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Sony Electronics Expands its ULT POWER SOUND series Lineup with Three New Bass-Powered Party Speakers

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Co-created with acclaimed hip hop sound creators, the new ULT TOWER lineup delivers deep bass, high sound pressure, and true-to-life party features in a bold new design.

ULT TOWER MAX delivers the most powerful bass yet in Sony’s ULT POWER SOUND series, combining deep bass and high sound pressure with DJ connectivity, karaoke features, and built-in wheels for easy transport.ULT TOWER 7 delivers powerful, room-filling sound with deep bass, DJ connectivity, and karaoke features, with built-in wheels making it easy to move wherever the party goes.ULT TOWER 5 packs impressive bass, DJ inputs, and karaoke features into a compact, portable design for smaller gatherings and easy on-the-go use.

SAN DIEGO, Sept. 1, 2026 /PRNewswire/ — Sony Electronics today unveils three new speakers to its ULT POWER SOUND1 series: ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5. Designed for music lovers who want to feel every beat, the new ULT POWER SOUND party speakers combine deep bass, high sound pressure, and party features to create an unforgettable party experience. Whether hosting a party, DJing, dancing, or singing karaoke, the lineup brings powerful sound to any occasion.

Built around newly developed large circular woofers, large capacity speaker cabinets, and ULT DUCT, the next generation ULT POWER SOUND series lineup delivers stronger low-frequency bass performance than ever before. The speakers’ bold new robust and versatile design brings the energy of a live event into any space.

Co-created with Hip-Hop Sound Creators

The new ULT TOWER lineup is refined through co-creation with acclaimed hip-hop sound creators, including Grammy-nominated producer Dot Da Genius; award-winning drummer, producer, and musical director Daru Jones; record producer, songwriter, and DJ Dready; and audio engineer and producer Dennis “ROC.am” Jones. Drawing on insights from these artists and producers, Sony tuned the speakers with their valuable feedback in mind. As a result, the speakers deliver deeper low frequencies, greater impact, and clearer vocals, helping listeners connect with the music the way it was meant to be heard.

Built for Parties, DJs, and Karaoke

From casual parties to professional DJ setups, the new ULT TOWER lineup offers flexible connectivity including XLR, RCA and USB-C®2 connections.

New lighting modes makes it easier to switch the mood for different settings. BEAT delivers high-energy lighting synchronized to the rhythm, WAVE creates dynamic ambient effects for social gatherings, and MELLOW offers slower lighting patterns for relaxed listening.

Karaoke fans can connect Sony’s optional ULTMIC13 microphone for an optimized vocal experience. Plus, the new Party Chain feature uses Auracast™4 broadcast to connect multiple compatible Sony speakers5 and synchronize both music and lighting for an unforgettable party experience.

For larger events, users can connect compatible speakers in a stereo configuration, creating wall-to-wall sound coverage.

Bigger Bass. Bigger Impact.

Every model features Sony’s signature ULT button, with ULT1, ULT2, FLAT, and LIVE6 – giving listeners instant access to multiple sound profiles:

ULT1 enhances deep bass for a rich, low frequency sound that makes your heart tremble.ULT2 boosts even greater power, delivering body shaking bass and strong sound pressure.FLAT reproduces music exactly as intended, delivering a true-to-source listening experience.LIVE recreates the spacious feel of a live performance while preserving vocal clarity.

For even more personalization, the sound can be fine-tuned with Custom EQ in the Sony | Sound Connect app.7

At the heart of the new lineup is Sony’s new circular woofer design, engineered to work with the large cabinet volume and ULT DUCT to produce deeper, more powerful bass and higher sound pressure.

The ULT TOWER MAX features three woofers — two front-facing and one rear-facing — for powerful bass and sound pressure that can be felt throughout the venue, supported by a high-powered amplifier. ULT TOWER 7 delivers powerful bass and sound pressure. ULT TOWER 5 delivers impressive bass and sound pressure from a compact design.

