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THE FUTURE OF CPG LAUNCHES ISN’T ANOTHER FLAVOR — IT’S FANDOM: BELLIWELLI BRINGS ITS BRAND-BUILDING PLAYBOOK TO 3,120 WALMART STORES

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Walmart’s fastest-growing fiber brand pairs its biggest endcap rollout to date with 8 winners, $64K in cash prizes and a limited 8 Other Reasons collaboration inspired by fashion’s drop-culture playbook

LOS ANGELES, Sept. 25, 2026 /PRNewswire/ — Fiber is having a moment — and BelliWelli is taking the community-first playbook that built the brand to its biggest retail stage yet.

The digestive wellness brand known for turning “Hot Girls Have IBS” into a cultural conversation is already sold in every Walmart store nationwide — and is now scaling its in-store presence even further with its biggest Walmart endcap to date, featured in 3,120 stores across the country by September 26. Rather than treating the investment as simply another retail expansion, BelliWelli is building a broader consumer activation around it designed to turn a major Walmart moment into participation.

Beginning September 21, BelliWelli launched a sweepstakes giving eight people the chance to win $8,000 each, with every prize package also including a limited BelliWelli x 8 Other Reasons charm created for the campaign.

And yes, the “8” is intentional.

BelliWelli partnered with accessories brand 8 Other Reasons for the activation, leaning into the collaboration with eight winners, $8,000 each and eight limited charm designs. The partnership adds scarcity, collectibility and cultural relevance to the activation, but the bigger story is BelliWelli’s investment in bringing its community-first brand-building strategy to mass retail at unprecedented scale.

FROM COMMUNITY TO FANDOM TO RETAIL GROWTH
The activation is the latest evolution of a playbook BelliWelli has been building from the beginning: take a category that traditionally felt clinical, functional — and sometimes taboo — and find unexpected ways to put it directly into culture.

From its viral “Hot Girls Have IBS” billboard to “belli-bomb” social moments with Spencer Pratt, Bethenny Frankel, Jojo Siwa and Kelly Osbourne, BelliWelli has consistently looked for ways to make digestive wellness something consumers actually want to talk about, participate in and share.

That community-first approach has increasingly become a growth strategy. Led by co-founders Katie Wilson, Nick Wilson and Tyson Woeste, BelliWelli has focused on building enough affinity around the brand that consumers want to participate in what it does next, rather than simply competing for attention with another flavor or SKU. The 3,120-store endcap program represents BelliWelli’s largest physical expression of that community-first strategy to date.

“Our mission hasn’t changed; the machine around it has,” said Katie Wilson, co-founder of BelliWelli. “We’ve always wanted to normalize taking fiber, destigmatize digestive health and make the category something people actually want to engage with. Now we have the opportunity to take that same community-first approach and bring it to consumers at Walmart scale.”

FIBER IS HAVING ITS CULTURAL MOMENT
The Walmart expansion arrives as “fibermaxxing” has pushed fiber further into the broader wellness conversation, reflecting growing consumer interest in getting more fiber into everyday routines.

For Wilson, the opportunity is bigger than a single trend. It is about bringing the energy, creativity and cultural relevance of modern consumer brands to a category that has historically been marketed primarily around function and need.

“Fiber is finally having its moment, but we believe there is still enormous white space in how this category shows up for consumers,” said Wilson. “We’re not interested in simply launching another flavor and hoping people pay attention. We want to build real affinity around fiber — making it approachable, fun and culturally relevant enough that consumers want to participate in the brand itself.”

The 8 Other Reasons collaboration is one expression of that strategy. By borrowing elements from fashion’s drop-culture playbook — collaboration, scarcity, collectibility and anticipation — BelliWelli is creating another entry point into a category consumers may not traditionally associate with fandom.

THE STRATEGY IS TRANSLATING INTO WALMART MOMENTUM
Behind the cultural strategy is meaningful retail momentum. BelliWelli is currently Walmart’s fastest-growing fiber brand, based on the latest 13-week POS data ending July 11, 2026. Already sold in every Walmart store nationwide, the brand is now receiving expanded in-store visibility through its biggest Walmart endcap program to date, with dedicated endcaps featured in 3,120 locations.

