Technology

Kelley Blue Book Brand Watch: Hybrid and SUV Interest Reaches New Highs as Audi, Kia and Subaru Gain Shopper Consideration in First Half of 2026

Published

6 days ago

August 4, 2026

New research finds affordability, fuel efficiency and value-oriented SUVs increasingly shape new-vehicle shopping behavior

ATLANTA, Aug. 4, 2026 /PRNewswire/ — New-vehicle shoppers are increasingly favoring SUVs and hybrid vehicles, while affordability and fuel efficiency continue to rise in importance, according to the latest Kelley Blue Book Brand Watch, a Cox Automotive brand. The study, which tracks brand and vehicle consideration among in-market shoppers, found that Kia and Subaru were the only non-luxury brands to gain shopper consideration during the first half of 2026, while Audi was the only Top 10 luxury brand to improve year over year.

“The limited number of brands that gained consideration in the first half highlights how selective vehicle shoppers have become,” said Vanessa Ton, senior manager of Market & Customer Research at Cox Automotive. “With affordability challenging many households, the strength of SUVs, which are typically more costly, was a surprise at first. But we recognize that value-oriented SUVs are the heart of the market right now, providing shoppers with the right mix of attributes and usability.”

The Kelley Blue Book Brand Watch reports measure brand and model consideration, shopper familiarity and purchase drivers among consumers intending to buy a new vehicle within the next year. The reports are based on approximately 12,000 shopper interviews annually and track 12 factors that influence purchase decisions across luxury and non-luxury segments.

Hybrid and SUV Consideration Continue Climbing
Hybrid vehicle consideration reached a new high in the first half of 2026, with 22% of shoppers considering a hybrid vehicle, up from 20% a year earlier. At the same time, electric vehicle consideration declined slightly, with 10% of shoppers considering a new EV compared with 11% during the first half of 2025. Toyota accounted for five of the 10 most-considered electrified vehicles, all hybrids, while the Honda Accord Hybrid and Mazda CX-50 Hybrid entered the Top 10 for the first time.

SUV consideration also reached record levels across both luxury and non-luxury segments. In the luxury market, SUV consideration climbed to 79%, up four percentage points year over year, while sedan consideration fell to 39%. Among non-luxury shoppers, SUV consideration reached an all-time high of 71%, while sedan consideration dropped to a record-low 25%.

Subaru, Kia and Audi Stand Out
In the non-luxury segment, Subaru and Kia were the only brands to increase shopper consideration. Subaru benefited from growing interest in the Crosstrek and Forester Hybrid, while Kia’s gains were supported by strong demand for value-oriented SUVs and the Carnival minivan.

Among luxury brands, Audi was the only Top 10 brand to post a year-over-year improvement, driven by growing shopper interest in the A3 and A5 sedans.

Affordability and Fuel Economy Gain Importance
While durability and safety remain the most influential purchase considerations across all shoppers, affordability and fuel economy have become increasingly important over the past five years. Driving performance also has grown in importance among non-luxury shoppers.

Honda led the industry in delivering against key purchase drivers in the first half of 2026, ranking highest in nine of 12 consideration factors, including durability and reliability, affordability, driving comfort and driving performance. In the luxury segment, Lexus and Lincoln each held top positions in three of the 12 consideration factors.

About Kelley Blue Book Brand Watch
Kelley Blue Book Brand Watch is a perception study that tracks brand and vehicle consideration among consumers using Kelley Blue Book and intending to purchase a new vehicle within the next year. The reports measure brand and model consideration, shopper familiarity and key factors influencing vehicle purchase decisions. Luxury and non-luxury reports are published separately and are based on surveys conducted during the first half of 2026.

For the full first half of 2026 Kelley Blue Book Brand Watch reports, visit https://www.coxautoinc.com/insights/kelley-blue-book-brand-watch-audi-kia-subaru-hybrid-suv-shopper-interest-first-half-2026/.

About Kelley Blue Book
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry for nearly a century. As the industry standard for generations, Kelley Blue Book provides transparent, objective information and data-driven, innovative tools for consumers, automotive dealers and manufacturers. Kelley Blue Book publishes millions of market-reflective values weekly on its top-rated website KBB.com, from its famous Blue Book® Trade-In Values to the Kelley Blue Book® Price Advisor tool, which offers a range for what consumers reasonably can expect to pay for a vehicle in their area. KBB.com editors rate and review hundreds of new vehicles each year to help consumers understand the Best Cars and Best SUVs to meet their needs. Kelley Blue BookSM Instant Cash Offer provides a redeemable trade-in offer to transaction-ready consumers and conveniently connects them to local participating dealers. Kelley Blue Book’s Service Advisor provides guidance on how much to pay for service and repairs, allowing consumers to schedule service with local dealers on KBB.com. Kelley Blue Book also provides vehicle values to finance and insurance companies as well as governmental agencies. Kelley Blue Book is a Cox Automotive brand.

