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Retail Analytics Market worth $23.21 billion by 2032 – Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Sept. 11, 2026 /PRNewswire/ — According to MarketsandMarkets™, the Retail Analytics Market is projected to grow from USD 11.82 billion in 2026 to USD 23.21 billion by 2032, at a CAGR of 11.9%.

Browse 350 market data Tables and 70 Figures spread through 400 Pages and in-depth TOC on ‘Retail Analytics Market – Market Size, Share & Forecast to 2032’

Retail Analytics Market Size & Forecast:

Market Size Available for Years: 2021–20322025 Market Size: USD 10.44 billion2026 Market Size: USD 11.82 billion2032 Projected Market Size: USD 23.21 billionCAGR (2026–2032): 11.9%

Retail Analytics Market Trends & Insights:

The Retail Analytics Market is witnessing significant growth as retailers increasingly use data, AI, and machine learning to improve decision-making across merchandising, supply chain, store operations, and customer engagement.By offering, the solutions segment is estimated to account for the largest share of 75.5% in 2026.By analytics type, autonomous & agentic analytics are slated to grow the fastest between 2026 and 2032.By application, the enterprise decision intelligence segment is expected to witness the highest growth rate over the forecast period.By retail type, the beauty & personal care retail segment is expected to witness the fastest growth rate over the forecast period.The Asia Pacific region is poised to register the highest CAGR of 14.9% over the forecast period.

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The Retail Analytics Market is expanding rapidly as retailers increasingly adopt integrated platforms for data-driven decision-making. Growth is driven by investments in artificial intelligence, omnichannel commerce, inventory optimization, and customer intelligence. Retailers consolidate transaction, inventory, pricing, merchandising, loyalty, ecommerce, and supply chain data across connected environments. Predictive models improve demand forecasting, assortment planning, replenishment, pricing, and customer engagement across retail operations. Real-time analytics enables faster responses to demand shifts, stock imbalances, operational exceptions, and shopper behavior. Cloud platforms support scalable analytics while improving forecasting accuracy, inventory productivity, and operational decision-making across retailers.

Based on analytics type, AI-embedded & predictive analytics are positioned to dominate the market in 2026.

AI-embedded and predictive analytics are positioned to dominate in 2026 as retailers prioritize proactive decision-making capabilities. These solutions combine machine learning, historical data, and real-time signals to forecast demand and operational outcomes. Retailers use predictive models to optimize inventory, pricing, assortment, promotions, replenishment, and customer engagement decisions. Oracle applies machine learning within Retail AI Foundation to improve forecasting, segmentation, clustering, and inventory optimization. Predictive analytics also helps retailers identify demand changes earlier and reduce stockouts, overstocks, and avoidable markdowns. Embedded AI increasingly brings recommendations directly into merchandising, supply chain, customer, and store management workflows. NRF highlights predictive analytics for improving forecasting accuracy, optimizing inventory, reducing waste, and streamlining supply chains. These capabilities strengthen adoption as retailers seek faster, automated, and measurable decision support across operations.

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Based on retail type, beauty & personal care retail is set to register the fastest growth during the forecast period.

Beauty and personal care retail is expected to register the fastest growth during the forecast period. Beauty retailers increasingly combine physical stores, ecommerce, social commerce, loyalty programs, and personalized digital experiences. Frequent launches, short trend cycles, and individualized product preferences create strong requirements for advanced retail intelligence. L’Oréal increasingly applies artificial intelligence and proprietary beauty data to personalize recommendations and improve consumer experiences. Its Beauty Tech ecosystem combines millions of data points across products, consumers, routines, and engagement touchpoints. AI-powered services also help beauty retailers strengthen product discovery, conversion, loyalty, and personalized shopping journeys. Growing ecommerce penetration further increases requirements for assortment, pricing, inventory, promotion, and customer behavior analysis. These trends support faster analytics adoption across beauty and personal care retailers seeking differentiated omnichannel experiences.

By region, North America is estimated to account for the largest Retail Analytics Market in 2026.