BelliWelli is also reaching consumers who are new to the category, with 77.6% of its shoppers having never purchased fiber before during the latest 12-month period ending December 31, 2025.

For BelliWelli, that signals an opportunity beyond winning share among existing fiber shoppers. The brand is investing in making fiber relevant and accessible to consumers who may not previously have considered themselves part of the category — and Walmart gives BelliWelli the ability to take that strategy to mass-retail scale.

Across 3,120 stores nationwide, the endcap program brings BelliWelli’s fiber gummies and powders into a highly visible physical retail moment while the accompanying activation gives consumers a reason to engage with the brand beyond the shelf.

8 WINNERS. $8K EACH. 8 LIMITED CHARMS.
The primary marketed consumer journey is simple: shoppers can purchase an eligible BelliWelli product at Walmart or Walmart.com, upload a qualifying receipt at www.belliwelli8otherreasonssweeps.com and participate for a chance to win.

No purchase is necessary, and a free alternative method of entry is available as detailed in the Official Rules.

Each of the eight prize packages includes $8,000 plus one BelliWelli x 8 Other Reasons charm, with an approximate retail value of $8,050 per prize and approximately $64,400 in total prizes, subject to the Official Rules.

The BelliWelli x 8 Other Reasons charm will initially be available exclusively to sweepstakes winners, giving consumers the chance to access a limited campaign collectible before the charm collection becomes available for purchase at 8OtherReasons.com beginning October 27.

The sweepstakes began at 12:00 p.m. ET on September 21, 2026 and ends at 11:59 p.m. ET on October 31, 2026.

Eligible BelliWelli products are available at participating Walmart stores and Walmart.com. For complete eligibility, entry methods, prize details, odds, restrictions and the free alternative method of entry, visit www.belliwelli8otherreasonssweeps.com.

Media Contact
Jessica Bosworth
The Boz Agency
Jessica@TheBozAgency.com

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Timur Turlov Elected FIDE President, Becomes First Kazakh to Lead World Chess

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September 26, 2026

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Businessman and Kazakhstan Chess Federation President wins runoff vote at FIDE General Assembly in Samarkand, pledges digital transformation and record investment in global chess development

SAMARKAND, Uzbekistan, Sept. 26, 2026 /PRNewswire/ — Timur Turlov has been elected President of the International Chess Federation (FIDE), winning a second-round runoff vote at the FIDE General Assembly, held in Samarkand alongside the Chess Olympiad. Turlov ran on a joint ticket with five-time World Champion Viswanathan Anand as Deputy President.

Turlov becomes the first Kazakh national to lead FIDE, marking a milestone for Kazakhstan’s rapidly growing chess community and for the wider Central Asian chess movement. He takes office for a four-year term running through 2030.

Turlov is founder and CEO of Nasdaq-listed Freedom Holding Corp., a diversified financial services and technology group with operations spanning the United States, Europe, the Middle East, and Central Asia. Over nearly two decades, Freedom has built its business around digitalizing brokerage, banking, and fintech platforms. He has served as President of the Kazakhstan Chess Federation since 2023.

“The biggest dream we’re all working toward is getting closer to the Olympic program. I want real unity within FIDE, with every federation seeing, over these next four years, the difference we can make together. My goal is for FIDE to become more professional and more modern, more digital, raising its standing and influence, and finding its place in today’s world. I want to bring my own experience in digitalization to that work, helping the organization build a powerful platform and earn recognition as the leader and regulator of this historic and living game,” said Timur Turlov.

His campaign combined direct financial commitment with structural reform. He has pledged more than $8.5 million toward FIDE’s development, including a dedicated multi-year fund kept separate from FIDE’s operating budget, to double the resources available to national federations and simplify access to grants. A central pillar of his program is a unified platform for FIDE that would give every player a single profile spanning ratings, online play, and education tools, alongside modern infrastructure for federations worldwide — echoing the same playbook of connecting international markets through technology that has defined Freedom’s growth. As President of the International School Chess Federation, Turlov has also made chess in education a priority, seeking wider integration of the game into school curricula globally.

