit charity that provides free online public access to Australian legal information, serving private citizens, government, the courts, educational institutions and the legal profession. The agreement will enable AustLII to build world-class AI-enhanced research capabilities on the foundation of its comprehensive legal data collection.

Under the agreement, LexisNexis will support AustLII to accelerate the development of AI-enhanced legal research capabilities, helping ensure Australians continue to have free access to trusted legal information in an AI-enabled legal environment.

For LexisNexis, this reflects a deep commitment to the broader legal ecosystem, one that goes beyond commercial interests. A well-functioning rule of law benefits every participant in Australia’s legal community, and investing in the infrastructure that underpins access to legal information is central to that vision.

This agreement is to help AustLII develop new AI-assisted tools that make Australian legal information easier to discover, understand and navigate for citizens, courts, government, educators and legal professionals

“At LexisNexis, we believe that access to the law is a cornerstone of a just society. This agreement with AustLII reflects our commitment to supporting the future of free public legal information in Australia. It is about ensuring that AI advances the rule of law rather than undermining the power of these technologies available to every Australian. We are proud to stand alongside AustLII in this shared mission.”
Carol Chris, Managing Director, LexisNexis Australia and New Zealand

“Free access to law” means something different in 2026 than it meant 30 years ago when we started AustLII. Our users have an expectation that AI will be used to enhance the research that they do using AustLII. With the support from LexisNexis, our aim is to build the highest quality AI resources on the foundations of AustLII’s comprehensive data collection.”
Professor Andrew Mowbray AM, Executive Director, AustLII, UTS Law Faculty

“The LexisNexis contribution will allow AustLII to continue its core mission in the artificial intelligence era. AustLII will expand its role as an independent and trusted free access publisher. AustLII will continue to serve the needs of all of its users including private citizens, government, the courts, education and the legal profession.”
Professor Philip Chung AM, Managing Director, AustLII, Macquarie Law School

“I am delighted by the contribution from LexisNexis to support AustLII and the rule of law in Australia. I also wish to thank all of AustLII’s existing contributors and note the importance of everyone’s contributions in maintaining, expanding and enhancing the AustLII service. In particular, I would like to thank UTS for its ongoing support and for hosting AustLII’s facilities.”
Mr Ian Govey AM, Chair, AustLII Foundation

Australia has one of the finest legal systems in the world, and for over three decades AustLII has been a quiet but essential pillar of that system. LexisNexis is committed to ensuring that this not only endures but grows stronger in the AI era. This agreement is one of the most meaningful contributions that can be made to the health of Australia’s legal ecosystem. 

About LexisNexis AI Development
LexisNexis prioritizes a customer-driven AI innovation approach that solves complex problems and enhances value. The company employs over 4,000 technologists, data scientists, and legal experts to develop safe, purpose-built solutions with human oversight in line with RELX Responsible AI Principles. Backed by advanced encryption and privacy technology, its global technology platform seamlessly integrates the latest AI advancements, including agentic AI, legal-tuned models and a proprietary framework for the development of legal-tuned agents, within a multi-cloud infrastructure. This enables high model performance and authoritative responses anchored in comprehensive legal content, with validated citations powered by Shepard’s®. Document Management System (DMS) integration personalizes and grounds responses in a customer’s own documents. The company’s multi-model approach selects the best AI model for each use case, supported by partners AWS, Anthropic, Microsoft, Mistral, and OpenAI. 

About LexisNexis Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About AustLII
AustLII Foundation is a not-for-profit charity that provides free online public access to Australian legal information. AustLII is hosted by the University of Technology Sydney and is committed to promoting the rule of law and improving access to justice across Australia and internationally.

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SOURCE LexisNexis

SEATTLE, July 28, 2026 /PRNewswire/ — Cookware went prestige and clean this Prime Day 2026, as premium sets and ceramic coatings pulled ahead of legacy nonstick. Market Defense’s “FROM CART TO COUNTERTOP: Amazon Prime Day June 2026 Home & Kitchen Report” breaks down the top sellers, the search terms, and the competitive shifts that defined Prime Day for Cookware and Kitchen Appliances.