North America is estimated to account for the largest Retail Analytics Market share in 2026. The region benefits from mature cloud infrastructure, high technology spending, and advanced omnichannel retail ecosystems. United States retailers generate extensive transaction, ecommerce, inventory, loyalty, merchandising, and fulfillment data requiring continuous analysis. Census Bureau data shows ecommerce represented 17.1% of total United States retail sales during second-quarter 2026. Retailers increasingly deploy predictive analytics, artificial intelligence, inventory optimization, personalization, and real-time operational intelligence capabilities. The region also hosts major cloud, enterprise software, analytics, and retail technology providers supporting adoption. NRF highlights continued investment in artificial intelligence, inventory management, supply chains, automation, and agentic retail technologies. Strong vendor ecosystems, sophisticated retailers, and continuous technology adoption reinforce North America’s leadership throughout the forecast period.

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Top Companies in Retail Analytics Market:

The Top Companies in Retail Analytics Market are Oracle Corporation (US), Salesforce, Inc. (US), Microsoft Corporation (US), SAP SE (Germany), Teradata Corporation (US), Adobe Inc. (US), Zebra Technologies Corporation (US), Shopify Inc. (Canada), Lightspeed Commerce Inc. (Canada), Manhattan Associates, Inc. (US), UiPath Inc. (US), NielsenIQ (NIQ) (US), Databricks, Inc. (US), and Infor, Inc. (US), among several others.

Retail Analytics Market – Investment & funding +Merger & Acquisition

Investment Funding Context

The Retail Analytics Market continues to attract investment, with capital shifting toward AI-native software, autonomous decisioning, real-time demand forecasting, and agentic merchandising suites. Funding remains concentrated among platforms that can optimize complex enterprise planning without creating data fragmentation. In May 2025, Impact Analytics raised USD 15 million in a Series D growth investment led by Blue Cloud Ventures, building upon previous backing from existing partners Sageview Capital and Vistara Growth. In January 2025, RetailNext announced a strategic majority growth investment from technology-focused investor Battery Ventures. The investment provides additional capital for product development, geographic expansion, acquisitions, and broader retail analytics innovation. CommerceIQ reports raising USD 200 million from venture investors including SoftBank, Insight Partners, and Madrona Venture Group. This capital injection will accelerate regional development across major international territories while scaling autonomous decisioning mechanisms across the entire retail value chain.

Revenue Shift Context

The global Retail Analytics Market is projected to grow from USD 11.82 billion in 2026 to USD 23.21 billion. At an 11.9% CAGR, revenue generation increasingly shifts toward AI-embedded, predictive, prescriptive, and agentic analytics capabilities. Platform revenues increasingly reflect demand for forecasting, merchandising, pricing, inventory optimization, customer intelligence, and decision automation. Services spending also expands as retailers require implementation, integration, model configuration, data engineering, and ongoing optimization support. Growing cloud adoption and unified planning investments are strengthening recurring software revenues across increasingly connected retail operations.

Mergers and Acquisitions

M&A activity from August 2025 through August 2026 shows growing buyer interest in AI-enabled retail analytics platforms. Strategic acquirers are using transactions to expand forecasting, inventory optimization, store intelligence, measurement, and decision capabilities. Key transactions included Instacart’s acquisition of Arpalus and RELEX Solutions’ acquisition of Ida. Circana also acquired Nielsen’s Marketing Mix Modeling business and NCSolutions to strengthen advanced measurement and shopper intelligence. Together, these transactions broaden vendor capabilities across retail planning, operations, customer intelligence, and analytics-led decision execution.

RETAIL ANALYTICS MARKET: MERGERS AND ACQUISITIONS, AUGUST 2025–AUGUST 2026

Month & Year

Deal Type

Company 1

Company 2

Description

July 2026

Acquisition

Instacart (US)

Arpalus Ltd. (Israel)

Instacart acquired Arpalus, a computer-vision company providing shelf intelligence technology specifically developed for grocery retailers. Arpalus strengthens real-time inventory visibility, shelf availability analytics, fulfillment accuracy, and AI-powered in-store retail intelligence capabilities.

December 2025

Acquisition

RELEX Solutions (Finland)

Ida (France)

RELEX acquired Ida, an AI-native fresh replenishment and store-ordering optimization provider serving grocery retailers. The acquisition extends RELEX analytics into fresh forecasting, automated ordering, production planning, and store-level inventory optimization.

August 2025

Acquisition

Circana LLC (US)

Nielsen Marketing Mix Modeling Business (US)

Circana completed its acquisition of Nielsen’s Marketing Mix Modeling business, expanding advanced statistical modeling and measurement capabilities. The acquisition strengthens predictive analysis of marketing investments, channel performance, optimization opportunities, and return on investment.

