LG’s AI-Powered Platform Recognized for Measuring
the Real-World Impact of Communications

News Summary

LG Electronics’ PRISM AI has won Gold in the Best Use of AI in Communication Measurement category and Silver in both the Best Use of a Measurement Framework category and the Step Change Award at the 2026 AMEC Global Communication Effectiveness Awards.The platform was recognized for its data-handling and impact measurement, which have helped expand LG’s media monitoring from 53 to 200 countries and cut reporting time from about one month to one hour.A notable example of LG Group’s focus on AI transformation (AX), PRISM AI has now been recognized by two major international industry awards this year, including the Best AI Tool or Product category at the 2026 IN2 SABRE Awards Asia-Pacific.

SEOUL, South Korea, Nov. 11, 2026 /PRNewswire/ — LG Electronics (LG) today announced that PRISM AI, its AI-powered communications measurement platform, has won three honors at the 2026 AMEC Global Communication Effectiveness Awards. The awards are presented by AMEC, the International Association for the Measurement and Evaluation of Communication.

The platform earned Gold in the Best Use of AI in Communication Measurement category and Silver in both the Best Use of a Measurement Framework category and the Step Change Award, which recognizes the best improvement of a measurement journey. The accolades highlight PRISM AI’s potential as a reference point for the public relations and communications industry.

How the Awards Were Judged

This year, the AMEC Global Communication Effectiveness Awards adopted a threshold-based judging model, under which each entry is evaluated against fixed criteria for excellence rather than against other entries. To protect the integrity of the process, judges are not permitted to use generative AI tools to support or inform their evaluations.

The judging places the greatest emphasis on real-world effectiveness: how reliable the findings are, whether they were acted on, and how they shape future communications planning and strategy. These priorities are reflected in PRISM AI’s approach, with its integrated measurement methodology and multilingual contextual analysis designed to address these criteria, delivering dependable measurement and insights that inform business decisions.

Measuring Impact, Not Just Volume

PRISM AI measures the impact of communications, not just the volume of coverage. The platform is built around three core concepts from AMEC’s Barcelona Principles 3.0: outcomes over outputs, quality plus quantity, and transparency. To put these principles into practice, it uses a dual-metric system made up of the PR Score and the Communications Impact Index.

Underpinning this approach is the platform’s ability to handle data at scale. To track coverage across a fragmented global media landscape, PRISM AI processes large volumes of articles in real time and uses large language models to interpret coverage across languages and markets, producing more meaningful and comparable insights.

Measurable Gains in Efficiency and Reliability

Since its introduction, PRISM AI has improved the efficiency and reliability of LG’s global communications workflows. Its AI-powered filtering removes more than 78 percent of spam and irrelevant content with over 95 percent accuracy. Media monitoring now covers 200 countries, up from 53, and tracked brands have grown from 5 to 30. The time spent on reporting has been reduced from approximately one month to one hour.

Growing International Recognition

As LG Group advances AI transformation (AX) across its businesses, PRISM AI has become an internationally recognized example of AI-driven data collection and analysis in a specialized professional field. The AMEC recognition follows the platform’s win in the Best AI Tool or Product category at the 2026 IN2 SABRE Awards Asia-Pacific, held in Singapore this August.

“Winning three AMEC Awards for PRISM AI is especially meaningful, not only because it highlights our efforts in advancing AI-powered communications measurement, but also because the recognition comes directly from the PR industry’s most respected global body,” said Cho Jung-bum, head of the AX Center at LG Electronics. “We will continue to refine PRISM AI’s methodology while expanding its capabilities and scope, further enhancing its value as a solution for driving better business decisions.”

About LG Electronics, Inc. 

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LG.com/global/newsroom/ for the latest news. 

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SOURCE LG Electronics, Inc.

SHANGHAI, Nov. 12, 2026 /PRNewswire/ — Comau has been recognized with NIO’s Quality Premium Partner at the 2026 NIO Partner Day, marking the second time the company has received this recognition. Jeff Yuan, Chief APAC Officer at Comau, attended the event and accepted the award.

The NIO Quality Premium Partner (NQPP) is part of the supplier evaluation program of NIO, one of the world’s leading premium smart EV pioneers. The program assesses partners across key areas including part quality, delivery execution, engineering support and responsiveness. The recognition is awarded to suppliers that demonstrate consistent operational performance and sustained value creation across the product lifecycle. For Comau, the second recognition further confirms its engineering execution strength and long-term manufacturing support capabilities.