360° Party Sound – Powerful Surround Sound that Fills the Room

ULT TOWER MAX and ULT TOWER 7 feature 360° Party Sound, projecting powerful audio all around the space so everyone can enjoy clear vocals and powerful bass no matter where they are in the room. On the ULT TOWER MAX, four tweeters, mid-range speakers, and rear woofer work together to deliver rich, room-filling sound with deep, impactful bass.

Flexible Placement and Optimized Sound in Any Environment

Enhanced Sound Field Optimization analyzes both speaker placement and surrounding noise levels, then adjusts the overall sound balance across the full frequency range, not just the bass, to maintain clear, balanced sound wherever the party takes place.

The new range of ULT TOWER speakers also supports flexible positioning, whether placed vertically or horizontally.

Easier to Move, Easier to Party for Longer

Designed with portability in mind, the new speakers feature carry handles with a more comfortable grip. ULT TOWER MAX and ULT TOWER 7 also receive upgraded wheels with wider treads, making them easier to move across a variety of surfaces. ULT TOWER 7 and ULT TOWER 5 also feature an IPX4 rating8 in a vertical position, making them perfect to use outdoors. With up to 30 hours battery life on the ULT TOWER 79 and up to 20 hours on the ULT TOWER 510, users can keep the party going wherever they are.

Supporting the Next Generation of Music and Dance

Sony has reached an agreement with Red Bull for sponsorship of Red Bull Dance Your Style 2026. Based on this sponsorship, Sony will support Red Bull Dance Your Style events, including the National Final USA in September 2026 and the World Final in Switzerland in October 2026, as an official wireless speaker partner. Through this partnership, Sony will contribute to the growth and development of the dance community.

Sony is also supporting aspiring DJs through its partnership with Your Shot. As the program’s official audio partner, Sony will provide ULT POWER SOUND speakers and headphones to help participants develop their skills, express their creativity, and connect with audiences through music.

Environment in Mind

Our products also take the environment into consideration. Approximately 35% of the total plastic used in the ULT TOWER MAX is recycled plastic, incorporated into multiple parts of the speaker body, while approximately 20% of the total plastic used in each of the ULT TOWER 7 and ULT TOWER 5 is recycled plastic11. This reflects how Sony strives to reduce the environmental impact of our products.

Pricing and availability

ULT TOWER MAX is available from September 2026 with a suggested retailed price of $1,499.99 USD / $2,099 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.ULT TOWER 7 is available from September 2026 with a suggested retailed price of $649.99 USD / $799.99 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.ULT TOWER 5 is available from September 2026 with a suggested retailed price of $449.99 USD / $599.99 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.

About Sony Electronics, Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.

1 ULT POWER SOUND is a trademark of Sony Corporation.
2 USB Type-C® and USB-C® are registered trademarks of USB Implementers Forum.
3 ULTMIC1 is sold separately.
4 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast TM word mark and logos are trademarks owned by Bluetooth SIG, Inc. Any use of such marks by Sony Group Corporation and its subsidiaries is under license.
5 For compatible models, visit: https://www.sony.net/partychain/
6 The IPX4 water resistance rating of this product applies only when the waterproof port cover is properly closed, and the unit is installed in a vertical orientation.
7 When ULT1/2 is ON, Vol.17, and lighting is OFF. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
8 LIVE can be selected or assigned to the ULT button via Sony | Sound Connect app.
9 Update in Sony | Sound Connect app is required to use DJ Control, Party Light and Karaoke functions. Download Sony | Sound Connect app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.  Some services may not be available in certain countries/region.
10 When ULT1/2 is ON, Vol.16, and lighting is OFF. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
11 The recycled material rate is estimated based on weight. Excluding packaging and instruction manuals.

 

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SOURCE Sony Electronics, Inc.

