KARACHI, Pakistan, Aug. 3, 2026 /PRNewswire/ — Tencent Cloud, the cloud business of global technology company Tencent, today announced its partnership with tapmad, Pakistan’s leading OTT streaming platform helping to deliver a seamless and immersive viewing experience for millions of football fans across Pakistan during one of the world’s largest football tournaments. The collaboration highlights the importance of reliable and scalable cloud technologies in supporting major live sporting events and meeting the growing demand for premium digital viewing experiences.

Optimizing Streaming Performance Through Advanced Tencent Cloud Solutions

Broadcasting a global football tournament of this magnitude requires a resilient technology backbone capable of handling surging traffic, supporting millions of concurrent requests, and maintaining uninterrupted performance from the opening match to the final whistle. To meet these demands, tapmad partnered with Tencent Cloud to strengthen its streaming capabilities and ensure audiences across Pakistan could stay connected to every moment of the action.

Major live sports events require streaming platforms to manage significant spikes in viewership while maintaining a consistently high-quality and low-latency viewing experience. To support these demands, Tencent Cloud provided tapmad with Cloud Streaming Services (CSS), Content Delivery Network (CDN), and Media Processing Service (MPS). At the core of the solution, Tencent Cloud’s CSS delivered end-to-end live audio and video capabilities, including high-quality, low-latency broadcasting, transcoding, and global content distribution. Backed by Tencent Cloud’s global CDN, which spans more than 3,200 nodes worldwide and offers over 250 Tbps of bandwidth capacity, tapmad was able to seamlessly manage surges in viewership while maintaining stable performance and consistent streaming quality throughout the tournament.

Complementing these capabilities, Tencent Cloud Media Processing Service (MPS) optimized video delivery through advanced cloud-based media processing and transcoding, enabling smoother playback across a wide range of devices and network conditions. Together, these integrated solutions enabled tapmad to deliver a reliable and uninterrupted viewing experience, keeping millions of football fans across Pakistan connected to every goal, save, and celebration in real time.

Powering the Next Generation of Sports Streaming

The successful delivery of the tournament underscores the growing importance of strategic technology partnerships in shaping the future of digital sports broadcasting. During peak matches, Tencent Cloud’s cutting-edge media solutions successfully supported over 7 million concurrent viewers while maintaining an impressive 99% uptime and ultra-low latency performance.  By combining tapmad’s leadership in sports streaming with Tencent Cloud’s expertise in cloud and media technologies, the collaboration demonstrated how reliable digital infrastructure can elevate live viewing experiences and support audience engagement during major sporting events.

Rachel Xie, General Manager of Tencent Cloud MENA & General Manager of Operations, Channel Development and Marketing, Tencent Cloud International, said: “As audiences increasingly expect high-quality and uninterrupted live sports streaming experiences, media platforms need a proven technology partner that can deliver reliable infrastructure and scalable media capabilities. We were proud to support tapmad in providing a seamless viewing experience for football fans across Pakistan and are looking forward to empowering more media organizations around the globe to meet the growing demand for premium live streaming experiences.”

Yasir Pasha, CEO of tapmad, said: “Delivering an event of this scale requires technology partners you can trust. Our collaboration with Tencent Cloud combined world-class infrastructure with tapmad’s commitment to delivering exceptional live sports experiences, enabling us to provide millions of football fans with reliable, high-quality streaming throughout the tournament.”

The collaboration underscores the growing importance of strategic technology partnerships in shaping the future of digital sports broadcasting. By combining tapmad’s expertise in sports streaming with Tencent Cloud’s cloud and media technologies, the initiative demonstrated how scalable and reliable digital infrastructure can enable premium viewing experiences for major live sporting events.

With extensive experience supporting large-scale live streaming scenarios worldwide, Tencent Cloud provided media services for official broadcasting platforms across 17 countries and regions during a major international football championship in 2026. Looking ahead, Tencent Cloud will continue supporting media organizations worldwide with advanced cloud and media solutions that power the next generation of digital entertainment and live sports broadcasting.

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About Tencent Cloud

Tencent Cloud, one of the world’s leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation. 

About tapmad

tapmad is Pakistan’s leading OTT streaming platform, offering live sports, entertainment, movies, TV shows, and original content to millions of users across the region. With a strong focus on innovation and premium streaming experiences, tapmad continues to redefine digital entertainment for audiences in South Asia.

