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Becausal Named Overall Marketing Analytics Solution of the Year in 2026 MarTech Breakthrough Awards, and selected for NRF Europe Innovators Showcase

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30 Million Monthly Active Shoppers and Causal AI Tech Power One of the Industry’s Largest Deterministic Purchase Intelligence Assets

NEW YORK, Aug. 6, 2026 /PRNewswire/ — Becausal, the leader in causal AI-based CPG and retailer purchase intelligence, today announced it won the 2026 MarTech Breakthrough Awards for Overall Marketing Analytics Solution of the Year and was selected as one of approximately 50 companies worldwide for the NRF Europe Innovators Showcase. Together, these recognitions highlight the growing demand for purchase intelligence that combines scale with transparency into every datapoint.

Becausal offers the industry’s largest deterministic CPG purchase dataset, which includes more than 4 billion retail transactions from 30 million monthly active shoppers across 300 consumer packaged goods (CPG) categories. By curating and connecting multiple independent purchase data sources and applying causal AI, Becausal transforms that scale into trusted purchase intelligence that helps brands understand consumers, build audiences, activate campaigns and measure business outcomes.

“For years, CPG marketers have been asked to trust models they cannot inspect and data they cannot trace,” said Chai Outmezguine, CEO of Becausal. “We believe the next competitive advantage won’t come from more data or smarter AI alone. It will come from combining scale, intelligence and trust. These recognitions validate that direction.”

Unlike traditional data providers that rely on a single source, Becausal’s deterministic purchase graph unifies transactions from multiple independent data partners into a common product and retailer taxonomy and deduplicates them at the shopper level. The complete consumer story cannot be told from data from a single retailer, panel or dataset, so Becausal delivers a broader, deeper and more representative view of consumer purchasing behavior that enables brands, agencies and retailers to activate and measure against a single, consistent source of purchase intelligence.

Becausal uses a causal inference engine that makes every output traceable to observed purchase records, allowing marketers to understand why audiences were created, update them as consumer behavior changes and connect media decisions to measurable purchase outcomes. The system works from stored data rather than a fixed, trained model, so new data is able to be retracted or incorporated without retraining delays and mid-campaign corrections can be deployed.

Becausal’s ExtendedAudiences replace traditional lookalike audiences with “act-alike” audiences, creating a much more accurate understanding of consumer behavior. Becausal’s AuditableAI™ platform precisely models and visualizes the propensity-to-purchase and reveals exactly why specific “act-alike” candidates were added. It automatically updates based on the deterministic data, continuously recalibrating audiences to ensure precise targeting of the most likely buyers.

The NRF Europe Innovators Showcase is an invite-only group of approximately 50 most disruptive retail technology companies globally carefully curated by the NRF Innovation Advisory Committee. As part of this selected group, The NRF Innovation Advisory Committee includes senior executives from leading retailers, venture investors, technology companies and industry analysts, including organizations such as Gap, H&M, dunnhumby, Bain Capital Ventures, Commerce Ventures and Forrester.

Becausal will be demoing its first-to-market CPG Data Store at booth during NRF 2026: Retail’s Big Show Europe in Paris on September 15-17, 2026.

In closed beta, Becausal CPG Data Store, the self-service and freely searchable interface to access the Becausal CPG purchase data across all major U.S. retailers. It offers unparalleled visibility into retail and brand performance, consumer purchase behavior, and explicit category, brand, and even product-level trends.

MarTech Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. The mission of the awards is to honor excellence and recognize innovation, hard work and success.

To learn more about Becausal and its award-winning solutions, visit: https://www.becausal.com/.

About Becausal
Becausal is redefining audience intelligence for a world that demands accountability. Using multi-sourced CPG purchase data and causal AI, Becausal helps brands, agencies, and retailers understand what actually drives purchase — and prove it.

Unlike black-box models that predict outcomes without explanation, Becausal delivers transparent, auditable insights grounded in data provenance and privacy-first design. The Becausal CPG Data Store enables teams to discover, activate and measure high-confidence audiences across leading media and retail platforms with clarity from signal to outcome.

Formerly Scanbuy’s data division, Becausal is trusted by global brands and platforms to make advertising smarter, more efficient and more honest. Learn more at https://www.becausal.com/ or on LinkedIn (https://www.linkedin.com/company/becausal/).

