Jet2 will use Adobe CX Enterprise with agentic AI technology to give millions of customers more personalised holiday inspiration, offers and supportAdobe tools will help Jet2 teams deliver more personalisation and consistent, relevant holiday content at speed, supporting Jet2’s award-winning customer service The new Jet2 x Adobe Customer Experience Lab will bring Adobe Forward Deployed Engineers and Jet2 teams together to rapidly develop and build new AI-powered services, giving customers new ways to plan, book and enjoy their holidays

LONDON, Sept. 22, 2026 /PRNewswire/ — Adobe — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and Jet2, the UK’s largest tour operator and third largest airline, have today announced a multi-year strategic partnership set to redefine the holiday experience for millions of customers. The partnership brings together Jet2’s award-winning VIP customer experience and its 10 million myJet2 customers, with Adobe’s industry-leading Customer Experience Orchestration technology, to help deliver more personalised, conversational experiences as a major part of the Jet2 experience.

At the heart of the partnership is Adobe CX Enterprise Coworker, which uses agentic AI to help Jet2 colleagues rapidly deliver on-brand personalised experiences to customers at scale across applications. Adobe technology will enable Jet2 to make offers and recommendations relevant to each holidaymaker based on their travel preferences and booking habits.

Jet2 customers will benefit from more relevant destination ideas, whether it is family-friendly resort recommendations or city break ideas for those wanting to explore, as well as personally curated daily itinerary suggestions for customers when they are on their well-deserved holidays.

Building on Jet2’s award-winning customer-first approach, which has seen the company repeatedly recognised for delivering industry-leading customer service and experience, Adobe will give Jet2 a unified view of each myJet2 customer and help deliver intelligent, personalised offers and messages across supported channels, at the right moment during each customer’s holiday journey.

Jet2 will be able to create on-brand holiday content faster and more consistently using Adobe’s content supply chain tools. With Adobe Firefly Foundry, which enables custom AI models informed by Jet2’s brand assets and approved content, and Adobe Brand Intelligence, which maintains and validates brand standards across workflows, Jet2 will be even better positioned to respond quickly to customer demand, travel trends and changing preferences. Adobe will also help Jet2 optimise its content for large language models, as holidaymakers increasingly go to AI-search to research their trips.

The Jet2 x Adobe Customer Experience Lab:

A pioneering new Jet2 x Adobe Customer Experience Lab will also bring Adobe Forward Deployed Engineers together with Jet2’s digital, customer and technology teams. Working side by side, combining Jet2’s deep understanding of its customers and their holidays with Adobe CX Enterprise and agentic technology, the teams will be able to rapidly test, build and scale new AI-powered services, such as smarter ways to match customers with holidays that best suit their preferences and travel history.

David Hills, Chief Customer Officer at Jet2 said: “At Jet2, our customers are at the heart of everything we do. Customers know they will always receive a VIP experience when they holiday with us, reflected in our industry-leading customer satisfaction scores, which are significantly ahead of the market. Working with Adobe will enable us to serve our customers even better, using the power of AI to make every interaction more personal, more relevant, more timely and always helpful – strengthening what makes Jet2 different and bringing us even closer to customers.”

Nathan Hancock, Vice President and Managing Director, UK, Ireland, Middle East and Africa at Adobe, said: “Jet2 has built one of the most trusted customer communities in UK travel and our partnership is about building on that foundation. Every day, customers expect more relevance and faster responses, whether that’s a recommendation, a personal offer, or a change to their plans. Together, Adobe and Jet2 are creating something that will transform travel experiences.”

About Adobe

Adobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit www.adobe.com.

About Jet2

Jet2 is a leading leisure travel business comprising Jet2holidays, the UK’s leading provider of ATOL-protected package holidays to destinations across the Mediterranean, North Africa, Canary Islands and European leisure cities, and Jet2.com, the UK’s third largest airline by number of passengers flown, which specialises in scheduled holiday flights.

Jet2 operates from 14 UK airport bases at Belfast International, Birmingham, Bournemouth, Bristol, East Midlands, Edinburgh, Glasgow, Leeds Bradford, Liverpool John Lennon, London Gatwick, London Luton, London Stansted, Manchester and Newcastle.

For more information visit www.jet2.com and www.jet2holidays.com  

© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

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LOS ANGELES, Sept. 22, 2026 /PRNewswire/ — Wrestling with escalating software costs — that have been accelerated by insatiable hunger for AI tools —and extensive professional compliance requirements, law firms know they must evolve. They are seeking practical approaches to harnessing their unique IP, greater insight into practice and business operations, and new strategies to enable profitable growth.

