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Hong Kong Shopping Festival Marks Malaysia Debut with 100 Brands and Over 350 Products to Discover

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KUALA LUMPUR, Malaysia, Sept. 21, 2026 /PRNewswire/ — The Hong Kong Trade Development Council (HKTDC) today announced the launch of its inaugural Hong Kong Shopping Festival in Malaysia, marking the first time the event has expanded into an ASEAN market.

The festival runs from 21 to 27 September 2026, spotlighting some 100 brands and more than 350 featured products from Hong Kong across Beauty & Personal Care, Fashion, Food & Supplement, Fun & Smart Living, and Senior Wellness Essentials. Malaysia consumers can explore participating brands and products through Shopee, Lazada and the official Hong Kong Shopping Festival website.

Themed “Hong Kong Highlights, One Click Away”, the campaign brings the energy and variety of Hong Kong SAR‘s shopping scene closer to Malaysia consumers. From familiar household names to emerging brands and new finds, it offers shoppers a fresh way to experience the breadth of Hong Kong products while reconnecting with favourites they already know and love. Participating brands include Lee Kum Kee, CATALO, Chow Tai Fook, Chow Sang Sang, Wai Yuen Tong and Chicks, alongside a wider selection of brands and products.

Malaysia marks the first step into ASEAN

The Malaysia launch forms part of the initiative’s first expansion into ASEAN, with Malaysia and Singapore serving as its initial target markets. Following previous editions focused on the Chinese Mainland, the move marks a new phase for the programme as HKTDC looks to connect Hong Kong businesses with new consumers and markets across the region.

Supported by the HKSAR Government, the event gives consumers a trusted way to explore a curated selection of quality Hong Kong products. Throughout the week, shoppers can enjoy limited-time discounts of up to 50%, shopping vouchers and exclusive livestream offers as they discover participating brands across various online platforms.

Mr. Leung Kwan Ho, Regional Director, Southeast Asia & South Asia, HKTDC, said, “Hong Kong SAR has always had a strong connection with Malaysia consumers, from the brands they grew up with to the new products they continue to discover. Through the Hong Kong Shopping Festival, we hope to bring that experience closer to shoppers here, giving them an easy way to rediscover familiar favourites, uncover new brands and experience the diversity of what Hong Kong has to offer today.”

Bringing the shopping experience to life

Beyond browsing, the online shopping event will feature more than 30 hours of livestream shopping content led by popular livestream hosts and influencers in Malaysia and Singapore, giving consumers a more interactive way to engage with participating brands.

Through product demonstrations, first-hand reviews and real-time interaction, viewers can get a closer look at featured products and learn more about the brands behind them, while selected livestream sessions will also feature exclusive offers.

Dedicated campaign pages on Shopee and Lazada will also bring selected products and promotions together in one place, while the official festival website will feature participating brand information, promotional offers and curated recommendations throughout the week.

The Hong Kong Shopping Festival is the flagship annual event under HKTDC’s E-Commerce Express programme, which aims to help Hong Kong companies expand their cross-border e-commerce business and reach new markets. Through collaborations with leading e-commerce platforms, livestream promotions, and integrated marketing activities, HKTDC aims to help participating businesses enhance market visibility, gain practical cross-border e-commerce experience, and explore opportunities arising from the continued growth of ASEAN’s digital economy and e-commerce market.

The Hong Kong Shopping Festival (ASEAN) runs from 21 to 27 September 2026. For more information about the event, please visit Hong Kong Shopping Festival (ASEAN).

HKTDC’s Malaysia Office
Kenix Chua
Tel: (603) 2381 1061
Email: kuala.lumpur.office@hktdc.org

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SOURCE Hong Kong Trade Development Council

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Visa, MOONTON Games extend collaboration with new three-year partnership for Mobile Legends: Bang Bang’s M Series-the world’s most watched mobile esports tournament

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As the Global Payment Partner, Visa will elevate how millions enjoy the M8 to M10 World Championships

SINGAPORE, Sept. 21, 2026 /PRNewswire/ — Visa, a global leader in digital payments, and MOONTON Games, the international video game developer behind Mobile Legends: Bang Bang (MLBB), today announced a three-year partnership to elevate the M Series experience for fans worldwide. The partnership sees Visa named the Global Payment Partner for the next three editions of the M Series—the M8 World Championship (M8) in 2027 through the M10 World Championship (M10) in 2029. The M Series is MLBB’s flagship international competition and is the most-watched mobile esports tournament in history with 5.68 million Peak Concurrent Viewers (PCV), according to Esports Charts.