Company Revenue Share Details

The total market share of the top five players is 23.4%, representing a fragmented market. This fragmentation indicates that no single vendor has established dominant control, leaving significant room for competition and consolidation in the years ahead. The top 10 key players, contributing to around 38.9% of the total market share, are Oracle Corporation (US), SAP SE (Germany), Salesforce, Inc. (US), Circana, LLC (US), NielsenIQ (NIQ) (US), Adobe Inc. (US), SAS Institute Inc. (US), Blue Yonder Group, Inc. (US), Microsoft Corporation (US), and Sensormatic Solutions LLC (US. The presence of both established enterprise technology providers such as Salesforce (US), Adobe (US), Oracle Corporation (US), Microsoft Corporation (US), and SAP SE (Germany), alongside specialized retail analytics vendors such as CommerceIQ, Inc. (US), RetailNext, Inc. (US), COMPETERA Inc. (US), Retalon, Inc. (Canada) and DataWeave Software Private Limited (US) reflects the market’s broad competitive landscape and suggests that continued investment, acquisitions, AI development, and retailer modernization should intensify competition across the market through 2032.

Browse Adjacent Markets: Analytics Market Research Reports & Consulting

Related Market Reports:

Customer Experience Management Market by Offering (Solutions and Services), Deployment Mode, Vertical (BFSI, IT & Telecom, Retail & eCommerce, Healthcare & Life Sciences, Travel & Hospitality, Media & Entertainment) – Global Forecast to 2032

Advanced Analytics Market by Offering (Agentic (Copilots, Assistants, Autonomous Analytics Agents), Augmented (Insight Discovery, Automation, Orchestration), Predictive, Prescriptive), Delivery Mode (Cloud & Lakehouse, Edge) – Global Forecast to 2031

About MarketsandMarkets™  

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

MarketsandMarkets™ SalesPlay is an AI-driven Revenue Intelligence Co-Pilot designed to help revenue teams prioritize the right accounts, identify critical changes early, and surface opportunities ahead of demand, so pipeline builds naturally and deals close with greater consistency.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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PlanetiQ Selected for NOAA’s Space-Based Environmental Monitoring IDIQ

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September 11, 2026

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Selection builds on PlanetiQ’s long-standing relationship with NOAA and adds thermospheric neutral density to its environmental data offerings

GOLDEN, Colo., Sept. 11, 2026 /PRNewswire/ — PlanetiQ, a leading provider of commercial satellite-based environmental data, today announced that it has been selected as an industry partner under NOAA’s new Space-Based Environmental Monitoring (SBEM) Indefinite Delivery, Indefinite Quantity (IDIQ) contract. Through the SBEM IDIQ, PlanetiQ will be eligible to compete for task orders to provide NOAA with two types of commercial environmental data: Global Navigation Satellite System-Radio Occultation (GNSS-RO) observations for atmospheric profiling and ionospheric monitoring, and thermospheric neutral density data for satellite orbit prediction.

“This selection builds on our long-standing partnership with NOAA and expands the ways our data can support the agency, from high-resolution atmospheric and ionospheric observations to thermospheric neutral density for satellite orbit prediction,” said Ira Scharf, CEO of PlanetiQ.  

The SBEM IDIQ, established by NOAA’s National Environmental Satellite, Data, and Information Service (NESDIS) through its Commercial Data Program. The contract has a five-year base period followed by a five-year option and is effective from September 1, 2026, through August 31, 2036.

Under SBEM, PlanetiQ will provide data from its existing satellite constellation as well as additional satellites planned for launch later this year. The company’s GNSS-RO observations provide high-resolution atmospheric profiles for numerical weather prediction and measurements of the ionosphere, including Total Electron Content (TEC) and scintillation. PlanetiQ will also introduce thermospheric neutral density data as a new commercial data product for NOAA NESDIS, supporting improved satellite orbit prediction and space-weather applications.

“PlanetiQ has built its business around delivering high-quality GNSS-RO data with the precision needed to improve weather forecasting,” said Ira Scharf, CEO of PlanetiQ. “This selection builds on our long-standing partnership with NOAA and expands the ways our data can support the agency, from high-resolution atmospheric and ionospheric observations to thermospheric neutral density for satellite orbit prediction. We look forward to continuing to work with NOAA to advance weather forecasting and space weather applications.”