Driven by snowballing expenses associated with AI adoption, law firm technology budgets continue to inflate dramatically.  Yet firm leadership often struggles to demonstrate a clear return on major software investments. To address this disconnect, “All Access hosted by Andy Garcia” will feature a special segment examining how InOutsource enables organizations to more effectively connect technology adoption with business profitability. Airing on Public Television in key legal markets across the United States, the segment highlights how modernized data architecture, automated workflow, and enhanced analytics enables organizations to more effectively adopt AI, enhance business development, and improve client service.

The program illustrates how ad hoc approaches to addressing critical data and information management challenges expose firms to compliance risks, while obscuring valuable commercial opportunities. InOutsource helps law firms modernize their data estate, creating structured environments where information can be safely harnessed in the age of AI.

By aligning business development, client due diligence, and compliance with today’s professional standards, InOutsource provides firms with the clarity to reduce vendor costs, protect client information, and unlock new levels of business insight and execution.

“The accelerating growth of AI is forcing law firms to rethink everything—from the way clients are engaged, to how service is delivered, to how the entire business runs. We’re excited to share our perspective with the viewers of All-Access with Andy Garcia on how an integrated approach to data governance, workflow execution, and risk management enables organizations to thrive in this new environment.” – Nancy Beauchemin, CEO and Founder , InOutsource.

About “All Access hosted by Andy Garcia”: “All Access hosted by Andy Garcia” is an educational Public Television series produced to inform viewers on critical topics shaping modern society, business, and technology. Through compelling short-form documentary segments, the program highlights forward-thinking organizations, industry leaders, and technical innovations that drive meaningful progress across various sectors. To learn more about the program and view upcoming broadcast schedules, visit allaccessptv.com. 

About InOutsource: InOutsource is an independent consultancy dedicated to helping law firms modernize information governance, enhance risk management, and drive measurable ROI from technology investments. With decades of industry experience, the company provides strategic consulting, data security, and specialized software solutions that enhance client development, streamline client intake, and simplify legal business operations. For additional information about services and insights, visit www.inoutsource.com.

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SOURCE All Access

Europe’s leading HR and payroll platform for SMEs earns independent verification of its social and environmental commitments

MUNICH, Sept. 22, 2026 /PRNewswire/ — Personio, Europe’s leading HR and payroll platform for small and medium-sized businesses, is now a Certified B Corp. The certification, administered by the global nonprofit B Lab, independently verifies a company’s social and environmental performance, governance, and transparency toward its workers, customers, and community. Personio completed the B Impact Assessment and achieved certification following B Lab’s independent verification process in August 2026. It joins a community of more than 4500 Certified B Corporations across Europe, among them Personio customers such as RECUP, Ecosia, Tomorrow, and Fairphone.

Responsibility toward employees and the wider community has shaped how Personio operates since its early days. This commitment is reflected in Personio’s workforce policies, its approach to responsible governance, and its work helping SMEs navigate Europe’s complex employment and payroll requirements.

That same instinct led Personio to set up the Personio Foundation in 2021, committing one percent of the company’s equity to nonprofits working on climate action and education. On top of the one percent, 15 NPOs globally have already received over €4M in impact grants from the Personio Foundation. This led to 3.3 Million tCO2 carbon stocks protected and 90.000 people provided with access to education.

Personio.org extends this further, giving nonprofits and public-sector organisations discounted access to the platform. The B Corp certification now shows that these values hold up across the whole business.

“Responsibility for all stakeholders, customers, employees and societies is something we’ve thought about at Personio since we founded the company in 2015,” says Hanno Renner, CEO and co-founder of Personio. “What I appreciate about B Corp is how rigorous and independent the review actually is. External reviewers evaluated Personio and we’ve made the cut. Getting here took years, and a lot of effort across the company. That’s what makes me proud.”

“Welcoming Personio to the B Corp movement marks an exciting step forward for sustainable business practices,” says Armelle Duvieusart, Community Lead, B Lab Germany. “By holding themselves accountable to B Lab’s standards of social and environmental impact, Personio demonstrates how European business leaders can actively build a more inclusive and responsible economy.”

The B Impact Assessment under V1.6 evaluates a company’s impact across five areas: governance, workers, community, environment and customers. Certified B Corps are required to make their B Impact score and profile publicly available, supporting transparency and accountability.

About Personio
Personio is Europe’s leading HR and payroll platform, used by more than 16,000 companies employing 1.6 million people. Founded in Munich in 2015, Personio has 6 offices in Europe with more than 1,500 employees. Personio helps small and medium-sized businesses run every part of HR from hiring to payroll, while equipping them to lead their organisations through the AI transformation ahead.

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