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Sony Electronics Expands its ULT POWER SOUND series Lineup with Three New Bass-Powered Party Speakers

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Co-created with acclaimed hip hop sound creators, the new ULT TOWER lineup delivers deep bass, high sound pressure, and true-to-life party features in a bold new design.

ULT TOWER MAX delivers the most powerful bass yet in Sony’s ULT POWER SOUND series, combining deep bass and high sound pressure with DJ connectivity, karaoke features, and built-in wheels for easy transport.ULT TOWER 7 delivers powerful, room-filling sound with deep bass, DJ connectivity, and karaoke features, with built-in wheels making it easy to move wherever the party goes.ULT TOWER 5 packs impressive bass, DJ inputs, and karaoke features into a compact, portable design for smaller gatherings and easy on-the-go use.

SAN DIEGO, Sept. 1, 2026 /PRNewswire/ — Sony Electronics today unveils three new speakers to its ULT POWER SOUND1 series: ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5. Designed for music lovers who want to feel every beat, the new ULT POWER SOUND party speakers combine deep bass, high sound pressure, and party features to create an unforgettable party experience. Whether hosting a party, DJing, dancing, or singing karaoke, the lineup brings powerful sound to any occasion.

Built around newly developed large circular woofers, large capacity speaker cabinets, and ULT DUCT, the next generation ULT POWER SOUND series lineup delivers stronger low-frequency bass performance than ever before. The speakers’ bold new robust and versatile design brings the energy of a live event into any space.

Co-created with Hip-Hop Sound Creators

The new ULT TOWER lineup is refined through co-creation with acclaimed hip-hop sound creators, including Grammy-nominated producer Dot Da Genius; award-winning drummer, producer, and musical director Daru Jones; record producer, songwriter, and DJ Dready; and audio engineer and producer Dennis “ROC.am” Jones. Drawing on insights from these artists and producers, Sony tuned the speakers with their valuable feedback in mind. As a result, the speakers deliver deeper low frequencies, greater impact, and clearer vocals, helping listeners connect with the music the way it was meant to be heard.

Built for Parties, DJs, and Karaoke

From casual parties to professional DJ setups, the new ULT TOWER lineup offers flexible connectivity including XLR, RCA and USB-C®2 connections.

New lighting modes makes it easier to switch the mood for different settings. BEAT delivers high-energy lighting synchronized to the rhythm, WAVE creates dynamic ambient effects for social gatherings, and MELLOW offers slower lighting patterns for relaxed listening.

Karaoke fans can connect Sony’s optional ULTMIC13 microphone for an optimized vocal experience. Plus, the new Party Chain feature uses Auracast™4 broadcast to connect multiple compatible Sony speakers5 and synchronize both music and lighting for an unforgettable party experience.

For larger events, users can connect compatible speakers in a stereo configuration, creating wall-to-wall sound coverage.

Bigger Bass. Bigger Impact.

Every model features Sony’s signature ULT button, with ULT1, ULT2, FLAT, and LIVE6 – giving listeners instant access to multiple sound profiles:

ULT1 enhances deep bass for a rich, low frequency sound that makes your heart tremble.ULT2 boosts even greater power, delivering body shaking bass and strong sound pressure.FLAT reproduces music exactly as intended, delivering a true-to-source listening experience.LIVE recreates the spacious feel of a live performance while preserving vocal clarity.

For even more personalization, the sound can be fine-tuned with Custom EQ in the Sony | Sound Connect app.7

At the heart of the new lineup is Sony’s new circular woofer design, engineered to work with the large cabinet volume and ULT DUCT to produce deeper, more powerful bass and higher sound pressure.

The ULT TOWER MAX features three woofers — two front-facing and one rear-facing — for powerful bass and sound pressure that can be felt throughout the venue, supported by a high-powered amplifier. ULT TOWER 7 delivers powerful bass and sound pressure. ULT TOWER 5 delivers impressive bass and sound pressure from a compact design.

360° Party Sound – Powerful Surround Sound that Fills the Room

ULT TOWER MAX and ULT TOWER 7 feature 360° Party Sound, projecting powerful audio all around the space so everyone can enjoy clear vocals and powerful bass no matter where they are in the room. On the ULT TOWER MAX, four tweeters, mid-range speakers, and rear woofer work together to deliver rich, room-filling sound with deep, impactful bass.

Flexible Placement and Optimized Sound in Any Environment

Enhanced Sound Field Optimization analyzes both speaker placement and surrounding noise levels, then adjusts the overall sound balance across the full frequency range, not just the bass, to maintain clear, balanced sound wherever the party takes place.

