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DALLAS PR AGENCY SPM COMMUNICATIONS EXPANDS CLIENT ROSTER, DEEPENS GEO EXPERTISE

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L&L Hawaiian Barbecue, Puttery and Sunfly join portfolio; agency is named to PR News Agency Elite 120 list for 4th consecutive year

DALLAS, Sept. 23, 2026 /PRNewswire/ — SPM Communications, a strategy-led PR agency that helps consumer brands drive cultural relevance and measurable business growth through media relations, GEO (generative engine optimization), influencer marketing, franchise development and crisis management, continues to evolve with new client brands and a growing GEO practice that leverages AI for brand awareness and engagement.

SPM welcomes three brands to its extensive roster of clients in dining and entertainment:

L&L Hawaiian Barbecue, founded in 1952 on Oahu, serves up its famous fresh, made-to-order plate lunches across Hawaii, the continental U.S. and Japan at more than 240 locations. SPM will elevate the brand’s profile among consumers and potential franchisee partners.Launching in October 2026, Sunfly is a premium new drive-thru beverage concept built around the flavors of vacation: coconut and aloe water, nitro-infused lemonades, culinary-minded cold-pressed juices, organic teas, matcha and nitro cold brew, with functional add-ins like collagen, lion’s mane and natural electrolytes. The experience extends beyond beverages with house-baked pastries, from matcha-glazed cinnamon rolls to savory egg bites and breakfast sandwiches, plus fresh, craveable snacks for the afternoon designed to be a vacation, served daily. SPM will introduce the new brand at its Dallas-area debut.Puttery combines an immersive indoor mini-golf experience with a chef-driven menu and handcrafted cocktails for a family-friendly experience by day and an experience built for adults at night. SPM will support Puttery’s 10 premium locations throughout the U.S., including in Chicago, Dallas and New York City, working to secure high-quality earned media coverage.

“L&L Hawaiian Barbecue, Sunfly and Puttery represent exactly the mix of brands we love to build with: an iconic legacy concept, a new challenger in the wellness beverage space and a growing eatertainment trailblazer,” said Suzanne Miller, SPM founder and president. “Each of these partnerships gives us the chance to leverage strong storytelling to grow awareness among consumers and potential franchisees through traditional media outlets and emerging discovery channels.”

Leaning heavily into its new GEO practice that centers on Engineered Brand Discoverability™, SPM was recently named to the PR News Agency Elite 120 list for the fourth consecutive year. The list recognizes an exceptional class of PR and communications agencies setting the pace for the entire industry, standout services, culture, client impact and innovation.

SPM has a proven track record of elevating consumer brands in the food, restaurant, retail, wellness, franchise and pet care categories. Its client roster includes industry-leading brands such as Chuck E. Cheese, Camp Bow Wow, Einstein Bros. Bagels, Utz Brands Inc. and Shipley Do-Nuts, as well as growing emerging brands.

About SPM Communications Inc.
Founded in 1999, Dallas-based SPM Communications is a strategy-led boutique PR agency that helps iconic brands, bold challengers and franchise trailblazers engineer cultural relevance, harness AI search and convert visibility into measurable business results. Through its proprietary SPM Engineered Brand Discoverability™, Cultural Relevance Engine™ and Brand Equity Model™ services, the firm blends cultural intelligence with AI-powered strategy across media relations, generative engine optimization (GEO), influencer marketing, social strategy, franchise development and crisis/issues management. SPM maintains a client Net Promoter Score of 82, 39% above the industry average, and was named to PR News’ 2027 Agency Elite Top 120 for the fourth consecutive year, while ranking among O’Dwyer’s top 100 independent PR firms in the U.S. Learn more on Instagram, LinkedIn and TikTok.

MEDIA CONTACT
Kristen Kauffman
214-379-7000
kristen@spmcommunications.com

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HeyGen Earns Committed Badge from EcoVadis

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The recognition reflects HeyGen’s performance across environment, labor and human rights, ethics, and sustainable procurement

LOS ANGELES, Sept. 23, 2026 /PRNewswire/ — HeyGen, the world’s leading AI avatar company, has earned a Committed Badge from EcoVadis, the global provider of independent business sustainability ratings. The recognition reflects HeyGen’s performance across four areas: environment, labor and human rights, ethics, and sustainable procurement

“Enterprise demand for AI video continues to grow, and HeyGen is proud to already serve 85% of the Fortune 100. As these companies adopt AI at scale, they’re prioritizing partners who take governance and responsibility seriously, not just capability,” said Will Ji, Head of Customer Success at HeyGen. “This recognition reflects that commitment, and we’re excited to keep building on it as we grow our enterprise partnerships.”

