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Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events

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Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in 2024. Federal elections in 13 of the top 20 markets, as well as the Winter Olympics and FIFA World Cup will fuel a 15.3% gain in 2026, according to new research from leading media economist PQ Media.

STAMFORD, Conn., Aug. 4, 2026 /PRNewswire-PRWeb/ — Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in 2024. Federal elections in 13 of the top 20 markets, as well as the Winter Olympics and FIFA World Cup will fuel a 15.3% gain in 2026, according to new research from leading media economist PQ Media.

“It’s become a convincing story that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day,” said PQ Media CEO & Founder Patrick Quinn.

DOOH media has become one of the fastest-growing media sectors in the world in 2026, rivaling other media platforms and channels, such as mobile media, streaming audio & video and influential marketing. The pandemic, which caused a 26.0% decline in 2020, is in the rear mirror, with global and US DOOH posting its fourth consecutive year of double-digit growth in 2025, according to PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030.

Global digital place-based ad networks (DPNs) posted slightly stronger growth rates, rising 12.4% to $18.20 billion in 2025, compared with digital billboards & posters (DBBs) that increased 11.3% to $9.28 billion. Among the drivers of growth during the year was an increase in film releases that fueled growth in the cinema venue; brands embracing the concept of retail media propelling growth in the both DPN and DBB retail venues; musical acts expanding concert tour dates to fuel growth in sports & entertainment venues; and employees returning to corporate headquarters from home offices pushing growth in the roadside, transit and corporate & education venues, according to PQ Media. In 2026, the elections and international sporting events will drive a surge of growth in many of the same venues.

“Increasingly, brands and agencies are telling us that DOOH is an integral part of omni-media campaigns as it drives engagement near the point of decision, such as gas station and mall DPNs when one is shopping. Aiding that sentiment are DOOH operators using technology, like AI and programmatic buying, to help develop stronger messages, make national media buying easier, and to track results more efficiently to provide ROI metrics for their clients. It’s become a convincing story that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day,” said PQ Media CEO & Founder Patrick Quinn.

Despite all the positive trends, the DOOH industry worldwide is concerned about the negative headwinds that have been caused by the global tariff battles and the Iran War that have caused inflation to rise once again. The Iran conflict has also caused the closing of the Hormuz Strait, which has led to significant supply-chain issues for operators attempting to expand DPN and DBB networks, meaning signage deliveries have been delayed and ordering new digital screens has become more expensive.

PQ Media’s new research shows that nearly all key indicators and drivers of overall OOH and DOOH media growth are showing strong growth signals. Among these are the following:

Consumers are shopping at brick-and-mortar stores again, as monthly foot traffic has risen in each of the last two years;People are taking mass transit again, with trains, subways, and buses reporting higher passenger counts;However, miles driven by car and flown in airplanes flattened for a short period in mid-2026 due to rising gas prices, but there is an anticipated increase during the summer vacation months and beyond;Movie theaters are reporting their highest admissions in 2026, although still lower than pre-pandemic 2019, with highest number of blockbusters in seven years;Attendance at the 2026 Winter Olympics in Italy and FIFA World Cup in the United States, Canada & Mexico has surpassed admissions at the 2022 Winter Olympics in China and FIFA World Cup in Qatar, with many official sponsors offering real-time stats and results via DOOH nets and signage.

China has become the largest OOH market in the world, reaching $16.65 billion in 2025, while Australia was the fastest growing, up 9.7% during the year. Fourteen of the 20 leading OOH markets with post double-digit growth in 2026, led primarily by the countries hosting the international sporting event. Australia also is the leading market in DOOH’s share of overall OOH spending, where it accounted for 60.6% in 2025, one of four countries that exceeded a 50% share.

The United States is now the second largest overall OOH market at $14.64 billion in 2025, ranking 10th in growth at 6.2%, according to PQ Media. The largest venue categories were Cinema in DPNs, Roadside in both DBBs and Static BBs, and Foot Traffic in Ambient OOH. Transit was the fastest-growing venue category in all four OOH platforms – DPNs, DBBs, Static BBs and Ambient OOH.

