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Global Brand Experience Studio DE-YAN Names Industry Veteran Jonathan Akwue President

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The former Translation president and Publicis Groupe executive joins as the brand experience studio builds on a year of growth that included being named Experiential Agency of the Year at Ad Age’s Small Agency Awards and an industry-first MASB certification for experiential ROI

NEW YORK, Sept. 29, 2026 /PRNewswire/ — DE-YAN, the global brand experience studio, today announced that Jonathan Akwue has joined as President, the first in the studio’s history. Akwue joins from Translation, where he served as President. Based in New York, he will work alongside founder and CEO Dejan Jovanovic and the executive leadership team to continue to deepen client relationships and build the business around the studio’s creative ambition.

Akwue brings more than 25 years across network and culture-led agencies, including Publicis Groupe, where he was President and Global Media Lead, as well as Digitas UK and Lost Boys. He is the second senior leader in under two years to join DE-YAN from an established agency, following Chief Creative Officer Jason Kreher, formerly of Wieden+Kennedy and Maximum Effort, in 2025.

The hire comes on the back of real momentum for the studio. Ad Age recently named DE-YAN Experiential Agency of the Year at its Small Agency Awards, and this spring DE-YAN became the first company in the world to earn Marketing Accountability Standards Board (MASB) certification for experiential ROI. The studio has also had a run of high-profile work, from contributing to the FIFA World Cup Halftime Show, to launching Meta’s new retail experience stores, to creating Luma AI’s $1 million Dream Brief and more.

“It’s fascinating to watch where brand building is heading. More and more of the industry is moving toward the kind of model we’ve been building for a decade: strategy, creative, technology, production and experience working together from the start,” said Dejan Jovanovic, founder and CEO of DE-YAN. “Jonathan is joining at a pivotal moment when that way of working feels more relevant than ever. He brings a rare combination of scale, cultural fluency and operational rigor, but most importantly, he understands what is already special about DE-YAN. His role is to help us take bigger swings, deepen our client relationships and grow without losing the taste, craft and creative ambition that got us here. We’re building a real alternative to the traditional agency structure. My vision has always been for DE-YAN to be a category of one, and it’s incredibly exciting to feel like we’re not just building the next chapter of the studio, but helping define what the next generation of creative companies can look like.”

Akwue first came to know DE-YAN when he visited the retail experience the studio built for Meta Reality Labs in Los Angeles.

“I walked through that experience as someone in the industry and as a consumer, and thought, this is incredible. I wanted to know who the people behind it were,” said Akwue. “DE-YAN takes cultural intelligence off the page and puts it into the real world. With digital and AI, many can create a single channel campaign or piece of content, but far fewer companies can create a real-world experience that connects with people in innovative, tasteful, tech-enabled ways. Agencies and holding companies across the industry are racing to build or acquire experiential offerings. DE-YAN isn’t evolving to catch up—in many ways, the market is starting to move toward the model we’ve already been building.”

“There is a real push right now where companies are trying to bolt on experiential,” said Jason Kreher, Chief Creative Officer of DE-YAN. “For the last decade, DE-YAN has been creating highly effective, highly crafted experiences. Clients come to us for that best-in-class creativity. It’s a natural next step to offer them the rest of the marketing funnel at the same standard.”

Akwue also points to DE-YAN’s MASB-certified measurement as a differentiator. “Putting my media hat on, I look at ERIC and think, this isn’t just vibes,” he said. “You can substantiate the impact a real-world experience delivers. As someone who has spent time in media, in creative and in culture agencies, it all comes together here.”

Jovanovic and Kreher describe DE-YAN’s approach as “inverting the pyramid.” Instead of building an ad campaign and bolting on an experience at the end, DE-YAN often starts with something in the real world: an experience that asks someone to care enough to leave their house, show up and engage. And they build advertising, content, creator participation and amplification around that from day one. The experience is not the last deliverable. It is the reason everything else exists.

“We think of ourselves as a brand experience studio, not a traditional experiential agency,” said Jovanovic. “Strategy, design, technology, motion and production all sit together. The people shaping the answer are sitting next to the people making it real.”

The model is already in the work. For PUMA’s Rolling Nations, DE-YAN skipped the stadium reveal and built the World Cup kit launch out of pop-ups in New York’s diaspora neighborhoods, ending in an 11-truck block party in Brooklyn.

