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University of Phoenix white paper introduces predictive framework for improving workforce engagement and wellness

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Author Dr. Jeffery Rhymes draws on organizational research and 2026 Career Optimism Index® findings to examine how alignment among workplace experience, employee perception and capability can shape trust, belonging and career optimism

PHOENIX, July 31, 2026 /PRNewswire/ — University of Phoenix has published a new white paper, “Aligning Experience and Perception: A Predictive Framework for Improving Workforce Engagement, Wellness, and Career Optimism,” by Jeffery Rhymes, DMgt, MBA, faculty in College of Doctoral Studies and fellow with the University’s Center for Organizational Wellness, Engagement, and Belonging (CO-WEB). In the paper, Rhymes introduces the Employee Experience Perception Alignment Model, a leadership framework proposing that workforce outcomes are influenced not only by the experiences organizations intend to create, but also by how employees interpret those experiences and assess their own capabilities.

The framework draws on organizational research and findings from the 2025 and 2026 Career Optimism Index® studies to examine a growing workforce challenge: Employees’ capabilities, confidence and expectations may be evolving faster than the organizational systems designed to support them. The 2025 study found that 51% of employees reported burnout and 43% lacked access to development opportunities, even as 86% actively sought opportunities to grow. The 2026 findings indicate that artificial intelligence is adding a new dimension to this gap, with 75% of employees reporting increased confidence and 66% reporting greater control over their careers because of AI adoption.

“Organizations can design thoughtful programs, policies and employee experiences, but their impact ultimately depends on how employees interpret them,” said Rhymes. “As artificial intelligence expands employees’ capabilities, confidence and expectations, leaders need to understand whether organizational intent, employee perception and workforce capability are moving in the same direction. Treating that alignment as a leading indicator can help organizations identify risks to trust, wellness, belonging and engagement before they become more difficult to address.” 

How the Employee Experience Perception Alignment Model works

The model integrates concepts from social exchange theory, employee engagement research, organizational justice, sensemaking and self-efficacy. It organizes workforce alignment around four interconnected elements:

Organizational experience: The actions, systems and experiences an organization intends to provideEmployee perception: How employees interpret organizational actions through leadership behavior, communication, context and prior experienceEmployee capability: Employees’ perceived control, skill development and adaptability, including their ability to use emerging technologies such as AIEmployee outcomes: Engagement, organizational trust, workplace wellness, belonging and career optimism

The paper proposes that alignment among organizational experience, employee perception and capability can serve as a leading indicator of workforce outcomes. Higher alignment may support stronger trust, engagement, wellness, belonging and career optimism, while lower alignment may signal disengagement, cultural friction, reduced trust and increased turnover intent.

Artificial intelligence is reshaping employee capability and expectations

According to the paper, AI is no longer functioning only as a productivity tool. Employees are also using emerging technologies to develop skills, increase autonomy and navigate career decisions more independently. As their capabilities expand, employees may evaluate workplace systems differently, comparing the development opportunities available within their organizations with possibilities outside them.

This creates a new form of workforce misalignment. Employees may remain in their roles for stability while simultaneously preparing for career mobility, making engagement increasingly conditional rather than committed. Organizations that continue investing in employee experience without accounting for changing employee capabilities and expectations may struggle to achieve consistent outcomes.

Workforce data highlights potential alignment gaps

The paper draws on findings from the Career Optimism Index studies to illustrate the urgency of improving alignment between organizational systems and employee needs:

51% of employees reported experiencing burnout43% lacked access to professional development opportunities86% were actively seeking opportunities to develop new skills21% reported a decline in their sense of career control75% reported greater confidence because of AI adoption66% reported greater control over their careers because of AI adoption

Together, the findings suggest that organizations face both an experience gap and a pace gap: Employees want opportunities to grow, and AI may be accelerating their capabilities and expectations more quickly than workplace systems can adapt.