The new range of ULT TOWER speakers also supports flexible positioning, whether placed vertically or horizontally.

Easier to Move, Easier to Party for Longer

Designed with portability in mind, the new speakers feature carry handles with a more comfortable grip. ULT TOWER MAX and ULT TOWER 7 also receive upgraded wheels with wider treads, making them easier to move across a variety of surfaces. ULT TOWER 7 and ULT TOWER 5 also feature an IPX4 rating8 in a vertical position, making them perfect to use outdoors. With up to 30 hours battery life on the ULT TOWER 79 and up to 20 hours on the ULT TOWER 510, users can keep the party going wherever they are.

Supporting the Next Generation of Music and Dance

Sony has reached an agreement with Red Bull for sponsorship of Red Bull Dance Your Style 2026. Based on this sponsorship, Sony will support Red Bull Dance Your Style events, including the National Final USA in September 2026 and the World Final in Switzerland in October 2026, as an official wireless speaker partner. Through this partnership, Sony will contribute to the growth and development of the dance community.

Sony is also supporting aspiring DJs through its partnership with Your Shot. As the program’s official audio partner, Sony will provide ULT POWER SOUND speakers and headphones to help participants develop their skills, express their creativity, and connect with audiences through music.

Environment in Mind

Our products also take the environment into consideration. Approximately 35% of the total plastic used in the ULT TOWER MAX is recycled plastic, incorporated into multiple parts of the speaker body, while approximately 20% of the total plastic used in each of the ULT TOWER 7 and ULT TOWER 5 is recycled plastic11. This reflects how Sony strives to reduce the environmental impact of our products.

Pricing and availability

ULT TOWER MAX is available from September 2026 with a suggested retailed price of $1,499.99 USD / $2,099 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.ULT TOWER 7 is available from September 2026 with a suggested retailed price of $649.99 USD / $799.99 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.ULT TOWER 5 is available from September 2026 with a suggested retailed price of $449.99 USD / $599.99 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.

About Sony Electronics, Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.

1 ULT POWER SOUND is a trademark of Sony Corporation.
2 USB Type-C® and USB-C® are registered trademarks of USB Implementers Forum.
3 ULTMIC1 is sold separately.
4 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast TM word mark and logos are trademarks owned by Bluetooth SIG, Inc. Any use of such marks by Sony Group Corporation and its subsidiaries is under license.
5 For compatible models, visit: https://www.sony.net/partychain/
6 The IPX4 water resistance rating of this product applies only when the waterproof port cover is properly closed, and the unit is installed in a vertical orientation.
7 When ULT1/2 is ON, Vol.17, and lighting is OFF. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
8 LIVE can be selected or assigned to the ULT button via Sony | Sound Connect app.
9 Update in Sony | Sound Connect app is required to use DJ Control, Party Light and Karaoke functions. Download Sony | Sound Connect app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.  Some services may not be available in certain countries/region.
10 When ULT1/2 is ON, Vol.16, and lighting is OFF. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
11 The recycled material rate is estimated based on weight. Excluding packaging and instruction manuals.

 

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SOURCE Sony Electronics, Inc.

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ASSA ABLOY sells PKI business unit to Vista Equity Partners

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ASSA ABLOY has signed an agreement to sell HID’s PKI business unit to Vista Equity Partners (“Vista”).

STOCKHOLM, Oct. 17, 2026 /PRNewswire/ — The PKI business unit (Public Key Infrastructure) provides digital trust, identity, authentication, encryption, and certificate management solutions. The business unit includes PKI SaaS – IdenTrust and HydrantID – credential management, and ZeroSSL.

“I find it very satisfying that with Vista, the PKI business unit and its employees and customers gain a committed long-term investor, creating new opportunities for the future and I wish them every success,” says Nico Delvaux, President and CEO of ASSA ABLOY.

“Our PKI team has built a strong business with a strong customer base, and Vista has the expertise to take it forward as the market evolves,” says Björn Lidefelt, EVP and Head of HID. “We are pleased with this outcome for our customers, our employees, and for HID.”

The divested business had sales in 2025 of MUSD 58 (approx. MSEK 570) with a strong operating margin.

The divestiture is subject to customary closing conditions and is expected to close during the fourth quarter of 2026.