From the M8 through the M10, Visa cardholders will receive preferential access to M Series tickets, as well as opportunities to win VIP Zone access, meet-and-greets, and behind-the-scenes tours–bringing fans closer to their favourite players and teams.

The partnership comes as the M Series expands its international footprint. The M8 will mark the tournament’s European debut, building on MLBB Esports’ global expansion strategy unveiled earlier this year. With Visa facilitating payments across more than 200 countries and territories, its reach and payment capabilities will support MLBB’s continued international growth while creating more seamless and rewarding fan experiences.

Danielle Jin, Chief Marketing Officer at Visa Asia Pacific, said: “We’re proud to deepen our partnership with MOONTON Games and MLBB, one of the most remarkable gaming franchises in the world. MLBB is a powerful example of how mobile gaming is changing the way people play, connect with each other, and spend. Every year, millions of fans and gamers engage with the M Series. Together with MOONTON Games, we look forward to creating more iconic moments that fans and gamers will remember in the years to come.”

The multi-year agreement builds on Visa’s first entry into MLBB Esports at the M7 World Championship (M7) in Jakarta, Indonesia, anchored in a shared vision of empowering youth through digital innovation. Visa has also expanded its presence within the wider MLBB Esports ecosystem, joining MLBB Professional League (MPL) Philippines as an Official Sponsor for Season 18.

Tiger Xu, Global Head of MLBB Esports at MOONTON Games, said: “Our partnership with Visa at the M7 demonstrated how we can create greater value together across the fan journey. This multi-year agreement is a natural next step as MLBB Esports enters its next phase of globalisation. It also reflects the growing international scale and relevance of the M Series. Together, we are excited to deliver a more seamless, rewarding, and connected experience for fans around the world.”

Visa champions the moments that bring fans closer to the passions they love, from sports and music to gaming, fashion, and entertainment. Guided by a fan-first approach to partnerships, Visa designs experiences that deepen connection and make participation seamless, secure and accessible for audiences around the world. Through high-impact partnerships, Visa helps shape cultural moments while enabling effortless cross-border commerce. Visa’s partnership with MOONTON Games strengthens its growing range of gaming partnerships and its commitment to helping people connect with the communities and experiences they care about most.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About MOONTON Games

Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in China, Indonesia, Malaysia, the Philippines, and Singapore. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

About Mobile Legends: Bang Bang

Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.

About Mobile Legends: Bang Bang Esports

Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Middle East, and Latin America; MPL is the first esports event series to surpass 1 billion hours of watch time globally.

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SOURCE Visa Worldwide Pte Ltd

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CCTV4: CMG Mid-Autumn Gala Celebrates a Global Reunion at the Home of Chang’e

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BEIJING, Sept. 20, 2026 /PRNewswire/ — One of the most popular traditions associated with Mid-Autumn Festival is the legend of Chang’e who, to prevent her husband’s apprentice Peng Meng from stealing an elixir of immortality, consumes it herself and flies to the moon. The earliest complete account of this legend is contained in the 2nd century BC philosophical text, Huainanzi. The work, a collection of essays based on scholarly debates held at the court of Liu An, Prince of Huainan, also contains the first systematic record of the jieqi – the 24 Solar Terms observed in China since ancient times to predict changes in the weather and guide farming. 

As the host city of this year’s CMG Mid-Autumn Festival Gala, Huainan is drawing on its rich heritage to create a memorable evening of celebration and family reunion. Lying on the banks of the Huaihe River in Anhui Province, the city offers a delightful and romantic setting for an evening of music and entertainment beneath a full moon. Performances will also use cutting-edge technology in the form of AI, robotics and drones to reimagine Mid-Autumn traditions for a worldwide audience. 