“I was raised at Wieden+Kennedy, where you learn to spot an idea and make sure it can go everywhere. For years, the manifesto film was where that idea lived,” said Kreher. “I can deliver something as effective as a 90-second, tear-jerking manifesto in a physical space, for far less cost and far less risk. You show people something real and let it spread the way things spread now. And an event lifts all your other marketing channels too.”

“Being here feels like stepping onto a rocket ship,” said Akwue. “We’re still in takeoff mode.”

DE-YAN: The Past 12 Months At A Glance

DE-YAN is a global brand experience studio led by founder and CEO Dejan Jovanovic. Between September 2025 and September 2026, DE-YAN recorded the following milestones.

Awards and recognition:

In July 2026, Ad Age named DE-YAN Experiential Agency of the Year (Gold) at the Ad Age 2026 Small Agency Awards.In May 2026, DE-YAN became the first company to earn Marketing Accountability Standards Board (MASB) certification for experiential ROI. The certified tool, DE-YAN’s Experiential Revenue Impact Calculator (ERIC), was added to the MASB Marketing Metric Catalog.

Measurement:

ERIC lets brands model the revenue impact of a live brand experience before it runs and measure actual return after it runs.In an independent study commissioned by DE-YAN with market intelligence firm Avasta, 89% of attendees said the event was the main reason they made a purchase.The same study found high-quality live experiences improved the performance of other marketing channels by an average of 47%.Hyperion is DE-YAN’s proprietary real-time behavioral measurement platform for live activations.

Leadership and growth:

In September 2026, Jonathan Akwue, formerly President of Translation, joined DE-YAN as its first President.In 2025, DE-YAN named Jason Kreher, formerly of Wieden+Kennedy and Maximum Effort, as its first Chief Creative Officer.DE-YAN grew headcount by 75% in 2025 and has more than 160 employees as of September 2026, with plans to pass 200 in 2027 as it builds out its offerings.

Work

FIFA World Cup Halftime Show 2026: DE-YAN created the LED visuals, broadcast opening sequence and post-production for the first Halftime Show in FIFA World Cup history, featuring Madonna, Shakira, BTS, Justin Bieber and Coldplay. DE-YAN worked with executive producer Guy Carrington on the show’s creative direction.PUMA “Rolling Nations”: DE-YAN produced PUMA’s 2026 global kit launch, a multi-week series of pop-ups in New York’s diaspora communities that ended in an 11-truck block party at Domino Square in Brooklyn.PUMA x Salehe Bembury: DE-YAN produced the collection launch at ROW DTLA in Los Angeles.Meta: DE-YAN led retail strategy and launches for Meta’s first permanent AI glasses stores, in Los Angeles, Las Vegas and New York. The stores drew 13,000 visitors in ten days with a 95 CSAT score.YouTube: DE-YAN created the YouTube Brandcast experience content at Lincoln Center for the fifth consecutive year, headlined in 2026 by Chappell Roan.Google: DE-YAN produced two flagship live productions for Google, including the Google I/O keynote and Google’s first retail store outside the US in Tokyo’s Omotesando district—Pixel Studio—where the Pixel brand and features are brought to life through interactive creative technology.Zevia: DE-YAN created a campaign for Zevia featuring Cardi B.Luma AI: DE-YAN created and produced the “Dream Brief,” a $1 million global AI creative competition, for Luma AI.Warner Music Group: DE-YAN created a guerrilla takeover of the Bowery in New York marking the 50th anniversary of Talking Heads’ “Psycho Killer.”Louis Vuitton: DE-YAN created the interactive experiences for the launch of Louis Vuitton Beauté in SoHo, including a sound, LED and projection installation at the Corner Store pop-up and a personalized shade matching experience at the Tumi Space.

About DE-YAN

DE-YAN is a global brand experience studio shaping the next era of human connection. With teams across the US, EU, Brazil, and Canada, DE-YAN brings together strategy, design, creative technology, and production to create experiences that move people and move culture. For over a decade, the studio has set the benchmark for how ambitious brands connect with their customers and drive measurable growth. Through proprietary tools and creative frameworks, including Hyperion, its real-time behavioral measurement platform, and ERIC, its MASB-certified ROI calculator, DE-YAN is building the measurement infrastructure and creative standards that define the next generation of brand experience. In an industry obsessed with automation and efficiency, DE-YAN believes the future belongs to brands that create something real. For more information, visit de-yan.com.

