Technology

DNA&STONE DEBUTS ‘FREE ON THE STREET” FOR BECU, A CAMPAIGN CALLING OUT THE TRUTH ABOUT ‘FREE’ CHECKING

Published

34 minutes ago

August 25, 2026

Creative agency brings back honesty around banking and what ‘free checking’ should actually mean

SEATTLE, Aug. 25, 2026 /PRNewswire/ — DNA&STONE, the full-service agency that leads with Radical Empathy, today announced the launch of “Free on the Street,” a new campaign on behalf of BECU, Washington’s largest not-for-profit credit union. The work tackles an all too familiar truth: the word “free” gets used everywhere, yet almost never means what it says, especially when it comes to banking.

BECU has set out to change the reality of “free checking” with this comedic campaign from DNA&STONE. For decades, consumers have learned to be skeptical of anything labeled “free.” “Free on the Street” leans directly into that skepticism, showing everyday moments where free is promised, but rarely delivered. In contrast, BECU’s free checking accounts are exactly what it claims to be: free checking with no monthly maintenance fees or hidden conditions. In short, there is absolutely no catch.

“What we love the most about working with a company like BECU is that they show up with the same belief that we build this agency on: people deserve the truth,” said Matt McCain, DNA&STONE. “Not the polished version or the marketing version, but the human version of the truth. ‘Free on the Street’ comes from that shared commitment. It’s a simple idea, but it’s rooted in something very real: when you treat people with honesty, they actually listen.”

At the core of the campaign is DNA&STONE’s Radical Empathy philosophy, which showcases raw and candid reactions that are grounded in everyday experiences. By embracing the real-world pessimism when it comes to banking and financial institutions, DNA&STONE was able to position BECU as a brand willing to speak plainly and actually deliver on the promises they put forth.

“As a member-owned, not-for-profit credit union, BECU exists to improve the financial well-being of our members and communities. That starts with being transparent about the products and services we offer. ‘Free on the Street’ shines a light on the skepticism many people have developed around the word ‘free’ and reminds them that banking can be simpler, more honest and focused on delivering real value,” said Felicia Lipson, VP Acquistion Marketing.

“Free on the Street” will run across broadcast, CTV, radio and streaming audio and digital display with 15 and 30-second spots.

For more information on DNA&STONE and their roster of work, please visit https://www.dnaandstone.com/.

About DNA&STONE

DNA&STONE is a full-service creative agency that is grounded in a proprietary strategic approach called Radical Empathy, DNA&STONE goes beyond just understanding, to feeling the experiences, perspectives and root causes that drive consumers and clients, resulting in work with deep emotional intelligence. DNA&STONE was recently named Ad Age Small Agency of the Year in 2025 and was shortlisted in Adweek’s 2025 Agency of the Year Awards. Clients include BECU, Amazon, Providence, MCU, and NBC News. To learn more about us, please visit www.dnaandstone.com.

THE TEAM

DNA&Stone:

Matt McCain, FounderAlison Forsythe, Creative DirectorJason Fong, Creative DirectorChase Condrone, Sr. CopywriterAngela Dai, Sr. Art DirectorRob Scherzer, Director of InnovationKenny Carpenter, Associate ProducerMaddy Giordano, Director of Integrated ContentAnnMarie Banasik, Account SupervisorTifany Hedges, Associate Director, Project ManagementRenee’ Baltazar, Director of Integrated Media and Comms Planning

Production Company – Thinking Machine

Alon Simcha, Executive ProducerMegan Brotherton, DirectorBuzzy Cancilla, Line Producer

Post House – Cosmos Street

Arniesha Williams, ProducerAndrew Corrales, Editor

Contact:
Gabriella Schatz
gabriella@gjspublicrelations.com

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SOURCE DNA&STONE

Technology

LeanDNA Launches Demand Scenario Modeling in APEX, Replacing Spreadsheet Guesswork With Real-Time Production Feasibility

Published

34 minutes ago

August 25, 2026

New capability lets production planners test demand changes against live supply and BOM data in minutes, without exporting ERP data or risking live system records.

AUSTIN, Texas, Aug. 25, 2026 /PRNewswire/ — LeanDNA, a leading intelligent supply chain execution platform, today announced the general availability of Demand Scenario Modeling (DSM), a new capability within its APEX platform that lets production planners, buyers, and supply chain managers instantly test demand changes against real supply and Bill of Materials (BOM) data, without spreadsheets or system risk.

