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XCOTTON Helps Global Brands Protect Every Customer After Purchase

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LOS ANGELES and NEW YORK and LAS VEGAS, Sept. 6, 2026 /PRNewswire/ — As IFA 2026 enters its final days in Berlin, global brands are showcasing the next generation of products designed to improve everyday life—from smart home solutions and robotics to personal mobility and connected living. Behind every innovative product, however, is another important challenge: ensuring customers continue to have a positive experience after purchase.

At IFA 2026, Xcotton is connecting with brands, retailers, and technology companies to discuss how businesses can better protect customer purchases, reduce delivery-related risks, and create smoother resolution experiences. From shipping and delivery issues to unexpected damage, loss, and customer support challenges, every post-purchase interaction can influence how customers perceive a brand.

As a U.S.-based post-purchase protection platform, Xcotton helps modern e-commerce brands protect every order after checkout through shipping protection, product protection, extended warranty, and insurance-backed coverage solutions. With over 1,000 five-star ratings on Trustpilot and strong reviews from Shopify merchants, Xcotton has earned recognition for helping brands deliver a more reliable post-purchase experience.

For growing consumer brands, delivering a great product is only the beginning. International expansion, increasingly complex logistics networks, and rising customer expectations require reliable solutions that help protect every order, resolve unexpected issues, and maintain customer trust. Xcotton’s protection capabilities extend beyond the U.S. Through its licensed insurance intermediary in France, Xcotton is authorized to provide compliant insurance solutions to merchants and consumers across the European Union, giving internationally focused brands access to protection solutions designed for their customers and markets.

Protecting the Customer Experience Beyond the Product

Today’s consumer brands compete on more than product innovation. Customers expect a complete experience—from discovering a product and completing a purchase to receiving their order and getting support when something unexpected happens.

For brands selling internationally, challenges can arise at every stage of fulfillment. Packages may be delayed, lost, or damaged during transit. High-value products may require additional protection, while customers may expect fast, straightforward resolutions when delivery issues occur. Without a clear process, these moments can create friction for both customers and merchants.

A delivery problem can leave customers uncertain while increasing support costs, replacement expenses, refunds, and operational complexity for brands. Customers rarely know which carrier handled the package, where the issue occurred, or which operational step failed. They know only one thing: they purchased from the brand. That makes the brand responsible for helping find a solution.

This is where post-purchase protection becomes an important part of the customer experience. Xcotton helps brands address these challenges with a structured post-purchase protection platform designed to simplify resolution, reduce delivery risk, and give customers greater confidence after checkout.

XCOTTON: A Smarter Approach to Post-Purchase Protection

Xcotton helps merchants give customers greater confidence after checkout. Through shipping protection, product protection, extended warranty, and insurance-backed coverage solutions.Here are some of the ways Xcotton helps brands manage the post-purchase experience:

Shipping protection

Packages can face unexpected issues throughout the delivery journey, including loss, damage, theft, and other transportation-related problems. Xcotton provides shipping protection solutions that give customers a clear path to support when delivery problems occur, reducing uncertainty and improving confidence after purchase.

Product protection & Extended Warranty

For higher-value products and complex consumer goods, protection can extend well beyond delivery. Xcotton helps brands offer product protection and extended warranty coverage that supports customers throughout the ownership journey, providing added peace of mind beyond the standard warranty period. These flexible protection options help merchants safeguard products that represent a significant investment while strengthening customer confidence and creating additional value for both shoppers and brands.

Streamlined claims resolution

When something goes wrong, speed and clarity matter. A complicated claims process can frustrate customers while creating additional workload for support teams. Xcotton simplifies post-purchase claims and resolution, giving brands a centralized platform to manage their post-purchase protection and claims activity through one platform.

Flexible protection solutions

Every brand has different products, customers, and business requirements. Xcotton provides flexible protection solutions that can be adapted to different business models and product categories.

For example, eligible claims can remain open beyond 30 days, giving customers more time to report certain post-purchase issues. For eligible product claims, shoppers can also have the option of receiving a replacement or refund, depending on the applicable coverage and claim circumstances. This flexibility allows brands to build a protection experience that better matches their products and customers.

For customers, Xcotton provides greater confidence when placing an order and a clearer path forward when something unexpected happens. For merchants, Xcotton provides a more reliable way to manage delivery and product-related risks, streamline claims resolution, and protect the customer relationships they work hard to build.

The goal is simple: Help brands turn post-purchase protection into a better customer experience and a smarter business advantage.