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SOURCE Tencent Cloud

ZHONGSHAN, China, Aug. 3, 2026 /PRNewswire/ — As the golden month of October arrives, so does the harvest season. From October 22 to 25, 2026, the 35th China (Guzhen) International Lighting Fair (GILF) will commence in Guzhen Town, Zhongshan City, Guangdong Province. This year’s GILF has been officially recognized, securing a spot on the “2026 National Consumer Goods Campaign Key Activity List,” jointly issued by the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism. Notably, it stands as the sole representative from the lighting sector on this list of key annual economic and trade events. Bolstered by this national-level endorsement, the 35th GILF is poised to present a more expansive and professional, one-stop business platform. It will cater to global buyers by connecting every stage from R&D and manufacturing to distribution channels, trade, and after-sales support.

Capitalizing on the strengths of the industrial cluster valued at over 100 billion yuan in Guzhen Town, also known as “Lighting Capital of China,” and its adjacent areas—comprising three cities and eleven towns—the 35th edition boasts an impressive total exhibition area of 1.5 million square meters. The main venue, the Guzhen Convention and Exhibition Center, will operate in conjunction with eight sub-venues across the town. This expansive fair will bring together more than 3,600 premier companies, featuring over 100,000 original product debuts. Exhibitors will benefit from amplified brand presence and more targeted policy engagement channels. In parallel, buyers are assured of dependable sourcing quality and invaluable foresight into the evolving industry landscape.

Closely aligned with the three major industry trends—AI Integration, Healthy Lighting, and Green, Low-Carbon Development—this year’s GILF is pulling out all the stops to offer a comprehensive portfolio of industry activities. A highlight of this lineup is five major themed forums on the full-chain lighting ecosystem, further complemented by four integrated online-and-offline trade promotions. The comprehensive program covers industry trend analysis, intelligent and low-carbon manufacturing, offline channel strategies, specific applications for healthy lighting, and global market expansion. It streamlines the entire business process for buyers and suppliers, from procurement and matchmaking to content creation and influencer marketing, establishing a complete industrial and commercial service ecosystem.

Five Major Themed Forums on the Full-chain Lighting Ecosystem Empower Industry Advancement

Currently, the lighting sector is navigating a pivotal shift from competing on price to emphasizing value creation. Emerging trends—including intelligent empowerment, quantifiable implementation of healthy lighting environments, green and low-carbon compliance, reconstruction of channel structures, and cross-border global expansion—are defining the industry’s forward momentum.

To accurately connect with industry development trends and address pressing operational challenges for businesses, this edition of the fair centers on the crucial domain of lighting optics. It introduces five major themed forums, unified by the central theme of “light.” These sessions are organized in partnership with authoritative organizations such as the China Association of Lighting Industry, the Guangdong Lighting Association, and the Guangdong Electronic Commerce Association (GDECA). The events convene prominent industry veterans, heads of leading companies, key distributors in the retail sector, and other industry practitioners. By fostering a dynamic exchange of professional insights, the goal is to drive industrial innovation and progress, creating a high-caliber, high-quality platform for industry exchange and cooperation.

35th China (Guzhen) International Lighting Fair – Five Major Themed Forums on the Lighting Ecosystem

1. Illuminating Prospects: Forum on Industry Trends and New Opportunities in Guzhen

Date & Time: October 22, 2:00 PM–4:30 PM

Host: China Association of Lighting Industry

This forum convenes authoritative industry leaders and experts to delve into three pivotal topics: First, analyzing the evolving global trade landscape and industrial policy directions to help businesses understand industry cycles and anticipate risks. Second, exploring the transformation from merely “selling lamps” to “selling light and services,” rooted in Guzhen’s 100-billion-yuan industrial cluster. Third, detailing strategies for overseas market development and practical cross-border e-commerce operations to help companies capture high-growth niche markets and forge new paths in foreign trade.

2. Building Intelligence with Light, Achieving Low-Carbon Coexistence: 2026 Forum on Innovations in Smart Lighting and Green Development

Date & Time: October 23, 10:00 AM–12:00 PM

Hosts: Guzhen Lighting Culture Communication Co., Ltd.; Guzhen Lighting Expo Co., Ltd.

This forum concentrates on three core themes: “Intelligent Manufacturing,” “Low Carbon,” and “Innovation.” Experts from China Telecom will discuss opportunities and access requirements for green, low-carbon development in the Internet of Things (IoT), assisting businesses in connecting with policy incentives and expanding their order books. Additionally, leaders from renowned enterprises will dissect real-world case studies of implementing wireless AIoT lighting solutions throughout the production process. They will share solutions for intelligent manufacturing upgrades to optimize capacity, reduce costs, and enhance efficiency, helping companies move beyond low-price competition. Top-tier service providers will also be present to facilitate supply-demand matchmaking for businesses.