On governance, Turlov’s background leading a publicly listed international company shapes several of his commitments: publishing FIDE’s financial statements and major commercial agreements on a regular basis, introducing an independent external audit, appointing specialists on merit, and bringing experts from every continent onto the organization’s commissions.

He has also committed dedicated staff to help national federations secure sponsors, navigate government partnerships, and gain international media exposure, along with strengthened anti-cheating measures.

Anand, FIDE Deputy President since 2022, brings continuity and deep institutional knowledge to the new administration.

The Fédération Internationale des Échecs (FIDE) is the Switzerland-based global governing body for chess, with approximately 200 member federations worldwide.

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University of Phoenix research recognized as Editor’s Choice paper by Glacies

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September 26, 2026

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Environmental science education study examining storytelling and AI-supported learning receives Editor’s Choice distinction

PHOENIX, Sept. 26, 2026 /PRNewswire/ — University of Phoenix announces that the peer-reviewed study, “Harnessing AI, Virtual Landscapes, and Anthropomorphic Imaginaries to Enhance Environmental Science Education at Jökulsárlón Proglacial Lagoon, Iceland,” has been recognized as an Editor’s Choice paper by Glacies.

Published in February 2026, the study explores how character-driven narratives and human-centered artificial intelligence can support adult learners in understanding complex environmental science concepts. The article was authored by Jacquelyn Kelly, Ph.D., associate dean, College of General Studies; Dianna Gielstra, Ph.D., full-time faculty, Environmental Science Program, College of General Studies; Tomáš J. Oberding, Ph.D., full-time faculty, Environmental Science Program, College of General Studies; Jim Bruno, MBA, associate dean, College of Business and Information Technology; and Stephanie Cosentino, MAEd, senior instructional designer, University of Phoenix.

The recognition highlights research conducted within the University’s “Principles of Environmental Science,” a course serving non-science majors and adult learners. The study examined the use of character-driven storytelling and AI-generated imagery, developed through a human-centered, faculty-guided design process, to help learners engage with scientific concepts and environmental systems.

“The cryosphere plays a critical role in Earth’s environmental systems, yet it is a topic often reserved for advanced scientific study. We wanted to create an accessible entry point into this important science. By bringing together immersive virtual landscapes, narrative storytelling, and human-centered AI, we designed a learning experience that helps adult learners see scientific processes as connected, dynamic, and relevant to the world around them.”

Innovative approaches to environmental science education

The study describes how the course uses a storybook-inspired format to introduce environmental science concepts through approachable characters and narratives. Characters such as Nico Nitrogen, Remi Rock and Waverly Water personify scientific processes and cycles, providing adult learners with accessible entry points into complex topics while maintaining alignment with course learning outcomes.

“Recognition by Glacies as an Editor’s Choice paper reflects the quality of scholarship being produced by our faculty and academic leaders,” said Briana Houlihan, MBA, dean, College of General Studies. “Research such as this demonstrates how innovative instructional approaches can help make complex scientific concepts more engaging and accessible for adult learners while contributing to broader conversations about teaching, learning and technology’s role in design.”

Researchers reported positive student responses to the instructional approach. According to the study, 87.1% of surveyed students reported enjoying the anthropomorphic narratives, while 82.0% agreed the approach reinforced systems thinking. Qualitative feedback indicated that narrative framing and consistent visuals helped learners visualize relationships among Earth systems and communicate scientific concepts more effectively.

Supporting engagement among adult learners

The authors present the work as a practical model for courses serving non-science majors and working adults. By combining narrative-based learning experiences with carefully guided AI-supported visual development, the approach seeks to make abstract scientific concepts more approachable while supporting learner engagement and understanding.

The Editor’s Choice recognition by Glacies acknowledges the study’s contribution to ongoing conversations about environmental science education, instructional design and the thoughtful application of artificial intelligence in higher education learning environments.

Access the study

“Harnessing AI, Virtual Landscapes, and Anthropomorphic Imaginaries to Enhance Environmental Science Education at Jökulsárlón Proglacial Lagoon, Iceland” is available online through Glacies at https://doi.org/10.3390/glacies3010003.

