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Vizrt Named a Leader in the 2026 IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry

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For Vizrt, the recognition highlights its vision for agentic AI that combines intelligent production orchestration with human editorial control

LONDON, Sept. 11, 2026 /PRNewswire/ — Vizrt, the AI platform for visual storytelling, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Driven Business Cycle in the Media Industry, 2026 Vendor Assessment. 

The IDC MarketScape evaluates technology providers helping media organisations apply artificial intelligence across business and production workflows, assessing vendors against criteria including current capabilities, strategy, innovation and market execution. For Vizrt, it’s recognition as a Leader reflects its growing focus on agentic AI and AI-orchestrated production environments designed specifically for the needs of broadcasters, content creators, and live production teams. 

As artificial intelligence evolves beyond standalone tools toward intelligent systems capable of coordinating entire production workflows, broadcasters face increasing pressure to drive efficiency without compromising reliability, governance or editorial control. Media organisations need AI that can work across complex production environments while ensuring human oversight remains at the centre of decision-making, particularly in live, regulated and brand-sensitive contexts. 

“Vizrt was recognized as a Leader in this IDC MarketScape for treating live production as a genuinely composable, agentic problem rather than a single point solution. The AI Production Director’s orchestration of Viz Engine, Viz Artist, Viz One, Viz Mosart, and Viz Pilot through specialized agents reflects a level of platform innovation the industry needs,” said Alex Holtz, Research Director, IDC MarketScape.

“We believe the next era of media production will be defined by how effectively organisations combine AI-driven automation with human creativity and editorial expertise. The opportunity isn’t to remove people from the production process; it’s to remove complexity. By enabling AI to orchestrate repetitive and time-consuming production tasks, creative teams can focus on storytelling, audience engagement, and delivering exceptional live experiences. Beyond removing complexity, AI lets creative teams craft differentiated visual experiences – graphics and narratives that adapt in real time to the audience, the moment, and the story being told. We’re proud of our inclusion in the Leaders Category of the IDC MarketScape,” said Rohit Nagarajan, Chief Executive Officer at Vizrt. 

Vizrt’s key strengths as noted by IDC MarketScape include:

Composable agentic platform architecture is a clear differentiator: The AI Production Director orchestrates Viz Engine, Viz One, Viz Mosart, and Viz Pilot under a single orchestration layer via five specialized agents – Story Producer, Asset Discovery, Graphics Intelligence, Data Storyteller, and Distribution. A knowledge base agent plus customer-owned operational preference memory captures show conventions, editorial voice, brand rules, and production patterns so agents reproduce shows the way experienced operators would. The pitch is explicit: these competencies cannot be replicated individually without acquisition or deep partnership.Open standards posture is concrete rather than tracked: Vizrt has adopted MCP for agent interoperability and participates in JT-DMF, MXL, and OGraf working groups – among the more forward-leaning standards postures in the assessed cohort. API-first architecture supports cloud, on-prem, and hybrid AI infrastructure, positioning Vizrt as an integration point for software-defined production environments rather than a closed silo.Production-tested credibility on the demanding side of live broadcast, with specialist sports IP: Viz Engine has earned trust across the most demanding live broadcasts; AI Keyer won Best of Show at NAB 2026 – production-grade reference points that close credibility gaps newer entrants cannot match. Sports production fit is reinforced by Viz Libero, Viz Arena, and virtual advertising paired with the AI Production Director’s multiplatform output – aligned tightly with sports rights holders monetizing across broadcast, OTT, and social.

To learn more about Vizrt’s recognition and access the IDC MarketScape profile excerpt, visit https://go.vizrt.com/vizrt-idc-marketscape-leader-ai.

Source: IDC MarketScape: Worldwide AI-Driven Business Cycle in the Media Industry, # US54113826, September 2026.

Notes to Editors

About Vizrt

Founded in 1997, Vizrt is a leading viewer engagement platform and a trusted expert in live production technologies for the Media & Entertainment, Sports, Enterprise, and Content Creator industries.

Vizrt’s platform for AI-led visual storytelling is the foundation for a new era of content creation, enabling creators to streamline workflows and enhance content delivery. It offers solutions for every component of live production, from real-time data-driven graphics and studio automation to intelligent media asset management and cloud-based productions.

Vizrt, and its subsidiary NDI, employs over 600 people globally, enabling thousands of organizations worldwide, from colleges and corporates to the largest names in news and sport, to deliver visually immersive experiences to billions of people daily. For more information, visit https://vizrt.ai.

About IDC MarketScape 

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market.

IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

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GomSpace receives order for fast-deployment satellite solution valued at 2.4 MUSD

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STOCKHOLM, Sept. 11, 2026 /PRNewswire/ — GomSpace North America, LLC has received an order from an undisclosed defense customer in the United States with a value of 2.4 MUSD (22.6 MSEK)

The agreement covers GomSpace’s unique satellite platform kits that will form part of an end-to-end solution supporting a US government mission.

