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Flo Health Finds Women’s Perimenopause Symptoms and Concerns are Still Being Dismissed

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A long history of disregarding women’s midlife experiences is still prevalent today; 66% report being told perimenopause symptoms are “just a part of getting older”1

NEW YORK, Sept. 21, 2026 /PRNewswire/ — Women seeking treatment for perimenopause symptoms often navigate a system that has historically struggled to properly assess and address female health. This is a systemic problem that dates back to the dawn of medicine, when confusion and a lack of research about hormonal health led to women instead being referred to as “evil,” “hysterical,” or “crazy” and dismissed entirely for their health concerns. Confronting and ending the generational stigma around women’s healthcare is the motivation behind the new “Make Dismissal History” campaign from Flo Health, the #1 women’s health app worldwide.2

This initiative was inspired by data and insights of 1,493 U.S.-based Flo users who self-reported being perimenopausal, and were surveyed about their real life experiences bringing up perimenopause symptoms and concerns with medical professionals, friends and family. Through this research, Flo learned that over half (53%) of perimenopausal women felt that their symptoms were dismissed or not taken seriously, and nearly 7 in 10 (69%) of those who felt their perimenopause symptoms were once dismissed delayed seeking medical care. The data shows that this cycle not only gaslights women’s health concerns, it causes them to put off getting the medical support they need.

To shed light on how women’s midlife health concerns have been treated throughout history, Flo has partnered with women’s health historian Elinor Cleghorn, author of Unwell Women. “When I began researching Unwell Women, I was shocked at how women’s accounts of their own symptoms had been minimised and misrepresented throughout history. Before evidence-based knowledge about life stages like perimenopause existed, women’s symptoms were explained away through assumptions and stereotypes about the female body and mind. Women in mid-life weren’t trusted as reliable narrators of their own experiences; and they didn’t have access to accurate information about what was happening in their own bodies like they do today with platforms like Flo.”

One of the best ways for women to feel empowered to advocate for their health concerns and not accept being brushed off, is to come into an appointment equipped with information both about their symptom history and about what they might be experiencing. For the next month, the entire Flo for Perimenopause suite of features – Peri Score, Peri Symptom Tracker, and Menopause Timeline and Relief Options – will be free and removed from paywall for all Flo users.

“For generations, women have been taught to stay quiet about their bodies. And when they finally do speak up, too many of them are dismissed by medicine. I see this all the time in my practice,” said Dr. Sameena Rahman, Flo Health medical advisor. “Women come in not feeling like themselves, and instead of thoughtful investigative work, they are told ‘Welcome to midlife; this is just part of getting older’ instead of asking why they feel this way. But symptoms deserve investigation, not dismissal.”

Flo is bringing these painful, historical examples of dismissal out of the history books and on to display for NYC pedestrians passing through SoHo (Bowery and Broome Street), the West Village (54 Little West 12th Street), and Williamsburg (96 N. 10th Street) to observe. Bold, eye-catching posters will illustrate a timeline of how women’s hormonal health has been miscategorized throughout the eras to ignore and dismiss what was really going on in women’s bodies. From an Athenian woman in 400 B.C. told her wandering womb made her “too emotional’, to a 1955 “hysterical” housewife – women of today will see themselves in this powerful creative evoking mistreatment and misdiagnosis of women’s health issues throughout history.

This campaign builds on Flo Health’s previous initiatives to empower women to become better advocates for their health, particularly around perimenopause. “While we can’t change history, we can work to create a future where women feel more informed and prepared to advocate for themselves in medical settings,” said Rina Hahn, newly-appointed Chief Marketing Officer for Flo. “During this campaign we’re making some of our most informative perimenopause tools like getting your Perimenopause Score and Peri Symptom Checker free and accessible for everyone, so we can directly support the many women in perimenopause who are telling us that better understanding their symptoms would help them self-advocate. With this knowledge at their fingertips, they are less likely to accept age-old health dismissals they shouldn’t have to put up with any longer.”

