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Global Brand Experience Studio DE-YAN Names Industry Veteran Jonathan Akwue President

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The former Translation president and Publicis Groupe executive joins as the brand experience studio builds on a year of growth that included being named Experiential Agency of the Year at Ad Age’s Small Agency Awards and an industry-first MASB certification for experiential ROI

NEW YORK, Sept. 29, 2026 /PRNewswire/ — DE-YAN, the global brand experience studio, today announced that Jonathan Akwue has joined as President, the first in the studio’s history. Akwue joins from Translation, where he served as President. Based in New York, he will work alongside founder and CEO Dejan Jovanovic and the executive leadership team to continue to deepen client relationships and build the business around the studio’s creative ambition.

Akwue brings more than 25 years across network and culture-led agencies, including Publicis Groupe, where he was President and Global Media Lead, as well as Digitas UK and Lost Boys. He is the second senior leader in under two years to join DE-YAN from an established agency, following Chief Creative Officer Jason Kreher, formerly of Wieden+Kennedy and Maximum Effort, in 2025.

The hire comes on the back of real momentum for the studio. Ad Age recently named DE-YAN Experiential Agency of the Year at its Small Agency Awards, and this spring DE-YAN became the first company in the world to earn Marketing Accountability Standards Board (MASB) certification for experiential ROI. The studio has also had a run of high-profile work, from contributing to the FIFA World Cup Halftime Show, to launching Meta’s new retail experience stores, to creating Luma AI’s $1 million Dream Brief and more.

“It’s fascinating to watch where brand building is heading. More and more of the industry is moving toward the kind of model we’ve been building for a decade: strategy, creative, technology, production and experience working together from the start,” said Dejan Jovanovic, founder and CEO of DE-YAN. “Jonathan is joining at a pivotal moment when that way of working feels more relevant than ever. He brings a rare combination of scale, cultural fluency and operational rigor, but most importantly, he understands what is already special about DE-YAN. His role is to help us take bigger swings, deepen our client relationships and grow without losing the taste, craft and creative ambition that got us here. We’re building a real alternative to the traditional agency structure. My vision has always been for DE-YAN to be a category of one, and it’s incredibly exciting to feel like we’re not just building the next chapter of the studio, but helping define what the next generation of creative companies can look like.”

Akwue first came to know DE-YAN when he visited the retail experience the studio built for Meta Reality Labs in Los Angeles.

“I walked through that experience as someone in the industry and as a consumer, and thought, this is incredible. I wanted to know who the people behind it were,” said Akwue. “DE-YAN takes cultural intelligence off the page and puts it into the real world. With digital and AI, many can create a single channel campaign or piece of content, but far fewer companies can create a real-world experience that connects with people in innovative, tasteful, tech-enabled ways. Agencies and holding companies across the industry are racing to build or acquire experiential offerings. DE-YAN isn’t evolving to catch up—in many ways, the market is starting to move toward the model we’ve already been building.”

“There is a real push right now where companies are trying to bolt on experiential,” said Jason Kreher, Chief Creative Officer of DE-YAN. “For the last decade, DE-YAN has been creating highly effective, highly crafted experiences. Clients come to us for that best-in-class creativity. It’s a natural next step to offer them the rest of the marketing funnel at the same standard.”

Akwue also points to DE-YAN’s MASB-certified measurement as a differentiator. “Putting my media hat on, I look at ERIC and think, this isn’t just vibes,” he said. “You can substantiate the impact a real-world experience delivers. As someone who has spent time in media, in creative and in culture agencies, it all comes together here.”

Jovanovic and Kreher describe DE-YAN’s approach as “inverting the pyramid.” Instead of building an ad campaign and bolting on an experience at the end, DE-YAN often starts with something in the real world: an experience that asks someone to care enough to leave their house, show up and engage. And they build advertising, content, creator participation and amplification around that from day one. The experience is not the last deliverable. It is the reason everything else exists.

“We think of ourselves as a brand experience studio, not a traditional experiential agency,” said Jovanovic. “Strategy, design, technology, motion and production all sit together. The people shaping the answer are sitting next to the people making it real.”

The model is already in the work. For PUMA’s Rolling Nations, DE-YAN skipped the stadium reveal and built the World Cup kit launch out of pop-ups in New York’s diaspora neighborhoods, ending in an 11-truck block party in Brooklyn.