Media Contact
Lacy Talton
Evergreen & Oak on behalf of Becausal
252.467.5220
420305@email4pr.com

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FutureSports to create world’s first broad-based indexes on MLB team performance

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Exclusive agreement paves the way for CME FSPI baseball futures

CHICAGO, Sept. 21, 2026 /PRNewswire/ — FutureSports, the independent index administrator transforming professional and college sports statistics into rules-based, benchmark financial indexes, today announced an agreement with Major League Baseball (MLB) to create first-of-their-kind indexes on baseball team performance. Under the agreement, MLB will provide FutureSports with Official League Data that the company will use to create new broad-based CME FutureSports Performance Indexes (FSPI) on each of the 30 MLB clubs.

The agreement paves the way for CME Group to list weekly, monthly and quarterly cash-settled futures contracts, pending regulatory review, based on the CME FSPI MLB benchmarks.

CME FSPI are designed to systematically measure the cumulative performance of teams in prominent sports leagues. The play-by-play benchmark indexes will provide hedging vehicles and investment opportunities.

Rhett Dinsdale, Co-Founder of FutureSports, said: “We’re thrilled to collaborate with MLB to create indexes on America’s beloved sport. The business of baseball has grown significantly over the years, and we aim to provide a new way for the industry participants to hedge their capital exposures.”     

FutureSports and CME Group are committed to maintaining the highest standards of integrity and transparency. CME FSPI are administered using transparent, rules-based methodologies derived from Official League Data, helping ensure that index values are determined objectively and independently. FutureSports and CME Group will work with MLB on integrity matters related to CME FSPI baseball futures contracts, establishing a framework to share information in a manner consistent with applicable law. MLB will have no involvement in the determination, calculation or governance of the indexes, which are the purview of FutureSports.

FutureSports and the National Hockey League (NHL) previously announced the creation of CME FSPI based on hockey team performance, and CME Group intends to launch futures contracts on the indexes on Sept. 28, pending regulatory review.

About FutureSports

Under development since 2022 and launched in 2026, Chicago-based FutureSports has created a proprietary index methodology for measuring on-field, on-ice and on-court performance for a range of professional sporting teams and athletes. Partnering with many of the most recognizable sports leagues and financial market participants, FutureSports transforms live, play-by-play statistical data into rules-based, benchmark indexes that may be referenced by exchange-listed financial products. The indexes are designed to serve the same benchmarking function as the leading equity, commodity and fixed income indexes utilized every day across major global exchanges to track performance and hedge risk in the financial markets. FutureSports administers the indexes independently, with formal governance, oversight and methodology change procedures designed to align with the International Organization of Securities Commissions (IOSCO) Principles for Financial Benchmarks. For more information, visit www.futuresports.com.

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A New Episode of Advancements to Broadcast on Saturday, September 26 at 8:00 p.m. ET

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Discover how new technologies, tools, and approaches are addressing some of the greatest challenges facing society today.

JUPITER, Fla., Sept. 21, 2026 /PRNewswire/ — An upcoming episode of Advancements with Ted Danson is scheduled to broadcast on Saturday, September 26, 2026, at 8:00 pm ET. Tune in to Bloomberg Television to watch.

Across four featured segments, the program examines how organizations are responding to growing demands for infrastructure, sustainability, continuous healthcare, and more adaptable industrial systems. The episode opens with a look at the evolution of construction and megaproject delivery. As demand grows for semiconductor fabrication facilities, clean energy projects, advanced manufacturing, transportation, and other infrastructure, the construction industry faces pressure to deliver projects faster and at greater scale. Watch to discover how artificial intelligence, automation, project data, and other technologies are being applied to the construction industry and are empowering a new generation of skilled craft professionals, engineers, and project managers.

The program then turns to the challenge of making food packaging more recyclable. Packaging represents roughly one-third of municipal solid waste in the United States, while food packaging presents its own challenges, because of contamination, complex materials, and recycling systems that are not always equipped to process them. The segment examines how packaging design can influence recyclability. Industry experts explore approaches involving recyclable P.E.T. packaging, pad-less tray designs, and clearer consumer disposal information designed to support better recycling outcomes and a more circular materials economy.

Healthcare is the focus of the third segment, which examines the movement from episodic care toward more continuous care. While American healthcare provides highly advanced acute and specialty services, care is frequently organized around individual encounters, such as hospitalizations, physician visits, tests, and follow-ups. Learn about the clinical “white space” between those encounters and how remote monitoring, clinical intelligence, communication, and human decision-making can work together to provide greater visibility into a patient’s health journey. The segment will share how continuous specialty care can extend beyond traditional healthcare settings and into the home and will include patient stories illustrating the potential impact of earlier intervention and ongoing support.

