Stravito’s MCP Server brings the market and consumer research enterprises own into the AI tools teams already use

STOCKHOLM, Sept. 24, 2026 /PRNewswire/ — Stravito, the customer intelligence platform that helps global brands understand their customers, validate ideas, and make better decisions, today launched its Model Context Protocol (MCP) Server to bring each company’s market and consumer research into the everyday AI tools its teams use, so decisions get made on evidence the business owns and trusts.

The launch addresses a consistent problem across the enterprise: commercial results suffer when siloed consumer intelligence doesn’t reach the decisions where it is needed. Even connected to a company’s files, generic AI often reads a research report like a text document, missing the charts, graphs, and visuals where key findings live, or falling back on unverified answers from the web.

Stravito’s MCP Server changes that, connecting to AI tools like ChatGPT, Claude, Copilot, and the custom agents enterprises have built, through a single, governed connection. It draws on the full body of a company’s research, reading not just text but also visual findings from reports and presentations to videos, audio, and spreadsheets. For marketing and brand teams, real consumer evidence now surfaces where they work, to shape stronger launches, campaigns, and strategies, without switching AI tools.

“The most valuable consumer research is worthless if it never actually guides real business decisions,” said Thor Olof Philogène, Founder and CEO of Stravito. “Our MCP Server puts company knowledge into the AI tools teams already use, so they can launch better, spend smarter, and go-to-market faster using consumer evidence they can trust.”

Every AI response from Stravito’s MCP Server follows a Glass Box AI approach. It is drawn from the company’s own research, source-cited, and is scoped to the person asking. The connection inherits the user’s existing permissions and is read-only.

A global media and information provider is among the first to pilot the Stravito MCP Server, using it to bring research findings directly into the specialist tools its teams work in.

Today’s launch reflects a wider shift in enterprise software. After building or buying tools, enterprises are now connecting them through open standards like MCP. A company’s research in Stravito can now sit alongside its CRM, BI, and social listening data in the same AI conversation, offering a more complete picture than any single application can provide.

Stravito’s platform remains the destination where enterprises can manage their proprietary research, run analysis, and build AI Personas. The MCP server shares that research in connected enterprise AI tools, enabling better, faster business decisions. Stravito also offers a set of developer-grade APIs for Search, AI Assistant, Usage, and Audit Logs, giving teams additional ways to access, manage, and apply their trusted research.

In the coming months, Stravito will release additional tools to bring more customer intelligence into the tools teams use, and deeper into commercial decision-making.

For more, visit www.stravito.com. For imagery, click here.

About Stravito

Stravito is the Enterprise Customer Intelligence Platform global brands trust to understand their customers, validate ideas, and make better decisions with AI grounded in their research.

Built for insights and marketing teams, Stravito unifies and activates research in a secure space. Teams ask strategic questions and receive synthesized, source-cited answers through Stravito AI Assistant. AI Personas, built from each organization’s segmentation studies, simulate consumer perspectives, enabling teams to pressure-test products, campaigns, and strategies before investment is committed.

Founded in Sweden in 2017, Stravito is used by global leaders including Nestlé and Lavazza Group. The company is ISO 27001 certified, SOC 2 Type II attested, and has been recognized in the Financial Times’ FT 1000 list of Europe’s fastest-growing companies.

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Annual connected home executive conference May 4-6 examines business transformation across the smart home

PLANO, Texas, Sept. 24, 2026 /PRNewswire/ — International market research and consulting firm Parks Associates today announced the key topics for CONNECTIONS™: The Premier Connected Home Conference, taking place May 4-6, 2027, with a special pre-show research workshop on May 4. The executive conference will examine how artificial intelligence (AI), new service models, partnerships, connectivity, security, energy, and changing consumer expectations are transforming the connected home business.

The research firm’s latest research shows smart home device purchases in the last 12 months dropped slightly to 28%, while high purchase intent for the next six months reached a new peak of 49% in Q2 2026.

The 2027 CONNECTIONS™ program begins with two virtual CONNECTIONS™ Summit sessions designed to analyze key trends ahead of CES® 2027 in Las Vegas and then comment on market developments following the show:

“What’s Next for the Connected Home: Year-End Insights and CES Preview” – December 15, 2026“Beyond CES: What’s Next for the Connected Home in 2027” – January 19, 2027

“The gap between past purchases and future high intent creates opportunity for vendors to convert new buyers through clearer value propositions, promotions, and new features,” said Mindi Sue Sternblitz-Rubenstein, VP, Marketing, Parks Associates. “CONNECTIONS™ will focus on the partnerships, business models, and tech innovations making these experiences valuable to consumers and sustainable for companies.”

CONNECTIONS™, now in its 31st year, brings together executives from device manufacturers, security providers, broadband companies, platforms, utilities, insurers, builders, multifamily operators, and technology partners. Discussions will address who owns the customer relationship, where recurring revenue opportunities are emerging, and how partnerships can accelerate adoption and scale.