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Global Battery Electrolyte Market to Reach USD 50.98 Bn. by 2034 as EV Expansion, Grid-Scale Energy Storage and Next-Generation Battery Technologies Accelerate Demand Maximize Market Research Reports

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PUNE, India, Sept. 30, 2026 /PRNewswire/ — The Global Battery Electrolyte Market was valued at USD 12.22 Billion in 2025 and is projected to expand at a CAGR of 17.2% from 2026 to 2034, reaching USD 50.98 Billion by 2034, according to a new analysis by Maximize Market Research.

Global Battery Electrolyte Market

The Global Battery Electrolyte Market Report 2025 provides a detailed analysis of market trends, lithium-ion battery demand, electrolyte consumption, electric vehicle production, energy storage deployment, raw material trends, competitive strategies, and forecasts through 2034. Battery electrolytes are essential to rechargeable batteries because they enable ion movement and directly affect charging efficiency, battery life, thermal stability, and safety. The market is expanding beyond conventional liquid electrolytes as manufacturers explore gel electrolytes, solid electrolytes, advanced lithium salts, specialty solvents, and additives. Battery producers are also working with electrolyte suppliers to improve fast-charging capability, energy density, temperature performance, and cycle life. Demand remains strong across electric vehicles, consumer electronics, energy storage systems, industrial equipment, and telecommunications.

The Global Battery Electrolyte Market is growing as electric vehicle production, lithium-ion battery manufacturing, renewable energy deployment, and grid-scale storage expand worldwide. Global EV battery deployment reached 1.2 TWh in 2025, rising by almost 30% from 2024, while EVs represented more than 70% of total battery deployment. Battery storage additions also reached 108 GW in 2025, supporting demand for liquid electrolytes, lithium salts, solvents, additives, and advanced electrolyte materials. Electric vehicles remain the largest application area, while energy storage systems are becoming increasingly important for renewable energy integration, grid balancing, and backup power. Demand for faster charging, longer cycle life, improved thermal stability, and higher energy density is further shaping electrolyte development.

Innovation in the Battery Electrolyte Market is being driven by solid-state batteries, sulfide electrolytes, high-voltage formulations, fast-charging technologies, advanced additives, localized manufacturing, and improved battery safety. Leading companies are investing in new electrolyte plants, pilot production lines, advanced materials, and next-generation battery technologies. Shenzhen Capchem Technology is expanding manufacturing in Malaysia and the United States, while Solid Power is advancing sulfide electrolyte production for solid-state batteries. Mitsui Kinzoku is supporting all-solid-state battery commercialization, and Mitsubishi Chemical is using advanced electrolyte design and AI-based research to improve battery performance. Continued investment in electric mobility, energy storage, battery manufacturing, and localized supply chains is expected to create new opportunities through 2034.

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The Global Battery Electrolyte Market is entering a stronger growth phase as electric vehicles, energy storage, and renewable power increase demand for advanced battery systems. Fast-charging and solid-state technologies are pushing manufacturers toward safer electrolytes with longer cycle life, higher energy density, and better thermal performance. Localized battery production is also strengthening regional supply chains. Maximize Market Research highlights the key trends shaping the market through 2034.

Global Battery Electrolyte Market Size & Forecast

Parameter

Value

Market Size (Base Year 2025)

USD 12.22 Billion

Forecast Market Size (2034)

USD 50.98 Billion

CAGR (2026–2034)

17.2 %

Base Year

2025

Forecast Period

2026–2034

Historical Period

2020–2025

Global Battery Electrolyte Market Trends & Insights

Solid-state electrolyte development is gaining momentum as battery manufacturers look for safer batteries with higher energy density, better thermal stability, and longer operating life. Companies are advancing sulfide and other solid electrolyte technologies to support the commercialization of all-solid-state batteries, creating new opportunities for next-generation electrolyte materials.Electric vehicle battery expansion continues to reshape electrolyte demand. Global EV battery deployment reached 1.2 TWh in 2025, rising by almost 30% from 2024, while EVs accounted for more than 70% of total battery deployment. This growth is supporting higher consumption of liquid electrolytes and related materials across passenger vehicles, electric two-wheelers, and commercial EVs.Grid-scale energy storage is becoming an increasingly important demand source for the Battery Electrolyte Market. Global battery storage additions reached 108 GW in 2025, with around 80% of new capacity deployed at utility scale. Growing renewable energy integration is increasing the need for electrolytes that can support longer cycle life, improved safety, and reliable performance in large-scale storage systems.Localized electrolyte manufacturing and regional supply-chain expansion are becoming more important. Shenzhen Capchem Technology expanded its production footprint through projects in Malaysia and the United States, reflecting growing efforts to bring battery-material production closer to EV and energy-storage manufacturing centers. Local supply is becoming increasingly important for reducing logistics risk and strengthening battery supply-chain security.Asia Pacific remains the leading region in the Global Battery Electrolyte Market, supported by large-scale lithium-ion battery production, electric vehicle manufacturing, consumer electronics, and energy storage deployment. China accounted for more than 80% of global battery cell production in 2025, while Japan and South Korea continue to support market development through advanced battery technologies and solid-state battery research.