“I was raised at Wieden+Kennedy, where you learn to spot an idea and make sure it can go everywhere. For years, the manifesto film was where that idea lived,” said Kreher. “I can deliver something as effective as a 90-second, tear-jerking manifesto in a physical space, for far less cost and far less risk. You show people something real and let it spread the way things spread now. And an event lifts all your other marketing channels too.”

“Being here feels like stepping onto a rocket ship,” said Akwue. “We’re still in takeoff mode.”

DE-YAN: The Past 12 Months At A Glance

DE-YAN is a global brand experience studio led by founder and CEO Dejan Jovanovic. Between September 2025 and September 2026, DE-YAN recorded the following milestones.

Awards and recognition:

In July 2026, Ad Age named DE-YAN Experiential Agency of the Year (Gold) at the Ad Age 2026 Small Agency Awards.In May 2026, DE-YAN became the first company to earn Marketing Accountability Standards Board (MASB) certification for experiential ROI. The certified tool, DE-YAN’s Experiential Revenue Impact Calculator (ERIC), was added to the MASB Marketing Metric Catalog.

Measurement:

ERIC lets brands model the revenue impact of a live brand experience before it runs and measure actual return after it runs.In an independent study commissioned by DE-YAN with market intelligence firm Avasta, 89% of attendees said the event was the main reason they made a purchase.The same study found high-quality live experiences improved the performance of other marketing channels by an average of 47%.Hyperion is DE-YAN’s proprietary real-time behavioral measurement platform for live activations.

Leadership and growth:

In September 2026, Jonathan Akwue, formerly President of Translation, joined DE-YAN as its first President.In 2025, DE-YAN named Jason Kreher, formerly of Wieden+Kennedy and Maximum Effort, as its first Chief Creative Officer.DE-YAN grew headcount by 75% in 2025 and has more than 160 employees as of September 2026, with plans to pass 200 in 2027 as it builds out its offerings.

Work

FIFA World Cup Halftime Show 2026: DE-YAN created the LED visuals, broadcast opening sequence and post-production for the first Halftime Show in FIFA World Cup history, featuring Madonna, Shakira, BTS, Justin Bieber and Coldplay. DE-YAN worked with executive producer Guy Carrington on the show’s creative direction.PUMA “Rolling Nations”: DE-YAN produced PUMA’s 2026 global kit launch, a multi-week series of pop-ups in New York’s diaspora communities that ended in an 11-truck block party at Domino Square in Brooklyn.PUMA x Salehe Bembury: DE-YAN produced the collection launch at ROW DTLA in Los Angeles.Meta: DE-YAN led retail strategy and launches for Meta’s first permanent AI glasses stores, in Los Angeles, Las Vegas and New York. The stores drew 13,000 visitors in ten days with a 95 CSAT score.YouTube: DE-YAN created the YouTube Brandcast experience content at Lincoln Center for the fifth consecutive year, headlined in 2026 by Chappell Roan.Google: DE-YAN produced two flagship live productions for Google, including the Google I/O keynote and Google’s first retail store outside the US in Tokyo’s Omotesando district—Pixel Studio—where the Pixel brand and features are brought to life through interactive creative technology.Zevia: DE-YAN created a campaign for Zevia featuring Cardi B.Luma AI: DE-YAN created and produced the “Dream Brief,” a $1 million global AI creative competition, for Luma AI.Warner Music Group: DE-YAN created a guerrilla takeover of the Bowery in New York marking the 50th anniversary of Talking Heads’ “Psycho Killer.”Louis Vuitton: DE-YAN created the interactive experiences for the launch of Louis Vuitton Beauté in SoHo, including a sound, LED and projection installation at the Corner Store pop-up and a personalized shade matching experience at the Tumi Space.

About DE-YAN

DE-YAN is a global brand experience studio shaping the next era of human connection. With teams across the US, EU, Brazil, and Canada, DE-YAN brings together strategy, design, creative technology, and production to create experiences that move people and move culture. For over a decade, the studio has set the benchmark for how ambitious brands connect with their customers and drive measurable growth. Through proprietary tools and creative frameworks, including Hyperion, its real-time behavioral measurement platform, and ERIC, its MASB-certified ROI calculator, DE-YAN is building the measurement infrastructure and creative standards that define the next generation of brand experience. In an industry obsessed with automation and efficiency, DE-YAN believes the future belongs to brands that create something real. For more information, visit de-yan.com.