Topics for CONNECTIONS™ 2027:

AI-powered and agent-ready homesSecurity, safety, and cybersecurityThe predictive homeBroadband and new home servicesHardware and interoperabilityWhole-home energySmart spaces and multifamilyNew routes to marketAI-powered customer supportPartnerships and business models

“Connected products are becoming part of larger service ecosystems,” Sternblitz-Rubenstein said. “The next phase of this market will be defined by how effectively companies can work together to deliver intelligence, connectivity, security, energy management, and support throughout the customer lifecycle. Our 2027 program is designed to bring those different parts of the ecosystem into the same conversation.”

CONNECTIONS™ brings together senior executives and industry leaders from across the connected home ecosystem for Parks Associates research presentations, executive panels, keynotes, networking, and partnership development.

View the CONNECTIONS™ 2027 agenda. For information on the December and January virtual programs, view the CONNECTIONS Summit agenda.

About Parks Associates
Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

Follow Parks Associates on LinkedIn, Facebook, and Instagram.

Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
423387@email4pr.com

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Samantha Moore, Jessica Merriam and Nicole Gibson to lead customer-focused business groups

RESTON, Va., Sept. 24, 2026 /PRNewswire/ — Quantum Sky today announced the appointment of three executive vice presidents to lead its newly aligned customer-focused business groups: Department of War, Intel & Space and Federal Civilian. The appointments are part of a broader operating structure designed to strengthen alignment across Growth, Technology and Operations and better position the company to serve customers across its core federal markets.

Samantha Moore will serve as executive vice president of the Department of War Business Group, Jessica Merriam as executive vice president of the Intel & Space Business Group and Nicole Gibson as executive vice president of the Federal Civilian Business Group.

“As Quantum Sky continues to grow, we have an opportunity to align our people, technology and operations even more closely around our customers and their missions,” said Andrew Boyd, CEO of Quantum Sky. “Samantha, Jessica and Nicole bring deep market expertise, strong operational leadership and proven track records of leading organizations that deliver mission outcomes. This structure gives us greater focus as we bring the full breadth of Quantum Sky’s capabilities to our customers.”

Moore leads the Department of War Business Group. She brings more than 20 years of experience across defense, intelligence and cloud markets, most recently serving as vice president, Department of War, at SMX. She previously held senior leadership roles at Amazon Web Services and spent more than a decade with Peraton and predecessor company Solers supporting space, intelligence and defense missions.

Merriam leads Quantum Sky’s Intel & Space Business Group. She joined the company from SilverEdge Government Solutions’ Intelligence Solutions Group, later acquired by SAIC, where she led an intelligence business supporting Intelligence Community customers, DIA, and SOCOM. She previously served as executive director of Intelligence Community programs at CACI and completed a military career spanning more than 20 years as an intelligence officer, including assignments within Joint Special Operations Command and the National Security Council.

Gibson leads Quantum Sky’s Federal Civilian Business Group and brings more than 25 years of experience in enterprise transformation, operational excellence and business growth. She most recently worked with Guidehouse’s senior leadership team on enterprise transformation and previously spent 10 years as a partner at PwC and Guidehouse, where she led Intelligence Community and Office of the Secretary of War portfolios.

“Quantum Sky is entering an important next phase of growth, and this leadership structure is built to support that momentum,” said Michael Lustbader, a Managing Partner at Arlington Capital Partners. “Together, Arlington and Quantum Sky are investing in quantum computing and other differentiated technologies to support the company’s expansion across key federal markets and deliver enduring value for its customers and their missions.”

About Quantum Sky

Quantum Sky, formerly Tyto Athene, is a mission technology company that builds secure, AI-enabled and quantum-ready capabilities for defense, intelligence and federal civilian agencies. By combining trusted government delivery with applied AI, post-quantum readiness and emerging quantum research, Quantum Sky helps customers modernize critical systems, secure mission data and operate with greater speed, resilience and confidence.

At the core of its model is Project 137, an applied innovation and intellectual property engine that turns emerging technology into fielded mission advantage. Headquartered in Reston, Va., Quantum Sky engineers practical advantage for high-consequence missions. For more information, visit quantumsky.com.

About Arlington Capital Partners

Arlington Capital Partners is a Washington, D.C.-area private investment firm specializing in government-regulated industries. Focused on the aerospace and defense, government services and technology, and healthcare sectors, the firm partners with founders and entrepreneurs to build platforms of strategic importance to national priorities.

Operating in markets with high barriers to entry, Arlington looks to partner with organizations within these industries that save lives, improve effectiveness and reduce costs. Since inception in 1999, Arlington has invested in over 200 companies, raised over $14 billion in committed capital, and is currently investing out of its $6 billion Fund VII.

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