For more information, please contact:
Nico Delvaux, President and CEO, tel. no: +46 8 506 485 82
Erik Pieder, CFO and Executive Vice President, tel. no: +46 8 506 485 72
Björn Tibell, Head of Investor Relations, tel. no: +46 70 275 67 68, e-mail: bjorn.tibell@assaabloy.com

About ASSA ABLOY
ASSA ABLOY is the global leader in access solutions. Every day we help people feel safe, secure and experience a more open world. We operate worldwide with 64,000 employees and sales of SEK 152 billion, with leading positions in areas such as efficient door openings, trusted identities and entrance automation. Our innovations enable safe, secure and convenient access to physical and digital places.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/assa-abloy/r/assa-abloy-sells-pki-business-unit-to-vista-equity-partners,c4410007

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Rohit Sharma Joins Freyr Energy as its First Brand Ambassador; Launches ‘Solar Ho, Toh Freyr Ho!’ Campaign

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• India’s World Cup-winning captain fronts a nationwide campaign urging families to choose a rooftop solar partner they can count on for the next 30 years

• Freyr’s “Rishta Pakka” ad film features brand ambassador Rohit Sharma

National, Oct. 17, 2026 /PRNewswire/ — Freyr Energy, India’s second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana, announced Rohit Sharma, India’s World Cup-winning captain, as its first-ever brand ambassador. The association launches with ‘Solar Ho, Toh Freyr Ho!’, a nationwide campaign built on a simple idea: rooftop solar is a 30-year decision, and it deserves a company that delivers year after year. The campaign also features an ad film, “Rishta Pakka,” with Rohit Sharma as the protagonist, talking about solar, subsidies, and its benefits through a humour-led narrative.

The partnership brings together two records of consistency and benchmark-setting. Rohit Sharma has spent nearly two decades delivering at the highest level of international cricket, setting standards others now measure themselves against. Freyr Energy has done the same on India’s rooftops for more than a decade, designing, financing, installing and servicing 24,000+ solar systems across 40+ cities, and introducing industry firsts such as its Freyr Energy App, self-cleaning solar systems and solar experience centres. The launch comes at a turning point for the category, with the PM Surya Ghar Yojana bringing millions of Indian families to rooftop solar for the first time. Eligible households can access government subsidy support of up to ₹78,000, while financing options at low and competitive interest rates can further reduce the upfront financial burden of making the switch. A solar system is meant to perform for decades, long after installation day, so the real risk for a family is not whether to go solar, but whom to trust with it. ‘Solar Ho, Toh Freyr Ho!’ is built to answer that question.

Saurabh Marda, Co-founder & Managing Director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”

Radhika Choudary, Co-founder & Director, Freyr Energy, said, “When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”

Speaking about the association, Rohit Sharma, exclusively managed by RISE Worldwide, said, “Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”

Rajan Mahalingam, Marketing Head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”

The ad film “Rishta Pakka” is live across Freyr Energy’s YouTube channel on: https://youtu.be/SW_0c1FSaQU   

About Freyr Energy

Founded in 2014 by Saurabh Marda and Radhika Choudary, Freyr Energy is India’s second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana, with 24,000+ installations for homes and businesses across 40+ cities. The company brings system design, installation, financing assistance and technology-enabled customer support under one roof to make the switch to rooftop solar simple and dependable.

 

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Thousands of Suppliers, Nine Buyer Delegations, Three Major Trends: The 35th Guzhen Lighting Fair Opens October 22 to Chart New Directions for the Industry

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ZHONGSHAN, China, Oct. 17, 2026 /PRNewswire/ — This October, the global lighting industry will once again turn its attention to the Pearl River Delta. The 2026 China (Guzhen) International Lighting Fair (Autumn Edition), also known as the 35th Guzhen Lighting Fair, will take place from October 22 to 25, 2026, at the Guzhen Convention and Exhibition Center in Zhongshan, Guangdong. Thousands of suppliers, nine buyer delegations, three major trends. They represent a major collective showcase for China’s lighting industry at a time of profound change in global trade.

Highlight 1: A New National Milestone for the Lighting Industry’s Only National-Level Trade Event

The Guzhen Lighting Fair’s standing begins with its national credentials. Approved by the Ministry of Commerce of the People’s Republic of China as a national-level exhibition and certified by UFI, the Global Association of the Exhibition Industry, this edition draws on a strong industrial base: a RMB 100 billion-plus lighting industry cluster centered on Guzhen and encompassing 11 towns and subdistricts across three surrounding cities.

