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Global Creators Turn to Yiwu as Livestream Commerce Gains Momentum

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YIWU, China, Aug. 5, 2026 /PRNewswire/ — An increasing number of content creators from around the world are traveling to Yiwu to explore wholesale markets and host livestream shopping sessions, reflecting the city’s growing role in cross-border e-commerce.

Backed by one of the world’s most comprehensive small commodities supply chains, around-the-clock livestreaming infrastructure and steadily expanding foreign trade, Yiwu is providing creators from China and abroad with new opportunities to monetize content while helping merchants reach overseas consumers.

In July, leading influencers and international student creators from several countries independently launched livestream shopping activities across Yiwu International Trade City eight major markets, demonstrating a business model that is attracting growing participation.

Creators from Southeast Asia, Europe and the Middle East—including TikTok influencers with followings in the tens of millions, French niche creators and Indian cross-border content producers—have been visiting Yiwu’s wholesale markets to produce short-form videos. Collectively, they reach an audience of more than 40 million followers, while bilingual content generated during these visits has attracted over 10 million views and contributed to a growing number of overseas sourcing inquiries.

Recent campaigns have also produced measurable commercial results. Indonesian livestream host Rami gained more than 80,000 followers within just over 10 days of launching content from the Yiwu Global Digital Trade Center. A jewelry merchant featured in her livestreams reported additional revenue of RMB 20,000 to 30,000 per session. In another case, a Malaysian creator generated more than RMB 200,000 in sales during a single livestream featuring a silver jewelry store, prompting the merchant to pursue a longer-term collaboration.

The trend is also gaining traction among Chinese content creators. Over the past two months, more than 300 influencers from a wide range of content categories have independently visited Yiwu’s eight major wholesale markets, touring over 1,370 source manufacturers and wholesale booths. Together, they produced 305 industry-focused videos that generated more than 128 million views and led to over 8,000 verified sourcing inquiries.

The content spans more than 20 of Yiwu’s key manufacturing sectors, including AI-powered devices, collectible toys, beauty products, outdoor equipment, imported home furnishings, fashion accessories and toys.

Yiwu has also expanded its livestreaming ecosystem to better accommodate international audiences.

The Global Digital Trade Center has introduced a “Starlight Livestream” initiative, under which nearly 700 merchants extend their business hours into the early morning to align with peak online shopping hours in Europe, North America and Southeast Asia.

The arrangement allows overseas creators to broadcast in real time from wholesale markets while their target audiences are online. Supported by integrated dropshipping services, creators can promote products without maintaining inventory or operating warehouses, while merchants fulfill orders directly. Revenue is generated through commission-based partnerships, allowing both merchants and creators to scale up sales with relatively low upfront costs.

According to participating merchants, collaborations with overseas content creators have helped expand their international customer reach, enabling them to connect directly with overseas buyers through livestreaming without relying solely on overseas trade exhibitions. More than 87% of surveyed merchants said they are interested in establishing long-term partnerships with international creators.

The growth of creator-led cross-border commerce has been supported by Yiwu’s strong foreign trade performance.

In the first half of 2026, the city’s exports reached RMB 420.7 billion, up 17.3% year on year. Cross-border e-commerce transaction value exceeded RMB 100 billion for the first time in a six-month period, an increase of 11.25% from a year earlier. Yiwu’s supply network spans 26 major product categories and more than 2.1 million product lines, enabling merchants to respond quickly to changing market demand.

Yiwu continues to expand its support services for content creators, including free livestreaming venues, multilingual AI-powered editing tools and integrated cross-border logistics solutions, making it easier for overseas creators to establish and operate livestream-based businesses.

The growing number of collaborations between creators and merchants suggests that the combination of localized digital content and Yiwu’s manufacturing and supply chain ecosystem is becoming an increasingly important driver of cross-border e-commerce.

Rather than requiring significant upfront investment, creators can produce localized livestreams and short-form videos from Yiwu’s wholesale markets while relying on the city’s extensive supplier network and dropshipping capabilities. Merchants, in turn, gain greater exposure to overseas consumers and new business opportunities through creator partnerships.

As cross-border e-commerce continues to expand, Yiwu is positioning itself as a hub where manufacturers, merchants and content creators can collaborate within an integrated livestream commerce ecosystem, creating new opportunities for international trade.