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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China Mobile Hong Kong Establishes Hong Kong’s First U6G Network

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Expanding Next-Generation Network Capabilities and Accelerating the Innovative Convergence of Communication, Computing, and AI Laying a Solid Foundation for 6G Development in Hong Kong

HONG KONG, Oct. 17, 2026 /PRNewswire/ — China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) announced that it has taken the lead in realising a U6GHz network, successfully completing network testing and validation at its Mong Kok flagship store and advancing the exploration of Upper 6GHz band applications in mobile networks. Implementing China Mobile Group’s strategy of “strengthening the network foundation and full-stack innovation”, China Mobile Hong Kong aims to enhance network capabilities through new frequency band applications, drive collaborative innovation between terminals and the wider industry, and lay a robust foundation for Hong Kong’s future 6G development.

Strategic Early Deployment of New Spectrum to Build Momentum for a 6G Future
U6GHz, or the Upper 6GHz band, can provide continuous wide bandwidth and is a crucial spectrum resource supporting 5G-A and future 6G evolution. On 29 November 2024, Hong Kong completed its 6/7GHz spectrum auction, becoming the first region globally to auction this frequency band for public mobile services. China Mobile Hong Kong successfully bid for 100MHz of continuous spectrum and has made appropriate forward-looking deployments, advancing network capability validation and terminal adaptation to accumulate experience for future 6G commercialisation.

Expanding Network Capacity to Enable Smoother Smart Applications
The newly added U6GHz spectrum can be utilised synergistically with existing frequency bands. Through various combinations with current spectrums, it can achieve download speeds of 3Gbps. The increased availability of spectrum helps enhance data transmission capabilities, accommodating more simultaneous user connections, improving the internet experience in highly congested areas, and supporting high-definition video and large-capacity data transmission.

As artificial intelligence becomes increasingly integrated into production and daily life, the demand for data transmission from devices such as smart glasses and AI robots continues to rise. China Mobile Hong Kong will promote the synergistic development of U6GHz and intelligent computing services, enhance connectivity between terminals and intelligent computing platforms, and explore AI image analysis, immersive interactions, and industrial applications. This will allow smart services to better integrate into everyday life and corporate operations.

Aligning with Mainland China and Hong Kong Blueprints to Consolidate the Foundation of Digital-Intelligent Development
China Mobile Hong Kong will actively align with the Nation’s “15th Five-Year Plan” and Hong Kong’s first Five-Year Plan. Focusing on “AI+”, computing infrastructure, and new industrialisation, the company will enhance communication and smart services through network upgrades to assist Hong Kong in building an international innovation and technology centre. Concurrently, China Mobile Hong Kong will collaborate with industry partners to accelerate the research, development, and testing of U6GHz products. By expanding hotspot coverage according to demand, it aims to drive the maturity of the industrial ecosystem and accelerate Hong Kong’s 6G development. Looking ahead, China Mobile Hong Kong will continue to leverage its strengths as a central state-owned enterprise, providing high-quality digital infrastructure to serve Hong Kong and the Guangdong-Hong Kong-Macao Greater Bay Area, thereby fully contributing to the building of a cyber superpower and a digital China.

About China Mobile Hong Kong Limited
China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941), which is listed on the Fortune Global 500. China Mobile Hong Kong was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

As the world’s leading mobile network brand with the largest customer base*, The Company offers innovative and comprehensive 5G communications services, including voice, data, IDD and international roaming. The Company is committed to the development of 5G with new technologies such as artificial intelligence, internet of things, cloud computing and big data, integrating 5G applications in different industries, promoting the construction and development of smart city groups in Greater Bay Area.

* China Mobile (Hong Kong) Limited is a wholly-owned subsidiary of China Mobile Limited. As of 31 December 2025, China Mobile Limited had the largest number of mobile network subscribers in the world.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/china-mobile-hong-kong-establishes-hong-kongs-first-u6g-network-302911836.html

SOURCE China Mobile Hong Kong Company Limited

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