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Every Booth Records Activity. Captello Proves Revenue.

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The Next Generation of Captello Is Here: Bringing lead capture, meetings, activations, and event revenue intelligence in The Only Event-to-Revenue Intelligence Platform.

DALLAS, July 30, 2026 /PRNewswire/ — Captello, the lead capture system of record for enterprise event programs, today announced the next generation of its platform, alongside a completely rebuilt website, captello.com. The release consolidates lead capture, data enrichment, meeting management, activations, and revenue intelligence into one system that connects every event interaction to attributable pipeline.

The announcement lands on a hard truth about the events category. Most event technology is very good at recording that something happened. A badge was scanned. A booth was visited. A session was attended. Recording activity is not the same as proving revenue, and the gap between the two is where enterprise event budgets go to die. Third-party research puts the cost in plain numbers: 79% of event leads never receive any follow-up (CEIR, via 391 Advantage), 58% of event marketers lose leads to inefficient capture, and 47% struggle to integrate event data into their CRM (EMS25 white paper).

“For years this industry has settled for proof of activity. A scan, a check-in, a headcount. None of it tells a CFO or CMO what the event returned. The next generation of Captello is here because we brought it. We were the first to bring it, and we are the only ones bringing all of it together. We built the platform around one question: what did this event do for revenue? Captello answers it end to end, from the enriched lead to the booked meeting to the closed pipeline sitting in your CRM.”
Ryan Schefke  •  Chief Executive Officer, Captello

The Four Pillars of the Next Generation
Lead Capture. The award-winning solution bridges Universal Lead Capture, Data Enrichment, 365 Lead Capture, and Connexions. IntelliScan™ intelligently scans a badge, business card, QR code, badge photo, LinkedIn profile code, or contact details written on paper, with a single-tap so the rep never picks a mode. The Captello Proprietary 5-Layer Enrichment Engine draws on the Captello Enrichment Network of 125+ data providers to deliver up to 98% match rate, and capture works offline, syncing the moment connectivity returns.

Meeting Management. Pre-event booking, on-floor coordination, post-event follow-up, and meeting-to-pipeline attribution. Meeting Management runs as its own discipline inside the platform, with a dedicated go-to-market track, because a meeting is the fastest measurable step between a conversation and a forecast.

Activations & Engagement. 60+ turnkey activations and games, Rewards & Prizes spanning 250+ international gift-card brands, and Event Marketing built to pull qualified traffic into the booth rather than counting the people who wandered past it.

Event Revenue Intelligence. The pillar the next generation is built to fill. Revelation™, Dashboards & Reports, CapChat, and ROI Attribution turn captured interactions into cost per lead, revenue per lead, pipeline influence, and forecast, measured end to end rather than estimated after the fact. Event Intelligence completes the pillar at the front end, taking the guesswork out of pre-event preparation so every event is engineered as a revenue machine before the doors open.

The Parallel Track: Event Operations
Running in parallel to the four pillars, Captello’s Event Operations track serves show organizers, registration providers, and corporate event teams. EventGen (registration, check-in, & session access control), Premium Lead Capture, and EventNexus (attendee app) give organizers a monetizable, exhibitor and sponsor-facing event program. Enterprise exhibitors and the organizers who host them run on the same system of record, which is precisely why the data reconciles.

“‘Is here’ is the most important part of that phrase. Captello is not reacting to the next generation of event marketing. We are the ones who brought it, and we did not bring it as a feature list. Lead capture is our bread and butter, meeting management stands on its own, and event revenue intelligence ties every one of those interactions back to the number leadership actually asks about. Everybody in this category can say pipeline. We can show it. See the whole picture at captello.com.”
Brad Froese  •  Vice President of Marketing, Captello

Proof, Not Positioning
Captello customers have already measured what the platform’s approach produces:

$6.6M in pipeline influence proven from a single event, with $13,323 in revenue per lead and $141.10 cost per lead measured in Revelation™ (EXHIBITORLIVE)195,947 leads captured at a single show, and $250,000+ in incremental license revenue for the organizer in year one (IBC)400% lift in booth lead capture using activations, and 90% conversion from an extended booth visit to a lead (IAEE Expo! Expo!)94 meetings held against a roughly 100-meeting goal with zero conflicts, a 60%+ reduction in administrative workload, and near-total meeting-space utilization, a 30-40% lift over the industry average (Bosch Rexroth)7,110 leads captured by Caterpillar at ConExpo, and 263 high-quality leads captured by four reps at HubSpot INBOUND despite a restrictive venue system

The platform carries 9,000+ CRM, marketing-automation, and system integrations, supports up to 75 languages, and is backed by SOC 2 Type II, ISO 27001, and GDPR compliance with enterprise SSO. Captello is a 3-time MUSE Award winner, Voted Buyer’s Choice, and a 3-time Inc. 5000 honoree, ranked #150 among the fastest-growing private software companies in the U.S. in 2025.

Availability
The next generation of Captello is live now, with additional capabilities rolling out through the remainder of the year. See the platform at captello.com, or request a demo at captello.com/demo.