Supporting Brands Across Consumer Categories

IFA 2026 brings together companies from many different industries, reflecting the diversity of modern consumer commerce. Several brands demonstrate how companies are reimagining everyday products through innovation and customer-focused design.

Belffin is a pioneer in flexible home solutions, specializing in versatile modular sofa designs that transform modern living. Belffin is designed specifically for urban American households and consumers who value efficient space utilization, perfectly blending ergonomic comfort with functional innovation. Our core signature—the modular sectional sofa—features integrated hidden storage, tool-free assembly, and customizable layouts that seamlessly adapt to evolving spatial needs. Combining pet-friendly, easy-to-clean performance fabrics with robust eco-conscious frames, every sectional sofa offers an ideal balance of durability, style, and practical luxury. At IFA 2026, Belffin continues to redefine adaptable furniture, empowering customers to shape living spaces that truly grow with them.

Eskute was founded in 2019 and has grown into a leading global personal mobility brand. Committed to making technology more accessible, Eskute provides high-quality mobility solutions at more affordable prices. Eskute offers an extensive product portfolio covering multiple riding scenarios, including the T Series electric trikes, V Series retro moped-style e-bikes, NOVA Series high-performance electric dirt bikes, C Series urban commuter e-bikes, and F Series urban all-terrain e-bikes. In addition, Eskute has earned an impressive 4.8 rating on Trustpilot. With global phone support and dedicated after-sales service centers, the brand has built strong customer loyalty and consistently high levels of customer satisfaction.

Yarbo is a pioneering global brand in yard robotics, dedicated to making outdoor maintenance smarter and more autonomous. Starting with the Robot Snow Blower, Yarbo expanded its vision to address the limitations of conventional single-purpose yard robots, developing an innovative “1+N” modular system that transforms one universal Core into an All-Season Yard Robot. With interchangeable modules for lawn mowing, leaf collection, snow removal, and more, Yarbo provides a versatile solution for year-round yard care, bringing its vision of smart outdoor living to life.

Turning Post-Purchase Challenges Into Opportunities

For brands, unexpected issues are unavoidable. The difference is how those moments are handled. With the right protection and resolution strategy, brands can transform challenging moments into opportunities to demonstrate reliability and customer commitment.

This is especially important as DTC (direct-to-consumer) businesses expand globally.

More markets mean more customers—but also more complex logistics, more delivery scenarios, and more expectations around service quality. Brands that invest in post-purchase experiences can create stronger relationships and improve customer confidence long after the original purchase.

Xcotton helps brands create better outcomes during these critical moments with protection solutions designed to support both merchants and customers. By turning protection into part of the customer experience, Xcotton helps shoppers feel confident that the brands they choose will stand behind their purchases.

XCOTTON Connects With Global Brands at IFA 2026

IFA 2026 provides an opportunity for companies from around the world to connect, exchange ideas, and shape the future of consumer products. As commerce continues to evolve, protection and customer experience are becoming increasingly important to sustainable growth.

Xcotton connects with global brands across consumer technology, e-commerce, smart home, lifestyle, retail, and logistics to build partnerships and deliver better post-purchase protection. By helping brands reduce operational challenges and streamline resolutions, Xcotton aims to create stronger customer experiences after every purchase.

Xcotton helps businesses make the post-purchase journey more secure, efficient, and customer-focused through protection solutions designed for your business. Every order represents more than a transaction. It represents a customer relationship worth protecting.

Media Contact: merchantsupport@xcotton.ai 

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Dental 3D Printing Market worth $10.08 billion by 2031 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Nov. 2, 2026 /PRNewswire/ — According to MarketsandMarkets™, the Dental 3D Printing Market is projected to reach USD 10.08 billion by 2031 from USD 4.35 billion in 2026, at a CAGR of 18.3% during the forecast period.

Browse 250 market data Tables and 60 Figures spread through 300 Pages and in-depth TOC on ‘Dental 3D Printing Market- Global Forecast to 2031’

Dental 3D Printing Market Size & Forecast:

Market Size Available for Years: 2026–20312026 Market Size: USD 4.35 billion2031 Projected Market Size: USD 10.08 billionCAGR (2026–2031): 18.3%

Dental 3D Printing Market Trends & Insights:

North America held the largest share in 2025.By product & service, the materials segment is expected to register the highest CAGR of 21.3% during the forecast period.By technology, the VAT photopolymerization segment accounted for the largest share of 61.5% in 2025.