GomSpace platform kits are rapid-deployment satellite solutions designed to accelerate mission timelines and simplify procurement. These pre-engineered, modular small satellite bus systems are available in 6U to 16U CubeSat and microsatellite-class configurations enabling customers to rapidly integrate payload, reduce technical risk, and move from concept to launch faster while maintaining high performance and mission flexibility.

This engagement marks the start of a new customer relationship, builds on established connections between GomSpace and members of the customer’s technical team, and reflects confidence in the Company’s products, technical expertise, and mission execution capabilities. 

Deliveries are expected to take place over the coming quarters. 

“This order reflects the trust our customer places in GomSpace’s satellite platforms, technical expertise, and ability to support mission success,” says Slava Frayter, CEO of GomSpace North America, LLC. “Our modular platform kits and technical support enable customers to accelerate their mission development while reducing technical and programmatic risk.”

Find more information about GomSpace platform kits here.

About GomSpace Group AB
Founded in 2007, GomSpace is a global provider of small satellite solutions with customers in more than 60 countries. The company’s business operations are mainly conducted through the wholly owned Danish subsidiary, GomSpace A/S, with headquarters and operational facilities in Aalborg, Denmark. GomSpace also has key operations in Luxembourg, France, and the United States. GomSpace develops and delivers advanced systems and services that enable governments, commercial enterprises, and research institutions to achieve their objectives in space. The company’s expertise covers satellite subsystems, complete small satellite missions, and satellite operations, providing solutions that support smarter, faster, and more affordable access to space.
The company is listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker GOMX. FNCA Sweden AB is the Company’s Certified Adviser. For more information, please visit www.gomspace.com.

For more information, please contact:

Anne Breüner (Head of Corporate Affairs)
Tel: +45 40 200 192
E-mail: anbr@gomspace.com 

Caroline Schwob (Marketing & Communication Director)
Tel: +33 680 042 226
E-mail: casc@gomspace.com 

For Satellite, Satellite Kit or Component information, please contact:

Slava Frayter, CEO GomSpace North America
E-mail: sfra@gomspace.com  

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/gomspace-a-s/r/gomspace-receives-order-for-fast-deployment-satellite-solution-valued-at-2-4-musd,c4394639

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Avid and Google Cloud Expand Strategic Partnership to Deliver Browser-Based Media Composer and Agentic Creative Workflows

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New Chrome-based Avid Media Composer video editing and conversational media search built with Google Cloud’s Gemini Enterprise help creative teams collaborate securely from anywhereAvid research shows editors embracing AI for practical tasks while overwhelmingly calling for technology that empowers creative control and efficiencyNew advances to be showcased for the first time at global media and entertainment event IBC2026 in Amsterdam (Sept. 11-14)

BURLINGTON, Mass. and SUNNYVALE, Calif., Sept. 11, 2026 /PRNewswire/ — Avid and Google Cloud today announced the expansion of their strategic partnership, introducing browser-based Avid Media Composer, the company’s flagship video editing platform, and an upgraded Avid Content Core, Avid’s content data platform. By embedding Google Cloud’s Gemini Enterprise and Google BigQuery directly into Avid’s post-production environment alongside media-specific AI agents and Avid tools, creators can remove the constraints of physical hardware and administrative friction. As a result, editors and directors can collaborate seamlessly from anywhere, automate repetitive tasks, and focus on storytelling.

Today’s media production houses face two competing pressures: content demand is soaring, yet creative teams remain bogged down by administrative overhead. Editors often spend substantial portions of their day tagging footage, organizing timelines, and searching through fragmented archives. Furthermore, because professional editing historically required heavy, on-premises workstations, remote global collaboration has remained slow and cost-prohibitive.

New Avid research illustrates how editors are using AI to solve practical post-production challenges, helping tackle time-consuming tasks while preserving creative control. In a survey of professional editors, 79% reported using AI in their workflows, with speech-to-text and transcription cited as the most common use cases (60%). Editors are equally clear on AI’s optimal role: 87% agree that AI is most valuable when empowering them to achieve their creative intentions more efficiently, while 76% say its best use is unlocking more time for storytelling. The findings also highlight the importance of integrating AI more seamlessly into established professional environments, with 63% emphasizing that AI tools require tighter workflow integration to be truly useful.

Building on milestones announced at the NAB Show in April 2026, the next phase of the Avid and Google Cloud partnership addresses these industry challenges directly. The expanded collaboration embeds Gemini Enterprise directly into Media Composer and Content Core to accelerate the creative process. By connecting an intelligent, searchable media archive directly to a browser-based timeline, the integrated solutions help streamline the industry’s two most time-consuming bottlenecks: media discovery and timeline organization.