About Cox Automotive
Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first- and third-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear Capital™, CentralDispatch® and Cox Fleet®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately owned, Atlanta-based company with $23 billion in annual revenue. Cox Automotive has been included on Glassdoor’s Best Companies in Tech & AI 2026 and Best Place to Work in 2026 lists. Visit coxautoinc.com or connect via @CoxAutomotive on X, CoxAutoInc on Facebook or Cox-Automotive-Inc on LinkedIn.

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SOURCE Kelley Blue Book

Technology

HelloNation Article Explains What To Look For When Buying A Mountain Cabin With Insights From Real Estate Expert Nathan Fitts

Published

24 minutes ago

August 10, 2026

The article outlines key considerations for evaluating utilities, access, and structural conditions when purchasing a rural home in North Georgia.

BLUE RIDGE, Ga., Aug. 10, 2026 /PRNewswire/ — What should buyers evaluate before purchasing a mountain cabin in a rural setting? HelloNation has published an article that answers this question, featuring insights from Real Estate Expert Nathan Fitts of Nathan Fitts & Team in Blue Ridge, Georgia.

The HelloNation article explains that purchasing a mountain cabin in Fannin County, GA, requires more than appreciating scenic views. It emphasizes that buyers must carefully evaluate essential systems that support daily living in a rural home. According to the article, overlooking key infrastructure such as a private well or septic system can lead to unexpected costs and complications after closing.

Water access is one of the most important factors discussed. The article notes that most properties in Fannin County, GA, rely on a private well rather than municipal water. Buyers are encouraged to review details such as well depth, water quality testing, and flow rate. Understanding how a private well functions helps ensure a reliable water supply and safe consumption, which is critical for any mountain cabin.

The septic system is another major focus. The article describes how a septic system manages wastewater in a rural home and why its condition matters. Buyers should confirm the septic system’s age, maintenance history, and inspection status before finalizing a purchase. In Fannin County, GA, this step can prevent costly repairs and ensure the property meets local requirements.

Access to the property is also highlighted as a key consideration. The article explains that driveway grade and road conditions can significantly impact daily life in North Georgia. A steep driveway grade may create challenges during rain or winter weather, making it harder for residents and emergency vehicles to reach the home. Evaluating the driveway grade and testing access after poor weather conditions can help buyers better understand year-round usability.

The HelloNation article also addresses structural concerns common in a mountain cabin. Moisture intrusion is a frequent issue in North Georgia due to terrain and climate. The article recommends inspecting crawl spaces, basements, and foundation areas for signs of dampness, mold, or wood damage. Identifying these issues early helps protect the long-term integrity of a rural home and reduces the risk of expensive repairs.

Beyond physical structures, the article highlights everyday practicalities. Buyers in Fannin County, GA, should consider cell service, internet availability, and distance to stores or healthcare. While these factors may not affect the structure of a mountain cabin, they shape the overall living experience. Reliable communication is especially important in a rural home setting where services may be limited.

The article further explains that balancing lifestyle goals with practical considerations is essential when choosing a mountain cabin in North Georgia. Evaluating the private well, septic system, driveway grade, and structural condition together provides a more complete understanding of the property. This approach helps buyers avoid hidden challenges while ensuring the home meets both comfort and safety needs.

Real Estate Expert Nathan Fitts is featured in the HelloNation article as a source of insight into these considerations. The article presents the information as guidance for buyers navigating the unique aspects of purchasing property in Fannin County, GA. Focusing on infrastructure and accessibility, it helps readers make informed decisions about a rural home purchase.

What To Look For When Buying A Mountain Cabin features insights from Nathan Fitts, Real Estate Expert of Nathan Fitts & Team of Blue Ridge, Georgia, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

Technology

HitPaw Launches 2026 Back To School Sale: Save Up to 60% on AI-Powered Creative Tools

Published

24 minutes ago

August 10, 2026

NEW YORK, Aug. 10, 2026 /PRNewswire/ — HitPaw, a leading provider of AI-powered creative solutions for video, photo, and audio enhancement, announces its 2026 Back To School Sale, offering students, educators, creators, and digital enthusiasts exclusive savings of up to 60% on popular AI tools and software bundles.

From August 10 to September 1, 2026, users can enjoy limited-time discounts on HitPaw’s best-selling AI products, including video and photo enhancement, AI generation, multimedia conversion, and online creative tools. With intuitive AI technology, HitPaw helps users create, enhance, and transform digital content with ease.

WHY CHOOSE HITPAW AI TOOLS FOR BACK TO SCHOOL?

As digital content becomes essential for learning, presentations, social media, and creative projects, HitPaw provides powerful AI solutions that improve productivity and creativity.

Featured HitPaw AI tools include:

HitPaw VikPea (AI Video Enhancer and Generator): Enhance low-resolution videos, upscale footage up to 8K, reduce blur and noise, restore details, generate AI videos, and apply AI video styles.

HitPaw FotorPea (AI Photo Enhancer and Generator): Improve image quality, restore old photos, generate AI artwork, enhance portraits, and create realistic visuals.

HitPaw Univd (Video Converter and Compressor): Convert, compress, and edit videos while maintaining high quality for easy sharing across devices.