Global Battery Electrolyte Market Dynamics

Rapid EV and Energy Storage Expansion Drives Market Growth
The rapid expansion of electric vehicles and battery energy storage systems is a major driver of the Global Battery Electrolyte Market. Global EV battery deployment reached 1.2 TWh in 2025, while battery storage additions reached 108 GW. This growth is increasing demand for liquid electrolytes, lithium salts, solvents, additives, and other advanced electrolyte materials used across EVs, renewable energy storage, consumer electronics, and industrial battery systems.

Raw Material Price Volatility Restrains Market Growth
The Battery Electrolyte Market remains exposed to fluctuations in the prices and availability of lithium salts, solvents, and specialty additives. Lithium hexafluorophosphate was priced at USD 6,672 per metric ton in China and USD 8,120 per metric ton in the U.S. in September 2025. Rising raw material, energy, logistics, and supply-chain costs can increase production expenses and put pressure on electrolyte manufacturers and battery producers.

Advanced Electrolytes and Energy Storage Create New Opportunities
The growth of renewable energy storage is creating new opportunities for advanced electrolyte technologies. Around 80% of new battery storage capacity added in 2025 was deployed at utility scale, increasing the need for safer batteries with longer cycle life and better thermal performance. Solid electrolytes, sulfide electrolytes, fast-charging formulations, high-voltage systems, and advanced additives are gaining attention as manufacturers develop next-generation batteries for EV and grid-storage applications.

Changing Battery Chemistries Create Market Challenges
Battery manufacturers are demanding faster charging, higher energy density, longer operating life, and improved thermal safety, creating technical challenges for electrolyte suppliers. Formulations must perform reliably across different temperatures, charging conditions, and battery chemistries while remaining cost competitive. LFP batteries accounted for around 90% of global battery-storage deployments in 2025, highlighting how quickly chemistry preferences can change and requiring suppliers to continuously adapt their electrolyte technologies. 

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Global Battery Electrolyte Market Segmentation

The Global Battery Electrolyte Market is segmented by Electrolyte Type, Battery Type, Material, Application, and Region. Rising demand for lithium-ion batteries, electric vehicles, energy storage systems, advanced battery materials, and safer high-performance battery technologies is supporting market development across these segments.

Segmentation

Sub-Segments

By Electrolyte Type

Liquid Electrolyte; Gel Electrolyte; Solid Electrolyte

By Battery Type

Lithium-Ion Battery; Lead-Acid Battery; Flow Battery; Nickel-Metal Hydride Battery; Others

By Material

Lithium Salts; Solvents; Additives; Sulfuric Acid; Other Materials

By Application

Electric Vehicles; Consumer Electronics; Energy Storage Systems; Industrial Equipment; Telecommunications; Other Applications

By Region

North America; Europe; Asia Pacific; Middle East & Africa; South America

Asia Pacific Leads the Global Battery Electrolyte Market as Battery Manufacturing, EV Production, and Energy Storage Support Regional Growth

Asia Pacific is the leading region in the Global Battery Electrolyte Market, supported by large-scale lithium-ion battery production, electric vehicle manufacturing, consumer electronics, and expanding energy storage deployment across China, Japan, South Korea, India, and Southeast Asia. China remains the major contributor and accounted for more than 80% of global battery cell production in 2025, creating a strong ecosystem for electrolyte suppliers, lithium salts, solvents, additives, and other battery materials. Japan and South Korea continue to support market growth through advanced battery technologies, electrolyte manufacturing, and solid-state battery research, while India is attracting increasing investment in EVs, battery manufacturing, and renewable energy storage.

North America remains an important Battery Electrolyte Market, supported by rising electric vehicle production, lithium-ion battery manufacturing, renewable energy storage, and domestic battery supply-chain investment. The United States is the major regional market, with growing investment in battery plants, EV manufacturing, and stationary energy storage systems. Demand for fast-charging, high-energy-density, and safer batteries is also encouraging the development of advanced electrolyte formulations and localized production.