About Captello
Captello is the lead capture system of record for enterprise event programs, connecting every event interaction to attributable pipeline. As the system of record for third-party events, Captello captures every conversation, meeting, and activation across trade shows, conferences, and field programs, and routes it to your CRM with AI-powered insights that align Sales, Marketing, and Events. A profitable company trusted by AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters, Captello delivers world-class support and enterprise-grade security.

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SOURCE Captello

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W.A. Chester Awarded Major High-Pressure Fluid-Filled Transmission Infrastructure Project

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New transmission feeder will enhance long-term grid reliability, increase system resiliency, and support future regional power demand

MIAMI BEACH, Fla., July 30, 2026 /PRNewswire/ — W.A. Chester, a division of United Utility Services (UUS), announced today the award of a major underground transmission infrastructure contract involving the installation of a new 230 kV high-pressure fluid-filled (HPFF) circuit. The circuit is part of a broader project that will connect two substations in the city of Miami Beach. Installation, which will span approximately three miles, is scheduled to begin this year and continue through 2028.

The goal of this initiative is to strengthen long-term electric transmission reliability. Key components of the work include multiple over-water horizontal directional drill (HDD) installations, subsea jetting operations, open-trench installation of new 10-inch steel pipe, floating pipe operations, HPFF cable installation, splicing and terminations, fluid-line adjustments, commissioning, and final energization of the new feeder circuit.

W.A. Chester will leverage its extensive experience performing similarly complex submerged HPFF installations, including prior work involving underwater pipe assembly and river-crossing operations.

“This project will provide long-term reliability benefits for the utility provider and the customers who depend on its transmission network every day,” said Brett Hurlburt, President, Operations – Northeast. “By delivering critical infrastructure improvements with a strong focus on safety, quality, and execution certainty, we’re helping support a more resilient power system capable of meeting the region’s growing energy demands for years to come.”

The project further reinforces W.A. Chester’s position as a leading contractor for complex underground and submarine transmission infrastructure throughout North America.

About United Utility Services

United Utility Services is a leading provider of essential infrastructure services for North America’s power grid. UUS provides integrated service solutions—from design, construction, and installation to repairs and maintenance—for electrical power transmission and distribution systems, substations, smart grid solutions, battery storage systems, and more. Visit www.unitedutility.com to learn more.

Contact
Brett Hurlburt
President, Operations – Northeast
United Utility Services
419807@email4pr.com
(504) 584.4943

View original content to download multimedia:https://www.prnewswire.com/news-releases/wa-chester-awarded-major-high-pressure-fluid-filled-transmission-infrastructure-project-302838656.html

SOURCE United Utility Services

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Gist CMO Speaks on the Death of the Click and What Comes Next at Ai4 2026

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Peter Sloterdyk Will Discuss How “AI Eats the Web That Feeds It” on August 4 in Las Vegas

LOS ANGELES, July 30, 2026 /PRNewswire/ — Peter Sloterdyk, Chief Marketing Officer of Gist, aplatform designed to track, measure, and optimize brand visibility across major AI answer engines, will take the stage at Ai4 2026, America’s largest AI industry conference, drawing more than 12,000 attendees to The Venetian in Las Vegas. Presenting the session “AI Eats the Web That Feeds It” at 4:40PM PT on Tuesday, August 4, Sloterdyk will address the supply-side squeeze threatening the open web and Gist’s role in building the infrastructure to understand, analyze, build, and measure brand, publisher, and creator presence in AI answers.

Sloterdyk’s session will deconstruct today’s Q&A economy. In the last two years, small publishers lost roughly 60% of search referrals; AI referrals are nowhere close to replacing them, and the ad supply funding the open web is contracting behind it. He will trace how this shift is rewriting the rules of visibility, moving brands and publishers beyond traditional SEO and into GEO, the emerging discipline for earning credit and relevance inside AI-generated answers.

“The click was the monetization mechanism for the entire open web, and it’s disappearing,” said Sloterdyk. “There’s no ‘page one’ inside an AI conversational answer. A brand is either part of the response, or it is invisible. In this growing zero-click world, the top of the funnel has materially changed. Brands and publishers have a rare chance today to set the stakes for what comes next. There is a first-mover advantage for those that choose not to wait-and-see.”

Gist is an AI visibility platform that helps brands, publishers, and creators stay present in AI-generated answers across all the major LLMs. Its parent company ProRata provides revolutionary attribution technology to ensure that when AI draws on human-created content, the creators receive proper credit and compensation.

Sloterdyk leads global brand strategy, marketing, communications, and growth for Gist, bringing more than two decades of marketing leadership across technology, media, and consumer platforms, with a track record of scaling emerging companies into trusted global brands. Prior to his current role, Sloterdyk served as Global Chief Marketing and Technology Officer at Koala, the Australia-founded direct-to-consumer furniture brand. Before that, he led original series marketing at Netflix, devising campaigns that expanded and engaged the platform’s audience. Sloterdyk formerly led the global marketing organization for the Grindr family of brands, overseeing worldwide marketing, user growth, and brand strategy during a period of rapid international expansion.