When forecasts shift, most production planners still turn to spreadsheets to find out whether production can support it: exporting ERP data, flattening multi-level BOMs, and reconciling supply just to answer one question — can we build this? The process is slow, error-prone, and disconnected from real-time system data, and it often produces false shortages that obscure the actual constraints.

Demand Scenario Modeling replaces that manual exercise with what-if analysis built directly into APEX. Production planners can model a demand change and immediately see which components truly constrain production, how many units can realistically be built, and where shortage risk increases, turning a process that has historically taken hours into a workflow measured in minutes.

Because DSM runs in a sandbox environment connected to live ERP and BOM data, planners can test and compare multiple scenarios, adjust quantities and dates, and recalculate instantly, without posting temporary plans or manipulating live records to get an answer. That combination of speed and system safety is central to how LeanDNA has built the capability.

“Production planners shouldn’t have to choose between speed and safety when they’re testing a demand change,” said Andy Ellenthal, CEO of LeanDNA. “Demand Scenario Modeling gives them both: an answer in minutes, grounded in the same supply and BOM data running their factory, without ever touching a live ERP record. It replaces guesswork with a repeatable way to say yes, no, or not yet with confidence.”

Demand Scenario Modeling is available now to APEX customers and is purpose-built for the tactical-to-mid-horizon planning window — roughly one to twelve months out — where production teams most often need to turn a demand question into a production commitment.

About LeanDNA

LeanDNA powers the world’s discrete manufacturing with a single source of truth for factory-first supply planning, materials management, and inventory optimization. APEX, the AI-powered expert execution platform from LeanDNA, transforms data into optimized decisions and action. LeanDNA empowers manufacturers in aerospace, HVAC,industrials, automotive, and medical to improve on-time delivery and working capital levels. Leading manufacturers including Caterpillar, Daikin Applied, Safran, and Siemens use APEX for supply chain orchestration to gain visibility into current and incoming materials, take action based on inventory criticality, collaborate in real time with suppliers, and track progress toward inventory optimization goals. Learn more at LeanDNA.com.

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SOURCE LeanDNA Inc

Technology

OppFi to Participate in September 2026 Conferences

Published

34 minutes ago

August 25, 2026

CHICAGO, Aug. 25, 2026 /PRNewswire/ — OppFi Inc. (NYSE: OPFI) (“OppFi” or the “Company”), a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans, today announced that management will participate in the following conferences in September 2026:

Oppenheimer Fintech Leaders Conference
Location: New York
Date: September 15, 2026

U.S. Bancorp | BTIG Consumer Finance Conference 2026
Location: Boston
Date: September 17, 2026

To schedule a meeting with OppFi, please reach out to your Oppenheimer or BTIG representatives.

About OppFi
OppFi (NYSE: OPFI) is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health. OppLoans by OppFi maintains a 4.4/5.0 star rating on Trustpilot with more than 5,400 reviews, making the Company one of the top consumer-rated financial platforms online. OppFi also holds a 35% equity interest in Bitty Holdings, LLC (“Bitty”), a credit access company that offers revenue-based financing and other working capital solutions to small businesses. For more information, please visit oppfi.com.

Investors:

investors@oppfi.com

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SOURCE OppFi

Technology

Zillow Group to present at Goldman Sachs Communacopia + Technology Conference

Published

34 minutes ago

August 25, 2026

SEATTLE, Aug. 25, 2026 /PRNewswire/ — Zillow Group, Inc. (Nasdaq: Z and ZG), which is transforming the way people buy, sell, rent and finance homes, today announced Zillow Group will present at this year’s Goldman Sachs Communacopia + Technology Conference in San Francisco.

Chief Operating Officer & Chief Financial Officer Jeremy Hofmann will participate in a fireside chat on Thursday, Sept. 10, at 10:50 a.m. PT / 1:50 p.m. ET.

Register and access the live webcast here. Live and recorded versions of the webcast will also be available under the Events & Presentations section on Zillow Group’s Investor Relations website.

About Zillow Group:

Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.

As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more.

Zillow’s ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.

Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

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SOURCE Zillow Group, Inc.