Europe continues to expand its position in the Global Battery Electrolyte Market as EV adoption, battery gigafactories, renewable energy storage, and automotive electrification increase across Germany, France, Sweden, and other European countries. The region is also placing greater emphasis on battery safety, supply-chain localization, and sustainable battery production. These priorities are supporting demand for advanced liquid electrolytes, specialty additives, and next-generation solid electrolyte technologies.

South America is gradually strengthening its Battery Electrolyte Market through rising electric mobility, renewable energy development, battery storage, and consumer electronics demand. Brazil is a key regional market because of its automotive base and clean-energy investments, while lithium resources in Chile and Argentina support the broader battery value chain. Expanding solar and wind power deployment is also creating new opportunities for battery storage and related electrolyte materials.

The Middle East & Africa Battery Electrolyte Market is developing as investment increases in solar power, wind energy, battery energy storage systems, electric mobility, and backup power infrastructure. Large-scale renewable energy projects in the Middle East are supporting demand for lithium-ion batteries, while African markets are adopting off-grid solar systems, telecommunications backup batteries, and distributed energy storage. These developments are creating long-term opportunities for electrolyte suppliers across the region.

Leading Companies Strengthen the Global Battery Electrolyte Market

Shenzhen Capchem Technology Co., Ltd., Tinci Materials Technology Co., Ltd., Mitsubishi Chemical Group Corporation, UBE Corporation, Central Glass Co., Ltd., Soulbrain Co., Ltd., Enchem Co., Ltd., LG Chem Ltd., BASF SE, Guotai Huarong New Chemical Materials Co., Ltd., and other major players are strengthening their position in the Global Battery Electrolyte Market through production expansion, advanced electrolyte development, solid-state battery research, and localized manufacturing. Companies are investing in lithium-ion battery electrolytes, high-voltage and fast-charging formulations, solid electrolytes, specialty additives, and regional supply networks to meet growing demand from EVs, consumer electronics, and energy storage systems.

Global Battery Electrolyte Market Competitive Landscape

The Global Battery Electrolyte Market is shaped by electrolyte performance, battery compatibility, safety, pricing, raw material access, R&D capability, production capacity, and the ability to serve battery manufacturers across different regions. Competition is moving beyond conventional liquid electrolytes as companies invest in solid-state electrolytes, sulfide materials, high-voltage formulations, fast-charging technologies, and advanced additives. Recent developments from Capchem, Mitsui Kinzoku, Solid Power, and Mitsubishi Chemical show how strongly the market is shifting toward next-generation battery materials and localized supply chains. Companies that can combine technical performance, reliable supply, cost competitiveness, advanced R&D, and regional manufacturing are continuing to strengthen their position in the global market.

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Global Battery Electrolyte Market Key Players:

Shenzhen Capchem Technology Co., Ltd.Guangzhou Tinci Materials Technology Co., Ltd.Enchem Co., Ltd.Soulbrain Co., Ltd.Dongwha Electrolyte Co., Ltd.Mitsubishi Chemical Group CorporationUBE CorporationCentral Glass Co., Ltd.Guotai Huarong New Chemical Materials Co., Ltd.Idemitsu Kosan Co., Ltd.SmoothwayShida Shinghwa Advanced Material Group Co., Ltd.Zhejiang Yongtai Technology Co., Ltd.LG Chem Ltd.BASF SESolvay SAArkema SADaikin Industries, Ltd.Mitsui Chemicals, Inc.Mitsui Kinzoku Company, LimitedSumitomo Chemical Co., Ltd.Stella Chemifa CorporationNippon Shokubai Co., Ltd.Tosoh CorporationJSR CorporationKanto Chemical Co., Inc.American ElementsNEI CorporationTargray Technology International Inc.UmicoreMerck KGaAHuntsman CorporationLotte Chemical CorporationNingbo Shanshan Co., Ltd.Do-Fluoride New Materials Co., Ltd.Solid Power, Inc.Green E OriginAsahi Kasei CorporationToray Industries, Inc.Tokyo Chemical Industry Co., Ltd.

Access Full Summary: https://www.maximizemarketresearch.com/market-report/global-battery-electrolyte-market/24456/ 

Frequently Asked Questions:

1] What segments are covered in the Global Battery Electrolyte Market report?
Ans. The segments covered in the Battery Electrolyte Market report are based on Battery Type, Electrolyte Type, End-User.

2] Which region is expected to hold the highest share in the Global Battery Electrolyte Market?
Ans. The Asia Pacific region is expected to hold the highest share in the Battery Electrolyte Market.