About Gist
Gist, a ProRata company, helps brands, publishers, creators, and agencies own the conversation from question to answer. Powered by ProRata’s revolutionary attribution technology, Gist tracks, analyzes, and measures the content that shapes AI answers, so partners understand why AI recommends them, what to do next, and how to maintain authority. For more information, visit www.gist.ai.

About Ai4 2026
Ai4 2026 is America’s largest AI conference, taking place August 4-6, 2026, at The Venetian in Las Vegas. The event brings together thousands of business executives and technology leaders to explore AI agents, generative AI, enterprise AI transformation, and real-world AI applications across every major industry. For more information, visit https://ai4.io/

Press Contact
Frances Alban
Mark Allen & Co.
786.200.4315
419820@email4pr.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/gist-cmo-speaks-on-the-death-of-the-click-and-what-comes-next-at-ai4-2026-302838824.html

SOURCE Gist

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TD strengthens Its Responsible AI Principles to support trust in AI innovation

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TD Framework embeds fairness, transparency and accountability across the AI lifecycle as adoption accelerates

TORONTO, July 30, 2026 /CNW/ — As artificial intelligence becomes increasingly embedded in banking, TD Bank Group (“TD” or “the Bank”) today introduced its enterprise-wide Responsible AI Principles, reinforcing the Bank’s commitment that   innovation is to be guided by strong oversight, transparency and accountability.

The TD Responsible AI Principles establish seven commitments that guide how AI is developed, deployed and used across TD. These commitments address laws that already apply to financial institutions, as well as transparency and explainability, data use and privacy, fairness, quality and accountability, reliability, and security. TD is also incorporating the Responsible AI Principles into employee education programs, helping colleagues understand expectations related to the responsible use of AI at the Bank.

“The future of banking will increasingly be powered by AI,” said Sumee Seetharaman, Head of Artificial Intelligence and Machine Learning Practice at TD. “Our Responsible AI Principles are designed to help the Bank scale that technology responsibly, with the governance, oversight and transparency needed to maintain the trust our clients place in us every day.”

These Responsible AI Principles establish clear expectations for fairness, transparency, explainability and accountability, while the Bank’s governance and risk-management processes require the consistent application of those principles across AI use cases. TD is embedding these Responsible AI Principles throughout the lifecycle of its AI systems, from initial design and development through deployment and ongoing monitoring. Every AI use case introduced at TD must align with these principles and undergo assessments for explainability, fairness and performance development.

“Trust has always been the foundation of banking, and that won’t change as AI becomes more deeply embedded in our industry,” said Ajai Bambawale, Chief Risk Officer, TD. “Our Responsible AI Principles provide a clear framework for adopting these technologies responsibly, enabling innovation while requiring transparency, accountability and trust at every step. We’ve embedded our Responsible AI Principles into AI use cases across the Bank. For example, in colleague-facing virtual assistants, we apply controls such as retrieval grounding, human oversight and continuous monitoring to help mitigate the risk of inaccurate, unsupported or inappropriate AI-generated guidance.”

The framework is supported by governance and risk management processes, including model risk assessments, privacy impact assessments and independent oversight reviews to ensure alignment with the principles.

The Responsible AI Principles are embedded in the AI Risk framework and policy. They are overseen by the Bank’s AI Risk Management team and operationalized by the Trustworthy AI team, a specialized group of scientists focused on advancing the safe and secure use of the technology at TD.

Under TD’s AI Risk Management framework, AI use cases are evaluated against requirements related to fairness, explainability, privacy and performance before they are deployed. The Trustworthy AI team continues to monitor AI use cases once deployed, tracking performance, fairness and explainability so that systems continue to operate as intended.

Through these measures, TD aims to deliver AI capabilities that are transparent, accountable and resilient, helping clients and colleagues benefit from innovation with confidence.

Advice‑Forward Q&A: Understanding Responsible AI at TD

Why are the TD Responsible AI Principles important now?
AI, Gen AI and agentic AI adoption are accelerating and introducing new risks. Clear principles help ensure AI is used ethically, transparently and safely.

How can TD oversee that AI remains trustworthy over time?
Through continuous monitoring and model review processes that reassess risk and performance as systems evolve.

What does this mean for clients and investors?
Clients benefit from more transparent and reliable AI systems, while investors gain confidence that AI risks are actively managed and governed.

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (“TD” or the “Bank”). TD is the sixth largest bank in North America by assets and serves 28.1 million clients in four key businesses operating in a number of locations in financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; U.S. Banking, including TD Auto Finance U.S., and TD Wealth (U.S.); Wealth Management and Insurance, including TD Wealth (Canada), TD Direct Investing, and TD Insurance; and Wholesale Banking, including TD Securities and TD Cowen. TD also ranks among North America’s leading digital banks, with more than 13 million active mobile users in Canada and the U.S. TD had $2.1 trillion in assets on April 30, 2026. The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto Stock Exchange and New York Stock Exchange.

SOURCE TD Bank Group

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