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PACSUN CELEBRATES NEW DENIM COLLECTION AND BACK-TO-SCHOOL SEASON WITH SOHO FLAGSHIP EXPERIENCE

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The Brand Brought Its “Denim Starts Here” Campaign to Life with a Can’t-Miss Pop-Up at Its New York Store

LOS ANGELES, July 28, 2026 /PRNewswire/ — Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, brought its “Denim Starts Here” campaign to life with a full day of celebration at its SoHo store in New York City. The consumer event transformed the flagship into an interactive back-to-school experience, giving guests a hands-on way to engage with the campaign built around self-expression and individuality.

Throughout the day, the SoHo store came alive with hands-on moments for guests. At a dedicated denim station, guests could customize their own jeans with embroidery and stitching, turning each pair into a one-of-a-kind expression of personal style, the kind of personal-touch experience that’s become a hallmark of Pacsun’s in-store activations. To keep the energy going, a coffee cart on-site served complimentary specialty beverages, including the Kaia Caramel Latte, named after Pacsun’s viral Kaia Ultimate Low Rise Baggy Jean, and the Denim Cloud Matcha Latte, a nod to the brand’s classic denim aesthetic.

The celebration extended beyond denim, too, built on Pacsun’s belief that the best ideas come from working alongside the brands its community already loves. The day also included a beauty station and branded photo moment courtesy of Ulta Beauty, marking the in-store debut of the Pacsun x Ulta Beauty Collaboration. Guests could also try their luck at a claw machine for the chance to win beauty products.

Just a few blocks away, Leon’s Bagels joined in on the celebration at its Thompson Street location with the exclusive Kaia Bagel, served with blue cream cheese as a nod to the brand’s signature denim hue and inspired by Pacsun’s newest denim style.

“Denim has always been at the heart of who we are, and back-to-school is one of the biggest moments of the year for our community to make it their own,” said Richard Cox, Chief Merchandising Officer at Pacsun. “We wanted this day to be a true celebration of co-creation, bringing together partners we love to meet young people where they’re already gathering. Activations like this give us the opportunity to bring that philosophy to life, creating authentic moments that deepen our connection with customers while celebrating their individuality.”

The SoHo experience brought Pacsun’s “Denim Starts Here” campaign to life, connecting fashion, culture, and community while celebrating customers’ individuality as they head into the back-to-school season. The denim collection is now live in select Pacsun stores and online, giving shoppers everywhere the chance to find their own back-to-school style.

About Pacsun

Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

Press Contact:

Kate Fosha George

kgeorge@pacificsunwear.com 

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SOURCE Pacsun

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Cosmofluencer and World Space Academy Team Up for Global Exposure in Space Education

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MELBOURNE, Australia, July 29, 2026 /PRNewswire/ — Australia-based Centelon Group’s astronomy outreach arm – Cosmofluencer, has recently teamed up with the World Space Academy (WSA) with the common goal of strengthening space education among the next generation.

The idea is to blend Cosmofluencer’s hands-on science-communication and student-engagement experience with World Space Academy’s international education frameworks to make astronomy accessible to all.

The partnership is dedicated to inspiring students, promoting innovation, and fostering international collaboration. This will be achieved through interactive summer workshops, project-based learning modules, and science-communication training that exposes students to real-world space topics and career pathways.

“Through this collaboration, we aim to make astronomy more accessible, inspiring, and future-ready for students by combining hands-on outreach with international learning frameworks,” said Navdeep Singh, Founder – World Space Academy.

The 14 Days ISEI Summer Workshop

The first offering from the partnership is a Summer Workshop from the International Space Education Institute (ISEI), a leading organization in Leipzig, Germany. Founded in 2005, ISEI was set up to inspire young adults to take up careers in Space.

The ISEI, through WSA, annually offers the Summer Workshop, as a 14-day immersive session on-campus, that blends theoretical knowledge with industrial exposure. With a focus on rover design and fabrication, this one-of-a-kind workshop seeks to introduce students to space technology and innovation through hands-on learning.

“At ISEI, we believe the future of space exploration begins with young minds who are given the chance to build, experiment, and dream boldly,” said Ralf Heckel, Founder of ISEI. “Through this program, we want students to experience the excitement of rover design while discovering how innovation, teamwork, and curiosity can shape the space technologies of tomorrow.”

The program is open to schools that value future-ready learning for their students. Based on the pre-determined eligibility criteria, a batch of 15 students will be selected to participate in the program to be conducted in Leipzig, Germany.

Besides the daily fabrication workshops and team assignments, the program also seeks to offer students a glimpse into German culture through city experiences.

Why This Program Matters

The global space sector is entering a period of remarkable growth, driven by increasing government investment and rising private-sector participation. As the industry expands, it is creating new opportunities across engineering, robotics, manufacturing, data systems, and future-focused innovation.

Yet space remains underrepresented in school curricula, leaving a gap between classroom learning and real-world industry exposure. Workshops like this help bridge that gap by making space education more accessible, practical, and inspiring for the next generation.

“Such programs are essential if we want young learners to be truly prepared for the careers of tomorrow,” says Cosmofluencer founder Paul Savio. “They give students early exposure to space science, hands-on learning, and the confidence to explore a future in this fast-growing field.”

For schools and parents, the value is clear: this is not just an educational experience, but a meaningful step toward preparing children for the emerging opportunities in the space economy.

Discover more on the program and how to take part – https://cosmofluencer.space/wsa-international-summer-workshop-program/

About Cosmofluencer

Cosmofluencer (https://cosmofluencer.space/) is a vibrant network of space enthusiasts brought together by a shared passion for exploring the cosmos and uncovering its mysteries. Our mission is simple: to demystify space science and build an inclusive community of astrophiles, making space knowledge accessible to all.