View original content to download multimedia:https://www.prnewswire.com/news-releases/global-creators-turn-to-yiwu-as-livestream-commerce-gains-momentum-302843629.html

SOURCE Yiwu International Trade City

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Visa, MOONTON Games extend collaboration with new three-year partnership for Mobile Legends: Bang Bang’s M Series-the world’s most watched mobile esports tournament

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September 21, 2026

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As the Global Payment Partner, Visa will elevate how millions enjoy the M8 to M10 World Championships

SINGAPORE, Sept. 21, 2026 /PRNewswire/ — Visa, a global leader in digital payments, and MOONTON Games, the international video game developer behind Mobile Legends: Bang Bang (MLBB), today announced a three-year partnership to elevate the M Series experience for fans worldwide. The partnership sees Visa named the Global Payment Partner for the next three editions of the M Series—the M8 World Championship (M8) in 2027 through the M10 World Championship (M10) in 2029. The M Series is MLBB’s flagship international competition and is the most-watched mobile esports tournament in history with 5.68 million Peak Concurrent Viewers (PCV), according to Esports Charts.

From the M8 through the M10, Visa cardholders will receive preferential access to M Series tickets, as well as opportunities to win VIP Zone access, meet-and-greets, and behind-the-scenes tours–bringing fans closer to their favourite players and teams.

The partnership comes as the M Series expands its international footprint. The M8 will mark the tournament’s European debut, building on MLBB Esports’ global expansion strategy unveiled earlier this year. With Visa facilitating payments across more than 200 countries and territories, its reach and payment capabilities will support MLBB’s continued international growth while creating more seamless and rewarding fan experiences.

Danielle Jin, Chief Marketing Officer at Visa Asia Pacific, said: “We’re proud to deepen our partnership with MOONTON Games and MLBB, one of the most remarkable gaming franchises in the world. MLBB is a powerful example of how mobile gaming is changing the way people play, connect with each other, and spend. Every year, millions of fans and gamers engage with the M Series. Together with MOONTON Games, we look forward to creating more iconic moments that fans and gamers will remember in the years to come.”

The multi-year agreement builds on Visa’s first entry into MLBB Esports at the M7 World Championship (M7) in Jakarta, Indonesia, anchored in a shared vision of empowering youth through digital innovation. Visa has also expanded its presence within the wider MLBB Esports ecosystem, joining MLBB Professional League (MPL) Philippines as an Official Sponsor for Season 18.

Tiger Xu, Global Head of MLBB Esports at MOONTON Games, said: “Our partnership with Visa at the M7 demonstrated how we can create greater value together across the fan journey. This multi-year agreement is a natural next step as MLBB Esports enters its next phase of globalisation. It also reflects the growing international scale and relevance of the M Series. Together, we are excited to deliver a more seamless, rewarding, and connected experience for fans around the world.”

Visa champions the moments that bring fans closer to the passions they love, from sports and music to gaming, fashion, and entertainment. Guided by a fan-first approach to partnerships, Visa designs experiences that deepen connection and make participation seamless, secure and accessible for audiences around the world. Through high-impact partnerships, Visa helps shape cultural moments while enabling effortless cross-border commerce. Visa’s partnership with MOONTON Games strengthens its growing range of gaming partnerships and its commitment to helping people connect with the communities and experiences they care about most.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About MOONTON Games

Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in China, Indonesia, Malaysia, the Philippines, and Singapore. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

About Mobile Legends: Bang Bang

Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.

About Mobile Legends: Bang Bang Esports

Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Middle East, and Latin America; MPL is the first esports event series to surpass 1 billion hours of watch time globally.

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SOURCE Visa Worldwide Pte Ltd

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CCTV4: CMG Mid-Autumn Gala Celebrates a Global Reunion at the Home of Chang’e

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September 21, 2026

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BEIJING, Sept. 20, 2026 /PRNewswire/ — One of the most popular traditions associated with Mid-Autumn Festival is the legend of Chang’e who, to prevent her husband’s apprentice Peng Meng from stealing an elixir of immortality, consumes it herself and flies to the moon. The earliest complete account of this legend is contained in the 2nd century BC philosophical text, Huainanzi. The work, a collection of essays based on scholarly debates held at the court of Liu An, Prince of Huainan, also contains the first systematic record of the jieqi – the 24 Solar Terms observed in China since ancient times to predict changes in the weather and guide farming. 

