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LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

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SEOUL, South Korea, Sept. 4, 2026 /PRNewswire/ — As routines and lifestyles evolve across Europe, consumers are reassessing how their home appliances support everyday life and fit with the reality of limited living space. Recent industry research points to growing interest in smart major domestic appliances, while identifying energy efficiency, convenience, multifunctionality and space savings as important factors in purchasing decisions and product innovation.*

At IFA 2026, LG Electronics (LG) is showcasing seven home appliances that reflect these evolving consumer needs. The company’s booth highlights how advances in AI, energy efficiency and space-conscious design can support more convenient and efficient living across European homes.

Featured products include a refrigerator with voice recognition based on Large Language Model (LLM) technology, a washing machine that uses up to 70 percent less energy than the minimum requirement for an A-grade rating in Europe, an all-in-one laundry solution designed for European living spaces and more. Together, the lineup illustrates LG’s approach to smarter, more efficient everyday home experiences.

#1. A Refrigerator That Understands Natural Language

(Next-Generation LG SIGNATURE Refrigerator With LLM Voice Recognition)

The next-generation LG SIGNATURE refrigerator brings LLM-based conversational AI to premium kitchens, offering a look at the expanding role of AI appliances in LG’s AI Home vision. Through natural voice interactions, visitors to the booth can experience a range of intelligent features, including guidance on how to best store ingredients. A new 6.8-inch LCD display supports LG’s AI-powered cooling management for optimal freshness, while AI Fresh monitors temperature fluctuations based on user patterns and can pre-cool the interior up to two hours before an anticipated door opening. 

#2. A Washer That Uses Up to 70 Percent Less Energy Than the A-Grade Rating Requirement

(LG Fit & Max Washer and Dryer Pair With High Energy Efficiency)

LG’s latest washing machine, scheduled for a European launch this year, combines AI-powered fabric care with energy-efficient performance, using up to 70 percent less energy than the minimum requirement for an A-grade rating. It is paired with a premium dryer that achieves an A-grade rating under the latest energy standards. Powered by LG’s Direct Drive Motor and Dual Inverter Heat Pump™ technology, the washer and dryer deliver high efficiency and dependable performance. Notably, LG’s Direct Drive Motor technology has been independently certified by TÜV Rheinland for up to 30 years of operation. AI Wash and AI Dry further enhance fabric care by automatically detecting fabric types and adjusting cycles accordingly.

#3. An All-In-One Laundry Solution Tailored for European Homes

(25-Inch LG WashTower™)

LG’s new flagship 25-inch WashTower expands the company’s single-body washer-dryer lineup. The new size sits between LG’s existing 24-inch and 27-inch models, providing an option tailored specifically for European living spaces and furniture configurations. Building on a WashTower lineup with global sales exceeding 3.2 million units, the new model features LG’s Inverter Direct Drive™ technology in both the washer and dryer, delivering reliable performance, enhanced durability and precise fabric care.

#4. A Full-Capacity Refrigerator That Fits Your Space

(LG Fit & Max French-Door Refrigerator)

Designed for space-conscious kitchens, LG’s new Fit & Max French-door refrigerator features a Zero Clearance design that enables a flush fit alongside cabinetry. A new 6.8-inch LCD display enhances usability, while the Full Convert Drawer offers flexible storage for refrigeration and freezing. Dual FRESHConverter+ further helps optimize food preservation with independently controlled compartments that can be set to different preset temperature modes for various food types. Recognized by the 2026 iF and Red Dot Design Awards, the appliance is featured in an interactive booth zone highlighting its versatile food storage capabilities.

#5. A Dishwasher That Cleans and Dries Dishes in Just One Hour

(LG Fit & Max Dishwasher Featuring 1-Hour Wash & Dry)

The Fit & Max dishwasher combines a seamless built-in design with a 1-Hour Wash & Dry cycle for efficient everyday use. QuadWash™ Pro uses micro-bubbles to help detergent penetrate food residue, while Hybrid Air Dry improves air circulation to shorten drying time and reduce energy consumption. AI SenseClean™ uses a digital turbidity sensor to detect soil levels, then automatically adjusts water temperature, cycle time and detergent amount to deliver optimized cleaning and energy efficiency. Key models across the new lineup, spanning both premium and volume segments, achieve an A-grade energy rating.

#6. The Hair Dryer That Combines Fast Drying With Advanced Hair Care

(LG AirDew Hair Dryer)

LG’s first hair dryer combines fast drying with technologies designed to help protect hair from heat damage. Powered by LG’s patented Triple Airfluidics™ technology, it generates a high-velocity, multi-dimensional airflow for quick results. Optimized temperature control and the AirGlide brush effect work together to retain moisture, minimize heat exposure and smooth hair during styling. The ergonomic, lightweight body is comparable in weight to a cup of coffee for everyday use, while a patented Rotating Plug™ offers easier power connection. Storage solutions include magnetic nozzles designed for one-handed attachment, a space-saving simple cradle and a Luxury Combo Case that serves as both a stand and storage case.