The episode concludes with an examination of modernizing industrial control systems. Learn why the demands of AI, advanced analytics, and cybersecurity are changing what manufacturers need from their automation systems. The show will educate about the limitations of traditional closed control architectures, including vendor lock-in and interoperability challenges, as it introduces Open Process Automation (OPA) as an approach based upon open, standards-based architectures. Viewers will see how the technology can allow hardware and software from different suppliers to work together, giving manufacturers greater flexibility to upgrade and adapt their systems over time.

This episode examines how industries are adapting established systems to meet rapidly changing demands. From construction sites and food packaging facilities to patients’ homes and industrial plants, emerging technologies are being used alongside new operating models and human expertise to improve how complex systems function,” said Dustin Schwarz, programming director for the Advancements series.

Featured segments in this episode include Bechtel, Lucid Corp, Streamcare Group, and Collaborative Systems Integration (CSI).

About Advancements:
Advancements is an information-based educational television series that explores recent developments taking place across several industries and economies. With a focus on some of the major innovations responsible for global progress today, the award-winning series goes behind-the-scenes to discover and share how technology and innovation continue to drive the world forward.

For more information, please visit
www.AdvancementsTV.com
or call 866-496-4065.

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McDermott Completes Refinancing; Strengthens Capital Structure for Continued Growth

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Refinancing includes completion of $500 million equity rights offering, $550 million Nordic bond issuance and new long-term Letter of Credit facility

HOUSTON, Sept. 21, 2026 /PRNewswire/ — McDermott International, Ltd (“McDermott” or the “Company”) today announced the successful completion of its comprehensive refinancing transaction, including a backstopped $500 million equity financing, a $550 million senior secured Nordic bond issuance and a new long-term letter of credit and guarantee facility.

The refinancing builds upon the Company’s strong operational and financial performance, including consistent project execution and disciplined bidding. This platform for long-term growth positions McDermott to execute its high-quality global backlog, pursue disciplined growth opportunities and advance its long-term strategy.

“This refinancing reflects the continued support and confidence our shareholders, lenders and bond investors have shown in our strategy, performance and future,” said Michael McKelvy, McDermott Chief Executive Officer and Chair of the Board of Directors. “We believe the successful completion of this transaction positions McDermott with the financial foundation to continue building on the momentum we’ve established through strong project delivery and a relentless focus on serving our customers.”

The completed refinancing consists of:

$500 million equity financing through a rights offering to existing shareholders, which was 97% subscribed by Class A ordinary shareholders and completed by the related backstop commitments,A $550 million senior secured bond issuance in the Nordic market due in 2031,A new long-term letter of credit and guarantee facility, andA revolving credit facility.

Collectively, these transactions are designed to extend McDermott’s maturity profile, further deleverage the balance sheet and provide long-term financing certainty.

About McDermott
McDermott is a premier, fully-integrated provider of engineering and construction solutions to the energy industry. Our customers trust our technology-driven approach engineered to responsibly harness and transform global energy resources into the products the world needs. From concept to commissioning, McDermott’s innovative expertise and capabilities advance the next generation of global energy infrastructure—empowering a brighter, more sustainable future for us all. Operating in over 30 countries, McDermott’s locally-focused and globally-integrated resources include more than 30,000 employees, a diversified fleet of specialty marine construction vessels and fabrication facilities around the world. To learn more, visit www.mcdermott.com.

Forward-Looking Statements
McDermott cautions that statements in this communication which are forward-looking, and provide other than historical information, involve risks, contingencies and uncertainties. These forward-looking statements include, among other things, statements about the expected benefits achieved through the completion of the refinancing. Although we believe that the expectations reflected in those forward-looking statements are reasonable, we can give no assurance that those expectations will prove to have been correct. Those statements are made by using various underlying assumptions and are subject to numerous risks, contingencies and uncertainties, including, among others: adverse changes in the markets in which we operate or credit or capital markets; our inability to successfully execute on contracts in backlog; changes in project design or schedules; the availability of qualified personnel; changes in the terms, scope or timing of contracts, contract cancellations, change orders and other modifications and actions by our customers and other business counterparties; changes in industry norms; actions by lenders, other creditors, customers and other business counterparties of McDermott and adverse outcomes in legal or other dispute resolution proceedings. If one or more of these risks materialize, or if underlying assumptions prove incorrect, actual results may vary materially from those expected. You should not place undue reliance on forward-looking statements. This communication reflects the views of McDermott’s management as of the date hereof. Except to the extent required by applicable law, McDermott undertakes no obligation to update or revise any forward-looking statement.

Contacts:

Global Media Relations
Reba Reid
+1 281 588 5636
RReid@McDermott.com

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SOURCE McDermott International, Ltd

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