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VIKING® Car Care Launches “Car Care Coaching” Educational Video and Blog Series

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New expert-led content platform delivers practical car care education, step-by-step guidance, and professional insights for DIY vehicle enthusiasts

ST. LOUIS, Sept. 24, 2026 /PRNewswire-PRWeb/ — VIKING® Car Care, a trusted leader in automotive appearance accessories, announced the launch of Car Care Coaching, a new educational video and blog series designed to help drivers achieve better car care results through simple, practical instruction. Hosted by VIKING Product Developer Michael Eimer, the series provides expert guidance, proven techniques, and product-specific training to make vehicle maintenance easier and more effective for everyday car owners.

“At VIKING, we believe car care should be approachable and enjoyable,” said Jeff Wilmsen, Vice President of Product Development for VIKING® Car Care. “Car Care Coaching gives enthusiasts direct access to the expertise behind our products.”

Available across VIKING’s YouTube and website channels, Car Care Coaching was developed to serve the growing community of DIY enthusiasts seeking trustworthy, no-nonsense car care education. Each episode combines easy-to-follow instruction, professional insights, and real-world demonstrations covering topics such as washing, drying, wheel and tire care, and more.

“At VIKING, we believe car care should be approachable and enjoyable,” said Jeff Wilmsen, Vice President of Product Development for VIKING® Car Care. “Car Care Coaching gives enthusiasts direct access to the expertise behind our products. Michael brings years of product knowledge and hands-on experience, helping consumers understand not just which tools to use, but why and how to use them for the best possible results.”

Unlike traditional product-focused content, Car Care Coaching is built around education first. Each video and companion blog article provides viewers with clear, actionable guidance while demonstrating proper techniques that help drivers maintain their vehicles with confidence. The program reflects VIKING’s commitment to making car care easier through practical instruction, proof-driven demonstrations, and thoughtfully designed tools.

The series will feature regularly published videos and articles that answer common customer questions, showcase best practices, and highlight the importance of using the right tools for the task.

Consumers can access Car Care Coaching through the VIKING® Car Care YouTube channel and at VikingCarCare.com, where video content is supported by in-depth blog articles, product recommendations, and additional educational resources designed to help automotive enthusiasts of all experience levels.

Michael Eimer Bio

Michael Eimer is a Product Developer at VIKING, where he combines engineering expertise with a user first mindset to design innovative automotive care products. With over 10 years of experience in product development, Michael plays a key role in transforming real world needs into thoughtfully engineered solutions.

Working across design and engineering, Michael helps guide products from concept through production, with a focus on performance, durability, and ease of use. His experience spans both aftermarket car care and household daily living essentials, leading to the development of multiple patented technologies that blend technical precision with practical, everyday functionality.

Michael holds a Bachelor’s Degree in Mechanical Engineering from the Missouri University of Science and Technology and is passionate about creating products that don’t just meet engineering standards—but deliver meaningful value and exceed customer expectations.

About VIKING® Car Care

VIKING® Car Care is a leading provider of premium automotive appearance accessories designed for DIY enthusiasts and detailing professionals. With more than 50 years of innovation and numerous patented technologies, VIKING continues to develop high-performance products across categories including microfiber, washing, drying, detailing, and specialty cleaning accessories. Headquartered in St. Louis, Missouri, VIKING is committed to making car care easier through innovative products, educational resources, and a customer-first approach.

Media Contact
Emily Dameron, Schroeder and Tremayne, 1 3146152034, edameron@schtre.com, https://www.schtre.com/

View original content:https://www.prweb.com/releases/viking-car-care-launches-car-care-coaching-educational-video-and-blog-series-302887432.html

SOURCE VIKING® Car Care

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An International Event for the 400th Birth Anniversary of Bada Shanren held in Qingyunpu District, China’s Jiangxi

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NANCHANG, China, Sept. 24, 2026 /PRNewswire/ — A report from Jiangxi International Communication Center (JXICC): On September 22, the Event for the 400th Birth Anniversary of Bada Shanren “The Cosmos as Inner Heart: International Youth Step Into Bada Shanren’s World of Art” was held in Qingyunpu District, Nanchang City, Jiangxi Province— the hometown of Bada Shanren. Chinese and foreign youth representatives and guests from 19 countries and regions including the United States, Russia, Morocco, Turkmenistan and the Republic of Korea participated.