Five actions leaders can take to improve workforce alignment

Rhymes identifies five practical actions organizations can take to better understand and address potential alignment gaps:

Conduct perception and capability audits. Regularly assess how employees interpret workplace experiences and whether organizational systems support their evolving skills and capabilities.Implement real-time feedback mechanisms. Use ongoing communication, employee voice and feedback systems to identify emerging concerns before they negatively affect engagement, trust or wellness.Prioritize internal mobility and development pathways. Create clear opportunities for employees to build skills, pursue growth and envision a future within the organization.Align leadership behavior with organizational messaging. Ensure that leadership decisions and behaviors consistently reflect stated organizational values and commitments.Treat perception and capability as leading indicators. Evaluate employee perceptions and capabilities alongside traditional workforce measures to gain an earlier view of organizational health.

The paper also encourages organizations to integrate AI into workforce strategy, foster psychological safety and better align talent acquisition, talent management and talent development systems.

About the author

Rhymes serves as doctoral faculty at the University of Phoenix College of Doctoral Studies and is a Fellow-in-Residence of CO-WEB. As an organization and technology operational readiness leader with over 20 years of consulting experience, he specializes in enhancing employee experiences, leading high-performing teams, driving strategic talent management initiatives and making complex concepts accessible through clear and engaging communication. Rhymes earned his Doctorate in Management and MBA from University of Phoenix, and a bachelor’s in computer science from Southern University and A&M College.

The full white paper is available on the University of Phoenix Research Hub.

About University of Phoenix
University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

About the College of Doctoral Studies
University of Phoenix’s College of Doctoral Studies focuses on today’s challenging business and organizational needs, from addressing critical social issues to developing solutions to accelerate community building and industry growth. The College’s research program is built around the Scholar, Practitioner, Leader Model which puts students in the center of the Doctoral Education Ecosystem® with experts, resources and tools to help prepare them to be a leader in their organization, industry and community. Through this program, students and researchers work with organizations to conduct research that can be applied in the workplace in real time.

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Takeads launches Zyntent: an AI revenue layer that puts shoppable products in front of users while they’re still deciding

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DUBAI, UAE, July 31, 2026 /PRNewswire/ — Takeads, an adtech company experienced in affiliate and monetization infrastructure, announced the public beta launch of Zyntent, an intent-based monetization platform built to modernize how affiliate and content publishers earn from commercial intent. Built on a live network of more than 55,000 merchants, Zyntent adds a native, intent-matched revenue layer to affiliate and content publishers — and to AI-powered products — running alongside existing affiliate and display revenue rather than replacing it.

Affiliate monetization has run on largely the same mechanism for two decades: an editor manually links a specific product, and only that link earns revenue. Everything else on a page typically earns nothing at all, even on sites with an active affiliate program.

Zyntent is built to close that gap directly. A single API call sends Zyntent a reader’s query or content context. Zyntent determines whether the query carries commercial intent, matches it against a live network of more than 55,000 merchants, and returns a native contextual recommendation — a card, inline suggestion, or search result — in under 50 milliseconds. There is no redirect, no banner, and no pop-up; if no relevant match exists, no placement renders at all.

For affiliate and comparison publishers, that means adding a native, intent-matched recommendation to content, on-site search results, and reader questions that a hand-placed affiliate link never covered — without touching the links and placements that already convert.

“Affiliate monetization has always earned on the one link an editor placed by hand — everything else a reader is asking or comparing on the page has been left on the table. We built Zyntent to close that gap without touching the affiliate and display revenue that already works, so publishers don’t have to choose between the two,” said Kyrylo Kravchenko, Product Lead at Zyntent.

Zyntent is available now in open beta. There is no setup fee; Zyntent operates on a revenue-share model. Documentation and a live sandbox are available as well.

About Zyntent

Zyntent is an intent-based monetization platform that helps affiliate and content publishers turn commercial questions, searches, and conversations into native recommendations, running alongside existing affiliate and advertising programs rather than replacing them. Zyntent is built by Takeads, operating a live network of more than 55,000 merchants.