The event itself broke records — $26.4 billion in U.S. e-commerce sales over four days, outpacing Black Friday and Cyber Monday combined — but the more interesting story for home and kitchen brands played out in the details.

Across Amazon, this year’s Prime Day shopper arrived more deliberate than usual — older, more price-conscious, and quicker to compare, with 52% checking prices or products at other retailers before buying. Roughly half cross-shopped Walmart throughout the event, and deal satisfaction dropped to 59%, down from 68% last year, a multi-year trend Market Defense has now tracked across three consecutive events. With shoppers this willing to compare, the competition wasn’t sitting still either.

Fierce competition fueled the frenzy

Prime Day was not the only game in town. Nearly every major retailer ran a parallel event, creating one of the most concentrated deal weeks in recent retail history:

Costco: ran a Member Appreciation Event through June 26, explicitly positioned to rival Amazon, Target Circle Week, and Walmart Deals.Walmart: Walmart Deals Days ran June 22 to 28 with up to 86% off across categories.Target: Target Circle Deal Days ran head-to-head with Prime Day (June 23 to 26).Wayfair: a four-day Flash Sale through June 26 offered up to 70% off home goods across the same dates.Williams Sonoma: matched the moment with discounts up to 75% off, with some pricing matching Amazon’s own Prime Day deals directly.

“Prime Day is no longer an Amazon-only discount event, it has evolved into an e-commerce-wide shopping moment comparable to Black Friday, but without a fixed place on the calendar. As competitors across the retail landscape fight for the same shoppers, brands can no longer assume that traffic and conversions will come automatically. Winning Prime Day now requires brands to actively capture demand across the full funnel and earn their share of the opportunity.” — Dave Karlsven, SVP, Partnerships & Growth at Market Defense

Home & Kitchen’s winners were built on search

Search behavior revealed exactly what shoppers wanted this Prime Day:

“Pots and pans set” was cookware’s top non-branded Prime Day search term, while “Carote pots and pans” topped branded search. Year-to-date, the term has grown 455% to nearly 700,000 average monthly searches, cookware’s fastest-growing keyword.”Air fryer” led non-branded search in Kitchen Appliances, while “Ninja CREAMi” topped branded search — mirroring Ninja’s #1 best-selling product of the event, its SLUSHi frozen drink machine.Cookware’s top five Prime Day searches also included “mason jars,” “dutch oven,” “cast iron skillets,” and “microwave splatter cover.” Year-to-date, dutch oven search is up 13%, even as cast iron skillet search has fallen nearly 24%.”Coffee maker” and “rice cooker” both ranked among Kitchen Appliances’ top five non-branded Prime Day searches, while Keurig’s K-Elite and K-Express swept the top two spots in the category by share of sales.

“Duking it out on non-branded keywords in real-time during the event is expensive and a gamble on conversion. The real gains were made by brands that invested in the weeks and months ahead of Prime Day, whether through search and social, TikTok, Creator Connections, or influencer and PR. Prime Day is the time to convert the shoppers you’ve already gained engagement with. It’s harvest time, not planting time.” — Jonathan Wilner, SVP, Commerce Media at Market Defense

That search behavior points to a bigger shift underway in cookware specifically: shoppers aren’t just looking for pots and pans, they’re looking for a material upgrade.

The ceramic and clean-cookware shift

“Cookware’s ceramic shift isn’t just a preference, it’s becoming law. Washington became the first state in the nation to restrict lead in cookware, and shoppers are increasingly reaching for PFAS-free ceramic coatings over legacy Teflon.” — Dave Karlsven, SVP, Partnerships & Growth at Market Defense

“Consumers are trading up in cookware, and it comes down to brand trust. Demand for premium sets on Amazon keeps growing. One chef-backed brand built real demand by leaning into its celebrity chef partnership, and that halo effect is lifting the entire premium category. Ceramic is the other half of this story — shoppers are drawn to space-saving, stackable storage and chemical-free composition just as much as performance.” — Trisha Hubbard, Director of Lifestyle Brands at Market Defense