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The dental 3D printing market is driven by several factors. One key driver is rising oral health awareness, combined with a growing global population, which increases demand for dental services. This creates a favorable environment for innovative solutions like 3D printing. Additionally, advances in 3D printing hardware, software, and materials improve accuracy, speed, and affordability, making the technology more accessible and appealing for dental applications. However, certain challenges could hinder market growth. These include regulatory hurdles, high upfront costs, operational expenses, and a shortage of skilled workers.

By technology, the VAT photopolymerization segment accounted for the largest share of the dental 3D printing market during the forecast period.

The dental 3D printing market is segmented by technology into VAT photopolymerization, fused deposition modeling, selective laser sintering, PolyJet printing, and other technologies. VAT photopolymerization holds the largest share of the dental 3D printing market due to its precision, versatility with various materials, and broad applicability to dental procedures. Technologies such as stereolithography (SLA) and digital light processing (DLP) produce high-resolution prints with a smooth finish, making them particularly suitable for crowns, bridges, surgical guides, occlusal splints, and aligners. Their compatibility with biocompatible resins allows for both temporary and permanent restorations. Dental labs rely on this technology because it can produce many custom pieces at once, saving time and resources. It is also gaining popularity among small clinics and dental support organizations (DSOs), as many new systems are affordable, compact, and user-friendly. Additionally, 3D printing generates less waste than conventional milling or handwork and continues to evolve with advances in resin chemistry and printer technology.

By end user, the dental laboratories segment accounted for the largest share of the dental 3D printing market during the forecast period.

The dental 3D printing market can be divided by end user into three main categories: dental laboratories, dental hospitals & clinics, and dental academic & research institutions. Dental laboratories represent the largest segment of the dental 3D printing industry, driven by the increasing demand for advanced technologies in dental practices, cosmetic treatments, and high-quality products. These labs manufacture a variety of dental products—such as prosthetics, crowns, dentures, veneers, and night guards—using 3D printing because it offers greater accuracy, speed, and affordability. Larger laboratory chains are adopting this technology because of their purchasing power, and outsourcing fabrication to these labs is increasingly common, further increasing demand. Digitizing processes through 3D printing leads to significant time and cost savings, as well as greater precision in producing dental items.

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North America dominates the dental 3D printing market.

The global dental 3D printing market is divided into six main regions: North America, Europe, Asia Pacific, Latin America, the Middle East & Africa, and the GCC countries.

North America leads the dental 3D printing market because of its well-developed healthcare system, rapid adoption of advanced dental technologies, and strong demand for cosmetic and restorative treatments. The region’s dominance in innovation and market share can be attributed to the fact that many companies in the dental 3D printing sector are based there. Additionally, high disposable incomes and a high standard of living in countries like the US and Canada further drive the demand for quality dental treatments. The ongoing digitalization of dental procedures also helps maintain North America’s position as a market leader.

Key Players

Leading players in the Dental 3D Printing companies include Stratasys (US and Israel), 3D Systems, Inc. (US), and Align Technology, Inc. (US).

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Investment Funding Context

Investment activity in the dental 3D printing ecosystem remains strong and is primarily concentrated on practice acquisitions, geographic expansion, technology adoption, and platform consolidation. Disclosed transactions in the dental 3D printing market indicate a focus on proprietary printing technologies, advanced dental materials, geographic expansion, and integrating digital manufacturing capabilities. Venture funding has supported the expansion of specialized providers.

In October 2022, SprintRay secured more than USD 100 million in Series D funding led by SoftBank Vision Fund 2, with the proceeds intended to support expansion across Europe and the United States. Strategic acquisitions have also enabled companies to strengthen their technology portfolios. In January 2024, Align Technology completed its acquisition of Cubicure, reporting total purchase consideration of approximately USD 85.8 million, including the fair value of its pre-existing ownership interest. The acquisition was intended to expand Align’s capabilities in direct 3D printing, materials development, and manufacturing of customized orthodontic appliances. In September 2025, SprintRay acquired the EnvisionTEC/ETEC dental product portfolio, including patents, trademarks, inventory, and intellectual property relating to dental materials and printing technologies, strengthening its capabilities across laboratory and chairside applications. The announcement did not disclose the transaction value. In October 2025, LuxCreo also announced a strategic investment from Angelalign Technology to support joint development of next-generation 3D printing materials for clear aligners. The investment, whose value was not disclosed in the announcement, was directed toward material research and development, platform improvements, and expansion of the digital dentistry ecosystem, demonstrating strategic interest in direct printing technologies for orthodontic applications.