Among the evening’s highlights will be British singer Sarah Brightman duetting with China’s own Zhou Shen on The Music of the Night; and a performance of Clair De Lune and May We All Be Blessed with Longevity by pipa virtuoso Fang Jinlong, Croatian cellist Ana Rucner and German pianist Oskar Roman Jezior. Also making an appearance will be two of the stars of China’s latest box-office hit Dear You – Li Sitong and Wu Shaoqing.

Celebrated on the 15th day of the eighth lunar month, Mid-Autumn Festival has for centuries brought families and loved ones together. In Chinese culture, the full moon is a symbol of reunion and shared longing – an image that also speaks to a universal sense of romance and connection.

The 2026 CMG Mid-Autumn Festival Gala will be broadcast worldwide from Huainan at 8 p.m. Beijing time on September 25.

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SOURCE CCTV4

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Spiritual Journeys and Southeast Asian Escapes Mark Indian Travel Interest in September: Agoda

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SINGAPORE, Sept. 21, 2026 /PRNewswire/ — Digital travel platform Agoda’s latest accommodation search data reveals growing interest in India’s spiritual destinations ahead of September, with several temple towns noting an increase in searches, alongside continued popularity of Southeast Asian cities.

Interest in India’s Temple Towns Climbs 

Among domestic destinations, Pachmarhi, known as the “Queen of Satpura”, recorded an almost 7x increase in accommodation searches for September compared with the same period last year. Set in the Satpura ranges of Madhya Pradesh, the hill destination is home to the Jatashankar Temple, a cave shrine dedicated to Lord Shiva, and is also known for its forests, waterfalls and scenic views. Ujjain, another city in the state, recorded an almost 3x increase in accommodation searches. Known for the Mahakaleshwar Temple, one of the twelve Jyotirlingas, the city offers travelers a mix of pilgrimage, historic ghats, and cultural experiences.

In Puri, accommodation searches increased by 2x, with the Jagannath Temple being a key part of the city’s identity, while its coastline and beaches offer travelers another experience during their stay. Varanasi recorded a 44% increase in searches, with its temples, ghats and cultural heritage offering another way to experience India’s spiritual traditions. Further down south, Tirupati recorded a 29% increase in accommodation searches. Known for the Sri Venkateswara Temple, the destination remains an important pilgrimage centre and spiritual travel destination of interest.

Southeast Asia Brings Spiritual and Cultural Experiences into September Travel

Beyond India, September travel searches also point to Southeast Asia, where travelers can find spiritual and cultural experiences alongside beaches, food and city breaks. Hanoi recorded a 58% increase in accommodation searches, with its historic streets, cultural heritage and local food offering travelers a city experience shaped by Vietnam’s traditions.

Da Nang saw a 50% increase in search interest, combining its beaches and proximity to Hoi An with cultural attractions such as Linh Ung Pagoda on the Son Tra Peninsula, a Buddhist site known for its 67-metre statue of Guanyin. Kuala Lumpur recorded a 35% increase, offering multicultural heritage, food and landmarks including Batu Caves, Thean Hou Temple and Sri Maha Mariamman Temple.

In Indonesia, Bali recorded a 24% increase in accommodation searches, offering a mix of beaches, natural landscapes and spiritual experiences, with renowned temples such as Tanah Lot, Besakih Temple and Lempuyang Temple adding to its cultural appeal.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda said “Agoda’s 2026 Travel Outlook Report found that 19% of Indian respondents consider spiritual or religious experiences when planning a trip this year, pointing to the diverse motivations shaping travel decisions. Our latest accommodation search data reflects this shift, with destinations being explored for pilgrimages, cultural experiences, nature getaways, and overseas holidays. At Agoda, we make it easier for travelers to find stays that best fit the diverse experiences they desire.”

With a global network of over 6 million hotels and holiday properties, along with flights, activities, and more, Agoda offers travelers a wide range of options to explore destinations across India and around the world. Whether discovering domestic hill escapes or international cities and island destinations, Agoda’s broad selection makes it easier to plan any trip.

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SOURCE Agoda

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