#7. The Kitchen Hood With Touch-Free Convenience

(Next-Generation LG SIGNATURE Downdraft Hood)

The downdraft hood captures smoke and odors directly at the cooking surface, while optimized airflow and motor control support effective extraction with quiet operation. A built-in motion sensor enables touch-free control of extraction power, and its minimalist front-glass design maintains a clean, open aesthetic in the kitchen, offering users an intuitive balance of practical performance and refined design. Its combination of discreet ventilation, touch-free control and minimalist design helps create more flexible and visually integrated kitchen environments, particularly in open-plan living spaces.

* Sources: Grand View Research (2026), Mordor Intelligence (2026) and NIQ/GfK (2025/2026)

About LG Electronics Home Appliance Solution Company

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.

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SOURCE LG Electronics, Inc.

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CoolFly to Showcase Personal Flight Portfolio and NA80 Flight-Control Technology at IFA Berlin 2026

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September 6, 2026

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Dream ST will be on display as CoolFly highlights flagship Urban, high-performance Dream Pro and its expanding global dealer network

BERLIN, Sept. 6, 2026 /PRNewswire/ — CoolFly, a developer of personal electric aircraft and eVTOL technologies, is showcasing its Dream ST personal aircraft at IFA Berlin 2026, taking place September 4–8 at Messe Berlin.

Dream ST is on display at CityCube Hall B, Booth CCBB-143, in IFA’s Mobility area. While Dream ST is the aircraft physically presented at the show, CoolFly is also introducing its broader product portfolio, including high-performance Dream Pro and flagship Urban.

Dream ST is a lightweight, single-seat electric aircraft designed for personal and recreational flight, featuring a seated configuration and quick-fold design for easier transportation and storage.

Dream Pro extends the platform with greater payload, endurance and performance. It supports a maximum payload of 120 kg, reaches a maximum speed of 100 km/h, and can achieve up to 40 minutes of flight time with a 70 kg pilot onboard, depending on operating and environmental conditions.

Urban, CoolFly’s flagship personal aircraft, features a standing-position configuration and enclosed-propeller architecture, reflecting the company’s effort to create a more intuitive and distinctive personal flight experience.

All three aircraft share CoolFly’s self-developed NA80 flight control system. NA80 uses a dual-redundant architecture with two independent flight-control units, each integrating three aviation-grade inertial measurement units (IMUs). The system continuously monitors aircraft attitude and motion, supports millisecond-level fault detection and failover, and serves as a common technology foundation across CoolFly’s product portfolio.

Dream ST, Dream Pro and Urban have all obtained CE and FCC certifications for applicable product compliance requirements, supporting CoolFly’s continued international expansion.

CoolFly is also actively recruiting dealers, distributors and commercial partners worldwide, with a current focus on Europe, North America, Australia, the Middle East and other key markets.

Prospective partners and media are invited to visit CoolFly at IFA Berlin 2026, CityCube Hall B, Booth CCBB-143.

About CoolFly
CoolFly develops personal electric aircraft and eVTOL technologies, integrating aircraft design, propulsion and self-developed flight-control systems to make personal flight more accessible.

Media: press@coolflyaircraft.com
Business: support@coolflyaircraft.com

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Experience AI Companion in Everyday Life at Hisense IFA 2026

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2 hours ago

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September 6, 2026

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, is inviting visitors at IFA 2026 to experience how AI can make everyday home routines simpler and more intuitive. Under the theme “Innovating a Brighter Life,” the Hisense AI Companion Suite, powered by ConnectLife, brings connected intelligence to the kitchen, laundry and living spaces.

Step into the kitchen and a simple question— “What should I make?”—can set the experience in motion. The AI Companion Refrigerator recognizes stored ingredients and suggests meal ideas based on personal preferences. Once a recipe is selected, it can sync with the AI Companion Oven to support automatic cooking, while the AI Companion Wine Cabinet recommends pairings and maintains suitable storage conditions. After the meal, the AI Companion Dishwasher recognizes dish conditions and adjusts cleaning, demonstrating how AI can support the journey from planning dinner to cleaning up.

In the laundry area, visitors can see how the AI Companion Laundry Suite turns a routine load into a simpler, more automated experience. By recognizing clothing characteristics, it selects suitable wash and dry cycles and adjusts the process automatically, creating a load-and-go experience.

