“Field Tested” immerses audiences in the field environments where Soldiers build confidence, teamwork, and skills for the Army and beyond
At a Glance
The U.S. Army’s new marketing campaign, “Field Tested,” immerses audiences in the real-world training environments where Soldiers gain hands-on experience and proven skills that prepare them to take on whatever comes next.”Field Tested” speaks to young adults who are navigating an uncertain landscape by showing how Army training equips Soldiers with the skills, confidence, and resilience needed to succeed in any future.Three headlining films follow real Army Soldiers through the field as they demonstrate leadership, problem-solving, and camaraderie while operating advanced technology including drones, geospatial systems, and coding tools, giving audiences a firsthand view of the Army’s training environments.
WASHINGTON, Aug. 31, 2026 /PRNewswire/ — At a time when many young Americans feel uncertain about the future, the U.S. Army today announced “Field Tested,” a new marketing campaign that immerses audiences in the real training, discipline, and challenges that mold possibilities into capabilities and unshakeable confidence.
The latest chapter in the Army’s “Be All You Can Be” brand story, “Field Tested” immerses audiences in the field—the Army’s unmatched, real-world training environment where Soldiers learn by doing. The campaign shows how these experiences help Soldiers solve complex problems, lead under pressure, and rely on one another to overcome challenges.
“Young adults are entering a world defined by uncertainty—from a changing job market to rapid advances in AI—and many are looking for a tangible path forward,” says Brig. Gen. Scott C. Woodward, Army Chief Marketing Officer. “We cannot predict what comes next, but we can prepare for it. ‘Field Tested’ shows how Army training helps Soldiers build the confidence, adaptability, and skills needed to meet the changing demands of the battlefield and beyond.”
Through real Soldier stories and authentic training environments, “Field Tested” also highlights the Army’s modernization, showing evolving careers and capabilities, from drone operations and geospatial analysis to coding and intelligence.
Creative Approach to “Field Tested”
“Field Tested” offers an unfiltered view of how the modern Army operates by capturing training as it unfolds. The three films follow real Army Soldiers from the 3rd Brigade Combat Team, 10th Mountain Division at Fort Polk, Louisiana, operating in authentic environments, based on the real-world training that develops Soldiers into strong communicators, sharp problem-solvers, and unfailing teammates:
“The Field is the Teacher” follows Soldiers building real-world skills using drones, mapping technology, coding, and problem-solving in the field. The experience gained here prepares them to lead and operate under pressure wherever they go next.”The Field Takes a Team” follows Soldiers coordinating across roles, relying on each other in the field, and building bonds that last beyond the mission. Working together, they learn to communicate, support one another, and move as one team.”The Field Makes Us Stronger” follows Soldiers being tested by the terrain, cold, heat, night, and every obstacle the field puts in front of them. Each challenge builds the strength to handle whatever lies ahead.
“Some of the most profound lessons I’ve learned in the Army didn’t come from a briefing room, they came from the field,” says Gen. Christopher C. LaNeve, Vice Chief of Staff of the Army. “The austere environment is where we operate and strip away the non-essentials. The field builds the mental and physical toughness you need to endure the challenges of the battlefield. This campaign is a call to those ready to be tested.”
“Field Tested” combines multiple forms of media capture—including handheld and cell phone footage, digital photography, disposable cameras, drone cinematography, and documentary-style moments—so the camera behaves like a participant, capturing on-the-ground moments where real Soldiers operate advanced technology, solve problems under pressure, and support one another.
Where to Find “Field Tested”
“Field Tested” will connect with audiences nationally and locally through a mix of social, digital, gaming/streaming, and customized email channels, as well as high-impact media channels including Twitch, YouTube, Meta, Reddit, LinkedIn; broadcast platforms including Paramount, NBCU, and ESPN; and GoArmy.com.
For more information on “Field Tested” and opportunities available in the Army, visit GoArmy.com/FieldTested.
Supplemental Information
Frequently Asked Questions
Q: What is the “Field Tested” campaign?
A: “Field Tested” is the U.S. Army’s newest marketing campaign designed to show young Americans how real-world skills and confidence are built in the field—the Army’s unmatched, real-world training environments where Soldiers gain hands-on experience and proven skills.
Q: What can audiences expect to see in the “Field Tested” campaign?
A: “Field Tested” offers an unfiltered view of how the modern Army operates by capturing training as it unfolds. Three films follow real Soldiers operating in authentic environments, based on the real-world training that develops them into strong communicators, sharp problem-solvers, and unfailing teammates.
Q: What is the “field”?
A: The field is the Army’s ultimate training environment, where Soldiers step outside of their routines and classrooms to practice the skills of their Army job in a realistic setting. Lasting anywhere from a few hours to several weeks, Soldiers use the time they spend in the field to simulate the exact challenges, conditions, and environments they may face when they are called upon for a real mission. While in the field, Soldiers participate in a variety of training tactics, such as developing unit cohesion and readiness, operating modern technology, establishing secure communication systems in remote areas, or simulating large scale combat operations. In the field, Soldiers are trained to navigate every obstacle that comes their way—from braving harsh weather elements to troubleshooting equipment failure. It is also a place where the deepest Army bonds are built, as it is crucial for Soldiers to rely on one another to succeed in every field training environment.
Q: Where can I learn more about “Field Tested”?
A: For more information on “Field Tested” and opportunities available in the Army, visit GoArmy.com/FieldTested.
About the Army Enterprise Marketing Office: AEMO is the U.S. Army’s national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice.
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SOURCE U.S. Army
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