Contact email: partners@zyntent.com 

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Bidbus Raises $15 Million Series A to Scale Its Live Dealer Auction Marketplace

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Funding will support market expansion, product development, dealer network growth and technology-enabled marketplace operations

IRVINE, Calif., July 31, 2026 /PRNewswire/ — Bidbus, the online automotive marketplace that enables licensed dealers to compete in real time for vehicles directly from consumers, today announced $15 million in Series A funding. The round was led by Ibex Investors, with participation from Mucker Capital, Data Point Capital, FJ Labs, Motley Fool Ventures, Walter Ventures and existing investors.

Bidbus is building the transaction infrastructure for a more transparent and competitive vehicle-selling market. Through its live auction platform, consumers can complete a guided virtual vehicle inspection, set an expected price and receive competing bids from licensed dealerships, rather than relying on a single trade-in or instant-buy offer.

Since launch, Bidbus has served more than 10,000 vehicle sellers and reached approximately $300 million in annualized gross merchandise value. Over the past year, the company has grown sevenfold while expanding its dealer network and establishing operations across California and Texas.

Approximately 39 million used vehicles are sold in the United States each year, yet the process through which consumers sell vehicles and dealerships source inventory remains fragmented and inefficient. Sellers often receive limited visibility into actual dealer demand, while dealerships rely on costly and inconsistent acquisition channels. At the same time, dealers increasingly need access to locally sourced vehicles that match their specific inventory needs.

“Consumers should not have to visit multiple dealerships or negotiate against a single buyer to understand what their car is worth,” said Duke Yan, co-founder and CEO of Bidbus. “We built Bidbus to create a transparent marketplace where qualified dealers compete for every vehicle. This funding allows us to expand that marketplace while building the technology, operating systems and team required to scale.”

Expanding Technology, Operations and Market Coverage

The new capital will be used to expand Bidbus into additional metropolitan markets, grow its dealer network and strengthen its product, engineering and marketplace operations teams.

Bidbus will also continue investing in technology that improves virtual vehicle evaluation, auction performance and operational efficiency. This includes AI-powered seller communication, dealer recommendation tools and internal workflow automation

As Bidbus enters its next phase of growth, the company is transitioning from a founder-led operating model toward a more scalable system of functional ownership, repeatable processes and technology-enabled execution.

“Our next chapter is not simply about adding more markets or more people,” Yan said. “It is about building a marketplace and operating system that can compound—where better technology, stronger dealer participation and more efficient operations reinforce one another as we scale.”

About Bidbus

Bidbus is an online automotive marketplace that connects individual vehicle sellers with licensed automobile dealerships through a live auction platform. The company develops technology for virtual vehicle inspections, condition reporting, auction management, dealer bidding, transaction processing and marketplace operations, helping consumers access competitive dealer offers while giving dealerships a more efficient source of locally available inventory.

Bidbus is headquartered in Irvine, California, and currently operates across major markets in California and Texas. Learn more at www.bidbus.com.

Media Contact
Alex Weinberg
Chief Marketing Officer
Press@Bidbus.com

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SOURCE Bidbus

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Nabsys and Indiana University Collaborate to Advance Electronic Genome Mapping Applications in Hematologic Malignancies

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Multi-year research collaboration will focus initially on AML and MDS while advancing Electronic Genome Mapping for broader hematologic research applications

PROVIDENCE, R.I., July 31, 2026 /PRNewswire/ — Nabsys 2.0, LLC (“Nabsys”), a pioneer in electronic genome mapping (EGM) technology, today announced a multi-year research collaboration with the Indiana University School of Medicine to develop and evaluate Electronic Genome Mapping applications for hematologic malignancies. As part of the collaboration, Kevin T.A. Booth, Ph.D., FACMG, Assistant Professor, Department of Medical and Molecular Genetics, Indiana University School of Medicine, and Clinical Laboratory Director, Indiana University Genetic Testing Laboratories, will evaluate the OhmX™ Platform to support the development and assessment of Electronic Genome Mapping applications, initially focused on acute myeloid leukemia (AML) and myelodysplastic syndromes (MDS), with the potential to extend to additional hematologic malignancies and constitutional disorders over time.