Global consumer exposure (or time spent with) OOH rose 0.7% to 1.12 hours per week (HPW) in 2025, according to PQ Media. Consumer exposure to DOOH accounts for 40.6% of time spent engaged with OOH, growing 6.7% in 2025. Traditional OOH exposure fell 3%. Taiwan consumer exposure is the highest worldwide at 6.33 HPW, while Germany posted the fastest growth, up 3.8% in 2025. Netherlands leads in traditional OOH exposure, at 3.54 HPW, while Russia posted the fastest growth, up 1.1%. Australia leads in DOOH exposure and share of DOOH to overall OOH exposure at 3.40 HPW and a 73.3% share, while Germany registered the fastest DOOH exposure growth in 2025, rising 11.1%. The United States ranked 12th in total OOH exposure at 3.12 HPW in 2025, according to PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030.

About the Forecast:

PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030 is the 14th edition of the world’s pre-eminent source of comprehensive, in-depth and actionable strategic intelligence providing exclusive industry data, drill-down market insights and five-year growth projections of DOOH and traditional OOH media revenues generated in 11 key indoor venues and outdoor locations in every leading market worldwide.

Site licenses to the new Forecast include both an in-depth PDF report with 398 slides of original data and analysis; and a deep-dive Excel databook featuring thousands of drill-down datasets and actionable datapoints for the most comprehensive coverage of the OOH media industry available.

To download a FREE Executive Summary, Table of Contents and Sample Datasets from the new Forecast, click: https://www.pqmedia.com/product/global-digital-out-of-home-media-forecast-2026-2030/

About PQ Media:

PQ Media delivers intelligent data and analysis to executives at the world’s leading media, entertainment and technology organizations through syndicated market intelligence reports, custom drill-down market research and strategic advisory services. PQ Media uses a proprietary econometric methodology to define, segment, size and project the growth of more than 300 traditional, digital and alternative media by country, sector, platform, channel and consumer demographic.

Media Contact
Patrick Quinn, PQ Media, 1 203-921-5249, pquinn@pqmedia.com, https://www.pqmedia.com
Leo Kivijarv, PQ Media, 1 203-273-7081, pquinn@pqmedia.com, https://www.pqmedia.com

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SOURCE PQ Media

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PCG Global Closes Pre-Series A to Advance the Middle East’s Energy Transition and Decarbonisation Drive

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GUANGZHOU, China and SINGAPORE, Aug. 4, 2026 /PRNewswire/ — PCG Global, a clean energy platform focused on renewable energy infrastructure, has announced the closing of its Pre-Series A financing round, led by GenZero, a wholly owned Temasek platform focused on accelerating decarbonisation globally.

The company was founded in Singapore by the team behind PCG Power, one of China’s leading distributed energy operators, with more than 2GW of operational assets. PCG Global draws on this track record to replicate a full-cycle “development–construction–operation–asset securitisation–reinvestment” model across international markets. It currently has approximately 1.8GW of projects in various stages of development, spanning distributed solar, utility-scale plants, behind-the-meter storage and smart energy management, with a full-lifecycle offering from financing and development through to operations and carbon management.

Proceeds from PCG Global’s first external capital raise will be deployed to accelerate project origination and execution across Southeast Asia, Oceania and the Middle East, where net-zero commitments and rising power demand are driving rapid growth for renewables. The company already has its first operational project in Indonesia and is advancing utility-scale opportunities in the region.

Li Wenxuan, Chairman and CEO of PCG Power, said: “This round reflects institutional confidence in our ability to translate proven distributed energy capabilities into high-quality outcomes beyond China. We look forward to delivering lasting impact across our target markets.”

Kimberly Tan, Head of Investments at GenZero, said: “The PCG team has demonstrated strong capabilities across capital management, project development and operational execution. We believe they are well-positioned to expand globally, particularly in regions with significant demand for clean and resilient energy infrastructure.”