Notably, the fair has been included in the 2026 National Consumer Goods Campaign Key Activity List, jointly issued by the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism. It is the only major annual trade event from the lighting industry included on the list. The fair is also listed in the Guangdong Department of Commerce’s 2026 Guangdong Trade Nationwide program. These endorsements recognize the collective strength of Guzhen’s lighting industry and mark the fair’s rise from an industry exhibition to a national showcase.

Highlight 2: Seven themed Halls Reflect the Industry’s Evolving Priorities

All seven halls at the main venue have been upgraded, creating a new exhibition and trading layout in which each hall has a distinct theme and identity.

The seven-hall layout reveals three clear trends: increasingly sophisticated smart technologies, the return of design and aesthetics to the mainstream, and greater supply chain autonomy and control. Hall A, Urban Lighting and Smart Engineering, focuses on smart lighting and project lighting. Hall B, inter and commercial lighting, brings together decorative fixtures, residential lighting, and commercial lighting. Hall C, outdoor and special lighting, covers outdoor lighting, lighting for cultural and tourism attractions, and special-purpose fixtures. Halls D and E, lighting manufacturing and supply-chain, connect machinery, auxiliary materials and components, and supporting services. Hall F, smart home and living decor, combines smart home technologies with decorative furnishings and accessories. Hall H, new brands and cross-border sourcing, gives buyers a one-stop product sourcing destination.

The fair will showcase advances in three major areas. In AI integration, lighting control systems powered by large AI models and wireless AIoT lighting solutions will deliver more responsive experiences, with light adapting to people’s movements. In health-focused lighting, highlights include classroom lighting solutions designed to meet China’s new national standards, along with human-centric lighting and products tailored to older adults. In green and low-carbon development, the displays will span high-efficiency energy-saving technologies, solar photovoltaic and energy storage applications, and innovations in environmentally friendly materials.

Highlight 3: Targeted Sourcing for a Thousand Buyers Shifts the Focus from Visitor Traffic to Lasting Business

This edition will assemble nine professional buyer delegations. Six domestic groups will cover smart lighting systems, decorative lighting, linear lighting, wholesale distribution, the full range of lighting products, and intelligent lighting. Under the banner “Hundreds of Businesses, Nationwide Connections: Leading Lighting Distributors’ Sourcing Delegation,” the fair will invite selected company executives and decision-makers to attend with concrete sourcing plans. Three further delegations will bring together key overseas buyers, media and associations, and key opinion leaders (KOLs).

This approach shifts the emphasis from visitor traffic to a sustained flow of orders. Using the IIRIS data management system, the fair will identify high-quality buyers, establish qualification criteria for major buyers, and build a year-round service framework. By extending short-term connections at the fair into year-round trade support, it will help exhibitors turn a four-day encounter into year-round business relationships.

Highlight 4: The Hosted Buyer Program Combines Business Matching, VIP Sourcing Tour, and Networking Party

The fair’s flagship Hosted Buyer Program (HBP) will return with an expanded program, inviting hundreds of overseas buyers to join an international sourcing delegation. The business matching area in Hall H will host five Denggle.com Business Matching, four for overseas buyers and one for domestic buyers. The proven format combines pre-event research into buyers’ needs, targeted invitations, and one-on-one matching in a dedicated meeting area during the fair. It will cover major lighting markets including Southeast Asia, South Asia, Europe, the Americas, and Africa.

A distinctive addition is the partnership with GZCD•STAR ALLIANCE for the “Stars Gather at Star Alliance: A Global Search for Lighting” event series. Activities will include a guided tour for 40 overseas buyers, store visits by KOLs, and the “206 Hosted Buyer Program Networking Party.” Together, they will create an integrated program of exhibition matchmaking, direct sourcing at lighting malls, and social networking over cocktails.

This combination of exhibition halls and lighting malls, formal business meetings and informal networking, sets the Guzhen Lighting Fair apart. Behind the event is Guzhen’s extensive local industry. In China’s Lighting Capital, the entire town serves as a showroom, with opportunities to do business throughout the area. This is the foundation of the fair’s distinctive strength: industry concentration drives efficiency, and location creates a competitive advantage that is hard to replicate.

Highlight 5: Five Lighting Forums Address the Industry’s Challenges and Next Steps

This edition will feature five themed forums, all centered on light.

“Illuminating Prospects: Forum on Industry Trends and New Opportunities in Guzhen” will examine the reshaping of global trade and the direction of industrial policy, exploring how the industry can move from selling lighting products to providing lighting solutions and services.