EcoVadis is one of the world’s most widely used sustainability assessment platforms, evaluating more than 150,000 companies globally. Its ratings are based on international standards including the Ten Principles of the UN Global Compact, International Labour Organization conventions, the Global Reporting Initiative standards, and ISO 26000, and provide an independent benchmark of a company’s sustainability performance and management practices for customers, partners, and investors.

To view HeyGen’s full scorecard and Recognition Page, please visit https://recognition.ecovadis.com/GOL_3scAx0qTCUiONQLFsg.

ABOUT HEYGEN
HeyGen is the world’s leading AI avatar company. We create the world’s most realistic avatars — digital versions of real people that look, sound, and move just like them. Rated #1 most realistic on G2 and powered by our proprietary Avatar V model, HeyGen is used by over 30 million people, from solo and small-business operators to 85% of the Fortune 100, to scale their presence in minutes, without a camera or crew. HeyGen brings avatars to life across video, real-time interactive experiences, and voice.

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LeoSight and Axis Communications Unite Video and Sensor Intelligence for More Coordinated Public Safety Response

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Native integrations bring Axis video, body-worn solutions, metadata, and sensor intelligence into LeoCommand and connect teams through LeoLink.

DALLAS, Sept. 23, 2026 /PRNewswire/ — LeoSight, a leader in unified incident command software for public safety, today announced a new partnership with Axis Communications, a global leader in network video and physical security technology. The partnership brings native integrations for Axis video management and body-worn solutions into LeoCommand, LeoSight’s situational awareness platform, helping agencies strengthen officer safety, operational efficiency, and real-time coordination.

Through the integrations, agencies can bring live video, metadata, and sensor intelligence from Axis devices and systems into LeoCommand. AXIS Camera Station Pro, Axis IP cameras, and Axis body-worn solutions can contribute trusted visual intelligence to the same operational map as officer locations, vehicle data, drone feeds, and other connected public safety systems.

This unified view helps command staff and dispatchers assess incidents as they develop, while LeoSight’s secure communications platform, LeoLink, enables relevant information to be shared with field personnel and partner agencies. Teams can coordinate around the same real-time intelligence without relying on separate systems or fragmented communication channels.

Designed for daily operations, critical incident response, and multi-agency coordination, the integrations help agencies turn video and sensor data into shared operational awareness. LeoSight’s scalable architecture also supports deployments across agencies and jurisdictions, allowing authorized teams to collaborate while maintaining secure access to the information they need.

“By integrating AXIS Camera Station Pro, Axis IP cameras, and body-worn solutions with LeoSight, agencies can bring trusted video and real-time insights into LeoSight’s shared operational map alongside other critical response data,” said Dean Cunningham, Axis Segment Development Manager for Public Safety. “Together, Axis and LeoSight give responders the same real-time picture, helping them coordinate faster and act with greater clarity.”

For public safety agencies, video is most valuable when it becomes part of a broader operational picture. Connecting trusted visual intelligence with communications and other real-time data helps teams understand what is happening, align their response, and act with greater confidence.

“Public safety teams should not have to piece together an incident across separate screens, systems, and conversations,” said Mark Wood, CEO of LeoSight. “By bringing Axis video and sensor intelligence into LeoCommand and making it shareable through LeoLink, we are helping command staff, dispatchers, and field personnel operate from the same real-time picture. That shared understanding supports faster coordination, safer response, and better decisions when every second matters.”

The partnership expands LeoSight’s ecosystem of public safety technology providers across drones, cameras, body-worn video, sensors, and other real-time public safety technologies.

About LeoSight

LeoSight helps public safety agencies communicate, coordinate, and respond as one team. Our platform connects law enforcement, fire, EMS, and emergency management across jurisdictions, bringing together secure communications, live operational visibility, and collaborative workflows in a single operational environment. By helping agencies overcome fragmented systems and disconnected teams, LeoSight enables faster coordination, clearer decision-making, and more unified response during both daily operations and critical incidents. To learn more, visit LeoSight.com.