3] What is the market size of the Global Battery Electrolyte Market by 2032?
Ans. The market size of the Battery Electrolyte Market by 2034 is expected to reach USD 50.98 Bn.

4] What is the forecast period for the Global Battery Electrolyte Market?
Ans. The forecast period for the Battery Electrolyte Market is 2026-2034.

5] What was the Global Battery Electrolyte Market size in 2025?
Ans: The Global Battery Electrolyte Market size was USD 12.22 Billion in 2025.

Analyst Perspective

Analysts see the Global Battery Electrolyte Market entering a strong growth phase, driven by rising electric vehicle production, expanding energy storage systems, and continued lithium-ion battery manufacturing. Liquid electrolytes remain dominant, while solid electrolytes, advanced lithium salts, solvents, and additives are gaining importance for safer batteries, faster charging, longer cycle life, and better performance. Raw material price volatility and changing battery chemistries remain key challenges. Through 2034, opportunities are expected from solid-state batteries, fast-charging technologies, grid-scale storage, localized manufacturing, and advanced electrolyte materials.

Related Reports:

Electrolyte Powder Market by Type, Formulation, Ingredient Type, Application, Distribution Channel, and Region – Global Forecast to 2034.

Lithium-Ion Battery Recycling Market by Source, Industry, Chemistry, Technology, and Region – Global Forecast to 2034.

Cathode Materials Market by Type, Material, End-Use, and Region – Global Forecast to 2034.

Battery Coating Market by Battery Component, Material Type, and Region – Global Forecast to 2034.

Lithium Fluoride Market by Application, Type, Product Type, End-Use, and Region – Global Forecast to 2034.

Battery Additives Market by Type, Material, End-Use, and Region – Global Forecast to 2034.

LiFSI for Lithium Battery Electrolytes Market by Grade, Purity, Application, End-User, and Region – Global Forecast to 2034.

About Maximize Market Research – Global Battery Electrolyte Market

Maximize Market Research is a global market research and business consulting firm providing data-driven insights across the Chemical & Material, battery materials, electric vehicles, energy storage, lithium-ion batteries, specialty chemicals, solid-state batteries, and related sectors. Its Global Battery Electrolyte Market research covers liquid electrolytes, gel electrolytes, solid electrolytes, lithium salts, solvents, additives, lithium-ion batteries, lead-acid batteries, flow batteries, electric vehicles, consumer electronics, energy storage systems, industrial equipment, telecommunications, battery safety, fast-charging technologies, solid-state electrolyte development, regional demand, raw material trends, competitive strategies, and emerging battery technologies, helping businesses understand market changes and identify new growth opportunities through 2034.

Paraffin Market 2025–2032: Industrial Manufacturing Expansion, Packaging Demand, and High-Purity Wax Applications Growth – MMR Statistics

MMR Statistics is a part of Maximize Market Research, developed to provide quick access to market size, industry data, forecasts, trends, and statistical insights across a wide range of sectors. It presents research data in multiple formats, making it easier for businesses, analysts, and decision-makers to use market intelligence for presentations, strategy, benchmarking, and business planning.

Global Carbon Steel Tubes Market 2026–2032 Infrastructure Expansion, Energy Demand, and Advances in Seamless & Welded Tube Manufacturing – Stellar Market Research

Stellar Market Research is a strategic partner of Maximize Market Research, providing global and region-wise market research reports across multiple industries. Its research focuses on market trends, competitive developments, regional opportunities, industry dynamics, and growth outlooks, complementing Maximize Market Research with broader market coverage and region-specific business intelligence.

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Patriot Consulting Launches Free ISOC Cost Evaluation and Agentic MXDR365 Operations for Microsoft’s New Integrated Security Operations Center

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Microsoft 365 E5 and E7 customers get a tenant-specific answer on ISOC economics, plus seven MXDR365 agents and playbooks to run it 24×7

IRVINE, Calif., Sept. 30, 2026 /PRNewswire/ — Patriot Consulting, a Microsoft Solutions Partner for Security with Microsoft Verified Managed XDR solution status, today announced a free ISOC Cost Evaluation for Microsoft 365 E5 and E7 organizations adopting the newly announced Integrated Security Operations Center (ISOC) in Microsoft Defender. ISOC brings SIEM capabilities into the Microsoft Defender portal as a benefit of Microsoft 365 E5 and E7, including 90 days of Defender data retention starting November 15, 2026, and a $2.40 per GB ingestion meter for non-Microsoft data starting October 1, 2026.