The “Building Intelligence with Light, Achieving Low-Carbon Coexistence” forum will focus on green, low-carbon IoT applications, wireless AIoT lighting, and upgrades to smart manufacturing in factories.

“Expanding Markets with Light, Making Retail Breakthroughs,” a distribution alliance forum, will address declining foot traffic for dealers and encourage shared access to customer bases and joint brand initiatives among lighting malls.

“Light for All Homes, Harmonious Living,” a forum on health-focused lighting, will explore lighting environments that serve people of all ages and the standardization of lighting for older adults.

“Global Reach with Light, Profit at the Endpoints,” a practical matchmaking forum on cross-platform customer acquisition through new media and overseas expansion, will focus on AI-powered customer acquisition across new media channels and generative engine optimization (GEO).

The five events will be organized in collaboration with leading bodies including the China Association of Lighting Industry, the Guangdong Lighting Association, and the Guangdong Electronic Commerce Association. They will cover industry trends, smart manufacturing, retail channels, health-focused lighting, and overseas expansion through new media. Their themes address both where businesses should go and how to get there. Combining strategic direction with practical methods is precisely the value industry dialogue should deliver.

Highlight 6: A Networking Party Builds Industry Consensus Through Recognition

To mark its 35th edition, the fair will hold the 35th Guzhen Lighting Fair Sourcing and Supply Information Networking Dinner on the evening of October 22. The organizing committee will launch a “Gold Partners” recognition program, with awards across several categories honoring companies that have supported the fair over the long term, demonstrated sustained commitment to the industry, and excelled in their respective fields.

By recognizing exemplary businesses, the program will establish industry role models, strengthen longstanding exhibitors’ connection to the fair, and demonstrate to global buyers the industry’s commitment to quality and a strong reputation for reliability. Around 250 key guests are expected to be invited, including representatives of government, business and industry associations, industrial bases, and high-caliber exhibitor partners. With the fair as a meeting point, the dinner will help companies support one another and strengthen ties between individual businesses and the wider industry.

Highlight 7: The 2026 Short-Video & Live Creator Contest Award Ceremony and KOL Tours Test New Ways for a Traditional Trade Fair to Reach Wider Audiences

“Good Lighting in Guzhen: The 2026 Short-Video & Live Creator Contest Award Ceremony” has evolved into a year-round signature event on Douyin and WeChat Channels. It features two categories, short-form video and on-site livestreaming, with quarterly popularity awards, annual grand prizes, and other honors. Recognition, audience metrics, and cash prizes will encourage participation by industry buyers and sellers, creators, and influencers.

The “Star Scout KOL Sourcing Group” will bring together more than 30 short-video creators specializing in lighting. Through in-depth short videos and on-site livestreams, they will explore the fair and amplify its reach across their combined online channels. Campaign-related content is expected to generate more than one million impressions over the full campaign period.

The Data Foundation: A Buyer Database of Over 1.3 Million Records and Year-Round Online Exhibitions and Trade

For promotion and buyer outreach, the fair uses the IIRIS data management system to draw on more than 1.3 million global buyer records. It works with over 150 trade and general-interest media outlets and web portals, alongside a social media presence on WeChat, Douyin, Kuaishou, Xiaohongshu, and Weibo, to send multiple rounds of targeted invitations to buyers in more than 140 countries and regions. Offline, it partners with over ten industry print publications and sends promotion teams to more than 40 lighting wholesale markets across China. Outdoor advertising will also appear along Guzhen’s main roads, on shuttle buses, and on LED displays.

On the digital side, the fair’s specialized B2B trading website, Denggle.com, and its online exhibition and e-commerce platform, Denggle EZbuy, use big data and intelligent recommendations to match buyers and suppliers precisely, providing online exhibition and trading services 365 days a year. By extending a four-day fair into a year-round online presence and complementing in-person connections with data-driven matching, the Guzhen Lighting Fair is redefining the reach of a lighting exhibition, extending it beyond its physical venue and four-day run.

Since its launch in 1999, the Guzhen Lighting Fair has held 34 successful editions over 27 years. From a regional ordering fair to an international exhibition and trading platform spanning more than 1.5 million square meters, each stage of its development has kept pace with the transformation of China’s lighting industry.

As AI integration reshapes lighting products, health-focused lighting responds to people’s aspirations for a better life, and green, low-carbon practices become a requirement for access to global supply chains, the 35th Guzhen Lighting Fair offers more than seven event highlights. It presents a promising vision for the future of China’s lighting industry.

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SOURCE China (Guzhen) International Lighting Fair

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