Revenue Shift Context

Revenue opportunities in the dental 3D printing market are broadening across equipment sales, recurring material purchases, and digital design and production services. Manufacturer disclosures indicate that printer installations can generate subsequent demand for consumables and support services as production volumes increase. Dental applications are also expanding beyond models used in conventional fabrication workflows toward directly printed restorations and appliances. For example, Stratasys launched its TrueDent-D resin in Europe in January 2025, extending its monolithic digital denture offering to additional markets and creating opportunities for printer deployment and repeat resin sales. The commercial contribution of newer applications is evident in 3D Systems’ fourth-quarter 2025 results, which reported strong double-digit sequential growth in its dental business, supported by a recovery in the aligner market and the launch of its denture manufacturing technology.

Digital services provide additional revenue channels alongside hardware and materials. SprintRay offers paid Cloud Design services and design subscriptions, while its Design Suite combines automated design, professional design assistance, and outsourced print-and-ship services. These offerings enable suppliers to participate in multiple stages of the dental production workflow and generate revenue through ongoing customer activity. These developments suggest that competitive differentiation increasingly depends on application breadth, material compatibility, workflow integration, and printer utilization, with revenue opportunities extending throughout the operating life of installed systems.

Mergers & Acquisitions

M&A activity in the dental 3D printing market is focused on strengthening printing capabilities, expanding material portfolios, and integrating digital production workflows. Selected transactions show acquisitions of complementary technologies to support dental laboratories and chairside applications. In September 2025, SprintRay acquired the EnvisionTEC/ETEC dental product portfolio, adding printing technologies, dental materials, and associated intellectual property to its offering. During the same month, Pac-Dent acquired Ackuretta Technologies, combining its Rodin dental printing resins with Ackuretta’s printers, post-processing equipment, and ALPHA AI CAM software. The transaction supports Pac-Dent’s development of an interoperable digital dentistry platform and expansion of customer support capabilities. Align Technology’s January 2024 acquisition of Cubicure strengthened its capabilities in polymer materials, direct 3D printing, and manufacturing customized orthodontic appliances. These transactions indicate consolidation is aimed at combining hardware, materials, and software expertise, broadening application coverage, and supporting scalable production of patient-specific dental products.

DENTAL 3D PRINTING MARKET: MERGERS & ACQUISITIONS, JANUARY 2023–SEPTEMBER 2026

Month & Year

Deal Type

Company 1

Company 2

Description

September 2025

Acquisition

SprintRay (US)

EnvisionTEC/ETEC dental product portfolio (US)

SprintRay acquired the EnvisionTEC/ETEC dental product portfolio, formerly part of Desktop Health, including patents, trademarks, inventory, and intellectual property relating to dental materials and 3D printing technologies. The acquisition strengthened its offerings across dental laboratory and chairside applications and included plans to continue resin supply and customer support.

September 2025

Acquisition

Pac-Dent (US

Ackuretta Technologies (Taiwan)

Pac-Dent acquired Ackuretta Technologies, combining its Rodin dental 3D printing resins and restorative materials with Ackuretta’s printing hardware, post-processing systems, and ALPHA AI CAM software. The acquisition supports integrated, open-system workflows for dental laboratories and clinics, alongside expanded training, service, and technical support.

January 2024

Acquisition

Align Technology (US)

Cubicure (Austria)

Align Technology completed its acquisition of Cubicure on January 2, 2024. Cubicure’s polymer printing technologies, materials expertise, and manufacturing capabilities were acquired to strengthen the Align Digital Platform and support the development and scaling of directly printed orthodontic devices.

Company Revenue Share Details

The dental 3D printing market is highly fragmented, with established manufacturers and specialized technology providers competing across dental 3D printers, photopolymer resins, printing software, post-processing systems, and integrated digital dentistry workflows. Key participants include Stratasys, 3D Systems, SprintRay, Formlabs, DWS S.r.l., Prodways Group, and Carbon.