3. Expanding Markets with Light, Making Retail Breakthroughs: 2026 Lighting Channel Alliance Forum

Date & Time: October 23, 2:00 PM–5:00 PM

Hosts: Professional Committee on Market Distribution and Services of the China Association of Lighting Industry; Guzhen Lighting Expo Co., Ltd.

This forum will connect mainstream lighting retailers nationwide, hundreds of upstream manufacturers, downstream distributors, and association resources to build an efficient platform for upstream-downstream dialogue. It directly addresses operational challenges faced by distributors, such as declining foot traffic, low conversion rates, and squeezed profitability. The event will feature practical solutions for channel and retail breakthroughs, detailed analyses of operational models, and strategies for collective development via shared customer bases, joint brand promotions, and enhanced operational capabilities to alleviate corporate business burdens.

4. Light for All Homes, Harmonious Living: Special Forum on Healthy Lighting Implementation, Senior-Friendly Solutions, and Cultural Tourism Hospitality Lighting

Date & Time: October 24, 10:00 AM–12:00 PM

Host: Guangdong Lighting Association

The forum focuses on three strategic pillars: advancing research and development for universally friendly lighting environments, establishing standardized lighting solutions tailored for seniors, and creating compelling commercial lighting designs for cultural tourism accommodations. It will bring together experts in healthy lighting technology from academic institutions, full-service designers for senior living and hotels/B&Bs, and top manufacturers involved in practical applications. Discussions will cover the conversion pathways for human factors in lighting technology, analyze challenges and present practical examples for elder care and travel-related lighting projects, and explore collaborations for aging-in-place renovations and cultural tourism lighting ventures, so as to forge a differentiated development path. This initiative aims to help Zhongshan’s lighting companies capitalize on emerging opportunities in healthy residential spaces, the silver economy, and commercial cultural tourism.

5. Global Reach with Light, Profit at the Endpoints: 2026 Guangdong (Zhongshan) Lighting New Media All-Channel Customer Acquisition and Cross-Border Export Practical Ecosystem Matching Meeting

Date & Time: October 24, 2:00 PM–5:00 PM

Host: Guangdong Electronic Commerce Association (GDECA)

This meeting addresses industry pain points such as difficulties in online customer acquisition for lighting companies, high barriers to international market entry, and numerous compliance risks. It integrates the GEO generative engine optimization logic to share AI-driven new media strategies for all-channel customer acquisition, helping businesses achieve content exposure, private domain traffic accumulation, and order conversion at a low cost. The event will also provide a practical framework for the lighting industry’s export journey, detailing end-to-end strategies from KOL marketing and SEO/GEO optimization to localized overseas warehousing. By harnessing GEO, new media marketing, and AI, the goal is to help companies establish compliance advantages and capitalize on AI-driven traffic in the intricate global trade arena. The meeting also includes leaders from e-commerce and service platforms to bolster companies’ new media and cross-border capabilities for global market expansion.

Bridging Buyers and Orders: Enhancing Trade Efficiency at the GILF

In addition to the “five major themed forums on the full-chain lighting ecosystem,” this year’s GILF introduces four key commercial promotion events. These activities aim to optimize the entire workflow—encompassing manufacturer connections, effective communication, lead generation, and sales conversion—thereby closing the loop between online engagement and tangible offline sales.

The highly anticipated “Hosted Buyer Program” will be significantly upgraded. It will involve targeted invitations to high-caliber overseas buyers from the countries involved in the “Belt and Road” initiative and key European and American markets, organizing them into dedicated tours and concentrated procurement sessions.

In parallel, catering to these invited international buyers, alongside domestic professionals responsible for large-scale engineering, cultural tourism illumination, and commercial space projects, this year’s GILF introduces five “Denggle Online Business Matching” in Hall H’s dedicated area. These sessions, a vital component of the fair’s commercial support, build upon the established system of efficient and targeted matchmaking. By utilizing an extensive database of exhibitors and buyers, the system ensures intelligent, two-way matching, pre-identifying procurement lists, product requirements, and collaboration interests to connect the right suppliers with demand, thereby overcoming the common industry issue of inefficient, scattershot approaches in traditional trade shows. This initiative is designed to empower both exhibitors and buyers to identify valuable opportunities and forge new commercial partnerships.