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AI Revenue Questions Pull Semiconductor Stocks Off October Highs

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October 10, 2026

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VANCOUVER, BC, Oct. 10, 2026 /PRNewswire/ — Stock Preachers News Commentary – Semiconductor equities began October on firm footing, with the iShares Semiconductor ETF advancing for five consecutive sessions and the sector’s largest company reaching a record high, before retreating through the week ended October 9. Sentiment shifted on Thursday, when the Financial Times reported that OpenAI had told investors its annualized revenue was nearing $50 billion at the end of September, below the approximately $70 billion figure that had been cited in media reports. Because semiconductor valuations are closely tied to expectations for AI infrastructure spending, the report weighed on the group, and the PHLX Semiconductor Index finished the week lower while the broader market was more resilient. Active Companies from around the markets with current developments this week include: Taiwan Semiconductor Manufacturing Company Limited (NYSE: TSM), NVIDIA Corporation (NASDAQ: NVDA), Intel Corporation (NASDAQ: INTC), Arm Holdings plc (NASDAQ: ARM), Micron Technology, Inc. (NASDAQ: MU).

The pullback follows a period of substantial gains. The PHLX Semiconductor Index was up 73% year to date as of late September, and several of the sector’s largest constituents have recorded triple-digit gains in 2026. Higher long-term Treasury yields and a rise in crude oil prices added pressure midweek, as higher discount rates tend to weigh most on companies valued on long-term growth expectations.

Company-specific developments shaped performance within the group. Two companies reported record milestones early in the week, while others faced open questions regarding a manufacturing partnership, ongoing litigation and the sustainability of AI-related demand.

CONTINUED… Read the full weekly market analysis in The Roadmap at: stockpreachers.com

In other industry developments and happenings in the market this week include:

Taiwan Semiconductor Manufacturing Company Limited (NYSE: TSM)

TSMC shares reached a record high on October 5 after Elon Musk confirmed early-stage discussions about a role for the company in his planned Terafab chip complex in Texas, calling them “just discussions.” On October 8 the company reported September revenue of NT$511.86 billion, up 54.6% from a year earlier and down 0.6% from August, bringing revenue for the first nine months of 2026 to NT$3.90 trillion, up 41.1%.

NVIDIA Corporation (NASDAQ: NVDA)

NVIDIA shares reached a record high on October 5, bringing their year-to-date gain to approximately 24.8% and their advance since the August 26 earnings report to approximately 14%. The company has also shown relative strength during recent sector weakness: on September 28, when semiconductor shares declined on AI safety concerns, NVIDIA advanced after announcing a $150 billion share buyback authorization and releasing two open-source tools designed to help control AI agents.

Intel Corporation (NASDAQ: INTC)

Intel shares declined on October 5 after Musk indicated that TSMC could participate in Terafab, a project Intel joined as a partner in April. On October 8 Musk said his companies will build and operate the Texas complex and that another chipmaker could at most sublease part of the site. Intel has said it will remain involved, although the scope of its role has not been finalized. Despite the decline, Intel shares were up approximately 215% year to date as of the October 5 close.

Arm Holdings plc (NASDAQ: ARM)

Arm shares declined during a five-day jury trial in federal court in Wilmington, Delaware, where Qualcomm alleges that Arm breached their licensing agreements and sought to undermine Qualcomm’s dealings with Meta Platforms. Arm denies the claims. The case went to the jury on October 9, and the judge has not yet ruled on whether a clause that could let Qualcomm stop paying royalties for five years is enforceable. Arm reports earnings on November 4.

Micron Technology, Inc. (NASDAQ: MU)

Micron shares declined alongside other memory producers despite Rosenblatt raising its price target to $1,900 from $1,500 on October 6, citing a beat-and-raise quarter and the potential for buybacks. Memory producers had advanced with the broader group in early October before sentiment shifted later in the week.

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Church of Scientology International’s Scientology Network Marks World Mental Health Day with CCHR Documentary Marathon

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October 10, 2026

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LOS ANGELES, Oct. 10, 2026 /PRNewswire/ — On World Mental Health Day, October 10, Scientology Network presents a marathon event spotlighting the Citizens Commission on Human Rights (CCHR). The program features CCHR’s mission to expose psychiatric industry corruption and combat human rights abuses.

The World Mental Health Day Marathon on Scientology Network features three CCHR documentaries and Voices for Humanity.

This focus comes at a critical moment, as concerns over the potential links between psychiatric drugs, suicide, aggression and violence have thrust the issue of psychiatric drugging into the public eye.