As a partner of NIO’s e-drive assembly lines, Comau has been a key contributor to the automaker’s electric drive manufacturing operations with advanced automation solutions. Since the start of production, the systems have delivered stable performance and supported large-scale production ramp-up and the successful launch of multiple vehicle programs.

Through a modular and flexible design approach, Comau has enabled future-ready capabilities for product upgrades, process optimization and capacity expansion. Supported by a customer-centric philosophy and a fast-response execution model, Comau has ensured technical compliance and on-time delivery while improving coordination efficiency and overall project execution, strengthening the long-term value of the partnership.

“This recognition reflects Comau’s continued commitment to execution excellence,” said Jeff Yuan. “NIO’s high standards in quality and innovation continue to challenge us to refine our processes and improve efficiency. As the partnership evolves, we will continue to support next-generation intelligent manufacturing with our automation and engineering capabilities.”

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SOURCE Comau

New asset tracking solution helps organisations locate and manage valuable powered and non-powered assets across distributed operations

KUALA LUMPUR, Malaysia, Nov. 12, 2026 /PRNewswire/ — Geotab, a global leader in connected operations, video telematics and AI-powered insights, today announced the launch of GO Anywhere Plus in Malaysia, expanding access to enhanced asset tracking capabilities that help organisations better monitor and manage valuable powered and non-powered assets across their operations.

Malaysia’s transportation and storage sector continued to expand in 2025. According to the Department of Statistics Malaysia, the transportation and storage subsector grew by 9.0% in 2025, following 10.9% growth in 2024.

For organisations managing vehicles, trailers, equipment and other valuable assets across multiple locations, maintaining visibility can help businesses better understand how resources are deployed and utilised. This comes as Malaysia continues to advance the adoption of smarter logistics technologies, with the Malaysian Investment Development Authority highlighting real-time tracking of goods and assets as one capability that can support greater visibility across logistics operations.

While organisations may use telematics to monitor fleet vehicles, non-powered assets such as trailers, containers and equipment may require different approaches to maintaining visibility. GO Anywhere Plus brings fleet and asset intelligence together, giving organisations greater insight into asset location and usage across their operations.

Fully integrated with MyGeotab®, GO Anywhere Plus enables organisations to manage vehicles and assets through a single platform. Beyond location tracking, the solution provides insights into asset usage, including ignition status and engine hours for powered equipment, to support maintenance planning, asset recovery and more effective resource allocation.

“As Malaysia’s logistics ecosystem evolves, organisations are looking at how technology and data can support more efficient management of the assets behind their operations,” said Ezanne Soh, Associate Vice President, Southeast Asia, Geotab. “For businesses managing vehicles alongside equipment and other mobile assets, bringing fleet and asset intelligence together can provide a clearer operational picture. Greater insight into how assets are deployed and utilised can help organisations make more informed decisions and manage resources more effectively.”

Helping Organisations Improve Asset Visibility and Resource Utilisation

As organisations manage assets across different locations and operations, understanding where those assets are and how they are being utilised can support better deployment decisions, equipment availability and resource allocation.

GO Anywhere Plus helps organisations:

Know Where Assets Are: Monitor the location of powered and non-powered assets through a single platform.Maximise Asset Utilisation: Better understand asset usage to support deployment decisions, improve productivity and reduce unnecessary expenditure.Protect Valuable Equipment: Support the recovery of misplaced or stolen assets while reducing time spent searching for critical equipment.

Together, these capabilities give organisations greater oversight of valuable assets across their operations, helping them manage resources more effectively.

The launch of GO Anywhere Plus further expands Geotab’s connected operations capabilities in Malaysia, helping organisations bring fleet and asset data together to support more efficient, connected operations.

For more information about GO Anywhere Plus, please visit: https://www.geotab.com/apac/products/go-anywhere-plus/ 

About Geotab

Geotab is a global leader in connected operations, video telematics and AI-powered insights. Trusted by more than 100,000 customers — from small and mid-size fleets to Fortune 500 enterprises and public-sector organisations, including the U.S. federal government, Geotab connects approximately 6 million vehicles and assets and processes 100 billion data points daily. With ISO/IEC 27001:2022, SOC2, FIPS 140-3 and FedRAMP authorisations, Geotab’s open platform and 700+ partner ecosystem unify safety, compliance and operations in a single system. Our mission: a safer, more efficient, and more sustainable world in motion. Learn more at www.geotab.com/apac/ and follow us on LinkedIn or visit Geotab News and Views.

GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.

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SOURCE Geotab