Per NOAA’s own press release, NOAA is expanding its procurement and use of new commercial environmental satellite data streams that will enhance weather forecasting and space weather monitoring. The SBEM IDIQ contract is a key part in the agency’s ongoing effort to boost U.S. weather forecasting capabilities.

PlanetiQ currently provides GNSS-RO data to NOAA NESDIS under the agency’s previous commercial data contract vehicle. The company’s most recent task order, announced in August, provides GNSS-RO and ionospheric data and bridges the transition to the new SBEM contract.

About PlanetiQ

PlanetiQ provides the highest-quality GNSS radio occultation (RO) data available from a commercial constellation of satellites, offering unmatched temporal and spatial resolution. The data drive accurate, high-impact weather and climate forecast models, helping improve Numerical Weather Prediction and AI forecasts, safeguard lives and property from severe weather. In 2025, PlanetiQ was awarded NOAA’s largest-ever contract for satellite weather data, valued at $24.3 million. PlanetiQ is a space-tech company that serves the most mission-critical government, defense, and industry leaders, including international weather agencies, enabling more resilient operations across sectors. Founded in 2015 and privately owned, PlanetiQ designs, builds, and operates the preeminent commercial constellation of GNSS-RO satellites, setting the standard for precision and reliability in atmospheric monitoring. For more information, contact info@planetiq.com

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New Bloomberg Tax Projections Give Tax Professionals an Early Start on 2027 Planning

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September 11, 2026

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ARLINGTON, Va., Sept. 11, 2026 /PRNewswire/ — Bloomberg Tax & Accounting released its 2027 Projected U.S. Tax Rates, which indicates a 3.2% increase in inflation from 2026 (compared to the 2.7% increase from 2025). The full report is available at https://aboutbtax.com/bmN8.

Bloomberg Tax’s annual Projected U.S. Tax Rates Report provides early, accurate notice of the potential tax savings that could be realized due to increases in deduction limitations, upward adjustments to tax brackets, and increases to numerous other key thresholds.

In an unprecedented event, the Bureau of Labor Statistics did not report the data from October of 2025. Thus, the C-CPI-U has been computed on an 11-month average.

The report accounts for several new adjustments made under the One Big Beautiful Bill Act (OBBBA) that affect tax planning for taxpayers in 2027 and beyond. For corporate taxpayers and passthroughs, they include an adjustment to the employer-provided child care credit, initially enhanced by the OBBBA. It also includes an adjustment to the threshold for information at source reporting requirements, which was initially increased by the OBBBA. For individuals, the report includes varied income tax rates with steeper adjustments for lower brackets.

“Tax professionals are being asked to make consequential planning decisions amid constant policy change and growing complexity,” said Evan Croen, head of Bloomberg Tax & Accounting. “By providing trusted projections before official figures are released and carrying those updates directly into the tools where professionals work, we can help them move from information to action sooner and spend more time applying their expertise to the decisions that matter most.”

The updated rates flow directly into Bloomberg Tax’s innovative software solutions including Bloomberg Tax Provision, Bloomberg Tax Fixed Assets, and Bloomberg Tax Workpapers. This is an example of the power and efficiency of Bloomberg Tax & Accounting’s integrated suite of solutions, which modernizes the corporate tax process, from data collection to tax calculations that power key deliverable.

Other key adjustments, with comparisons of the 2026 amounts and 2027 projections, include:

Individual Income Tax Rate Brackets 

Married Filing Jointly and Surviving Spouses

2026 Tax Rate Bracket Income Ranges

Projected 2027 Tax Rate Bracket Income Ranges

10% – $0 to $24,800

10% – $0 to $25,600

12% – Over $24,800 to $100,800

12% – Over $25,600 to $104,050

22% – Over $100,800 to $211,400

22% – Over $104,050 to $218,250

24% – Over $211,400 to $403,550

24% – Over $218,250 to $416,650

32% – Over $403,550 to $512,450

32% – Over $416,650 to $529,100

35% – Over $512,450 to $768,700

35% – Over $529,100 to $793,650

37% – Over $768,700

37% – Over $793,650

Unmarried Individuals (other than Surviving Spouses and Heads of Households)