Key Stats3:

Over half (53%) of perimenopausal women felt that their symptoms were dismissed or not taken seriously.Nearly half (49%) of perimenopausal women* have never talked to a healthcare professional about their symptoms.Nearly 7 in 10 (69%) of those who felt their perimenopause symptoms were once dismissed delayed seeking medical care.69% say they have learned more about perimenopause from social media than from a registered healthcare professional.66% of those who felt their perimenopause symptoms were dismissed were told, “It’s just part of getting older.”Nearly half (47%) don’t feel they get the support they need from a healthcare professional for their perimenopause symptoms.43% said before getting adequate support for their perimenopausal symptoms, they had to see two or more healthcare professionals.63% said understanding their symptoms (e.g., how severe they are, what they might mean) would help them better advocate for themselves at the doctor’s office.

About Flo Health
Flo Health is the #1 Health and Fitness app worldwide and the #1 OB-GYN-recommended platform for period and cycle tracking. In 2024, Flo became the first European femtech unicorn following an investment from General Atlantic and now supports 80 million monthly active users (MAUs) worldwide. Powered by a network of over 100+ medical experts, Flo guides women through every stage of their health journey – from menstruation to conception, pregnancy, and menopause – offering curated cycle and ovulation tracking, personalized health insights, daily educational content, and a private community for users to share questions or concerns. Through its Pass it on Project, Flo has donated 28M Flo Premium subscriptions to improve health literacy to women in need, aiming to reach up to one billion. A leader in privacy and security, Flo Health’s Anonymous Mode feature was recognized as one of TIME’s Best Inventions 2023 and also named a finalist for Fast Company’s 2023 World Changing Ideas Awards as part of the company’s commitment to privacy.

For more information, please visit https://flo.health.

PR contacts 
Samantha Wannemacher
Flo Health
s_wannemacher@flo.health 

Sunshine Sachs Morgan & Lylis
flo@ssmandl.com

1 Based on a consumer survey with 1493 US-based women who self-reported being perimenopausal and reported experiencing symptoms commonly associated with perimenopause.
2 Sensor Tower, July 2026, iOS and Android, by downloads
3 Based on a consumer survey with 1493 US-based women who self-reported being perimenopausal and reported experiencing symptoms commonly associated with perimenopause.

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SOURCE Flo Health Inc.

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FADEL and Gournay Consulting Launch New Bynder Connector for Rights Management, Content Tracking and Brand Compliance

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New integration extends Bynder DAM with rights intelligence and AI-powered image and video tracking solutions across the content lifecycle

NEW YORK, Sept. 21, 2026 /PRNewswire/ — FADEL®, a global leader in AI-powered brand compliance, rights management, and licensing solutions, and Gournay Consulting, a premier Bynder partner with deep expertise in DAM integrations and digital content ecosystems, today announced the availability of a new connector integrating Bynder with Brand Vision, FADEL’s brand compliance and digital rights management solution.

Built by Gournay Consulting, the connector integrates Bynder’s digital asset management platform with FADEL Brand Vision’s digital rights management, content tracking, and brand compliance capabilities. Bynder remains the system for managing, organizing, and distributing digital assets, while FADEL Brand Vision provides the rights intelligence associated with those assets – including usage rights, restrictions, and expirations – and extends visibility beyond the DAM to track where rights-managed images and videos appear after distribution. Together, the integration helps organizations manage digital assets and their associated rights in a more connected and governed workflow.

“Brand Vision is designed to keep digital marketing content, including advertisements, logos, images, videos, and product packaging, current, compliant, and on-brand,” explained Devi Gupta, EVP of Marketing at FADEL. “Agreement, rights, and usage restrictions, from models and photographers to music, fonts, and location agreements, are connected to each asset, allowing users to immediately identify whether content is available for a particular campaign. Real-time rights clearance checks confirm distribution uses for a given timeframe, format, and territory.”