Headquartered in Singapore, PCG Global operates under independent governance with dozens of professionals and development teams spanning its target markets.

About PCG Global

PCG Global is a Singapore-headquartered clean energy platform focused on the investment, development and operation of renewable energy infrastructure across international markets. The company delivers integrated energy solutions spanning solar generation, energy storage and smart energy management, with a full-lifecycle approach from project financing through to carbon asset management.

About GenZero

GenZero is an investment platform company focused on accelerating decarbonisation globally. Founded by Temasek, it seeks to deliver positive climate impact alongside long-term sustainable financial returns by investing in scalable solutions.

Media Contacts:

PCG Global – Public Relations: pr@pcgglobal.com  GenZero – Michelle Tan: michelletan@genzero.co  

View original content:https://www.prnewswire.co.uk/news-releases/pcg-global-closes-pre-series-a-to-advance-the-middle-easts-energy-transition-and-decarbonisation-drive-302842120.html

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AIS Business Joins Hands with Huawei Cloud in MOU to Advance Global Cloud Capabilities and Intelligent 5G Solutions, Positioning Thailand as an AI-Era Manufacturing Hub

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BANGKOK, Aug. 4, 2026 /PRNewswire/ — AIS Business and Huawei Cloud have signed a Memorandum of Understanding (MOU) to accelerate Thailand’s industrial sector towards intelligent manufacturing, with data and AI serving as key drivers. The collaboration brings together AIS Business’s strengths in network infrastructure and its deep understanding of the Thai business landscape with Huawei Cloud’s cloud and AI technologies, as well as its global manufacturing expertise. The partnership aims to enable manufacturers to apply technology in practical ways to enhance their production processes. Under the collaboration, the two companies will jointly develop an end-to-end digital infrastructure, covering everything from connecting data generated by machinery and production systems within factories through 5G Private Networks, fiber networks and secure connectivity solutions, to collecting, processing and analyzing data on the cloud using GPU computing capabilities. This infrastructure will provide a foundation for AI applications and industry-specific solutions, helping strengthen business competitiveness and enhance Thailand’s readiness to support local manufacturers and international investors seeking to expand their production bases in the country.

Mr. Phupa Akavipat, Chief Enterprise Business Officer of Advanced Info Service Public Company Limited, said that “Manufacturing is one of the key drivers of Thailand’s economy. According to World Bank data, Thailand’s industrial sector accounted for approximately 25% of GDP in 2024 and represented 16% of total employment, or more than 6.2 million jobs. These figures demonstrate the sector’s significant contribution to the economy, employment and investment attraction. Given the importance of manufacturing to the country, we must work together to strengthen the sector’s capabilities and prepare it for global competition, which is increasingly being driven by data, AI, automation and new manufacturing technologies. This transformation requires a digital infrastructure that can securely and reliably connect Network, Cloud, Data and AI with factory systems, while supporting future growth. As Thailand’s National Digital Infrastructure Partner, AIS Business is ready to support manufacturers seeking to transform their businesses and comprehensively modernize their production processes for the digital era. Our aim is to strengthen the competitiveness of Thailand’s manufacturing sector and contribute to the country’s development as a next-generation manufacturing hub that can sustainably support investment from both domestic and international businesses.”

Ms. Celine Chao, Chief Executive Officer of Huawei Cloud Thailand, said that “The future of manufacturing will no longer be defined by production capacity alone, but by the ability to turn data into business outcomes quickly and accurately. This collaboration therefore goes beyond delivering Network, Cloud or AI as separate services. It is about establishing an end-to-end digital foundation, from connecting and collecting data from machinery and factory systems to processing and analysing that data and deploying AI in real-world operations. By bringing together Huawei Cloud’s technologies and global manufacturing expertise with AIS Business’s digital infrastructure, solutions and deep understanding of Thailand’s industrial sector, in its role as our Strategic Local Reseller Partner, we aim to help manufacturers transition towards intelligent production that is more efficient, agile and ready to compete in the global market.”

