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Cyient Unveils New Brand Positioning ‘Nothing Less’

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New Positioning Establishes Company’s Addressable Market as a Lifecycle Engineering Services Company and Reinforces Focus on Exemplary Outcomes

HYDERABAD, India, Aug. 24, 2026 /PRNewswire/ — Cyient today unveiled its new brand positioning and promise, ‘Nothing Less,’ reflecting its evolution as a Global Lifecycle Engineering Services leader and its commitment to helping customers achieve exemplary outcomes in an increasingly complex, intelligence-driven world. The refreshed positioning brings intelligent engineering to every stage of the lifecycle, combining deep engineering expertise, domain knowledge, human intelligence, and AI applied in context.

The new positioning will be the focal point of Cyient’s go-to-market strategy, representing an engineering portfolio that partners with customers across the full life cycle of their products and the assets that power their businesses, creating value measured over decades rather than projects.

The new brand reflects both the company’s capability and ways of working. Intelligent Engineering defines what we do: bringing together engineering, digital, and industry expertise to help customers improve performance, reliability, and growth. Embracing Intelligence defines how we do it: harnessing the combined power of people, data, and AI to unlock better decisions and better outcomes. Together, they reinforce Cyient’s focus on delivering exemplary outcomes.

Krishna Bodanapu, Executive Vice Chairman & Managing Director, Cyient, said, “Since our founding in 1991, Cyient has partnered with some of the world’s leading organizations to solve complex engineering challenges and deliver outcomes that matter. We have, over the years, built deep domain expertise across the industries and earned the trust of customers operating in some of the most demanding and mission-critical environments. This legacy of engineering excellence, customer focus, and value-driven ownership has shaped who we are today and sets the foundation for our next phase of growth.”

Commenting on the new positioning, Sukamal Banerjee, Executive Director and Chief Executive Officer, Cyient Ltd, said, “Nothing Less is a reflection of how Cyient has evolved and where we are headed. As a Global Lifecycle Engineering Services company, we are expanding the value we deliver across the entire life of an asset, from design to manufacture to services. Competitive advantage today comes from the convergence of engineering expertise, human ingenuity, and AI-driven intelligence. Cyient brings these strengths together in a unique way. We help customers solve complex challenges faster, improve outcomes, and unlock greater value throughout the lifecycle.”

The new positioning is also anchored in Cyient’s Values FIRST framework—anchored in Fairness, Integrity, Respect, Sincerity, and Transparency. These values continue to guide how the company works with customers, associates, partners, and communities as it brings the “Nothing Less” promise to life.

About Cyient

Cyient is a global lifecycle engineering services company powering mission-critical industries from design to aftermarket across products, plants, and networks. With 300+ customers and 15,000+ associates across 30+ countries, we combine human expertise, deep domain knowledge, and AI to deliver intelligent engineering for every lifecycle across Aerospace and Rail, Automotive and Mobility, Connectivity, Energy, Healthcare, Mining, Utilities, and beyond.

To learn how we deliver exemplary outcomes, nothing less, visit www.cyient.com. 

Forward-Looking Statements
Certain statements made in the press release that are not based on historical facts may be forward‑looking statements within the meaning of applicable laws and regulations. Such forward‑looking statements are subject to risks, uncertainties, and assumptions, like significant changes in the economic environment in India and overseas, regulatory and tax laws, import duties, litigation, labour relations and other factors beyond the Company’s control. Actual results may differ materially from those expressed or implied.

Cyient undertakes no obligation to publicly update or revise these forward‑looking statements, whether as a result of new information, future events, or otherwise, except as required under applicable law.

 Reshma Nair, 20:20 MSL
reshma.nair@2020msl.com
 

Joshika Rv, 20:20 MSL
joshika.rv@2020msl.com

Phalguna Hari jandhyala
Cyient

Phalguna.Harijandhyala@cyient.com

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The First Cartridge-Free Smart Waterless Diffuser Is Here. What Would You Fill It With?

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Lephrone set out to solve a frustration for customers who want smart control over their home fragrance and the freedom to choose their own oils. The H300 is the first waterless diffuser to combine cartridge-free refills, Wi-Fi app control, smart home integration, and an in-app fragrance oil library with scanning and personal notes. Customers can use their favorite compatible oils, create their own blends, and use the app to set a scenting schedule and track how much oil is left.

NEW YORK, Nov. 14, 2026 /PRNewswire-PRWeb/ — “There are thousands of fragrance oils out there, so why lock yourself into just one brand?” said a Lephrone developer.

“Lephrone took the best of the diffuser world and left the worst behind.”

We wanted to make a device for people who need a ritual to unwind and want more control over their surroundings. There’s a whole world of sensory experiences out there, and our goal was to bring the way you manage scent at home into the digital world.

With the H300 lephrone diffuser, we kept what we liked about smart cartridge-based diffusers: Wi-Fi connectivity, lephrone app, voice control, and the ability to recognize oils and track how much is left. We made sure it supports both 2.4 GHz and 5 GHz Wi-Fi. We also did away with what frustrated us most: never-ending subscriptions, cartridges that run out too quickly, and limits on which oils you can use. With the H300, you get to choose the oils you want and create blends you love.