The connector brings these capabilities directly into the Bynder DAM experience, allowing users to manage rights and compliance workflows without leaving Bynder. Organizations can:

Confidently reuse content by connecting assets to their corresponding agreements, rights, and usage restrictions.Accelerate campaign execution with automated rights validation before content is published.Reduce corporate risk through proactive expiration management and post-distribution compliance monitoring.Track images and video beyond the DAM across websites, ecommerce platforms, social media, and other digital channels.Improve transparency and collaboration with a connected source of truth for content and rights across global teams and agencies.Govern AI-related content by managing AI rights, restrictions, and AI-generated content.

Extending Content Governance Beyond the DAM

For global brands, managing an asset within a DAM is only part of the content lifecycle. Once content is distributed to websites, ecommerce platforms, and social media, organizations need visibility into where it appears and whether its continued use complies with associated rights.

FADEL extends that governance beyond the DAM with digital tracking for both images and video, backed by more than five years of R&D investment in AI-based media matching technology and 100+ targeted crawlers. Brand Vision can even identify image and video within video, helping brands find rights-managed footage when it has been incorporated into other content. Deployed across more than 50 brands in over seven countries, the technology can monitor content across websites, major ecommerce sites, and social channels while supporting automated takedown workflows and smarter rights renewals based on actual usage insights.

“The Bynder connector empowers clients to explore creativity and innovation with greater control,” shared Benjamin Gournay, Managing Partner at Gournay Consulting. “By connecting Bynder with FADEL Brand Vision, we’re adding an important governance layer that helps teams collaborate more effectively, accelerate campaign delivery, and protect brand integrity throughout the content lifecycle.”

See the Connector in Action

FADEL and Gournay Consulting recently demonstrated the connector during Bynder Connect Amsterdam 2026. Organizations interested in seeing how the integration works can request a 1:1 meeting and demonstration by emailing solutions@fadel.com.

Product details are also available through the Bynder Marketplace.

About Gournay Consulting

Gournay Consulting helps brands, retailers, and distributors design, build, and operate the connected ecosystems behind modern commerce. With expertise spanning PIM, DAM, CMS, GDSN, digital shelf, and commerce, Gournay supports the full technology lifecycle, from strategy and architecture through implementation, integration, optimization, and managed services. Trusted across hundreds of engagements, Gournay combines business, data, and technical expertise to solve complex challenges, automate workflows, connect platforms, and create scalable foundations for evolving channels, markets, and AI-enabled experiences. For more information, visit gournayconsulting.com.

About FADEL

FADEL delivers AI-enabled software to manage brand compliance and IP licensing with precision and confidence. Its cloud-based platforms enable organizations to govern content compliance at scale, streamline complex licensing and royalty processes, and reduce risk across global operations. Trusted by many of the world’s most recognized brands in media, publishing, consumer goods, high-tech, and advertising, FADEL empowers teams to protect their brand, accelerate licensing workflows, and operate with clarity in an increasingly complex digital ecosystem. For more information, visit fadel.com.

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SOURCE FADEL

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LIV Completes Seamless Migration and Upgrade of All 40 Tegris Fire Department Customers and Hundreds of Inspection Companies in Under 90 Days

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LIV brings all customers, inspection companies, premises, and users live on its best-in-class Third-Party Inspections application following its acquisition of Tegris

POCATELLO, Idaho, Sept. 21, 2026 /PRNewswire-PRWeb/ — LIV, the industry-leading fire prevention and compliance management platform for Authorities Having Jurisdiction (AHJs), including fire prevention bureaus, municipalities, and regulatory agencies, today announced that it completed the upgrade of all Tegris fire department and AHJ customers following its acquisition of the company. These 40 Tegris customers, along with more than 450 new inspection companies, are now live on LIV’s Third-Party Inspections application, the full upgrade completed in under 90 days.

“The transition from Tegris to LIV has been great,” said Chris Pedersen, Chelan County Fire Marshal’s Office. “All our data was transferred, and the onboarding team made this as seamless as any software change we’ve had.”