This collaboration can be extended to a range of key AI-driven manufacturing applications, enabling manufacturers to apply Data, Cloud and AI technologies to their production processes in practical and measurable ways, including

AI-powered Quality Inspection: AI is used to inspect product quality, enhancing the speed, accuracy and consistency of the inspection process while reducing the risk of human errorPredictive Maintenance: Data from machinery and sensors is analyzed on the Cloud using AI to predict potential equipment abnormalities and improve maintenance planningConnected Robotics, AGVs and AMRs: A highly reliable 5G Private Network supports seamless connectivity between robots and automation systems, enabling them to work together efficientlyReal-time Factory Monitoring: Data from machinery and production lines is connected to the Cloud, enabling management and operations teams to monitor production status in real time and make informed decisions based on actual operational dataProduction Line Optimization: Data analytics and AI are used to assess production performance, identify bottlenecks and optimize manufacturing processes. This helps increase the yield of products that meet quality standards, reduce energy consumption and improve cost efficiencyIndustrial Data Platform for AI Readiness: Data from IT systems, operational technology (OT) systems, machinery and production control systems, as well as IoT devices, is integrated into a unified platform. This provides a structured foundation for developing AI models, digital twins, industrial applications and future autonomous operations capable of analyzing data, making decisions and executing processes automatically

These 6 use cases enable manufacturers to begin their transformation by addressing key challenges within their factories before gradually expanding to other production lines and processes as their organizations become ready. AIS Business will serve as a trusted partner, connecting every digital component into an integrated ecosystem that operates seamlessly. This approach helps reduce the complexity of managing technologies from multiple sources while enabling investments to be scaled and developed continuously over the long term.

Through this collaboration, AIS Business and Huawei Cloud aim to advance AI beyond pilot projects and isolated applications, positioning it as a core engine for enterprise-wide business transformation. Ultimately, the partnership will help elevate Thailand’s industrial sector from a strong manufacturing base into an intelligent manufacturing hub capable of creating, developing and delivering innovation to the global market at its full potential.

For more information about AIS Business solutions for the industrial sector, please visit https://www.ais.th/en/business/enterprise/technology-and-solution/cloud-and-data-center/hybrid-and-multi-cloud/huawei-cloud

About AIS

Advanced Info Service Public Company Limited (AIS), is a digital infrastructure service provider driving Thailand’s digital transformation through four business groups, serving a customer base of over 52.2 million. These include mobile phone services on the 5G network with the highest frequency band of 1460 MHz, catering to over 46.9 million users; Broadband internet services under the AIS 3BB FIBRE3 with over 5.3 million users; corporate customer services; and digital service businesses. All of these are in line with the vision of becoming a leading Intelligent Infrastructure, supporting the strength of the digital economy and elevating the quality of life for Thai people. Meet us at www.ais.th (as of March 2026).

About Huawei Cloud Thailand

Huawei Cloud Thailand is a leading cloud service provider committed to accelerating Thailand’s digital transformation under the mission of “In Thailand, For Thailand.” According to the latest report from Gartner, Huawei Cloud is ranked No.2 by revenue in Thailand’s Infrastructure as a Service (IaaS) market, solidifying its position as one of the most trusted and fastest-growing international cloud providers in the country. As the first international public cloud vendor to establish local data centers in Thailand, Huawei Cloud now operates three Availability Zones, ensuring high reliability and low-latency connectivity for local users. Leveraging Huawei’s 30-plus years of expertise in ICT infrastructure, it integrates cutting-edge Artificial Intelligence (AI), Cloud-Native 2.0, and Big Data technologies to empower over 40 government agencies and thousands of enterprises across the Kingdom. By building a robust digital ecosystem and fostering local talent, Huawei Cloud aims to drive Thailand’s “Digital Economy” forward, bringing cloud and intelligence to every corner of the country for a fully connected, intelligent future.