Founded in 1969, CCHR is a nonprofit mental health watchdog responsible for helping to enact nearly 400 laws protecting individuals from abusive or coercive practices.

The World Mental Health Day Marathon will feature:

CCHR documentaries—an ongoing investigative series confronting powerful psychiatric groups to reveal corruption and the alarming history of abuses. The films included are:Psychiatry: An Industry of Death —An investigation of psychiatry’s dark past.Making a Killing —Examining the “unholy alliance” between the psychiatric industry, Big Pharma and government regulators.Prescription for Violence: Psychiatry’s Deadly Side Effects — Examining the potential link between rising psychiatric drug prescriptions and acts of violence and suicide.Voices for Humanity—the only ongoing television series dedicated to showcasing everyday people leading grassroots efforts to promote human rights, educate youth on the dangers of drugs and combat psychiatric abuse.Documentary Showcase: Letters from Generation Rx—An Award-winning documentary that exposes the dangerous and devastating effects of antidepressants, antipsychotics and other drugs marketed by pharmaceutical companies as “safe and effective.”

The World Mental Health Day Marathon starts October 10 at 8 a.m. ET.

Learn the truth about the psychiatric industry. Visit cchr.org for more information, and see the full marathon schedule at scientology.tv/schedule.

Scientology Network debuted on March 12, 2018, launched by David Miscavige, ecclesiastical leader of the Scientology religion. Since then, Scientology Network has been viewed in over 240 countries and territories worldwide in 17 languages. Satisfying the curiosity of people about Scientology, the network takes viewers across six continents, spotlighting the everyday lives of Scientologists, showing the Church as a global organization and presenting its Social Betterment programs that have touched the lives of millions worldwide. The network also showcases documentaries by independent filmmakers who represent a cross section of cultures and faiths, but share a common purpose of uplifting communities. Scientology Network’s innovative content has been recognized with more than 175 industry awards, including Tellys, Communitas and Hermes Creative Awards.

Broadcast from Scientology Media Productions, the Church’s global media center in Los Angeles, Scientology Network is available on DIRECTV Channel 320, DIRECTV STREAM and AT&T U-verse and can be streamed at scientology.tv, on mobile apps and via the Roku, Amazon Fire and Apple TV platforms.

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Emdoor Information Marks 18 Years of Rugged Computing Excellence with Vertically Integrated Capabilities

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October 10, 2026

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SHENZHEN, China, Oct. 10, 2026 /PRNewswire/ — As industrial automation, smart manufacturing, and field operations increasingly depend on mission-critical mobile computing, global demand for reliable rugged tablets, rugged laptops, and rugged handhelds continues to accelerate. Emdoor Information, a publicly listed company on China’s A-share main board since 2023 and an 18-year veteran in rugged computing, has established itself as a rugged computing solutions provider for industrial customers worldwide. Founded in 2008, the company delivers sustained growth, world-class manufacturing, resilient supply chains, full-stack R&D, and comprehensive lifecycle services. Its rugged computing products and industrial customers now span North America, Latin America, Europe, and Asia-Pacific, serving sectors such as public utilities, intelligent manufacturing, warehouse management, transportation, energy industry.

Financial Strength & Governance: Listed and Well Governed

Emdoor Information’s financial performance reflects the durability of its business model. Listed on China’s A-share main board in 2023, the company reported 2025 revenue of RMB 4.583 billion (approximately USD 640 million), up 44.15% year over year. This growth is driven by disciplined governance and sustained innovation: R&D staff account for over 40% of the workforce, and cumulative R&D investment over the past five years reached RMB 964 million, a compound annual growth rate of 15.9%. As a publicly listed company with transparent reporting, Emdoor Information offers industrial customers and channel partners the governance stability needed for long-term cooperation.

Integrated Manufacturing & Quality: Own Lines, 7.8M Units

Emdoor Information owns its self-built Emdoor Building, which includes corporate offices and a 20,000-square-meter intelligent manufacturing base. The base has four production floors, 15 integrated assembly and testing lines, and an annual capacity of 7.8 million units. Co-locating manufacturing and R&D within the headquarters enables rapid design validation and faster time-to-market. The facility holds ISO five-system certification and uses advanced automation, including AI-powered visual inspection and Manufacturing Execution Systems (MES) for full-process traceability.

The Emdoor Building also houses a reliability testing base backed by tens of millions of RMB in investment, with dedicated labs for waterproofing, drop testing, environmental simulation, and mechanical durability. All rugged tablets, laptops, and handheld terminals undergo rigorous validation against IP ratings and MIL-STD-810 standards, ensuring reliable operation under extreme field conditions.