LIV seamlessly migrated over 220,000 inspection reports, 10,000 premises, 20,000 documents, and 80,000 deficiency records — along with every inspection company account and 5,000+ users — to the LIV platform with zero data loss or duplication. This included 15 years of historical inspection data and reports, integrated and mapped to LIV’s modern data architecture. All customers kept their compliance operations running without downtime, while benefiting from LIV’s enhanced functionality, intuitive user experience, world-class security and reliability, and industry-best service and product support. LIV’s team partnered with customers and inspection companies during each step of the process, providing onboarding, customer and partner education, and ongoing enablement from dedicated Customer Success and Inspection Partner Success teams.

LIV’s platform already included the full range of core functionality Tegris customers relied on, along with robust capabilities not previously available to them. LIV also identified features in the Tegris platform that LIV did not yet offer — inspection company self-attestation of certification, in-submission deficiency resolution, and Stripe Tax integration. These features were developed, tested, and released to general availability on the LIV platform within a matter of weeks.

During the same time period of the Tegris customer upgrade, LIV also onboarded over 25 new LIV fire department customers unrelated to the acquisition, launched AI Report Upload capabilities, and on Aug. 10, announced general availability of Fire Department Inspections — a new application for streamlining annual and scheduled inspections conducted by a fire department’s own inspection teams.

“LIV is the fastest-growing provider in fire prevention and compliance because we have the strongest platform in the market, we invest relentlessly in innovation and customer success, and we are committed to the entire fire prevention ecosystem — fire departments, inspection companies, and property owners,” said Ben Kaplan, CEO of LIV. “Our modern, reliable and secure technology enables LIV to not only execute on strategic product roadmap development and continuously deliver new feature enhancements, but also efficiently and effectively onboard fire departments and inspection companies. This is matched by the proven execution of our 60-person team dedicated to our customers and driven by our mission to improve community safety.”

“Tegris customers did not just move to a new platform, they upgraded to one with more capabilities, without losing a single feature they valued,” said Jim Ribail, Vice President, Strategic Accounts at LIV. “That is what a real commitment to customers looks like, not just delivering the platform, but making sure every user — at fire departments, inspection companies, and premises — had hands-on training and dedicated support from our team throughout the transition.”

“The transition from Tegris to LIV has been great,” said Chris Pedersen, Chelan County Fire Marshal’s Office. “All our data was transferred, and the onboarding team made this as seamless as any software change we’ve had.”

“We’re excited about the City of Moses Lake and the Moses Lake Fire Department’s transition to the LIV platform,” said Christopher Horton, Building Official and Fire Marshal, City of Moses Lake. “The system is intuitive and easy to use, and LIV’s Inspection Partner Success program will help us strengthen compliance while reducing the time our staff spend on administrative follow-up — allowing them to focus more on the issues that truly need attention. We’re also integrating our own inspections through LIV’s Fire Department Inspections application. Consolidating inspection information from ITM service providers and our own fire department into a single location will give us a far more complete view of building compliance and provide valuable new insight into the fire and life-safety conditions of the buildings and community we serve.”

“With LIV, it’s just a few clicks to get compliance reports done — the system does the heavy lifting, whether that’s AI handling it automatically or a few manual entries,” said Whitney Appleby, AAA Super Clean, an inspection company that previously submitted reports to Tegris and has now onboarded to LIV. “The training videos and webinars make it easy to learn, no matter how comfortable you are with technology. It’s saved us time and given our clients faster, more reliable compliance reporting than we’ve seen anywhere else in this industry.”

About LIV

LIV is the leading provider of purpose-built fire prevention and compliance management software for fire departments and Authorities Having Jurisdiction (AHJs). Founded in 2019, LIV serves more than 350 AHJ customers and 5,000+ ITM contractors, managing both third-party contractor and fire department inspections in one comprehensive, modern, and secure platform.