Patriot’s ISOC Cost Evaluation is available now at no cost, request an ISOC Cost Evaluation today.

A Benefit, Not a Product: Why the Math Matters

As Patriot explains in its analysis, ISOC in Microsoft Defender: Not a New Product, a New E5 and E7 Benefit, whether ISOC lowers cost depends on the tenant. The new meter is 44% below Sentinel’s $4.30 per GB pay-as-you-go list price. Existing Sentinel customers can opt in starting November 15, 2026, but doing so gives up the current E5 benefit of up to 5 MB of free ingestion per user per day, and organizations that already tier high-volume logs to the Sentinel data lake may already be optimized.

The ISOC Cost Evaluation compares each organization’s licensing, log volumes, and current tiering against ISOC’s retention and ingestion pricing, then delivers a tenant-specific recommendation.

“Patriot Consulting is thrilled to announce a complimentary ISOC assessment,” said Rick Cox, President of Patriot Consulting. “We will crunch the numbers and provide expert guidance for the quickest deployment path. We guarantee a quote in 24 hours, and we can often leverage Microsoft funding and discounts to offset our consulting fees.”

Agentic MXDR365 Operations on ISOC

Patriot’s MXDR365 24×7 managed detection and response service runs on Microsoft Defender XDR and Microsoft Sentinel and includes proprietary agents and automated playbooks that put ISOC’s shared signals and context to work:

MXDR365 Vanguard, a threat intelligence agent that gathers public threat intelligence feeds from dozens of sources.MXDR365 Overwatch, a threat hunting agent that takes the baton from Vanguard and builds targeted threat hunts.MXDR365 Hindsight, a log ingestion latency detection agent that re-runs detection rules over the gap periods that ingestion delays create.MXDR365 Sentry, a deep analysis agent that runs a multi-pivot investigation, historical review, and adversarial verification against its own conclusion before it calls anything real. More coverage, less noise.MXDR365 Automated Identity Triage, a deterministic playbook that retrieves third-party OSINT on relevant indicators of compromise, compares it to historical data, and completes automated identity remediation in about one minute.MXDR365 Phishing Triage Agent, which examines user-reported phishing emails for signs of user interaction, then performs automated remediation.MXDR365 Minuteman, a local AI agent designed to protect against frontier model refusals. Read more in Your Right to a Local LLM for Self Defense.

“ISOC puts analysts and agents on the same signals and context in one place, and that is where our agents do their best work,” said Zach Moore, Vice President of MXDR365 at Patriot Consulting. “Vanguard and Overwatch turn fresh intelligence into targeted hunts, Hindsight closes ingestion blind spots, and Sentry challenges its own conclusion before it escalates anything.”

In Microsoft’s September 23 announcement, Rob Lefferts, Corporate Vice President, Microsoft Threat Protection, wrote: “Security operations and native protection must function as one system.”

Beyond the SOC

Patriot pairs MXDR365 with three offerings that extend the value of ISOC:

SecureShield365, Patriot’s proactive security configuration hardening service, turns lessons learned from SOC investigations into hardened Microsoft Defender XDR configurations.AIShield365, Patriot’s newest solution, is designed to reduce risk through AI governance.Patriot Academy Premium offers live, instructor-led training on the latest Microsoft Defender XDR and Sentinel best practices.

Availability

Patriot’s ISOC Cost Evaluation is available now at no cost to Microsoft 365 E5 and E7 organizations (or anyone who wants help to understand if an upgrade to E5 or E7 will be cost justified to benefit from ISOC). Click here to request an ISOC Cost Evaluation.

About Patriot Consulting

Patriot Consulting Technology Group is one of the top Microsoft Security Partners in the United States. Each year we help an average of 4 million users deploy Microsoft Security technology. We focus 100% on securely deploying Microsoft Cloud technology with an emphasis on knowledge transfer—this empowers our clients to feel confident about both their security and investments in the Microsoft platform.

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Researchers Find Pets May be One of the Most Powerful Wellbeing Tools for Solo Agers

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New Mather Institute Study Provides Insights into How Pet Ownership Can Dramatically Elevate Physical, Psychological and Social Wellbeing

EVANSTON, Ill., Sept. 30, 2026 /PRNewswire/ — As the population of solo agers continues to grow and face risks of loneliness and isolation, pets are proving to serve as a vital, nontraditional support system to help improve healthspan and wellbeing.