Supply Chain Resilience: Steady Supply, Controlled Costs

Emdoor Information’s supply chain is anchored by long term partnerships with global semiconductor and technology leaders, including Intel, Qualcomm, and Rockchip. These relationships, recognized by honors such as Intel Premium Partner and Microsoft ODM Strategic Champion, provide early access to platform level technical resources and prioritized supply allocation.

The company centralizes component procurement through its group supply chain management center. With annual procurement in the hundreds of millions of RMB, this approach optimizes hardware Bill of Materials (BOM) costs while maintaining tier one supplier quality. To mitigate volatility, especially in memory and storage, Emdoor maintains strategic bulk inventory and dynamic safety stock across critical materials. This discipline is supported by a rolling finished goods inventory valued at RMB 120 million, enabling delivery of standard configurations in one to three days and customized units in seven to thirty days. As a result, the company ensures stable pricing, controlled cost fluctuations, and protection of customer project margins.

Full Stack R&D & Product Innovation: 100 Models, 5 Platforms, 3 OS

Emdoor Information offers a broad product portfolio: rugged tablets and laptops, rugged handhelds, vehicle mounted computers, and industrial panel PCs from 4 to 21.5 inches. It supports five platforms, Intel, AMD, Qualcomm, MediaTek, and Rockchip, across Windows, Android, and Linux. With nearly 100 models in active production, the company matches precise configurations to industrial scenarios such as quality inspection, intelligent patrol, and edge computing.

These platforms are often specified among the best rugged tablet, laptop, vehicle mount tablet, and industrial panel PC solutions for mission critical operations. A key strength is full stack internal development, covering industrial design, structural engineering, hardware architecture, software integration, and validation testing. All products carry international certifications including CCC, CE, FCC, RoHS, GMS, and UN38.3, plus specialized certifications for hazardous environments and automotive deployments.

On software, devices ship with pre-installed productivity tools such as physical key remapping, kiosk mode, and granular system controls. The integrated Mobile Device Management (MDM) platform enables fleet wide deployment, batch configuration, and remote control. Open SDK and API access for modules like barcode scanning facilitates rapid secondary development and enterprise integration, eliminating the need to build adapter frameworks from scratch. Beyond standard configurations, Emdoor provides rugged devices customization across hardware, software, and structural redesign for specialized operational needs.

Lifecycle Service Excellence: Worldwide Reach, Lasting Alliances

Recognizing that enterprise and industrial computing deployments often operate on lifecycles of five to ten years, Emdoor Information has built a service architecture for long term reliability. It provides repair services in Hong Kong. Technical support is available through a dedicated hotline, official social media, email, and an online support system with full lifecycle traceability from issue submission to resolution.

The company offers structured maintenance training to help customer engineering teams manage devices autonomously. It also operates a continuous feedback mechanism with after sales follow up and annual satisfaction surveys. Insights from frontline customers are integrated into product development, keeping device capabilities and service delivery aligned with field needs. For channel and distribution partners, Emdoor provides market development support including marketing collateral, agent training, industry salons, and trade show facilitation. Sales enablement includes project registration, territorial protection, and flexible inventory allocation, creating a full spectrum collaboration framework from pre sales consultation to long term after sales engagement.

Conclusion

Backed by financial strength & governance, integrated manufacturing & quality, supply chain resilience, full-stack R&D & product innovation and lifecycle service excellence, Emdoor Information has built a global partner network across multiple continents and earned recognition from customers in industrial automation, logistics, transportation, and field service. “Our growth reflects not only market demand but also the strength of our vertically integrated model, from manufacturing and supply chain to R&D and lifecycle services,” said a company spokesperson. Looking ahead, Emdoor Information remains committed to deepening its rugged computing expertise, optimizing product performance and service delivery, and expanding worldwide. Its vision is to become a leading global provider of rugged computing solutions, delivering reliable, mission critical devices for the most demanding environments.

About Emdoor Information

Emdoor Information (SZ: 001314) specializes in providing high-quality rugged mobile computing devices and customized solutions for industry clients worldwide. Its portfolio includes rugged handhelds, rugged tablets, rugged notebooks, vehicle PCs, and industrial panel PCs. For more information, visit www.emdoorrugged.com. Follow us on LinkedIn, YouTube, and Facebook.

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