About University of Phoenix
University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

 

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Tecpinion Launches Sweepstakes Industry Analysis Report 2026, Covering Market Insights, Growth, Regulation, Technology and Industry Future

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September 26, 2026

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Tecpinion’s 2026 report examines U.S. sweepstakes growth, rules, technology and future scenarios.

MIAMI, Sept. 26, 2026 /PRNewswire-PRWeb/ — Tecpinion, a GLI-19 iGaming platform provider delivering technology solutions across iGaming, sweepstakes, prediction markets and other digital gaming verticals, today announced the launch of its new industry report, “Sweepstakes Industry Analysis 2026: Market Dynamics, Trends & Forecast.”

Sweepstakes industry Report 2026 – Latest Insights into Market Growth, Regulation, Technology and the Future of the sweepstakes/social Industry

The report is designed not only to examine where the sweepstakes industry stands today, but also to share practical market insights and contribute to a more informed industry conversation as the sector continues to evolve.

The research provides a detailed assessment of the U.S. sweepstakes ecosystem, covering market structure, consumer behaviour, business economics, regulation, technology, payments, customer acquisition, competitive dynamics and the 2026–2030 outlook. It spans 16 analytical sections, five market segments and 12 U.S. states, supported by nine strategic exhibits and 21 primary, regulatory, standards and company sources.

As the industry moves from experimentation toward greater professionalisation, the report highlights a shift in competitive priorities. Launch speed alone is becoming less important as operators increasingly need to balance customer acquisition, retention, payment reliability, fraud prevention, promotional costs, regulatory requirements and consumer trust.

A Sneak Peek at the Report

One of the report’s key observations is that a single official market-size figure cannot accurately capture the sweepstakes industry. Different estimates can cover very different segments. Rather than presenting an unsupported headline number, the report takes a segmented, scenario-based approach to understanding the market.

The report identifies five key segments: promotional sweepstakes, social casino, sweepstakes casino, prize-based gaming and B2B sweepstakes technology.

Technology is also becoming a major competitive layer. Modern platforms increasingly depend on PAM, payments, identity and age verification, geolocation, fraud detection, CRM, analytics, game aggregation and security. The report also explores practical AI applications, including LTV prediction, churn analysis, player segmentation, fraud detection, forecasting and customer support.

Regulation remains another defining factor. The report assesses 12 U.S. states, examining regulatory attention and legislative activity while highlighting the importance of jurisdiction-specific analysis.

Looking ahead, the report presents four 2026–2030 scenarios – professionalisation, high growth, regulatory constraint and technology-driven growth, and explores how regulation, technology, payments, trust and customer economics could shape the industry’s next phase.

Knowledge Sharing at the Core

For Tecpinion, the report is also about sharing knowledge, not just presenting data.

“We believe the industry grows stronger when knowledge is shared. Sweepstakes is evolving quickly, and operators and technology providers are facing many of the same questions around regulation, technology, payments, customer acquisition, trust and long-term sustainability. By sharing our research and observations, we want to contribute to a more informed industry where businesses can learn from one another, innovate responsibly and build for the long term.” said [Manoj Trivedi, Co-Founder & CSMO, Tecpinion].

The publication forms part of Tecpinion’s broader commitment to industry research, thought leadership and knowledge sharing across the evolving digital gaming ecosystem.

Access the Full Report

The full “Sweepstakes Industry Analysis 2026: Market Dynamics, Trends & Forecast” is now available for operators, technology providers, affiliates, investors and industry professionals looking to understand the trends, challenges and opportunities shaping the market.

👉 [Explore the Full Report]

About Tecpinion

Tecpinion is a GLI-19 iGaming platform provider delivering technology solutions across online casino, sportsbook, sweepstakes, prediction markets, social gaming and emerging gaming verticals. Its offerings include full source code, iGaming platform development, PAM, game aggregation, payment solutions, KYC, geolocation, fraud prevention, CRM, bonuses and promotions, affiliate management, analytics, responsible gaming, security and compliance technology.

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Manoj Trivedi, TECPINION, 91 9926504499, sales@tecpinion.com, https://www.tecpinion.com/ 

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