A new study from Mather Institute provides evidence that older adults who are solo aging (i.e. who live alone and don’t regularly have family or friends to support them) may benefit from owning pets. Specifically, these pet-owning solo agers reported a range of benefits related to physical activity, wellbeing and healthspan, or the length of time a person is in good health and has a good quality of life, with some of the strongest differences observed among dog owners.

Pet ownership supports independence and bridges gaps in social connection, purpose and emotional support older adults often encounter. A key finding from the online survey of 900 solo agers aged 55 and better is how their pets help counter social isolation and loneliness.

Older adults aging alone are a fast-growing segment of the population, putting them at risk for loneliness and isolation. As adults age, their daily social connections and support systems can shrink as children build families of their own or friends move away. According to the U.S. Census Bureau, among individuals aged 65 to 74, 27% of women and 21% of men live solo, and these numbers soar to 43% and 24%, respectively, for those 75 and better. The Centers for Disease Control and Prevention reports that loneliness can increase a person’s risk for heart disease, depression and anxiety, dementia and earlier death.

Survey participant key findings:

Nearly half said pets help reduce loneliness, while a third said pets lead to more social interactions through activities such as daily walks and regular outdoor time.76% reported improved emotional wellbeing, 62% reported reduced stress and 45% reported increased physical activity.Participants said pets enrich daily life, providing a greater sense of purpose and structure.

Regular physical activity is one of the strongest predictors of healthspan, by preserving cardiovascular fitness, muscle strength and mobility. Strong social relationships are also a powerful determinant of healthspan, linked to lower morality risk, slower biological aging and improved mental health.

“One of the things this research reminds us is that healthspan is about more than medical care,” said Jennifer Smith, vice president of Mather Institute. “Social connection, purpose and physical activity can make a world of difference – and pets can help support all three. Even a 10-minute walk with your dog can create opportunities to be active and connect with others. For many, pets also provide companionship and emotional support. We hope this report highlights the meaningful role a furry friend can play in aging well.”

Other notable findings from the pets and solo aging report include:

Dog owners reported the highest physical activity, scoring 42% higher than pet-free adults. Many cat owners describe frequent short bursts of movement, including feeding, play sessions and household routines, that encourage healthy daily habits.Solo agers without pets averaged the lowest weekly activity, highlighting how pets create opportunities for daily movement.Dog owners aged 55 to 64 reported fewer symptoms of depression and better overall wellbeing compared to cat owners.For those aged 75 and better, cat owners reported lower levels of depressive symptoms compared to their dog-owning peers.

“Having my two fur babies not only gives me joy but allows me to not feel alone,” said BrendaLea Abbott, 66, a Mather community programs participant. “Without them, I would be outside much less and would not have the connection with next-door neighbors or people strolling in my neighborhood. Even when my fur babies are not with me, they connect me to others as I purchase food, treats and toys and strike up conversations with pet owners in the pet store.”

The report also reveals age-related challenges pet owners face, including financial stress, time commitment and backup care worries. Drawing on these findings, Mather Institute recommends practical ways to enhance resources for older adults who choose pet companionship, including:

Designate trusted caregivers or shelters for emergency pet care. Community-based foster programs can provide short- or long-term solutions, ensuring pets are safe when owners face health crises.Choose the right pets that match energy levels, size and temperament of the pet owner’s lifestyle and health.Find volunteer-based programs that provide practical, hands-on help, from walking pets to assisting with vet visits.

The pets and solo aging study is just one of a series of studies conducted by Mather Institute to advance wellbeing and healthspan. Additional research topics have included the benefits of gardening for older adults, Generation X in the workplace and aging well across cultures.

To download this year’s full pets and solo aging report, visit MatherInstitute.com.

Mather has a free monthly online pet club for adults 55 and better where attendees discuss pet-related topics and learn new tips. For more information and to join, visit Mather.com. FOR CHICAGO ONLY: Chicago residents 55 and better can join Mather’s free PAW Packs program, which delivers monthly pet food directly to their doorstep. Since August 2025, Mather has donated more than 102,000 pounds to 1,600 older adult pet owners at no cost. For more information and to register, visit Mather.com.

About Mather

Based in Evanston, Illinois, Mather is a not-for-profit organization founded in 1941 that is dedicated to a vision of changing the way society views older adults. Mather creates Ways to Age WellSM through programs, places and residences for today’s older adults. These include developing and operating communities that support older adults in pursuing wellness and fulfillment; sparking creativity and connections for older adults in Chicagoland and beyond; and through Mather Institute, conducting research and incubating innovation to help all live and age well.

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