Dual-Engine Content Dissemination: Leveraging All-Channel Traffic to Enable Transaction Conversion

This year’s GILF is creating a dual-track content engine of “Public Co-creation + KOL Deep Engagement” to break through traffic barriers with parallel efforts.

The GILF’s New Media Communication Competition includes categories for short videos and live streaming, encouraging industry participants, creators, and influencers to produce original content. Through short videos and live streaming from the venue, the campaign will highlight Guzhen, showcase company products, and share exhibition details, significantly boosting brand and event visibility across all channels.

A new initiative, the “Trend scouting KOL Fair Tour,” will bring together key industry influencers. These KOLs will tour the exhibition halls, creating immersive experiences for online audiences via scouting short videos and live streaming. This aims to comprehensively showcase leading brands and popular products, generating massive exposure and directing targeted visitors to exhibiting companies through integrated online and offline efforts.

Join us from October 22 to 25, 2026. Under the theme of “Unite in Light, Chain the Future,” the 35th China (Guzhen) International Lighting Fair is your destination for discovering trending products, securing international orders, and gaining insights into industry trends.

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SOURCE China (Guzhen) International Lighting Fair

Enables airline market participants to compare SAF economics against voluntary and compliance carbon markets obligations

LONDON, Aug. 3, 2026 /PRNewswire/ — Global energy and commodity price reporting agency Argus has launched sustainable aviation fuel (SAF) emissions reduction indexes (ERIs), enabling aviation market participants to compare SAF economics with compliance and voluntary carbon market obligations.

The assessments and accompanying analytics provide an independent reference for airlines, fuel suppliers, corporate SAF buyers, investors and sustainability specialists evaluating regional SAF competitiveness, aviation decarbonisation costs and the allocation of Scope 3 emissions reductions.

Argus publishes ERIs for Europe, Asia and the US excluding Corsia1, as well as for Europe excluding the EU emissions trading system (ETS). The ex‑Corsia assessments show the net cost of reducing aviation emissions through the hydrotreated esters and fatty acids synthetic paraffinic kerosene (HEFA‑SPK) pathway rather than purchasing Corsia‑eligible emissions units. The ex‑ETS assessment compares the cost of HEFA‑SPK with EU ETS compliance costs. Both reflect the net cost of using SAF after accounting for the value of the applicable carbon market pathway. All components of the calculations are derived from market-based assessments.

The ERIs normalise fuel prices on an energy‑equivalent basis using regional lifecycle emissions assumptions and are published in US dollars per tonne of carbon dioxide equivalent. The daily assessments are also published in US dollars per tonne of fuel to provide visibility of the underlying SAF premiums and support comparison with Argus physical SAF benchmark prices.

Argus has also launched an Excel‑based calculator that allows subscribers to create company‑specific views of procurement, compliance and decarbonisation strategies. The calculator uses the published ERIs as a reference point while allowing users to incorporate regional incentives, compliance mechanisms, emissions assumptions and operational costs. This enables subscribers to model company-specific procurement and decarbonisation scenarios, including Scope 3 negotiations and the allocation of SAF costs and environmental attributes between buyers and sellers.

Argus Media chairman and chief executive Adrian Binks said: “Our new ERI assessments help aviation industry market participants understand more clearly the relationships between fuel pricing and steadily increasing mandated and voluntary carbon markets obligations. Together with the calculator, they offer a transparent and independent means of establishing the cost of emissions reduction and help participants decide how to allocate SAF costs and environmental attributes between buyers and sellers, including Scope 3 emissions reduction agreements.”

Argus contact information 

London: Seana Lanigan
+44 20 7780 4200
Email Seana

Houston: Elizabeth Frye
+1 713 968 0000
Email Elizabeth

Singapore: Tomoko Hashimoto
+65 6496 9960
Email Tomoko

About Argus Media

Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets.

Headquartered in London with over 1,500 staff, Argus is an independent media organisation with 32 offices in the world’s principal commodity trading hubs.

Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy.

Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.

Trademark notices

ARGUS, the Argus Logo, ARGUS MEDIA and ILLUMINATING THE MARKETS, Argus publication titles and index names are trademarks of Argus Media Limited. Visit Trademarks for more information.

1 Corsia — tradeable credits under the global Carbon Offsetting and Reduction Scheme for International Aviation

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SOURCE Argus Media