This year’s Home & Kitchen Power Players

Ninja led the Home & Kitchen category at 12.7% share and dominated Kitchen Appliances at 42.0%, placing multiple products across the best-seller ranks including the #1 Ninja SLUSHi frozen drink machine.Cookware went prestige and premium: Carote led the subcategory at 17.4%, followed by HexClad at 16.5% and Caraway at 11.4%.”Pots and pans set” was the runaway search story in cookware, pulling 697,227 average monthly searches at 455.0% YoY growth.Value found an opening: CGK Linens’ Queen 4-Piece Sheet Set claimed the #1 best-selling Home & Kitchen product by Best Seller Rank at 42% off.Hydration and drinkware stayed strong, with Stanley Quencher tumblers and Owala FreeSip bottles placing multiple products in the top 10.In kitchen appliances, Keurig swept the top two spots by share of sales, with the K-Elite and K-Express single-serve coffee makers leading.

Why did some brands win while others watched?

AI is reshaping how shoppers find products before they ever search Amazon directly. AI-referred traffic jumped 89% year over year during Prime Day 2026 and converted 40% better than email or paid search. Brands that built demand off Amazon ahead of the event saw that investment pay off during it: consistent social content, not just a Prime Day discount, kept products in front of shoppers well before they searched.

“Shoppers are increasingly asking AI what to buy before they open Amazon, and the brands that win are the ones whose listings AI can actually understand. Clear, structured product content isn’t just good practice anymore, it’s how a brand gets recommended instead of skipped. The brands investing in AI-readiness now are the ones building trust with a whole new discovery channel, and that advantage compounds every day they’re ahead of it.” — Marty Borotsik, SVP, Tech and AI at Market Defense

“A new Ninja SLUSHi recipe drops on TikTok every Sunday: #sundaysummerslushie. A July 4th ‘Rocket Pop’ edition, a mudslide-flavored Baileys collab, and #NinjaPartner Creators are keeping the machine in front of shoppers all summer, a cadence set to run through Labor Day.” — Trisha Hubbard, Director of Lifestyle Brands at Market Defense

Eyes on the next event

“The window to win during Big Deal Days starts now — not in September or October. Brands that won big on Day 1 this year were preparing for weeks and months, driving discovery through TikTok Shop and warming up audiences with influencer and UGC content that get consumers excited about what they plan to spotlight. Prime shoppers were 10 times more likely to make a purchase after seeing influencer content versus typical social content. August will be a pivotal month to get influencer, affiliate, and other omni-channel marketing in play, including the right Day 4 strategy for social and email that drives to the brand store, where loyal shoppers built the biggest cart size of the four-day event.” — Amy Rudgard, SVP, Client Strategy at Market Defense

The full findings, category by category, are available now in Market Defense’s complete “FROM CART TO COUNTERTOP: Amazon Prime Day June 2026 Home & Kitchen Report.” Download Here

About Market Defense

Market Defense is a leading digital commerce platform and commerce media agency, helping the world’s most ambitious consumer brands accelerate growth across today’s most important marketplaces and digital commerce channels. As a strategic growth partner, the company delivers seamlessly connected marketplace operations, retail media, paid media, social commerce, influencer marketing, and full-funnel growth solutions across Amazon, TikTok Shop, Walmart, Google, Meta, and other leading commerce platforms. With a global operating model spanning every major commerce region, Market Defense enables brands to launch, scale, and optimize their marketplace businesses through a single, integrated partner.

Founded in 2017 and headquartered in Seattle, Market Defense and its subsidiaries partner with over 100 of the industry’s most recognized and fastest-growing brands, including SLIP, Guthy-Renker, Davines, Lattafa, Phlur, Neal’s Yard Remedies, Donnamax, Warner Bros., Grown Alchemist, and Viking Culinary. By combining deep marketplace expertise, proprietary technology, and data-driven execution, Market Defense enables brands to unlock sustainable, profitable growth while delivering a seamless consumer experience across every stage of the digital commerce journey.

Commerce, seamlessly connected.

For more information about Market Defense and its suite of services, visit https://marketdefense.com/ 

Media Contact: Kayla Clayton

Director, Enterprise Marketing

Kayla.Clayton@marketdefense.com

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SOURCE Market Defense LLC