2026 Tax Rate Bracket Income Ranges

Projected 2027 Tax Rate Bracket Income Ranges

10% – $0 to $12,400

10% – $0 to $12,800

12% – Over $12,400 to $50,400

12% – Over $12,800 to $52,025

22% – Over $50,400 to $105,700

22% – Over $52,025 to $109,125

24% – Over $105,7000 to $201,775

24% – Over $109,125 to $208,325

32% – Over $201,775 to $256,225

32% – Over $208,325 to $264,550

35% – Over $256,225 to $640,600

35% – Over $264,550 to $661,375

37% – Over $640,6000

37% – Over $661,375

Standard Deduction

Filing Status

2026

Standard Deduction

Projected 2027

Standard Deduction

Married Filing Jointly/Surviving Spouses

$31,500

$33,200

Heads of Household

$23,625

$24,925 ($24,950)

All Other Taxpayers

$15,7500

$16,600

Alternative Minimum Tax (AMT)

Filing Status

2026

AMT Exemption Amount

Projected 2027

AMT Exemption Amount

Married Filing Jointly/Surviving Spouses

$140,200

$144,700

Unmarried Individuals

(other than Surviving Spouses)

$90,100

$93,000

Married Filing Separately

$70,100

$72,350

Estates and Trusts

$31,400

$32,500

About Bloomberg Tax

Bloomberg Tax delivers a comprehensive suite of solutions designed to help tax and accounting professionals navigate a complex global landscape. By combining practitioner-driven insights with intelligent, AI-powered tools, we provide the expertise you need to ensure compliance, streamline workflows, and drive strategic decision-making. Our integrated solutions simplify intricate calculations and adapt to changing regulations in real time, empowering your organization to mitigate risk, optimize tax strategies, and achieve measurable results with confidence and precision.

Bloomberg Tax is part of Bloomberg Industry Group, an affiliate of Bloomberg L.P., a global leader in business and financial information, data, news, and insights.

For more information, visit bloombergtax.com.

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o15 Capital Partners Announces Realization of $31 Million Senior Secured Credit Facility to Simplify Compliance

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September 11, 2026

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ATLANTA, Sept. 11, 2026 /PRNewswire/ — o15 Capital Partners (“o15”), through its Emerging America Credit Opportunities (“EACO”) fund and its affiliates, is pleased to announce the successful exit of a $31 million senior secured credit facility provided to Simplify Compliance Holdings, LLC (“Simplify” or the “Company”), a diversified provider of B2B training, events, and subscription information backed by Leeds Equity Partners (“Leeds Equity”). Repayment followed the sale of the Company’s datacenterHawk business unit to S&P Global.

The successful realization reinforces o15’s continued conviction in the lower middle market, where disciplined underwriting, sector expertise, and close sponsor partnerships can drive strong investment outcomes. The facility provided flexible capital to support the Company’s strategic objectives and Leeds Equity’s ongoing value creation initiatives.

“Leeds Equity was an excellent partner throughout this investment, and the outcome speaks to their track record building durable businesses,” said Kenneth Saffold, co-CEO and Managing Partner at o15. “We were glad to underwrite behind the strength of Simplify’s digital-first product suite across compliance, workforce training, and data and information assets.”

“o15 was a thoughtful and responsive partner throughout this investment. Their speed and ability to tailor a solution to the Company’s needs were meaningful factors in our financing relationship,” said Chris Mairs, Managing Director at Leeds Equity.

The exit underscores o15’s differentiated investment approach, combining thoughtful structuring, sector expertise, and a focus on measurable impact. Business services and information platforms remain a core area of focus for o15, given the critical role these businesses play across the lower middle market.

About o15 Capital Partners

Based in Atlanta, o15 Capital Partners is an alternatives investment firm that provides growth capital to undercapitalized lower middle market businesses and communities in the Healthcare, Education and Business Services industries.

To learn more about o15 Capital Partners or discuss a new investment opportunity, please visit and follow us on LinkedIn, or reach out to a member of our investment team.

Disclaimer: The information herein should not be construed as investment advice or a recommendation of any security, investment, or investment strategy. References to this investment are for illustrative purposes only, are not representative of all investments made by o15, and should not be construed as a recommendation of any particular investment or investment strategy. Other investments made by o15 have had, and future investments may have different characteristics and results.

media@o15.com

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