Structural variation plays a central role in many hematologic malignancies. Currently, multiple complementary technologies are required to fully characterize genomic abnormalities. Fluorescence in situ hybridization (FISH) interrogates a limited number of genomic regions, while conventional karyotyping provides a genome-wide view of structural information at relatively low resolution. Through this collaboration, Indiana University and Nabsys will evaluate the use of EGM as a complementary approach for detecting structural variation and determine how it may enhance existing cytogenetic research workflows.

The OhmX™ Platform uses proprietary electronic detection to analyze ultra-long DNA molecules. By replacing complex and expensive optical systems with precision electronics, EGM enables a compact, cost-effective platform capable of delivering high-resolution structural variant and copy number analysis. This fundamentally different approach supports Nabsys’ vision of bringing single-molecule insights to every laboratory in the world by making advanced genome analysis more accessible to researchers.

“Indiana University has long been recognized for excellence in cytogenetics, molecular genetics, and genomic medicine, making it an outstanding collaborator as we continue advancing Electronic Genome Mapping for hematologic malignancy research,” said Barrett Bready, M.D., Founder and CEO of Nabsys. “This collaboration builds on our growing body of work with leading academic laboratories and represents another important step toward developing research applications that address longstanding challenges in structural variant analysis. Dr. Booth and the Indiana University team bring valuable expertise that will help shape the future development of EGM.”

“Structural variation remains one of the most important yet technically challenging aspects of cancer genomics,” said Dr. Booth. “I’m excited to work with the Nabsys team to evaluate Electronic Genome Mapping in AML and MDS and determine where it can complement existing cytogenetic approaches. Every new technology offers an opportunity to see the genome in a different way. This collaboration has the potential to provide new insights into complex genomic abnormalities and advance how we study and understand structural variation.”

Nabsys will also participate in the Cancer Genomics Consortium (CGC) Annual Meeting, taking place August 1–5, 2026, in Houston, Texas, where the Company will present new research highlighting recent progress in Electronic Genome Mapping for hematologic malignancies. Through an oral presentation and three scientific posters, Nabsys will showcase EGM applications for structural variant and copy number analysis, demonstrating the platform’s ability to provide integrated, genome-wide genomic insights that complement existing cytogenetic approaches.

Nabsys’ OhmX™ Platform is a research-use-only EGM technology that is commercially available to laboratories worldwide.

About Kevin T.A. Booth, Ph.D., FACMG

Kevin T.A. Booth, Ph.D., FACMG, is an Assistant Professor in the Department of Medical and Molecular Genetics and Clinical Laboratory Director at the Indiana University School of Medicine. His work focuses on clinical cytogenetics, constitutional genetics, cancer genomics, and the evaluation and implementation of emerging genomic technologies. Dr. Booth is actively involved in advancing cytogenetic methodologies and developing, evaluating, and applying new genomic tools to improve genomic research, laboratory diagnostics, and our understanding of human disease.

About Nabsys

Nabsys is advancing genomics with a clear focus on accessibility and innovation through its proprietary electronic genome mapping (EGM) technology. Implemented on the OhmX™ Platform, EGM integrates precision electronics, nanofluidics, and computational biology to deliver high-resolution insight into genome structure. This approach expands what’s possible in cytogenetics, molecular genetics, and cell and gene therapy research, while providing comprehensive structural variation analysis to laboratories of all sizes.

The company was founded in 2005 and is based in Providence, Rhode Island. For more information, visit www.nabsys.com.

Media Contact
David Rosen
Argot Partners
nabsys@argotpartners.com
646-461-6387

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