Bada Shanren is an outstanding master of Chinese calligraphy and painting. His works are treasures of traditional Chinese calligraphy and painting, embodying profound Chinese aesthetics and humanistic heritage, and exerting a far-reaching influence on international art. The year 2026 marks the 400th anniversary of the birth of Bada Shanren. In order to enable Gen Z international youth to better understand the beauty of Chinese calligraphy and painting and to spread and promote fine traditional Chinese culture, the event arranged cultural experience sessions including special exhibition visit, collection introductions, stamp-hunting memorial exploration, rubbing making, and ink painting album page copying. It allows Chinese and foreign youth to get close to Bada Shanren’s art world through vivid experiences, and builds a cultural bridge connecting China and the world with hands-on practices.

At the launch ceremony, international youth representative Yagshygeldiyeva Aygul from Turkmenistan shared her feelings. She said that she had learned about Bada Shanren online before, but that standing in front of the original works felt completely different. “I didn’t really understand Chinese painting before. Today, standing in front of the paintings, I finally felt the beauty of traditional Chinese painting.” She mentioned that the image of animals rolling their eyes in Bada Shanren’s works left a deep impression on her. “Those animals look very proud, and I can feel the artist’s personality through them. This makes his paintings special and unforgettable.”

During the subsequent hands-on experience, Alfina Kildiiarova from Russia mentioned that it was her first time trying rubbing. “I think it’s very interesting. It’s very important for international youth to learn more about Chinese culture.” Robel Tilahun from Ethiopia noted that his country also has an artistic tradition similar to calligraphy. “Calligraphy connects you with a different kind of culture. Coming here and seeing the real artworks is a very beautiful feeling.” He summarized the experience in one word: “Magnificent.”

Migdaris Murillo Pitty from Panama said after painting with her own hands that although it was her first attempt, the process made her feel very relaxed and excited. “You can show a part of yourself in the painting.” She also mentioned that through this experience, she “felt a small part of the vast Chinese culture.”

Marking the 400th anniversary of Bada Shanren’s birth, this event, through a combination of field visits, cultural education, and artistic experiences for Gen Z international youth, allows them to appreciate the beauty of Chinese calligraphy and painting while becoming firsthand participants in and communicators of fine traditional Chinese culture, helping Bada Shanren’s art reach further overseas.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/an-international-event-for-the-400th-birth-anniversary-of-bada-shanren-held-in-qingyunpu-district-chinas-jiangxi-302889834.html

SOURCE Jiangxi International Communication Center(JXICC)

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In HelloNation, Construction Expert Jovana Villanueva of Easton, PA, Breaks Down Residential Development

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EASTON, Pa., Sept. 24, 2026 /PRNewswire/ — What steps keep market-rate residential construction on schedule and on budget? A new HelloNation article explains how effective construction management reduces uncertainty and safeguards return on investment during every stage of residential development.

The article outlines a structured approach to planning, coordination, and oversight, emphasizing how construction management creates predictability in complex projects. The focus begins with pre-construction planning, where key factors like cost modeling, material availability, and labor assumptions are assessed early. By analyzing drawings for constructability and identifying potential design challenges, the process helps reduce change orders and schedule disruptions later in the build.

The article makes clear that pre-construction planning serves as the foundation for success in market-rate residential projects. With accurate cost modeling, owners can make informed decisions before construction begins. The article points out that this early clarity is critical to maintaining alignment with financial targets throughout the project.

Construction Management Expert Jovana Villanueva of Easton, PA, explains that trade coordination and communication are essential once building begins. The article details how day-to-day trade coordination ensures that subcontractors work efficiently and in the correct sequence. This reduces on-site congestion and quality issues, helping the entire team stay on track.

The article also highlights how ongoing quality control is built into the entire workflow. Rather than treating inspections as a final step, construction managers monitor materials and installation methods throughout the project. This approach reduces costly rework and protects the property’s long-term value—both of which support the project’s return on investment.

Another major focus in the article is schedule management. It notes that many market-rate residential projects run into trouble when timelines are based on optimistic assumptions rather than field data. The article emphasizes the role of construction managers in tracking actual progress and making real-time adjustments to keep owners fully informed. This transparency is key to managing financing, leasing, and occupancy plans.