HitPaw VoicePea (Real-Time AI Voice Changer): Transform voices with realistic AI voice effects for gaming, streaming, meetings, and content creation.

HitPaw Watermark Remover (AI Object and Watermark Remover): Remove unwanted objects, watermarks, and distractions from photos and videos effortlessly.

For more information, visit: HitPaw Back To School Sale 2026: Save Up to 60% OFF

HITPAW BACK TO SCHOOL EXCLUSIVE OFFERS

From August 10 to September 1, 2026, users can unlock special discounts on HitPaw AI-powered creative solutions.

1. BEST-SELLING AI PRODUCTS — UP TO 35% OFF

Enjoy exclusive savings on HitPaw’s most popular desktop AI software.

VikPea and FotorPea are available with up to 35% OFF for video enhancement, photo editing, and AI content creation. Univd, VoicePea, and Watermark Remover are available with up to 20% OFF for easier multimedia editing.

2. AI TOOL BUNDLES — UP TO 60% OFF

The 5-in-1 AI Creative Bundle offers up to 60% OFF, including VikPea, FotorPea, Univd, VoicePea, and Watermark Remover. Users can access complete solutions for video, photo, audio, and content creation.

3. HITPAW ONLINE AI TOOLS — 20% OFF

Enjoy 20% OFF on HitPaw Online Ultra Credits and access browser-based AI tools for video enhancement, AI video generation, AI image generation, and creative editing without installation.

ABOUT HITPAW

HitPaw is a global provider of AI-powered creative software, offering intelligent solutions for photo, video, audio, and content creation. With advanced AI technology and intuitive design, HitPaw helps users create professional-quality content faster and easier.

Learn more at: [OFFICIAL] HitPaw – AI Video, Photo & Audio Enhancer Solutions

YouTube: https://www.youtube.com/@hitpaw

X (Twitter): https://x.com/HitPawofficial

Instagram: https://www.instagram.com/hitpawofficial/

Pinterest: https://www.pinterest.com/HitPawofficialwebsite

This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/

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SOURCE HitPaw. Co., Ltd

Technology

TEAMSTERS, ELECTED OFFICIALS RALLY FOR DELIVERY PROTECTION ACT

Published

24 minutes ago

August 10, 2026

Amazon Workers and Allies Urge New York City Council to Pass Delivery Reform Bill

LAKE SUCCESS, N.Y., Aug. 10, 2026 /PRNewswire/ — Teamsters General President Sean M. O’Brien and General Secretary-Treasurer Fred Zuckerman rallied today with hundreds of rank-and-file Teamsters and New York elected officials in support of the Delivery Protection Act, calling on the New York City Council to pass the groundbreaking legislation without delay.

The Delivery Protection Act, authored by Councilmember Tiffany Cabán (D-22nd District) and inspired by the Amazon Teamsters 2024 strike, would require Amazon and other delivery companies operating in New York City to license their facilities with the city and hire its delivery workforce directly. If passed, the Delivery Protection Act would make Amazon’s corrupt Delivery Service Partner (DSP) model illegal within the five boroughs.

“Amazon’s Delivery Service Partner model is the most dangerous business model in America today. It allows Amazon to break the law while hiding behind shell companies it has total control over,” O’Brien said. “The Delivery Protection Act is the blueprint for how workers can fight back against Amazon’s greed. The New York City Council must pass this critical legislation and do its part to protect American workers.”

In response to support for the bill from the City Council and Mayor Zohran Mamdani, Amazon has engaged in its most aggressive lobbying effort yet in New York City, spending over $5 million to bankroll a dark money campaign against the Delivery Protection Act. While the Five Borough Jobs Campaign claims to be made up of “small businesses,” Amazon has bankrolled over 97 percent of the group’s funding since the Delivery Protection Act was announced.

“Amazon is trying to trick New Yorkers and the City Council with a multimillion-dollar astroturf misinformation campaign because it knows that the truth is on the Teamsters’ side,” said Randy Korgan, Director of the Teamsters Amazon Division. “It is appalling that the top killer of small businesses in this country is now using these same small businesses as a smoke screen to push false narratives against the Delivery Protection Act. Amazon Teamsters will continue to lead the movement to hold Amazon accountable.”

“When Amazon shut down my DSP, essentially firing every one of us, they gave us less than a day’s notice and did it over text. No company should have that power over workers,” said Latrice Johnson, an Amazon Teamster from the DBK4 facility in Maspeth, Queens. “The Delivery Protection Act is how we are fighting back. This law will make it illegal for Amazon to hide behind a fake third party, let alone fire hundreds of people without any respect for our rights. New York City has the power to change how Amazon treats its workers — the Delivery Protection Act will do it.”

Founded in 1903, the International Brotherhood of Teamsters represents over 1.3 million hardworking people in the U.S., Canada, and Puerto Rico. Visit Teamster.org for more information. Follow us on X @Teamsters and on Facebook at Facebook.com/teamsters.

Contact:
Matt McQuaid, (771) 241-0015
mmcquaid@teamster.org

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SOURCE International Brotherhood of Teamsters