The joint announcement highlights four core pillars of technology integration:

Browser-based Media Composer and agentic editing: Avid’s industry-standard editing platform, now available within the Google Chrome browser, enables creators to edit professional timelines in Avid Content Core. Within Media Composer, agentic AI capabilities in Avid’s Ready to Edit allow editors to use natural language prompts to sync media, transcribe and align dialogue, and organize project bins, putting the focus back on editorial storytelling. In addition, an embedded Media Composer Gemini panel allows editors to generate B-roll, find stock footage, and automatically enrich media with tagging, logging, or translation using their existing Gemini accounts.Semantic search in Content Core to speed up media discovery: Utilizing Google Cloud technologies to analyze and enrich media as it is imported, Avid Content Core and Gemini Enterprise automatically generate transcripts and semantic descriptions. This eliminates hours of manual logging and enables production teams to locate the exact media they need through natural language search.Connected workflows from newsroom to timeline: Through Content Core Insights—built with Gemini Enterprise and BigQuery—organizations can bridge the data gap between how content is produced and how it performs. Newsrooms can plan stories and assign teams in Content Core Planning and Rundown—which coordinate assignments, resources, and program rundowns—while editors can pull matching footage into their timelines via natural language search. Final cuts then sync back to broadcast programming, with each step reflected as live production data. Broadcast and studio executives can then query plain-language insights on staffing, resource utilization, production costs, and content performance, providing complete visibility to produce and monetize content.Flexible, secure hybrid cloud deployment: The Avid Content Core Site Engine links customer Google Cloud environments directly to Content Core, ensuring media processing, production intelligence, and agentic workflows are managed centrally, while compute and high-resolution assets remain securely in the customer’s own cloud environment.

“Customers are asking for intelligent tools that plug seamlessly into existing workflows and scale with their creativity,” said Wellford Dillard, chief executive officer of Avid. “Our expanded partnership with Google Cloud strengthens our ability to deliver secure, AI-driven innovation while keeping Avid open, interoperable, and adaptable. By bringing Media Composer to the browser and integrating Gemini Enterprise into Content Core, we are helping creative teams bypass administrative friction and focus on storytelling.”

“Avid has always been a media technology pioneer, and this partnership solidifies its leadership in adopting advanced AI for film and television,” said Anil Jain, global managing director of Strategic Industries at Google Cloud. “By integrating Gemini Enterprise with Avid’s flagship tools, we are giving editors powerful agentic workflows and intelligent search to handle tedious production logistics. This collaboration ensures creators can stay in their creative flow and work securely from anywhere.”

Avid and Google Cloud will demonstrate these end-to-end agentic workflows at IBC2026 in Amsterdam from Sept. 11-14, across the Google Cloud and Avid exhibition spaces.

About the Avid research: Avid surveyed 120 professional editors – users of Avid’s post production and editing software, including Media Composer® – among its customer community in Q2 2026.

About Avid Technology, Inc.
Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame – every day. Powering great creators and trusted newsmakers, Avid enables everyone with a story to tell – from Emmy®, Grammy®, and Oscar® winners to rising talent. Avid pushes boundaries with end-to-end solutions that transform how content is created, managed, and monetized.

About Google Cloud
Google Cloud offers a powerful, optimized AI stack—including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications—that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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SOURCE Google Cloud

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Penetron Strengthens Sales and Technical Support in the Western USA

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On September 9, 2026, Penetron announced the appointment of Dennis Keane as Specifications Specialist for the Western USA. The appointment strengthens Penetron’s Engineering Support team and expands its ability to support architects, engineers, and specification professionals across a key regional market.

ORLANDO, Fla., Sept. 11, 2026 /PRNewswire/ — Based in Chandler, Arizona, Dennis Keane is responsible for specification development for clients across the Western USA, including Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington, and Wyoming.

“Dennis is focused on building relationships with architects, engineers, developers, and specification professionals,” explains Cassandra Gouws, Technical Manager for Penetron USA. “In addition to strengthening Penetron’s specification presence in the market, he will also help pursue and maintain product approvals with cities, municipalities, and DOTs across the USA.”

Working closely with Penetron’s engineering support team and account managers, Dennis will deliver educational presentations and technical sessions to help clients better understand crystalline waterproofing and antimicrobial technology, while expanding Penetron’s presence in office master specifications throughout his territory.

With more than 20 years of experience in business development, sales, and key account management in the construction industry, Dennis brings a strong understanding of building science, moisture mitigation, and best practices for concrete protection systems. A graduate of Vanguard University with a degree in Communications, he also has extensive experience optimizing and expanding product specifications.

“I have years of experience educating stakeholders on innovative construction products and providing guidance throughout the project lifecycle, including design development, product selection, specification review, and installation support,” adds Dennis Keane. “By cultivating relationships that help secure project specifications, I look forward to contributing to Penetron’s continued success.”

“We’re thrilled to have Dennis join our engineering support team in a key growth market for Penetron,” says Christopher Chen, Director of The Penetron Group. “As part of our continued focus on customer support, his experience and technical expertise will make a meaningful contribution to our customers and project partners.”

The PENETRON Group is a leading manufacturer of specialty construction products for concrete waterproofing, concrete repairs and floor preparation systems. The Group operates through a global network, offering support to the design and construction community through its regional offices, representatives and distribution channels.

For more information on PENETRON waterproofing solutions, please visit penetron(dot)com or Facebook(dot)com/ThePenetronGroup,

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SOURCE The Penetron Group

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