Appointment of new leadership talent accelerates FINN’s next chapter of growth for its technology practice

NEW YORK, Sept. 29, 2026 /PRNewswire/ — FINN Partners, one of the world’s leading independent integrated marketing and communications agencies, announced today that Laura Macdonald has joined the agency as Global Technology Practice Leader, reporting to global CEO Peter Finn.

As AI reshapes industries, markets and the global conversation, Macdonald will lead FINN’s nearly 300-person global technology practice, helping clients navigate an increasingly complex and high-stakes landscape. Based in San Francisco, she brings a global perspective and deep expertise in corporate, technology and consumer communications, with extensive experience shaping integrated, multi-channel programs that build reputation, influence and growth.

Prior to joining FINN, Macdonald spent more than a decade at Hotwire, serving several leadership roles across the U.S., UK and globally. Her strong contributions were recognized by her promotion first to Chief Growth officer and most recently to President, Americas, where she led several recent client wins. With her singular focus on technology, Laura brings integrated earned-first experience and expertise running global comms and integrated marketing programs for the world’s most impactful and fast-growing tech brands across consumer tech, enterprise tech, AI, cybersecurity, adtech, fintech and more.

“Technology has been one of our most important practices since we founded FINN Partners, and it remains one of our largest practices globally. We continue to see strong client demand for strategic counsel to navigate this challenging, dynamic environment,” said Peter Finn. “We took the time to find and pursue an extraordinary individual to join us as our new global technology practice leader. Laura Macdonald is among the most respected agency technology leaders and we are very excited to have her join us. Her philosophy on client business, team culture and her expertise in working with clients on integrated marketing, including digital and influencer, are all key strengths that make her a perfect fit for us. Her depth of global experience and relationships, along with enthusiasm to push boundaries in technology storytelling, will enable us to further accelerate our reputation within the technology comms sector and drive our business growth globally.”

FINN Partner’s global technology practice hit $50.3 million in fees in 2025, with work that spans consumer and B2B across AI, cybersecurity, supply chain, robotics, fintech, education, marketing, HR and global commerce. The firm counts nearly 300 technology clients globally, from large multinationals — such as 2K, Comcast, IEEE, Dayforce, NETSCOUT and TP-Link — to some of the world’s most inventive emerging companies, including Roborock. Riding a wave of momentum, the agency added more than 50 new technology clients in the past year.

“I’ve long admired FINN, in part because its company value ‘work hard, play nice’ has been my own personal one,” said Macdonald. “FINN invests in its people, new service offerings, technology and resources to continue to be at the cutting edge of marketing and communications. They’re also investing in entering new countries and sectors, and into making a real business difference for their clients – it’s exactly the type of work I love to do. With AI and technology driving the global agenda, I cannot wait to capitalize on tech’s leading position in society for our clients and team to drive even more growth for all.” 

About FINN Partners
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to approximately $200 million in fees during the past 14 years, becoming one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company’s 2024 Most Innovative Companies, PRovoke Media’s 2024 Best Agency to Work For and 2022 Agency of the Year, the full-service marketing and communications company’s record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 39 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.

Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Columbus, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Wisc., Manila, Melbourne, Minneapolis, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Singapore, Sydney, Vancouver, Washington D.C. and Yangon. Find us at finnpartners.com and follow us on Instagram at @finnpartners.

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SOURCE Finn Partners, Inc.

Security teams can now investigate AI agent activity, including prompts, responses and tool calls, alongside the rest of their security telemetry

DALLAS, Sept. 29, 2026 /PRNewswire/ — TrendAI™, the global leader in AI security and business unit from Trend Micro Incorporated (TYO: 4704; TSE: 4704), today expanded support for Claude’s Compliance API in TrendAI Vision One™. The integration now covers Claude Code and Cowork session transcripts from Claude Enterprise. It builds on the integration TrendAI™ announced with Anthropic in June 2026, adding visibility into how engineering and knowledge-work teams use AI agents day to day.

AI agents now write code, call tools and reach into business systems on behalf of employees. Security teams usually know these agents are running, but not what they were asked to do, what they did or whether it followed policy.

Claude’s Compliance API returns session records for Claude Code and Cowork, including prompts, responses and tool calls, each tied to a verified user. With today’s expanded integration, TrendAI brings these records into TrendAI Vision One™, where security teams can investigate AI activity in context, correlate it with endpoint, identity, cloud and network signals, and build custom detections for the agent behavior that matters to them.

“We understand security teams need transparency to validate AI agent activity against company policy and integrate that intelligence with their existing endpoint, identity, network and cloud signals,” said Rachel Jin, Chief Platform and Business Officer, Head of TrendAI™. “Coding and knowledge-work agents are now doing real work inside the business, and security teams should be able to see and investigate that work the same way they do everything else. This is about making informed decisions and maintaining control as these tools scale. Organizations can now move faster with AI while keeping proper oversight in place. 