At every step, from pre-planning to turnover, construction management aligns design goals with financial performance. The article explains how managers work with architects and engineers to select materials and systems that offer long-term durability rather than just low initial cost. Long-lead items are flagged early to avoid pricing spikes and delivery delays, which can threaten project outcomes.

For developers involved in residential development, the article argues that construction management is not just oversight—it’s a disciplined system that ties every decision back to performance, cost, and timeline. By maintaining tight trade coordination, detailed scheduling, and clear communication, construction managers reduce risk and improve outcomes.

The importance of ongoing reporting is also addressed. The article describes how regular updates on costs, schedules, and risks help investors and stakeholders stay confident in the project’s financial outlook. This level of control and insight helps ensure that each market-rate residential project delivers on its intended return on investment.

The Construction Management Workflow Behind Market-Rate Residential Developments features insights from Jovana Villanueva, Construction Expert of Easton, PA, in HelloNation.

About HelloNation

HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-construction-expert-jovana-villanueva-of-easton-pa-breaks-down-residential-development-302779857.html

SOURCE HelloNation

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New Campaign Helps Parents and Caregivers Find the Right Car Seat for Their Kids

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This National Child Passenger Safety Week, the Ad Council and NHTSA deliver lifesaving reminders to ensure children are in the correct car seat for their age and size.

WASHINGTON, Sept. 24, 2026 /PRNewswire-HISPANIC PR WIRE/ — As part of National Child Passenger Safety Week, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) launched new public service advertisements (PSAs) and a new campaign tagline in support of their child car safety campaign. The new creative reminds parents and caregivers of children ages 14 and younger to make sure their kids are in the correct seat for their age and size.

The new tagline, “They Grow. You Check.” brings awareness to a child’s continued growth over time and emphasizes encouraging parents to check that their kids are in the right seat for their age and size. Although many parents are navigating busy schedules, resources on NHTSA’s website, including the Car Seat Finder Tool, can help them quickly and easily select the right car seat for their child’s age and size. In addition, the website provides a database of car seat inspection stations.

“Every parent wants to keep their child safe but may not know how to find the right car seat for their child’s age or size,” NHTSA Administrator Jonathan Morrison said. “NHTSA is taking the guesswork out of car seat shopping by providing quick and simple tools and information for parents and caregivers. The right car seat, properly installed, is the best tool we have to protect a child in a crash, and we want to help parents make sure every child is safe.”

Motor vehicle crashes remain a leading cause of death for children under 14. But when used effectively, car seats can reduce the risk of fatal injury by 71% for infants and 54% for toddlers. That’s why the new PSAs assure parents and caregivers that NHTSA can help them ensure their child is in the right car seat for their age and size.

The new work, developed pro bono by the creative agency BUCK and Part and Sum, both part of the Residence network, shows how parents have to juggle multiple roles – they are chefs, chauffeurs, and tutors all rolled into one. These PSAs emphasize the understanding that parents don’t need to be experts at everything, and they can lean on NHTSA’s expertise to keep their child safe on every car ride. They also remind parents and caregivers of the importance of correct car seat use and fit.

“Parents believe they’re doing the right thing but often rely on instinct and comfort instead of verification,” said Michelle Hillman, Chief Campaign and Program Officer, the Ad Council. “We want to make car seat safety simple for parents and caregivers. Parents can trust NHTSA’s resources to confidently help them find a car seat that’s right for their child at every age and size.” 

The campaign directs audiences to NHTSA.gov/TheRightSeat, and NHTSA.gov/Protegidos in Spanish, for more information on correctly securing children in vehicles. The PSAs, available in both English and Spanish, will run nationally in donated TV, radio, print, outdoor, and digital space. 

Child Passenger Safety Week, Sept. 20 through 26, concludes with National Seat Check Saturday, where parents and caregivers can receive free car seat checks in their local communities. In 2026, there are nearly 5,000 registered car seat inspections stations nationwide where families can receive hands-on education on how to correctly install car seats from a certified child passenger safety technician.

For more information on safe car seat practices and to find a local car seat inspection station, visit NHTSA.gov/TheRightSeat and NHTSA.gov/Protegidos.

About NHTSA

For more than 50 years, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roads. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of seat belts and child safety seats; helping states and local communities address the threat of distracted, drunk and drug-impaired drivers; regulating vehicle safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit www.nhtsa.gov.

About The Ad Council

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day. To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube. 

SOURCE The Ad Council

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