LIV’s mission is to protect life and property, reduce fire-related risks, and improve community safety. Its flexible, innovative solutions help fire departments, inspection companies, and property owners improve ITM compliance, strengthen fire prevention programs, and deliver better public safety outcomes. To learn more about LIV, visit livsafe.com.

Media Contact

Lauren Chadwick, LIV, 1 6179673600, lauren.chadwick@livsafe.com, livsafe.com

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SOURCE LIV

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Advita Ortho Introduces Axis, a Surgeon Resource for Clinical Research

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New surgeon-focused program builds on more than 20 years of research as Advita expands its clinical data, with new studies presented at ICSES and ISTA

GAINESVILLE, Fla., Sept. 21, 2026 /PRNewswire/ — Advita Ortho, a global medical technology leader, announces the launch of Axis, a clinical research initiative designed to connect shoulder surgeons with an extensive and growing body of clinical evidence shaping the future of shoulder arthroplasty.

Axis is centered around more than 20 years of shoulder data encompassing over 25,000 patients from 45 clinical sites around the world. This collection of data has led to more than 250 peer-reviewed publications, as well as dozens of first-to-market product innovations.

“Clinical research is the foundation of Advita’s technologies and innovations,” said Chris Roche, Advita Senior Vice President, Extremities. “With Axis, we are sharing the results of more than 20 years of collaboration between surgeon researchers, clinical coordinators and Advita’s development team, distilling the findings of our most high-impact studies in a new, more approachable format. Our goal is to amplify the most generalizable conclusions from our published studies and provide a forum for the researchers to explain why they performed a given study and discuss how they’ve integrated these findings in their clinical practice – ultimately allowing surgeons to help improve clinical outcomes and better serve patients.”  

Central to the program is the new Axis website, which presents the key findings from the Equinoxe® multicenter international research team in a straightforward way. It features “ORbits” – summaries of the published studies including the clinical questions the researchers set out to answer, as well as video interviews sharing the authors’ perspectives about the study. Surgeons can also find information on the Axis Research Council, clinical site locations, how data is collected and why clinical evidence is important.

“The strength of your conclusions in research is based on the number of patients in your study, because then it’s much more robust, generalizable and reliable,” said Joseph Zuckerman, MD, a research team member. “And we have that now. When we report the results of a specific outcome, we’re not reporting 30, 40, 50 patients, we’re reporting 300, 400, 1500, 2000 cases. No other orthopedic company has a database this massive with as long a history.”

The launch of Axis comes as Advita expands the clinical evidence behind its innovations, leveraging insights from more than two decades of data to drive research focused on enabling technologies. This week in Vancouver, Canada, at the International Congress of Shoulder and Elbow Surgery (ICSES), Advita will present new research examining some of the most relevant questions in shoulder arthroplasty, including the accuracy and learning curve of computer-assisted navigation, CT-based radiomics and predictive analytics, as well as infection risk and other factors influencing clinical outcomes.

Advita research was also presented last week in Munich, Germany, at the International Society for Technology in Arthroplasty (ISTA), with shoulder and knee studies exploring computer-assisted navigation and implant design, dynamic alignment, machine learning and clinical outcomes.

Advita’s growing body of clinical research demonstrates the company’s continued commitment to generating meaningful evidence, collaborating with surgeons and translating clinical insights into innovations that advance patient care.

Surgeons can subscribe for alerts when new studies are added to the Axis site.  For more information, visit www.advita.com/axis.

About Advita Ortho
Advita Ortho is a global medical device company committed to advancing patients’ lives through innovative orthopedic solutions. We specialize in high-quality implants and a comprehensive suite of integrated surgical technologies that are powered by data, artificial intelligence and machine learning. Offering trusted leadership and clinical expertise, Advita Ortho is uniquely positioned to advance mobility and improve lives worldwide. Learn more at www.advita.com and connect with us on LinkedIn, X and Instagram.

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SOURCE Advita Ortho, LLC

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