Media Contacts:

For LeoSight

Ally Ward
Marketing Manager
award@leosight.com

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Efectis Group Strengthens Its Presence in India with the Launch of Efectis India

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New subsidiary combines global fire safety expertise with local capabilities to support India’s infrastructure, industrial and energy ambitions

CHENNAI, India, Sept. 23, 2026 /PRNewswire/ — Efectis, a global leader in fire safety and explosion risk management, has officially launched Efectis India following the acquisition of a majority stake in AADIT, developed by entrepreneurs Mr. Anil Agarwal and Mr. Jothi Ramalingam. This strategic milestone marks a significant step in the Group’s long-term commitment to the Indian market.

With more than 70 years of experience as a testing institute, Efectis group has inaugurated a new fire testing facility in Chennai, dedicated to performing fire tests based on Indian, European and international standards. This is the first international fire testing laboratory in India, operated by a strong local team and supported by more than 300 fire experts from Efectis. The Group aims to support India’s development ambitions by providing internationally recognised fire safety expertise tailored to local needs.

The official launch was celebrated at a high-profile event in Chennai, organised with the support of Business France, reflecting Efectis’ ambition to become a trusted partner for India’s rapidly evolving construction, infrastructure, industrial and energy sectors.

The event, held at the Taj Club House Hotel, brought together the Consul General of France in Puducherry and Chennai, Mr. Etienne Roland-Piègue, along with representatives from industry, government institutions, technical organisations, academia and the wider French Indian business ecosystem. Throughout the event, speakers and industry professionals highlighted the need to further strengthen fire safety in India.

Efectis Supporting India’s Next Phase of Growth

India’s rapid urbanisation, large-scale infrastructure projects and industrial expansion are generating increasing demand for advanced safety, resilience and regulatory compliance solutions. In this context, Efectis India will offer a comprehensive range of services, including fire safety engineering, testing, certification, inspection, risk assessment, technical audits, training and compliance support.

Combining local presence with international experience, Efectis India will support safety improvement, developers, manufacturers, infrastructure operators, industrial facilities, energy transition projects, battery technologies and critical infrastructure. Efectis will be available to assist national and regional public authorities or their representatives in addressing evolving fire and explosion safety challenges linked to modern and scientific assessment methods. The new facility will make fire testing more accessible and cost-effective for manufacturers and project owners in India, while ensuring a direct link with recognized international and local practices.

The launch comes at a time when India is accelerating investments in smart cities, industrial corridors, logistics hubs, transportation networks and clean energy infrastructure. As these projects grow in scale and complexity, this investment in India aims to strongly contribute to the improvement of Indian safety in construction, transportation and energy development, ensuring life safety, and make safer international industrial investment.

A Long-Term Commitment to India

“The launch of Efectis India through a partnership with AADIT reflects our strong confidence in India’s long-term growth trajectory and our commitment to supporting the country’s ambitions with internationally recognised technical and scientific expertise in fire safety and risk management,” said Daniel Joyeux, President of the Efectis Group

“Our objective goes beyond delivering technical services. We want to build lasting partnerships with Indian stakeholders, contribute to skills development and support the creation of safer, more resilient infrastructure and industrial projects across the country. India is a strategic market for Efectis, and we look forward to working alongside our customers and partners in the years ahead.”

Through engineering expertise, testing and certification capabilities, technical training and regulatory support, Efectis India is positioning itself as a trusted long-term partner for safer buildings, more resilient infrastructure and sustainable industrial growth.

About Efectis

Efectis is an international third-party fire safety company, covering fire and explosion testing, inspection, certification, audits, investigation and engineering. With more than 70 years of experience, more than 350 professionals operating from 28 offices, 8 fire testing laboratories, and recognition as a certification body in 35 countries, Efectis supports clients throughout the entire project lifecycle. In 2025, the Group carried out more than 20,000 tests worldwide, serving sectors including construction, infrastructure, transport, energy, logistics, industry, batteries, and nuclear facilities. Based on a very strong technical and scientific background, Efectis Group actively participates in developing European and international standards and supports the improvement of national fire safety regulations.

Contact 
india@efectis.com  

Efectis headquarter                                                                                                         
Route de l’Orme des Merisiers 
91190 Saint-Aubin, France                                                                             

Fire And Explosion Safety Experts

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