About World Space Academy

The World Space Academy (https://worldspaceacademy.com/) was constituted to enhance the standards and opportunities in the field of Space Exploration and Research. The company is committed to providing a common platform for exchange of ideas for collaborative research that expands learning to the roots of society.

Media Contact

Cosmofluencer Team
helpdesk@cosmofluencer.com

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/cosmofluencer-and-world-space-academy-team-up-for-global-exposure-in-space-education-302837243.html

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Xinhua Silk Road: 2026 Li-Ning Cup National Badminton Team Championship held in Shenyang, NE China

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BEIJING, July 29, 2026 /PRNewswire/ — Recently, the 2026 Li-Ning Cup National Badminton Team Championship was held in Shenyang, capital of northeast China’s Liaoning Province for the third consecutive year.

21 elite provincial teams and nearly 300 professional athletes gathered at the Liaoning Gymnasium to compete for team glory.

By creating a unique experience featuring “Traveling with Sports Events”, Shenyang took badminton as the medium and promoted the integrated development of culture, tourism, sports and commerce.

Original link: https://en.imsilkroad.com/p/351513.html

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SOURCE Xinhua Silk Road

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LONGi BC Technology Powers Two World-Leading Solar Racing Teams at the 2026 Elektrek American Solar Challenge

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XI’AN, China, July 29, 2026 /PRNewswire/ — LONGi is strengthening its commitment to innovation in solar mobility by supporting two of the world’s leading solar racing teams at the 2026 Elektrek American Solar Challenge (ASC), one of North America’s premier solar-powered endurance competitions. This year’s ASC takes competitors from Minnesota to Texas, with much of the route following the historic Route 66 corridor.

Taking place from July 25 to August 1, the ASC challenges teams to cover the greatest cumulative distance over eight days, rather than compete for outright speed. As they traverse diverse climate zones and complex terrain, teams must continuously optimize energy management and strategic decision-making throughout the endurance challenge.

For LONGi, the competition serves as more than a race — it is a real-world platform for validating and advancing next-generation photovoltaic technologies.

Expanding Partnerships with Two of the World’s Leading Solar Racing Teams

Following its collaboration with Belgium’s Innoptus Solar Team at the 2025 Bridgestone World Solar Challenge (BWSC), LONGi has further strengthened its technical collaboration within the global solar racing community.

For the 2026 season, LONGi is partnering with both Belgium’s Innoptus Solar Team and the Netherlands’ Delft Solar Team. Both teams ranked among the top three at the 2025 BWSC and represent the only two European teams competing in this year’s Elektrek American Solar Challenge.

The expanded collaboration reflects LONGi’s continued commitment to working alongside global innovators to explore the potential of photovoltaic technology through real-world engineering challenges.

High-Efficiency BC Technology at the Core

Solar racing represents one of the most challenging applications for photovoltaic technology. With extremely limited surface area available on the vehicle, every solar cell must achieve maximum conversion efficiency while maintaining reliability under dynamic operating conditions, curved vehicle surfaces, temperature variations, and long-distance endurance challenges.

To meet these requirements, LONGi provides tailored BC (Back Contact) technology solutions for both teams.

Innoptus Solar Team is equipped with LONGi’s customized high-efficiency BC flexible modules, specifically designed for the curved surfaces and lightweight architecture of solar race cars. Meanwhile, Delft Solar Team integrates LONGi’s high-efficiency BC solar cell strings into its vehicle’s energy system.

As the vehicle’s sole direct energy source, the photovoltaic system determines how effectively sunlight can be converted into usable power. High conversion efficiency, lightweight design, and operational reliability provide the foundation for innovations in aerodynamics, energy management, and vehicle control.

Technology, Strategy and Teamwork: Making Peak Performance Possible

Achieving peak performance in the Elektrek American Solar Challenge requires more than advanced photovoltaic technology alone. As the foundation of every solar race car, high-efficiency PV technology determines how much energy the vehicle can capture from sunlight and directly influences the power available throughout the journey.

Beyond the photovoltaic system, teams must continuously balance energy management, route strategy, and driving decisions based on changing sunlight conditions, weather patterns, and terrain. Every choice plays a role in maximizing the vehicle’s potential and extending its range throughout the eight-day challenge.

Peak performance is also made possible through close collaboration between drivers, engineers, and technology partners. By combining technical expertise, strategic thinking, and teamwork, these collaborations transform innovative concepts into real-world performance.

Through its partnerships with leading solar racing teams, LONGi continues to explore the possibilities of high-efficiency photovoltaic technology in demanding environments, gaining valuable insights that help advance future solar applications.

Driving Innovation Beyond the Race

LONGi’s partnerships with leading solar racing teams are built on technical collaboration and co-creation rather than sponsorship alone.

The company views solar motorsport as an innovation platform where advanced photovoltaic technologies can be validated, refined, and further developed under real operating conditions.  technology innovation, combining expertise across industries to accelerate breakthroughs in photovoltaic performance.

The value of these partnerships extends beyond the race itself. By working together with engineers, researchers, and innovators around the world, LONGi aims not only to provide advanced solar technologies, but also to foster an open innovation ecosystem where collective insights and collaboration help expand the boundaries of what solar energy can achieve.

As the global energy system evolves toward a more sustainable and integrated future, LONGi remains committed to advancing photovoltaic innovation, strengthening collaboration across the energy ecosystem, and unlocking new possibilities for a cleaner energy transition.

View original content to download multimedia:https://www.prnewswire.com/news-releases/longi-bc-technology-powers-two-world-leading-solar-racing-teams-at-the-2026-elektrek-american-solar-challenge-302837271.html

SOURCE LONGi

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