Browse Adjacent Market: Medical Devices Market Research Reports &Consulting

See More Latest Medical Devices Reports:

3D Bioprinting Market by Component (3D bioprinters (Microextrusion, Inkjet, Laser), Bioinks, Software, Consumable), Material (Hydrogels, ECM), Application (Research (Regenerative Medicine, 3D cell Culture), Clinical (Skin, Bone)) – Global Forecast to 2029

Dental Implants and Prosthetics Market by Product [Dental Implants (Titanium, Zirconium), Dental Prosthetics (Bridges, Crowns, Dentures, Veneers, and Inlays & Onlays)], by End User (Dental Hospitals & Clinics, Dental Labs) – Global Forecast to 2031

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Tree Hut Unwraps Seven Festive Scents In Its New Limited-Edition Holiday Collection

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From Candy Cane to Frosted Plum, America’s No. 1 Body Scrub Brand Brings the Aromas of the Holidays to Self-Care

America’s No. 1 Body Scrub brand, Tree Hut, is introducing its limited-edition holiday collection in seven new seasonal scents that evoke the coziness of winter. The assortment ranges from sweet fragrances like Candy Cane and Cranberry Fluff to warm notes of Honeycrisp Spice, along with the return of vault favorite Marshmallow Lodge.The collection features a range of fan-favorite product forms, like the Shea Sugar Scrub, Foaming Gel Wash and more, bringing each fragrance to life through rich, sensorial textures and skin-loving formulas.Rounding out the line, seven gift sets make shopping this holiday season easy, with options for stocking stuffers or gifting. The collection is available nationally now at retailers like Target, Walmart, and Ulta Beauty, and online on Amazon.

COPPELL, Texas, Nov. 2, 2026 /PRNewswire/ — Cozy is calling! It’s officially sweater weather, and Tree Hut is making wintertime a little toastier. America’s No. 1 Body Scrub brand, Tree Hut, launches its holiday collection, filled with festive cheer and cabin-inspired charm to add to any routine. Featuring warm, nostalgic scents that range from sweet and creamy to bright and spiced, the collection makes every shower feel like a sensory escape. Consumers can fall in love with these limited-edition holiday favorites now at retailers like Target, Walmart, and Ulta Beauty, as well as online on Amazon.

As the season settles in, Tree Hut is serving up body care made for gifting, getting ready and warming up from the cold, wrapped in packaging inspired by Nordic folk art and the homey feeling of the holidays. From Shea Sugar Scrubs that exfoliate the skin to moisturizing Whipped Body Butters and gift-worthy sets, this assortment features rich aromas that embrace the season. Candy Cane, Angel Cake, Cranberry Fluff, Honeycrisp Spice, Frosted Plum, Lavender Ice and the return of vault scent, Marshmallow Lodge, transport consumers to a winter wonderland with every use. Crafted with Tree Hut’s skin-loving formulas featuring Shea Butter, real Sugar and nourishing oils, each offering brings a touch of indulgence to holiday self-care.

“Holiday body care should be just as fun to use as it is to give,” said Lindsey Scales, Vice President of Marketing at Tree Hut. “We wanted to create an assortment with scent notes that capture the essence of the holidays. The collection feels giftable, collectible and joyful, with irresistible textures and craveable fragrances that make consumers want to reach for it every day. It is a fresh take on the category that adds seasonal excitement to the shower.”

Tree Hut is bringing the spirit of the holidays to brand fans and winter lovers in a variety of new scents, including:

Candy Cane:Indulge in the sweet aroma of minty iced peppermint, cotton candy & vanilla beanAvailable in: Foaming Gel Wash (Tumbler), Foaming Gel Wash (Pump), Shea Sugar Scrub, Daily Moisturizing Scrub, Moisturizing Shave Oil, Whipped Body Butter, Hydraglow Body Lotion, Lip Butter and Mini Shea Sugar ScrubAngel Cake (Exclusively at Target):Soft notes of vanilla, cashmere and tonka bean make a sweet, whipped treat for an everything showerAvailable in: Foaming Gel Wash, Shea Sugar Scrub, Whipped Body Butter, Lip Butter and select minis; Foaming Gel Wash, Shea Sugar Scrub and Whipped Body ButterCranberry Fluff:A berry-sweet treat, made with cranberry, marshmallow and toasted sugarAvailable in: Foaming Gel Wash, Shea Sugar Scrub and Mini Shea Sugar ScrubHoneycrisp Spice (Exclusively at Walmart):A spiced, festive treat for your routine, made with apple, clove and cardamomAvailable in: Foaming Gel Wash and Shea Sugar ScrubFrosted Plum (Exclusively at Ulta):A rich mix of bright plum, juicy clementine and soft velvet muskAvailable in: Foaming Gel Wash and Shea Sugar ScrubLavender Ice (Exclusively at Target):A calm, magical winter reset, made with lavender, vanilla and coconut milkAvailable in Shea Sugar ScrubMarshmallow Lodge (Exclusively at Ulta):Bringing back a beloved vault scent with a comforting blend of bright bergamot, soft rice milk and sweet vanillaAvailable in Shea Sugar Scrub

To take the guesswork out of shopping, the brand’s offerings include sets that are ideal for treating family or friends. The assortment features: Candy Cane Lane Gift Set, Mini Fan Favorites Gift Set, Angel Cake Gift Set (Target Exclusive), Holly Jolly Bear Bath Regimen Trio (Target Exclusive), 6 Days of Holidays Gift Set (Target Exclusive), Very Vanilla Gift Set (Ulta Exclusive) and Frosted Fairytale Gift Set (Ulta Exclusive). From playful treats to sweet holiday favorites, there is something to make every holiday wish list a little merrier.