The experience continues in the living space. The AI Companion Air Conditioner senses indoor conditions and user presence, adapting airflow as people move through the room. Meanwhile, the AI Companion Energy System considers weather and time-of-use electricity pricing to help optimize household energy use.

Building on ConnectLife’s support, Hisense is collaborating with Alexa+ to be among the first home appliance brands bringing smart home devices to Amazon’s Alexa+ AI assistant using Amazon’s new Smart Home AI Toolkit. Available in the coming months, Alexa+ customers will be able to control select Hisense air conditioners by simply saying what they need. Alexa+ will then map the request, navigate the settings, and complete the action for them.

Hisense’s approach to innovation has also earned recognition at IFA, with several of its products receiving awards. The Multi Function II Series, an all-in-one energy-saving HVAC solution, received a Winner Award, while the X-zone Master was named an Honoree. The U8 Air Master Air Conditioner, W60 3D Kitchen-fit Series and 60cm Integrated Wine Cabinet were also recognized that underscores Hisense’s focus on combining intelligent technology, thoughtful design and everyday usability.

Across these IFA scenarios, Hisense brings its Smart Home Companion capabilities to life through V AIOS, giving devices the ability to Sense what is happening, Think through what to do, Communicate naturally with users and across devices, and Execute tasks by orchestrating devices and services autonomously. Together, these capabilities help AI Companion Suites understand context, make decisions and take action, helping the home do more while asking less of its users.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

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Roborock Reports 27.6% Revenue Growth in H1 2026, Reinforcing Global Market Leadership

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September 6, 2026

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Roborock, a global leader in home robotics engineered to simplify daily life, reported revenue of RMB 10.084 billion in the first half of 2026, up 27.6% year on year, while net profit attributable to shareholders rose 45.6% to RMB 986 million. The company also reached a new global milestone, with Roborock recognized as the world’s No.1 robotic vacuum cleaner brand by both IDC and Euromonitor International.

Global Expansion Continues to Strengthen Growth

Roborock’s international business continued to deliver strong growth in H1 2026 across both mature and high-potential markets. During Amazon Prime Day 2026, Roborock ranked No.1 in the robotic vacuum category in Germany, the United Kingdom, Spain, the Netherlands, Belgium, the United States and Canada. In Europe, Roborock reached a 45% share of the robotic vacuum market, with unit sales up 24% year on year, while wet-dry vacuum unit sales grew 112%. In North America, Roborock reached a 33% share of the robotic vacuum market, with unit sales increasing 30% year on year.

Momentum was also strong across key Asia-Pacific markets. Roborock ranked No.1 in both unit shipments and sales value in Australia, Korea, Taiwan region and Türkiye from Q1 2023 to Q1 2026. In Korea, the brand maintained more than 70% share of the premium robotic vacuum segment, while the S10 MaxV Ultra generated approximately KRW 28 billion in sales within ten days of its February 2026 launch. In Japan, Roborock continued to deepen its premium retail presence through cooperation with Yamada Denki, including dedicated brand displays and nationwide availability of flagship products. Across Asia-Pacific, the company continued to combine its global technology platform with localized channel, marketing and service strategies.

Roborock’s global leadership has also been independently recognized by IDC and Euromonitor International. According to IDC, Roborock ranked No.1 globally by both unit shipments and sales value among robotic vacuum brands in H1 2026, while Euromonitor International ranked the brand No.1 globally by retail sales value in 2025. Together, the two rankings reinforce Roborock’s global market leadership and reflect sustained consumer demand worldwide.

Sustained R&D Investment Supports Long-Term Competitiveness

Roborock continued to invest heavily in technology in the first half of 2026, with R&D spending reaching RMB 720 million, up 5.11% year on year and accounting for 7.14% of revenue. The company continues to build capabilities in intelligent navigation, AI-powered environmental perception, cleaning systems and robotic mobility, while increasingly bringing these technologies together at the system level rather than improving individual specifications in isolation. This integrated approach allows technologies proven in flagship products to be brought into a wider range of models and price segments, helping Roborock strengthen its portfolio while making advanced features available to more consumers.

IFA 2026 Highlights the Next Phase of Innovation

At IFA 2026, Roborock is showcasing its latest advances across indoor and outdoor cleaning. Its new robot vacuums and wet-dry vacuums bring advances in steam-powered care, adaptive cleaning and whole-home versatility, while the Roborock Saros Rover introduces a two-wheel-leg architecture designed to expand robotic mobility beyond flat floors. Roborock is also broadening its intelligent cleaning ecosystem with the debut of the RockAqua P1, its first intelligent pool cleaner, alongside the RockNeo Q2 LiDAR robotic mower, extending its autonomous cleaning capabilities across floors, pools and gardens.

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