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SOURCE Huawei Cloud Thailand

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Indusface Introduces SwyftComply AI, Defining the Next Era of Application Security with Autonomous Vulnerability Remediation

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As AI transforms vulnerability discovery from weeks to minutes, SwyftComply AI enables enterprises to protect applications just as quickly through autonomous virtual patching, expert validation and SLA-backed remediation.

BENGALURU, India, Aug. 4, 2026 /PRNewswire/ — Indusface, the leading application security company trusted by enterprises to protect thousands of applications and APIs globally, today announced SwyftComply AI, an autonomous vulnerability remediation solution that virtually patches vulnerabilities surfaced by AI-assisted pentesting.

Artificial Intelligence has fundamentally changed the economics of application security. AI-powered security agents now uncover exponentially more vulnerabilities than ever before. Yet remediation has not accelerated. Security teams are overwhelmed by findings while remediation remains constrained by engineering bandwidth. The cybersecurity industry has entered a new phase: the race has moved from finding vulnerabilities to protecting applications before they’re exploited. Indusface believes the industry must move beyond AI-assisted testing toward Autonomous Vulnerability Remediation.

“AI has made vulnerability discovery dramatically faster. The next challenge for the industry is autonomous vulnerability remediation. SwyftComply AI helps enterprises keep pace with AI-driven threats without overwhelming development teams,” said Ashish Tandon, Founder and CEO, Indusface.

SwyftComply AI delivers four connected outcomes:

AI-Assisted Discovery: Multi-model pentesting uncovers 5 to 10 times more critical and high-severity vulnerabilities compared to traditional approaches.Autonomous Virtual Patching: Virtual patches deploy at the edge automatically, with no code changes or release windows required.Human-Certified Validation: Indusface security experts verify remediation within an SLA and guarantee zero false positives.Continuous Compliance: Every cycle closes with an expert-verified vulnerability remediation report enterprises can present to their boards and regulators.

For more than a decade, Indusface has focused on reducing the time between vulnerability discovery and protection. SwyftComply AI extends that vision into the AI era.

“The AI era is uncovering business-logic vulnerabilities faster than most security teams can respond. That gap is widening across sectors. Our evaluation of SwyftComply AI showed exactly what enterprises need: vulnerabilities closed as fast as they’re found, and a report auditors can trust,” said Vinayak Godse, CEO, Data Security Council of India (DSCI).

“AI-assisted pentesting surfaces vulnerabilities far faster than any development calendar can absorb. With SwyftComply AI, findings are patched at the edge as they arrive, allowing our development teams to remediate root causes through their normal release cycles instead of constantly reacting to newly discovered vulnerabilities. That enables us to strengthen security without slowing business delivery,” said Nishith Kumar Datta, Head of Information Security, Titan Company Limited.

SwyftComply AI is available immediately. Existing AppTrana customers can upgrade through their account teams, while new customers can onboard to the platform directly. Once live, organizations can virtually patch vulnerabilities, whether surfaced by Indusface, their own VA/PT, or red-team engagements, with vulnerabilities patched and a clean report provided within SLA. Request a demo here.

About Indusface

Indusface secures the web, API, and AI applications of thousands of organizations across 95 countries. Backed by leading institutional investors, Indusface is recognized by Gartner, Forrester, and IDC for its innovation in application security and meets globally accepted security and compliance standards, including ISO 27001, SOC 2, PCI DSS, and GDPR. Its globally distributed cloud infrastructure spans Asia, the Middle East, Europe, and North America, enabling low-latency protection and regional data residency for enterprises worldwide.

AppTrana is Indusface’s autonomous enterprise application security platform that continuously discovers vulnerabilities, autonomously remediates exploitable risks through virtual patching, and protects applications against DDoS, bot, API, AI, and zero-day attacks. Combining AI-powered intelligence, expert governance, and SLA-backed protection, AppTrana helps organizations reduce the time from vulnerability discovery to protection while delivering compliance-ready reports with zero false positives.

Media Contact:
Phani Akella
phani.akella@indusface.com 

 

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