We also added support for multiple users and multiple diffusers, so everyone in the household can control the devices and set schedules. The H300 can run even when it’s offline.

We’re releasing our own fragrances, too. In the app, you can scan them into your personal fragrance library and write down how a scent made you feel, whether you liked it, and what others at home thought of it. That matters because after trying a few oils, it’s easy to forget which one you loved most or which one everyone else kept asking for.

We’re rolling this out to more Lephrone models next. Stay tuned.

Media Contact

Elina, Lephrone, 1 6463844148, info@lephrone.com, Lephrone

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HONGQI EHS4 Set for Global Debut in Venice: Eastern Elegance Arrives in Europe

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VENICE, Italy, Nov. 15, 2026 /PRNewswire/ — HONGQI, one of China’s leading automotive marques, will introduce its all-new all-electric SUV, HONGQI EHS4, to the European market. Making its global debut in Venice, Italy, on 16 November 2026, the EHS4 marks another milestone in the brand’s international expansion.

68 Years of Heritage: A Distinctive Expression of Modern Luxury
Founded in 1958, HONGQI has spent 68 years building its automotive heritage through independent innovation, engineering excellence, and craftsmanship. Guided by a longstanding commitment to quality and safety, the brand continues to bring its distinctive heritage to a global audience.

With its Munich Advanced Design Centre, HONGQI combines global design perspectives with its rich Eastern heritage. Guided by a European Neoclassical Design Philosophy, the EHS4 brings together Eastern design influences and global aesthetics. Developed around European consumer needs, it represents HONGQI’s first model tailored specifically for Europe.

HONGQI EHS4: A New Choice for All-Electric Mobility
Bringing together Eastern and Western design aesthetics, HONGQI EHS4 balances distinctive styling, driving comfort and everyday practicality. Its Celadon Paint draws inspiration from the refined beauty of traditional Longquan celadon, while the Eyes of Infinite Allure lighting design creates a distinctive visual identity. Inside, the Crystal Control Knob adds an elegant touch to the cabin.

With a driving range of up to 470 kilometres and fast-charging capability of approximately 20 minutes, the EHS4 is designed for convenient everyday electric mobility. Its 87.4% space utilization makes intelligent use of interior space, enhancing passenger comfort and practicality.

Safety and quality remain central to its development. Equipped with seven airbags and intelligent driver-assistance technologies, the EHS4 draws on FAW’s more than 70 years of automotive manufacturing expertise to deliver advanced technology, refined driving quality, and dependable vehicle performance.

Venice: A New Chapter in Europe
On 16 November 2026, HONGQI EHS4 will make its global debut at the Scuola Grande di Santa Maria della Misericordia in Venice. The event will bring together European dealers, media representatives, and industry guests to witness an important milestone in HONGQI’s European journey.

A distinctive expression of Eastern elegance, now coming to Europe.

SOURCE HONGQI

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EFICYENT to Join Banks and Fintech Companies at Singapore FinTech Festival 2026

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DUBAI, UAE, Nov. 14, 2026 /CNW/ — EFICYENT, a cross-border payment platform, is going to attend the Singapore FinTech Festival (SFF) 2026, which is going to be one of the world’s largest gatherings of the global financial and technology ecosystem.  It will take place between November 18 – 20, 2026, at Singapore. This event will converge policymakers, financial institutions, fintech companies, and investors to discuss the developments that are going to shape the future of fintech.

As financial institutions are desperately discovering new technologies, evolving payment infrastructure, and better ways to move money across borders, SFF 2026 is going to be an ideal platform for industry collaboration and knowledge exchange. The event will explore key forces transforming the financial system, including technology, geoeconomics, capital, talent, and policy, developing opportunities for businesses to engage with global industry leaders and explore emerging possibilities.

By participating in this event, EFICYENT is looking forward to connecting with other fintech companies, banks, financial institutions, and peer industry stakeholders to share their ideas, discover potential collaborations, and hold a conversation on the growing demand for efficient global payment infrastructure. Also, the company’s presence will provide an opportunity to demonstrate how its capabilities can assist businesses navigating increasingly interconnected financial markets.

Ahead of the participation, Aravinth Ramesh, CTO at EFICYENT, said:

“As financial services entered a chapter where businesses expect something beyond the ability to transfer money. They need payment platforms that offer speed, transparency, flexibility, and access to global markets. So I think events like SFF create a better opportunity to know in which direction the industry is moving, to share our perspectives with industry leaders, and explore partnerships that drive meaningful progress.”

Balasubramanyam K, CEO at EFICYENT, added:

“The future of fintech will be shaped by how effectively technology, financial institutions and payment networks work together. And this SFF event is going to remain an excellent opportunity to connect with industry leaders, better understand emerging requirements, and discover new approaches to making cross-border payments more accessible and efficient.”

About EFICYENT

EFICYENT is a global cross-border payments and financial infrastructure platform that concentrates on enabling seamless international money transfers.

They focus on simplifying international transactions and advancing digital finance. EFICYENT is committed to supporting a seamless and interconnected global payments ecosystem.

Media Contact: 
EFICYENT
Dubai, UAE
Website: https://eficyent.com/ 
Email: support@eficyent.com
LinkedIn: https://www.linkedin.com/company/eficyent/

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