What security teams can do:

Flag agent tool calls outside expected boundariesTie AI session activity to specific users during investigationsCheck whether agent workflows follow required processesCorrelate AI activity with other security events instead of treating it as a separate siloKeep an auditable record of AI session activity for compliance review

TrendAI Vision One™ also continues to ingest activity logs from Claude Enterprise, covering user logins, admin actions and configuration changes, and from Claude Platform, covering admin, system and resource events. Claude’s Compliance API integration in TrendAI Vision One™ is available now for TrendAI Vision One™ customers using Claude Enterprise.

About TrendAI™

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data. Global Fortune 500 companies rely on TrendAI™ to cut risk and stop threats up to 3 months earlier, powered by world-leading threat and attack intelligence.

Through deep ecosystem partnerships with market leaders like NVIDIA, Anthropic, AWS, Google, and Microsoft, TrendAI™ empowers your organization to securely drive forward at the speed of AI. AI Fearlessly. Learn more at trendaisecurity.com.

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SOURCE TrendAI

Golden Nugget Lake Charles’ sportsbook deployment showcases how gaming operators can turn premium guest experiences into bookable, revenue-generating inventory

LAS VEGAS, Sept. 29, 2026 /PRNewswire/ — UrVenue, a hospitality technology company that enables venues, hotels, and resorts to sell, operate, and distribute experience inventory, has been named the 2027 Global Gaming Business Gaming & Technology Award winner for Best Consumer Service Technology. UrVenue earned the top honor for its Venue Management Software and its ability to help gaming and hospitality operators transform premium spaces, amenities, and experiences into bookable inventory that guests can easily discover and reserve.

The award will be presented during Global Gaming Expo (G2E), taking place Sept. 28 through Oct. 1 at The Venetian Expo in Las Vegas.

A key use case highlighted in UrVenue’s award submission was Golden Nugget Lake Charles, where the company’s technology is helping the resort enhance its sportsbook experience by enabling guests to reserve preferred seating while giving the property greater control over inventory and premium offerings.

“Providing a seamless guest experience is a top priority for us, and this platform makes it easy for guests to reserve their preferred sportsbook seating,” said Joseph Florentino, Vice President of Marketing, Golden Nugget Lake Charles. “It also gives our team the flexibility to manage inventory effectively and enhance the value of our premium seating offerings.”

Beyond the Bet: Monetizing the Gaming Resort Experience
The Golden Nugget Lake Charles deployment illustrates a much larger opportunity for gaming resorts. Restaurants, pools, lounges, entertainment venues, cabanas, dayclubs, nightclubs, and other premium experiences all contribute to the value of a resort stay. Yet much of that inventory has traditionally been difficult for guests to discover and reserve and equally difficult for operators to merchandise effectively.

For sportsbooks, that could mean transforming desirable seating into a premium hospitality product that can be reserved for a major game or sporting event. Across a resort, the same approach can be applied to cabanas, dining experiences, entertainment, activities, and other high-demand amenities.

“Winning the GGB Gaming & Technology Award for Best Consumer Service Technology validates something we have believed for a long time: the guest experience extends far beyond the hotel room,” said Tracee Nalewak, Chief Growth Officer at UrVenue. “Gaming resorts have an extraordinary amount of valuable experience inventory, but historically much of it has been difficult to merchandise and book. Golden Nugget Lake Charles is a great example of what happens when operators make that inventory accessible to guests while giving their teams the tools to manage it effectively. The result is a better guest experience and a stronger revenue opportunity.”

UrVenue’s technology gives operators greater visibility and control over inventory, availability, capacity, and pricing while creating a simpler path for guests to reserve the experiences they want.

Technology That Connects Experience and Revenue

The GGB Gaming & Technology Awards recognize innovation across land-based gaming, iGaming, sports betting, operations, and customer experience. Winners were selected by an independent panel of experienced gaming industry executives and experts.

“The most exciting part of this recognition is that it is tied to a real-world application,” Nalewak said. “This isn’t technology for technology’s sake. It is about giving guests more control over their experience and helping operators unlock the value of everything their properties have to offer.”

About UrVenue
UrVenue is a hospitality technology company that helps venues, hotels and resorts sell, operate and distribute experience inventory. Its Venue Management System (VMS) powers nightclubs, dayclubs, lounges and special events, while UrResort, its Property Experience Management System (PXMS), serves hotels, all-inclusive resorts and integrated resort casinos. UrVenue helps operators drive incremental revenue, streamline operations and expand how experiences are sold across direct and third-party channels. For more information, visit urvenue.com. Media inquiries should be directed to Barbara Worcester, PRpro, at barb@prpro4hotels.com.

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SOURCE UrVenue