As the host city of this year’s CMG Mid-Autumn Festival Gala, Huainan is drawing on its rich heritage to create a memorable evening of celebration and family reunion. Lying on the banks of the Huaihe River in Anhui Province, the city offers a delightful and romantic setting for an evening of music and entertainment beneath a full moon. Performances will also use cutting-edge technology in the form of AI, robotics and drones to reimagine Mid-Autumn traditions for a worldwide audience. 

Among the evening’s highlights will be British singer Sarah Brightman duetting with China’s own Zhou Shen on The Music of the Night; and a performance of Clair De Lune and May We All Be Blessed with Longevity by pipa virtuoso Fang Jinlong, Croatian cellist Ana Rucner and German pianist Oskar Roman Jezior. Also making an appearance will be two of the stars of China’s latest box-office hit Dear You – Li Sitong and Wu Shaoqing.

Celebrated on the 15th day of the eighth lunar month, Mid-Autumn Festival has for centuries brought families and loved ones together. In Chinese culture, the full moon is a symbol of reunion and shared longing – an image that also speaks to a universal sense of romance and connection.

The 2026 CMG Mid-Autumn Festival Gala will be broadcast worldwide from Huainan at 8 p.m. Beijing time on September 25.

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SOURCE CCTV4

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Spiritual Journeys and Southeast Asian Escapes Mark Indian Travel Interest in September: Agoda

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September 21, 2026

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SINGAPORE, Sept. 21, 2026 /PRNewswire/ — Digital travel platform Agoda’s latest accommodation search data reveals growing interest in India’s spiritual destinations ahead of September, with several temple towns noting an increase in searches, alongside continued popularity of Southeast Asian cities.

Interest in India’s Temple Towns Climbs 

Among domestic destinations, Pachmarhi, known as the “Queen of Satpura”, recorded an almost 7x increase in accommodation searches for September compared with the same period last year. Set in the Satpura ranges of Madhya Pradesh, the hill destination is home to the Jatashankar Temple, a cave shrine dedicated to Lord Shiva, and is also known for its forests, waterfalls and scenic views. Ujjain, another city in the state, recorded an almost 3x increase in accommodation searches. Known for the Mahakaleshwar Temple, one of the twelve Jyotirlingas, the city offers travelers a mix of pilgrimage, historic ghats, and cultural experiences.

In Puri, accommodation searches increased by 2x, with the Jagannath Temple being a key part of the city’s identity, while its coastline and beaches offer travelers another experience during their stay. Varanasi recorded a 44% increase in searches, with its temples, ghats and cultural heritage offering another way to experience India’s spiritual traditions. Further down south, Tirupati recorded a 29% increase in accommodation searches. Known for the Sri Venkateswara Temple, the destination remains an important pilgrimage centre and spiritual travel destination of interest.

Southeast Asia Brings Spiritual and Cultural Experiences into September Travel

Beyond India, September travel searches also point to Southeast Asia, where travelers can find spiritual and cultural experiences alongside beaches, food and city breaks. Hanoi recorded a 58% increase in accommodation searches, with its historic streets, cultural heritage and local food offering travelers a city experience shaped by Vietnam’s traditions.

Da Nang saw a 50% increase in search interest, combining its beaches and proximity to Hoi An with cultural attractions such as Linh Ung Pagoda on the Son Tra Peninsula, a Buddhist site known for its 67-metre statue of Guanyin. Kuala Lumpur recorded a 35% increase, offering multicultural heritage, food and landmarks including Batu Caves, Thean Hou Temple and Sri Maha Mariamman Temple.

In Indonesia, Bali recorded a 24% increase in accommodation searches, offering a mix of beaches, natural landscapes and spiritual experiences, with renowned temples such as Tanah Lot, Besakih Temple and Lempuyang Temple adding to its cultural appeal.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda said “Agoda’s 2026 Travel Outlook Report found that 19% of Indian respondents consider spiritual or religious experiences when planning a trip this year, pointing to the diverse motivations shaping travel decisions. Our latest accommodation search data reflects this shift, with destinations being explored for pilgrimages, cultural experiences, nature getaways, and overseas holidays. At Agoda, we make it easier for travelers to find stays that best fit the diverse experiences they desire.”

With a global network of over 6 million hotels and holiday properties, along with flights, activities, and more, Agoda offers travelers a wide range of options to explore destinations across India and around the world. Whether discovering domestic hill escapes or international cities and island destinations, Agoda’s broad selection makes it easier to plan any trip.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/spiritual-journeys-and-southeast-asian-escapes-mark-indian-travel-interest-in-september-agoda-302884245.html

SOURCE Agoda

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