For more information on Tree Hut, please visit treehutshea.com and follow the brand on Instagram and TikTok.

About Tree Hut
Tree Hut believes that everyone deserves to take time in their day to feel good. The family-owned brand still manufactures out of Coppell, TX, and has spent over twenty years making high-quality skin and body care at an affordable price. The now global Tree Hut brand has grown to include body and shave collections, known for delicious scents, bright packaging, and premium ingredients. With an uplifting, inclusive approach to self-care, Tree Hut has built its brand largely via word of mouth, with customers and beauty influencers alike passionately sharing their favorite products and avidly anticipating seasonal launches.

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Ruder Finn Promotes Tejas Totade to Global Chief Technology Officer and Chief Data & AI Officer

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NEW YORK, Nov. 2, 2026 /PRNewswire/ — Ruder Finn, one of the world’s leading independent communications and integrated marketing agencies, today announced the promotion of Tejas Totade to Global Chief Technology Officer and Chief Data & AI Officer, establishing a global leadership role that brings the agency’s technology, data and artificial intelligence capabilities under a shared strategic vision. Tejas has built a strong digital, analytics and engineering team with several dozen specialists in hubs across India, the Philippines, and New York.

The move reflects the growing connection of these disciplines across both Ruder Finn’s business and client work. In his expanded role, Totade will widen access to tools and training in every region and build the architecture that supports the agency’s AI capabilities end to end. The global mandate formalizes work he has led across markets over the past year, including AI strategy and adoption programs in India and the U.K.

“The greatest opportunity comes when we work together choosing the right technology, grounding it in data, and applying AI to solve a real business problem,” said Totade. “This role gives us an opportunity to create that shared vision globally and help our teams and clients translate the enormous potential of AI into measurable value.”

“Ruder Finn has always believed that technology should expand what communicators are able to accomplish, and Tejas has been central to building that capability within our agency,” said Kathy Bloomgarden, CEO of Ruder Finn. “As technology, data and AI become increasingly interconnected, we’re committed to bringing the most cutting edge AI capabilities to clients, under the leadership of Tejas.”

Ruder Finn has also appointed Nick Driver as Managing Director, Research and Analytics, reporting to Totade. With 20 years of experience applying insight and analytics to complex challenges, Driver will lead research and analytics in the U.S, working across practices and client teams to advance audience intelligence, AI-driven insights, and measurement. He will also help strengthen the connection between strategy and technology, with a focus on developing more rigorous, practice-specific approaches and demonstrating the business impact of communications.

“What drew me to Ruder Finn is the clarity of the agency’s tech-forward vision and the genuine commitment to making it real,” said Driver. “The technology, the talent and the ambition are already here. I’m excited to help make research and analytics an even more central part of how we understand audiences, guide strategy and demonstrate impact for clients.”

Together, these appointments further build out the leadership and expertise supporting Ruder Finn’s integrated approach to technology, data and AI.

Totade has spent more than 16 years at Ruder Finn building the agency’s technology, data and AI capabilities. He joined the company as a senior developer and went on to establish rf.TechLab, Ruder Finn’s emerging technology incubator, in 2018. Today, he leads an international team spanning engineering, analytics and digital development, co-leads the agency’s AI-powered creative studio rf.Studio53, and oversees research and insights capabilities that combine proprietary methodologies with enterprise analytics tools. He has received significant industry recognition, including PRWeek’s “40 Under 40”, PRovoke Media’s Data Professional of the Year award and being named one of the PRNews People of the Year in the Agency Innovators.

About Ruder Finn 

Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that move industry-defining brands, companies, and leaders from what’s now to what’s next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Consumer Brand, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, Flightpath, Ruder Finn Atteline, Pandan Social, RF Bloom, and Big Sky Communications. For more information visit www.ruderfinn.com.

Meghan.mahaffey@ruderfinn.com

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